Lime Technologies

Title change from CEO to Director due to the M&A of Sportadmin and launching the Lime brand refresh.

Responsible for Lime Go and everything related to it. Growing the team from 3 to 18 people in ~2 years. Hiring, onboarding, and ramping up new colleagues in different roles while simultaneously supporting sales, engineering, expert services, customer success, support & marketing. 

Owning the product roadmap, packaging and our pricing strategy. Launching a strategic rollout to shift our positioning - resulting in a 3x increase on our average deal size on new accounts within 6m - while keeping the same sales cycle. 

Managing the Go-To-Market team, coaching the reps, and owning all Sales related KPI’s. 

Strategic ownership of our vision and mission, budgeting & reporting to the board.

Director

Lime Go is a smart prospecting tool, but also a CRM with sales & marketing focus. We help companies increase sales & enable an understanding of your ideal customer profile. 

Today we have 1700 customers and are growing at a steady pace. My role is webbing a net between sales, marketing, product, development, support and expert services. I have full ownership of the product roadmap, marketing of new features, selling to existing and new customers & budget responsibility. I work closely with our Development team discussing what new features to develop and how to implement & launch them. Together with the management team I’ve also set the business plan and vision for Lime Go until 2025. Furthermore I regularly report to stakeholders, talk to customers and prospects to iterate our product market fit. 

At Lime we welcome and onboard new trainees in our European Trainee Program two times per year. As the product manager of Lime Go I’m responsible for sessions regarding product education, sales training & market research insights.

Some of my accomplishments so far:
•	Finishing the redesign of the Lime Go (a 2 year project)
•	Achieving an all time high order intake during Q4 2021
•	Achieving an all time low churn during Q4 2021
•	Administer a price increase for Lime Go (which hadn’t been done since its launch in 2013)
•	All time high ARR, average deal size in regards to order intake, customer size average, addons sales & expert services revenue

Product Manager - Lime Go

Selling complex & flexible CRM-systems to small and medium sized companies all over Sweden, within different segments. Focusing on our two products Lime Go and Lime CRM. The sales process includes analysis of customer needs, industry knowledge, handling specified time frames, multiple decision makers, integrations, documentations, configurations and addons. 

Responsible for my own pipeline, budget, goals and the whole sales process. From prospecting, qualification, push, to closing the deal and handing over the sold project to a colleague for implementation. Furthermore taking care of my own accounts and developing their CRM-solutions over time.

Account Manager

DemoBuddy

A free coaching tool that analyzes your mouse activity during demos, helping you deliver kick-ass demo flows. Go from click to win and increase your win rate with DemoBuddy.

https://demobuddy.beehiiv.com/subscribe

Creator

Hot SaaS

I interview thought leaders about the hottest within SaaS.

Podcast Host

Antiklimax Nyman, Enskild Firma

Disk Jockey

Handling various banking errands with corporate and private customers in personal meetings. Giving service and advice with main focus on savings, pension, financing and credits. Developed skills such as service, customer adaptation and to analyze customer needs.

Service Manager

SAMBLA

Giving financial advice to private customers regarding their loans, credits and insurances. Personal recommendations given over telephone. Highest rate of sold insurances one month.

Insurance Broker & Financial Advisor

Chosen to be a part of a team of three people to pilot test and launch a new product, which helped private customers protect themselves from identity theft. Evaluated the market, competitors and the product. Sold the product by both cold and warm phone calls.

Insurance Broker

Advisa AB

Persuaded private customers to help them lower their interest rates. Booked meetings over telephone and got awarded with ‘Loan Administrator of the Month’. Mediated highest loan volume for five months.

SATS

Sales, administration and customer service.

Front Desk Receptionist

UNICEF Sverige

Contacted current customers per telephone and persuaded them to increase their monthly donations. Set a record of the highest monthly standing donation.

Telemarketer

As the Director of Lime Go I grow our Data Enriched CRM in the Nordics. We help over 1200 customers increase their sales and to achieve excellent customer care.

I host the interactive Hot SaaS podcast, where I interview thought leaders within SaaS and pick their brain on how to scale companies. I am passionate about sales, leadership, interdepartmental collaborations and culture. 

Additionally, I have a BSc in Economics from Uppsala University, where I studied International Business and Marketing.

