Lime Technologies

Title change from CEO to Director due to the M&A of Sportadmin and launching the Lime brand refresh.

Responsible for Lime Go and everything related to it. Growing the team from 3 to 18 people in ~2 years. Hiring, onboarding, and ramping up new colleagues in different roles while simultaneously supporting sales, engineering, expert services, customer success, support & marketing. 

Owning the product roadmap, packaging and our pricing strategy. Launching a strategic rollout to shift our positioning - resulting in a 3x increase on our average deal size on new accounts within 6m - while keeping the same sales cycle. 

Managing the Go-To-Market team, coaching the reps, and owning all Sales related KPI’s. 

Strategic ownership of our vision and mission, budgeting & reporting to the board.

Director

Lime Go is a smart prospecting tool, but also a CRM with sales & marketing focus. We help companies increase sales & enable an understanding of your ideal customer profile. 

Today we have 1700 customers and are growing at a steady pace. My role is webbing a net between sales, marketing, product, development, support and expert services. I have full ownership of the product roadmap, marketing of new features, selling to existing and new customers & budget responsibility. I work closely with our Development team discussing what new features to develop and how to implement & launch them. Together with the management team I’ve also set the business plan and vision for Lime Go until 2025. Furthermore I regularly report to stakeholders, talk to customers and prospects to iterate our product market fit. 

At Lime we welcome and onboard new trainees in our European Trainee Program two times per year. As the product manager of Lime Go I’m responsible for sessions regarding product education, sales training & market research insights.

Some of my accomplishments so far:
•	Finishing the redesign of the Lime Go (a 2 year project)
•	Achieving an all time high order intake during Q4 2021
•	Achieving an all time low churn during Q4 2021
•	Administer a price increase for Lime Go (which hadn’t been done since its launch in 2013)
•	All time high ARR, average deal size in regards to order intake, customer size average, addons sales & expert services revenue

Product Manager - Lime Go

Selling complex & flexible CRM-systems to small and medium sized companies all over Sweden, within different segments. Focusing on our two products Lime Go and Lime CRM. The sales process includes analysis of customer needs, industry knowledge, handling specified time frames, multiple decision makers, integrations, documentations, configurations and addons. 

Responsible for my own pipeline, budget, goals and the whole sales process. From prospecting, qualification, push, to closing the deal and handing over the sold project to a colleague for implementation. Furthermore taking care of my own accounts and developing their CRM-solutions over time.

Account Manager

DemoBuddy

A free coaching tool that analyzes your mouse activity during demos, helping you deliver kick-ass demo flows. Go from click to win and increase your win rate with DemoBuddy.

https://demobuddy.beehiiv.com/subscribe

Creator

Hot SaaS

I interview thought leaders about the hottest within SaaS.

Podcast Host

Antiklimax Nyman, Enskild Firma

Disk Jockey

Handling various banking errands with corporate and private customers in personal meetings. Giving service and advice with main focus on savings, pension, financing and credits. Developed skills such as service, customer adaptation and to analyze customer needs.

Service Manager

SAMBLA

Giving financial advice to private customers regarding their loans, credits and insurances. Personal recommendations given over telephone. Highest rate of sold insurances one month.

Insurance Broker & Financial Advisor

Chosen to be a part of a team of three people to pilot test and launch a new product, which helped private customers protect themselves from identity theft. Evaluated the market, competitors and the product. Sold the product by both cold and warm phone calls.

Insurance Broker

Advisa AB

Persuaded private customers to help them lower their interest rates. Booked meetings over telephone and got awarded with ‘Loan Administrator of the Month’. Mediated highest loan volume for five months.

SATS

Sales, administration and customer service.

Front Desk Receptionist

UNICEF Sverige

Contacted current customers per telephone and persuaded them to increase their monthly donations. Set a record of the highest monthly standing donation.

Telemarketer

As the Director of Lime Go I grow our Data Enriched CRM in the Nordics. We help over 1200 customers increase their sales and to achieve excellent customer care.

I host the interactive Hot SaaS podcast, where I interview thought leaders within SaaS and pick their brain on how to scale companies. I am passionate about sales, leadership, interdepartmental collaborations and culture. 

Additionally, I have a BSc in Economics from Uppsala University, where I studied International Business and Marketing.

I love house music & things that scale - ping me if you want to have a chat😎🎶

Max Nyman

Andsend

Founding Team

Zaplify

Head of Customer Success

Customer Success Team Lead

Customer Success Manager

LundaEkonomerna

Board Member and Corporate Sales Manger

The highest decision body of Lundaekonomerna, where I and 20 others were elected by our 3500 members. Together we are responsible for taking big picture decisions in regard to the budget, financial planning and recruiting.

Member of the General Council

We are responsible for organizing corporate events at Lund University - School of Economics and Management. We plan approximately 30 events throughout the year and are constantly looking for more companies to introduce to our students. 

In my role as Project Leader I coordinate and motivate our 19 committee members, all with different positions and roles in the committee. Other than that I work mainly with creating new quality relationships with companies in order to add value to the members of LundaEkonomerna as well as giving companies the chance to expand their network together with our students developing their employer branding.

Project Leader of the Corporate Relations Committee

Sales Coordinator, Corporate Relations Committee

Restaurant le Papayou

Worked in a busy, French-speaking restaurant in Nice during a gap between university semesters to improve my French. Managed up to 30 tables during high-season shifts, prepped the dining area, and provided efficient, friendly service in a fast-paced environment. Developed strong communication skills in French while working closely with both the kitchen and front-of-house teams.

Waitress

Slopetrotter

Worked as part of a team managing up to 600 guests per week at the popular travel destination Bad Gastein. Responsibilities included coordinating bus transfers, leading welcome meetings, planning and selling excursions, and providing on-the-ground support to travelers. Collaborated closely with a team of 8 (Swedish and Danish colleagues) to ensure a smooth guest experience. Held primary responsibility for destination accounting and transfer logistics

Travel Guide

Building relationships, not just pipelines.

I’m a co-founder & Head of Customer Success at Andsend, where we’re rethinking how professionals manage their networks. Sales shouldn’t be about chasing leads and drowning in CRMs. We believe that most of your opportunities are already in your network. 

At Andsend, we’re building a Customer Relationship Agent - a tool that helps you identify opportunities within your network, draft messages that sound like you, and make sure you never miss an important follow-up. Scalable, but still authentic.

I’ve always been drawn to solving problems that matter. Before Andsend, I built and scaled the Customer Success function at Zaplify from the ground up as the first CSM, creating the structure, processes, and strategies that helped grow the company to 10M SEK ARR. My focus was on driving adoption, retention, and expansion by ensuring customers saw real value from our product.

Why connect with me?
If you're tired of traditional sales tools and want a smarter way to manage relationships, try Andsend.
If you’re into relationship-driven growth, customer success, or AI in sales, let’s share insights.
If you're a professional trying to build more meaningful connections, I’d love to chat.

Follow me for updates on relationship-driven sales, customer success, and the future of business networking. Let’s build something great together 💙

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The Battle

Max Nyman

Alexandra Skagerholm

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