Lime Technologies

Title change from CEO to Director due to the M&A of Sportadmin and launching the Lime brand refresh.

Responsible for Lime Go and everything related to it. Growing the team from 3 to 18 people in ~2 years. Hiring, onboarding, and ramping up new colleagues in different roles while simultaneously supporting sales, engineering, expert services, customer success, support & marketing. 

Owning the product roadmap, packaging and our pricing strategy. Launching a strategic rollout to shift our positioning - resulting in a 3x increase on our average deal size on new accounts within 6m - while keeping the same sales cycle. 

Managing the Go-To-Market team, coaching the reps, and owning all Sales related KPI’s. 

Strategic ownership of our vision and mission, budgeting & reporting to the board.

Director

Lime Go is a smart prospecting tool, but also a CRM with sales & marketing focus. We help companies increase sales & enable an understanding of your ideal customer profile. 

Today we have 1700 customers and are growing at a steady pace. My role is webbing a net between sales, marketing, product, development, support and expert services. I have full ownership of the product roadmap, marketing of new features, selling to existing and new customers & budget responsibility. I work closely with our Development team discussing what new features to develop and how to implement & launch them. Together with the management team I’ve also set the business plan and vision for Lime Go until 2025. Furthermore I regularly report to stakeholders, talk to customers and prospects to iterate our product market fit. 

At Lime we welcome and onboard new trainees in our European Trainee Program two times per year. As the product manager of Lime Go I’m responsible for sessions regarding product education, sales training & market research insights.

Some of my accomplishments so far:
•	Finishing the redesign of the Lime Go (a 2 year project)
•	Achieving an all time high order intake during Q4 2021
•	Achieving an all time low churn during Q4 2021
•	Administer a price increase for Lime Go (which hadn’t been done since its launch in 2013)
•	All time high ARR, average deal size in regards to order intake, customer size average, addons sales & expert services revenue

Product Manager - Lime Go

Selling complex & flexible CRM-systems to small and medium sized companies all over Sweden, within different segments. Focusing on our two products Lime Go and Lime CRM. The sales process includes analysis of customer needs, industry knowledge, handling specified time frames, multiple decision makers, integrations, documentations, configurations and addons. 

Responsible for my own pipeline, budget, goals and the whole sales process. From prospecting, qualification, push, to closing the deal and handing over the sold project to a colleague for implementation. Furthermore taking care of my own accounts and developing their CRM-solutions over time.

Account Manager

DemoBuddy

A free coaching tool that analyzes your mouse activity during demos, helping you deliver kick-ass demo flows. Go from click to win and increase your win rate with DemoBuddy.

https://demobuddy.beehiiv.com/subscribe

Creator

Hot SaaS

I interview thought leaders about the hottest within SaaS.

Podcast Host

Antiklimax Nyman, Enskild Firma

Disk Jockey

Handling various banking errands with corporate and private customers in personal meetings. Giving service and advice with main focus on savings, pension, financing and credits. Developed skills such as service, customer adaptation and to analyze customer needs.

Service Manager

SAMBLA

Giving financial advice to private customers regarding their loans, credits and insurances. Personal recommendations given over telephone. Highest rate of sold insurances one month.

Insurance Broker & Financial Advisor

Chosen to be a part of a team of three people to pilot test and launch a new product, which helped private customers protect themselves from identity theft. Evaluated the market, competitors and the product. Sold the product by both cold and warm phone calls.

Insurance Broker

Advisa AB

Persuaded private customers to help them lower their interest rates. Booked meetings over telephone and got awarded with ‘Loan Administrator of the Month’. Mediated highest loan volume for five months.

SATS

Sales, administration and customer service.

Front Desk Receptionist

UNICEF Sverige

Contacted current customers per telephone and persuaded them to increase their monthly donations. Set a record of the highest monthly standing donation.

Telemarketer

As the Director of Lime Go I grow our Data Enriched CRM in the Nordics. We help over 1200 customers increase their sales and to achieve excellent customer care.

I host the interactive Hot SaaS podcast, where I interview thought leaders within SaaS and pick their brain on how to scale companies. I am passionate about sales, leadership, interdepartmental collaborations and culture. 

Additionally, I have a BSc in Economics from Uppsala University, where I studied International Business and Marketing.

I love house music & things that scale - ping me if you want to have a chat😎🎶

Max Nyman

DLA Piper Sweden

Represents Swedish and international borrowers, banks, financiers, and private equity firms. Works for both the banking & finance team and the corporate M&A team.

Associate | Corporate M&A | Banking & Finance

Finansinspektionen

Student process support for the capital markets team.
Full-time during summer and part-time during semesters.

Process Support | Capital Markets Law

Länsförsäkringar

Adjusting claims, based on insurance terms, in a highly regulated process with strict compliance requirements.

Claims adjuster | Property damages department

Nordea

Supported customers with transactions, estate distribution, daily errands, and mortgages and assisting with KYC processes. Worked full-time during the summer and part-time during the academic semesters.

Customer Advisor | Private

Juridiska Föreningen Stockholm

Head of Finance for the law association and board member for a group comprising a non-profit association, foundation, and limited company with a revenue of 6MSEK. Responsibilities included budgeting, day-to-day accounting, preparing board meetings, monitoring funds, drafting bylaws, and supporting various divisions.

During my tenure, I finalized financial records for the previous five years and prepared annual reports, significantly reducing the negative financial impact of the COVID crisis.

Head Of Finance

Vice president of the business relations committee. Supporting partners and sponsors, mostly Swedish law firms, with events and how to get in contact with students. Making sure that every contract and the goals of the collaboration were met.

Business relations - vice president

Juristdagarna

Led the largest law student work fair in the Nordics with 101 exhibitors, managing a core team of 13 and overseeing 50 event staff. Gained skills in leadership, project management, and stakeholder communication.

Project leader | Juristdagarna 2019

Mannheimer Swartling

Student FM Assistant

Bra Gross Sverige Ab

Managed e-commerce, invoicing, orders, and customer service. Worked full-time during the summer and part-time during the academic semesters.

E-commerce and Sales Coordinator

The Case Factory  /  T.C.F.

As the Store Manager at The Case Factory, I took on significant responsibilities at a young age. I oversaw daily operations, managed a team of employees, provided exceptional customer service, and coordinated with resellers and international agents. Additionally, I handled the webshop, ensuring seamless online operations alongside in-store management.

Store Manager

Salesperson

Ryska Posten Event AB

Promoted new brands and products, worked in stores, and organized competitions to drive brand engagement and awareness.

Event & Brand Ambassador

Represents Swedish and international borrowers, banks, financiers, and private equity firms. Works for both the banking & finance team and the corporate M&A team. 

taplio

The Battle

Max Nyman

Felicia Lindstrand

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