Maureen Adams MBA, ACC

As the founder of Cumulus Coaching Ltd, I work with individuals, leaders, and SMEs to strengthen collaboration, improve performance, and build teams that are motivated, engaged, and aligned with their organisation’s goals. My coaching is rooted in the belief that when people understand their purpose and play to their strengths, they not only perform better — they lead better.

With an MBA, ICF ACC accreditation, and a background in business development, I bring both strategic insight and a people-centred coaching approach. I support clients in navigating change, communicating with clarity, and making confident decisions that drive progress.

💬 I work with:

Leaders and emerging executives who want greater clarity, confidence, and direction in their leadership journey.

Companies and leadership teams are looking to improve alignment, retain talent, and embed a coaching-led culture that supports long-term growth.

If you're ready to create a more aligned, resilient, and purpose-driven way of working—for yourself or your team—feel free to reach out or connect. I’d be glad to start the conversation.

CEO and Founder of Cumulus Coaching Ltd

An executive coaching company whose purpose is to enable individuals, teams, and organisations to transform how they work to create more value through working collaboratively and with a clearly defined purpose. 

I help people at the managerial level to get the best from their teams and to recognise the value of motivation for themselves and others through aligning with their strengths and values

“Our activity is not unduly complex or out of reach of the team, but the volume is overwhelming.”

I remember saying this as a senior leader – and realising I was on the verge of burning out a very capable team.

Nothing was “too hard”.

The problem was how work hit them: constant demand, duplicated requests, blocked processes, everything “urgent”.

My first move was the usual: push harder, reprioritise, rally the troops.
It helped briefly. Then the same problems came back.

What finally changed things was stepping back to look upstream:

- Where is demand being created unnecessarily?

- Where does work bounce around or get stuck?

- What assumptions am I making about “this is just how it is”?

Psychology calls this confirmation bias – proving our old view right instead of imagining a better system.

The better move is not to squeeze more out of a capable team, but to create the space to challenge the assumptions you’re unconsciously confirming. 
Looking at demand upstream, not just productivity downstream.

Bringing in different perspectives lets us see the problem from different angles.

So instead, I worked with 'Imagine'

- Imagine if we could drive up satisfaction with our services, what would it take?
- Imagine if we could deal with the root cause of the problem, what would that look like?

Because, by borrowing the phrase of one of my coaching clients, 'the art of the possible' is where creativity starts, and frustration and tensions dissipate.

We all have invisible obstacles in our minds. We cling to approaches that worked in the past, even when they’re no longer right for the present. 

That’s our brain on confirmation bias: proving ourselves right instead of asking, “What else might be possible?

🔍 If you’re noticing the same issue repeating in your team or role, it might not be a performance problem – it might be a thinking problem.

That’s the work I do now, creating a protected space to step out of firefighting mode, examine the system you’ve built, and redesign it so your teams can thrive rather than endure.

If you’re leading a capable but overwhelmed team, and you suspect the issue is bigger than “more effort”, independent and confidential coaching can give you that space to unpack the sticking points and assess your solutions in a way that works for you.

Maureen Adams ICF ACC

Executive Leadership Coach | Leadership Development for Individuals and Teams | NED and Chair| Business Owner of Cumulus Coaching

Lyncs Media

Providing Personal Branding Consulting for socially conscious professionals and groups. Career marketing tools including LinkedIn and CVs; Strategy to increase network and visibility, Image consulting; Business etiquette; Career management; Social media architect; Leadership development; From Employee to Employer specialist; Community engagement, Fundraising;  Entrepreneur Start-up mentoring; Public speaking; Setting up social enterprises.

Director Of Development, Event host & Moderator

www.LilyMensah.com

If you think branding is just about your logo or your website, then think again!

Why is your brand so important? With a good consistent brand you can increase your reputation, set yourself apart from your competition, create trust and add value to your business. 

Work your Quirks shows you what personal branding is really all about. It is full of essential information, tips and tricks to help you create a sparkling brand that is uniquely YOU. 

In this book you will learn how to:
•	Build your brand around you, your goals and expertise
•	Stand head and shoulders above the competition
•	Use social media to enhance your professional brand
•	Network successfully, authentically and with confidence
•	Improve your wardrobe and the top to toe visuals of Brand-YOU
•	Keep your brand sparkling and meet new challenges with ease

“A timely and highly relevant book for anyone that wants to be 
known, liked and trusted”
Penny Power OBE

Copy available at Amazon via myBook.to/WorkYourQuirks

Author of Work Your Quirks: The businesswoman's companion for a sparkling personal brand

Seekapor

I'm absolutely delighted to have been appointed a Brand Strategist, on a pro-bono basis, to steer Seekapor's brand and communication. This e-learning organisation in Ghana provides content for hungry minds to augment what they learn in formal education. This opportunity is in line with my ethos of working within socially conscious initiatives that create equality for all, not just a few.  Can't wait to get stuck in!

Brand Strategist & Ambassador

Lily Mensah Yeboah

Freelance

Arthur Andersen; Business Consulting

Marketing to Global Financial Services organisations.  Development of research reports and stratigic marketing plans.  Specific emphasis on organisations specialising in asset management, retail banking, insurance and investment banking

Prior to that Knowledge Manager within Business Consulting for Advanced Technology Team.

Senior Marketing Specialist

► MEET THE QUIRKY, SPIRITED & INSPIRATIONAL BRAND
My career in branding and communication has allowed me to live and work for Global brands across Europe, Africa and the USA. I’ve a diverse portfolio in business and personal development and combine them to serve with humility and respect.

►EVENT HOST, MASTER OF CEREMONIES & MODERATOR
Being an inspirational speaker and an affable talkative, means I’ve stood in the shoes of many a guest speaker. As a compere, I know I’m the person delivering event organisers’ promises and help design a brief to suit the audience. My approach is relaxed with a serious and unique global flavour, delivered with a safe pair of hands. 

“A huge thank you to you for being a fabulous MC at Beckenham Business Day. You really helped to keep the day flowing well, energising the audience and keeping everything to time” Jane Rogers, Chair - Beckenham Business Association

►AUTHOR OF PERSONAL BRAND SERIES, WORK YOUR QUIRKS: Being quirky is superpower & should be nurtured. As such I’ve developed multiple career services to co-create powerful results for my clients’ gigs. If you need coaching, training & a facilitator, I’m confident that together, we can make your brand sparkle! 

 “.. Delighted to recommend Lily’s Group Coaching Class". Who knew "Working Your QUIRKs" could be such fun! Lily sparkled as she led our diverse group of professional women on their journey to uncover the Diamond within.” Dr Morag McFadyen

► DIVERSITY, INCLUSION & BELONGING: I’ve experienced the value of allies and cultivate relationships that lead safe spaces for conversations & programmes, by finding common ground for all to flourish. My gift to unify & speak my truth, makes me that advocate for the voiceless. The voice those with power rely on, to say what needs to be said, with grace. 

“...Lily has a warm and friendly personality and is a pleasure to work with. She also keeps you focused on the task in hand.” Lord Soley of Hammersmith
 
I’m an Associate of the Chartered Management Institute and host the ‘Tea with Lily’ Live interview series where my guests & I discuss topical issues. I design courses and teach adults in hybrid environments.

►MY WHY
My joy is to work together with my clients and explore innovative solutions, to keep their brands fresh, relevant and compelling.

►SOME QUIRKS
I’m a jollof enthusiast, Arsenal fan, jazz lover & occasional DJ at family soirees

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The Battle

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Lily Naadu Mensah

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