I love house music & things that scale - ping me if you want to have a chat😎🎶

Max Nyman

Talendary

Chief Commercial Officer, responsible for Talendary's commercial strategy and initiatives.

Including:
> Building and leading high-performing sales teams
> Establishing strategic partnerships
> Improve product development and positioning
> Align commercial objectives with overall company goals

CCO & Founding Member

Startdeliver

Account Executive Team Lead

Startdeliver is a next generation Customer Success Platform. We make sense of large amounts of customer data from a great variety of sources. We help you drive all customer actions, in new ways and new channels, based on this data.


FY23 110%
FY22 101%

Account Executive

FieldRobotiX

FieldRobotiX provides turn-key autonomous drone solutions for areas without GPS connection, with the ability of rapid deployment and no prior piloting experience. 

Involved in the commercialization of the product with key milestones:
- Secured and delivered the company's first ever customers
- Raised investment of +2,5 million
- Hired and managed the first employees of the company

Business Developer

Atea Sverige

Management Trainee

Sendify

“The Spotify of Logistics” is what Göteborgs-Posten called us. 
Sendify offers small companies a simple and affordable shipping solution, so that less time and money is spent on logistics and more on running the business. With Sendify’s freight booking service, companies can book and compare shipments as simply as flights or hotels.

Highlight of experience as a Sales & Business Development intern at Sendify: 
- Acquired over +30 new customer 

- User analysis projects improving Sendifys customer acquisition funnel with 20%

- Root cause analysis on over 500 non-bookers. Resulting in 15% getting the correct price first time on Sendifys platform. Reporting the result directly to the company’s CEO.

Sales Business Development Manager

Aurora Studentkonsulter

Aurora Studentkonsulter is a student organization in Luleå delivering consulting services within areas such as business development, marketing, and information technology.

As a member of the board we managed to: 
- Grow the amount of student consultant with over 100% 
- Grow revenue with 50% 
- Restructured the organization to make it more efficient and long-term sustainable

Parallell to my position as a member of the board I successfully performed over 5 projects as a project leader. The projects spanned from a go-to-market strategies to customer analysis and market validation for various startups in Luleå.

Project Leader

Board Member

Student Consultant

Adecco

As one of the world's largest HR suppliers, Adecco focus on individual development and customer needs, because we know how important it is for a company's competitiveness to have the right person with the right expertise in the right place.

Worked as a consultant at Rexel AB in Luleå, supplying northern Sweden with electronic components on a daily basis.

Consultant

Toyota Material Handling Sweden

Toyota Material Handling Manufacturing Mjölby Sweden is one of the largest warehouse truck manufacturing facilities in the world. Its many employees ensure that our European customers receive state-of-the-art products that meet their specific requirements. From hand pallet trucks and powered pallet trucks to stackers and reach trucks, our Swedish factory has the optimal in-house solution for every warehouse application. 

As Operational Buyer I was responsible for supplying Toyota Material Handlings over 1000 technicians worldwide. Included supervising the material flows in Europe as well as daily contact with Toyotas warehouses in Italy and France.

Operational Buyer

FOERSTER Instruments Inc.

The international FOERSTER Group is your partner for non-destructive testing solutions. Since 1948, FOERSTER has ensured reliability through the non-destructive testing of metallic materials, as well as through metal detection and the use of magnetics. We make it possible to identify defects long before they ever become apparent.

3 month long internship rotating key departments of the company. Enhanced skills in marketing, manufacturing and strategy.

Business Development Manager

McDonald's

Worked as a part-time employee during my studies at one of Swedens most successful McDonalds restaurant. 

Some of my accomplishment: 

- Employee of the month
- Personal selling record of 6000 SEK/hour

Cashier

Growing up in a small town south of Linköping, I've always been driven by a love for teamwork and a passion for new challenges. Whether I was balancing top grades in school or playing professional soccer, the thrill of collaboration and pushing boundaries was ever-present.

My journey has taken me from flipping burgers at McDonald's and selling Christmas papers to traveling across Asia and selling drones to the mining industry, ultimately leading me to empower recruiters and hiring managers to focus on building relationships and finding the perfect talent.

At Talendary, I'm building a team that's transforming global talent allocation.

taplio

The Battle

Max Nyman

Hugoh Nycander

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