Lime Technologies

Title change from CEO to Director due to the M&A of Sportadmin and launching the Lime brand refresh.

Responsible for Lime Go and everything related to it. Growing the team from 3 to 18 people in ~2 years. Hiring, onboarding, and ramping up new colleagues in different roles while simultaneously supporting sales, engineering, expert services, customer success, support & marketing. 

Owning the product roadmap, packaging and our pricing strategy. Launching a strategic rollout to shift our positioning - resulting in a 3x increase on our average deal size on new accounts within 6m - while keeping the same sales cycle. 

Managing the Go-To-Market team, coaching the reps, and owning all Sales related KPI’s. 

Strategic ownership of our vision and mission, budgeting & reporting to the board.

Director

Lime Go is a smart prospecting tool, but also a CRM with sales & marketing focus. We help companies increase sales & enable an understanding of your ideal customer profile. 

Today we have 1700 customers and are growing at a steady pace. My role is webbing a net between sales, marketing, product, development, support and expert services. I have full ownership of the product roadmap, marketing of new features, selling to existing and new customers & budget responsibility. I work closely with our Development team discussing what new features to develop and how to implement & launch them. Together with the management team I’ve also set the business plan and vision for Lime Go until 2025. Furthermore I regularly report to stakeholders, talk to customers and prospects to iterate our product market fit. 

At Lime we welcome and onboard new trainees in our European Trainee Program two times per year. As the product manager of Lime Go I’m responsible for sessions regarding product education, sales training & market research insights.

Some of my accomplishments so far:
•	Finishing the redesign of the Lime Go (a 2 year project)
•	Achieving an all time high order intake during Q4 2021
•	Achieving an all time low churn during Q4 2021
•	Administer a price increase for Lime Go (which hadn’t been done since its launch in 2013)
•	All time high ARR, average deal size in regards to order intake, customer size average, addons sales & expert services revenue

Product Manager - Lime Go

Selling complex & flexible CRM-systems to small and medium sized companies all over Sweden, within different segments. Focusing on our two products Lime Go and Lime CRM. The sales process includes analysis of customer needs, industry knowledge, handling specified time frames, multiple decision makers, integrations, documentations, configurations and addons. 

Responsible for my own pipeline, budget, goals and the whole sales process. From prospecting, qualification, push, to closing the deal and handing over the sold project to a colleague for implementation. Furthermore taking care of my own accounts and developing their CRM-solutions over time.

Account Manager

DemoBuddy

A free coaching tool that analyzes your mouse activity during demos, helping you deliver kick-ass demo flows. Go from click to win and increase your win rate with DemoBuddy.

https://demobuddy.beehiiv.com/subscribe

Creator

Hot SaaS

I interview thought leaders about the hottest within SaaS.

Podcast Host

Antiklimax Nyman, Enskild Firma

Disk Jockey

Handling various banking errands with corporate and private customers in personal meetings. Giving service and advice with main focus on savings, pension, financing and credits. Developed skills such as service, customer adaptation and to analyze customer needs.

Service Manager

SAMBLA

Giving financial advice to private customers regarding their loans, credits and insurances. Personal recommendations given over telephone. Highest rate of sold insurances one month.

Insurance Broker & Financial Advisor

Chosen to be a part of a team of three people to pilot test and launch a new product, which helped private customers protect themselves from identity theft. Evaluated the market, competitors and the product. Sold the product by both cold and warm phone calls.

Insurance Broker

Advisa AB

Persuaded private customers to help them lower their interest rates. Booked meetings over telephone and got awarded with ‘Loan Administrator of the Month’. Mediated highest loan volume for five months.

SATS

Sales, administration and customer service.

Front Desk Receptionist

UNICEF Sverige

Contacted current customers per telephone and persuaded them to increase their monthly donations. Set a record of the highest monthly standing donation.

Telemarketer

As the Director of Lime Go I grow our Data Enriched CRM in the Nordics. We help over 1200 customers increase their sales and to achieve excellent customer care.

I host the interactive Hot SaaS podcast, where I interview thought leaders within SaaS and pick their brain on how to scale companies. I am passionate about sales, leadership, interdepartmental collaborations and culture. 

Additionally, I have a BSc in Economics from Uppsala University, where I studied International Business and Marketing.

I love house music & things that scale - ping me if you want to have a chat😎🎶

Max Nyman

Fortnox AB

Bygger företagsplattformen Fortnox ekosystem. Vårt nätverk av partners hjälper Sveriges företagare digitalisera, effektivisera och skapar optimala förutsättningar för tillväxt. 

Med hundratals färdiga partnerappar behöver ingen stansa data eller jobba i dubbla system. 
I Fortnox marknadsplats adderar du enkelt arbetsordersystem, e-handel, personalsystem eller CRM med ett klick.

På marknadsplatsen kan du som utvecklare marknadsföra och sälja din lösning till våra 466 000 företagare.

Släpp lös kraften i ditt Fortnox och spar tid, sälj mer och låt din verksamhet växa.

Partner manager Fortnox

Boxnet AB

Retail i ständig förändring ställer nya krav på handeln. Driver digitalisering av handeln genom smart molnbaserad kassalösning med automatiserade flöden och integrationer mot hela ditt ekosystem.

Framgångsrikt etablerat och utvecklat starkt partnernätverk. 
Utvecklat Boxnets säljstrategi- och process vilket resulterade i försäljningsrekord 2020.

Head of Sales

Starweb AB

Etablering av Starweb i Stockholm. Hjälpte företag att starta och driva framgångsrik e-handel med fokus på försäljning. Utökade och etablerade partnerskap och ekosystemet av parter kring en lyckad flerkanalshandel.

Starweb är en modern, kraftfull e-handelsplattform med avancerad teknik i ett snyggt, enkelt och användarvänligt system.

Sales and Partner Manager

Admore Mediasales AB

Sveriges största kommunikationskanal inom e-commerce. På Tradera, CDON, Lekmer och Tretti når du nischade målgrupper i en köpnära miljö.

Key Account Manager

TV4-Gruppen

TV4s digitala utomhussatsning som tog TV4s kända innehåll och varumärke ut ur TV-soffan rakt in i nya målgrupper och miljöer. En hybrid mellan DOOH och TV som krävde stor nykundsbearbetning och mycket kreativitet i affärerna. 
Arbetade framgångsrikt med primärt med B2B-kunder inom telekom, finans och fastighet.

Sales Representative

Forma Publishing Group

Uppdrag att skapa nya intäkter i befintliga produkter samt drivande i lansering och uppstart av magasinet Kattis & co.

New Business Manager

Svenska Dagbladet

Ansvarade för affärsområdena Mat &Vin samt Skönhet. Drivande och ansvarig för SvDs matmagasin samt helgsatsningen MinHelg.

Stockholm City

Utesäljare med innerstan/Östermalm som arena.

Fältsäljare

Partneransvarig på Fortnox. Företagsplattformen som hjälper var fjärde svensk företagare att skapa nya affärer, effektivisera flöden, expandera på nya marknader och helt enkelt jobba smartare. Givetvis digitalt och automatiskt flödat till marknadens smidigaste ekonomisystem

Lång erfarenhet av sälj, partnernätverk och samarbeten. Effektivisering och digitalisering är drivkrafter. Bakgrund i mediabranschen, via retail till tech och SaaS där system förändrar arbetssätt och förbättrar verksamheter. 

Älskar att bygga och skapa förändring. Bygga nåt litet till nåt större. Förändra något bra till något bättre... Kreativitet och innovation skapar nya angreppssätt och hjälper mig skapa tillväxt och förbättra mina kunders affärer. Uppåt, framåt!

Har du ett system eller lösning som gör våra företagare mer framgångsrika? 
Låt oss ta ett snack!

070-482 42 94 
anna.wretlind@fortnox.se
https://www.fortnox.se/om-fortnox/partners/integrationspartner

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Max Nyman

Anna Wretlind

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