Maureen Adams MBA, ACC

As the founder of Cumulus Coaching Ltd, I work with individuals, leaders, and SMEs to strengthen collaboration, improve performance, and build teams that are motivated, engaged, and aligned with their organisation’s goals. My coaching is rooted in the belief that when people understand their purpose and play to their strengths, they not only perform better — they lead better.

With an MBA, ICF ACC accreditation, and a background in business development, I bring both strategic insight and a people-centred coaching approach. I support clients in navigating change, communicating with clarity, and making confident decisions that drive progress.

💬 I work with:

Leaders and emerging executives who want greater clarity, confidence, and direction in their leadership journey.

Companies and leadership teams are looking to improve alignment, retain talent, and embed a coaching-led culture that supports long-term growth.

If you're ready to create a more aligned, resilient, and purpose-driven way of working—for yourself or your team—feel free to reach out or connect. I’d be glad to start the conversation.

CEO and Founder of Cumulus Coaching Ltd

An executive coaching company whose purpose is to enable individuals, teams, and organisations to transform how they work to create more value through working collaboratively and with a clearly defined purpose. 

I help people at the managerial level to get the best from their teams and to recognise the value of motivation for themselves and others through aligning with their strengths and values

“Our activity is not unduly complex or out of reach of the team, but the volume is overwhelming.”

I remember saying this as a senior leader – and realising I was on the verge of burning out a very capable team.

Nothing was “too hard”.

The problem was how work hit them: constant demand, duplicated requests, blocked processes, everything “urgent”.

My first move was the usual: push harder, reprioritise, rally the troops.
It helped briefly. Then the same problems came back.

What finally changed things was stepping back to look upstream:

- Where is demand being created unnecessarily?

- Where does work bounce around or get stuck?

- What assumptions am I making about “this is just how it is”?

Psychology calls this confirmation bias – proving our old view right instead of imagining a better system.

The better move is not to squeeze more out of a capable team, but to create the space to challenge the assumptions you’re unconsciously confirming. 
Looking at demand upstream, not just productivity downstream.

Bringing in different perspectives lets us see the problem from different angles.

So instead, I worked with 'Imagine'

- Imagine if we could drive up satisfaction with our services, what would it take?
- Imagine if we could deal with the root cause of the problem, what would that look like?

Because, by borrowing the phrase of one of my coaching clients, 'the art of the possible' is where creativity starts, and frustration and tensions dissipate.

We all have invisible obstacles in our minds. We cling to approaches that worked in the past, even when they’re no longer right for the present. 

That’s our brain on confirmation bias: proving ourselves right instead of asking, “What else might be possible?

🔍 If you’re noticing the same issue repeating in your team or role, it might not be a performance problem – it might be a thinking problem.

That’s the work I do now, creating a protected space to step out of firefighting mode, examine the system you’ve built, and redesign it so your teams can thrive rather than endure.

If you’re leading a capable but overwhelmed team, and you suspect the issue is bigger than “more effort”, independent and confidential coaching can give you that space to unpack the sticking points and assess your solutions in a way that works for you.

Maureen Adams ICF ACC

Executive Leadership Coach | Leadership Development for Individuals and Teams | NED and Chair| Business Owner of Cumulus Coaching

EEA and Norway Grants

Finance and Control Officer

Interact Programme

- expert in programme and project financial life cycle implementation,
- supporting the implementation of simplified cost options in Interreg (methodology, procedures for the application and implementation phases),
- developing online courses for learners (programme management in Interreg, simplified cost options, updates in the legislation for the 2021-2027 programming period),
- advocating and facilitating change in financial management practices,
- delivering innovative services to facilitate the achievable and simplified application of financial rules.

Project Officer, Financial Management support for Interreg programmes

Joint Secretariat Interreg South Baltic Programme

- responsible contact for sustainable tourism projects (project manager role),
- tasks related to the monitoring of cross-border projects (facilitating the development of project ideas, providing assistance to applicants; assessing the quality of submitted applications; monitoring the financial and non-financial progress of approved projects; project implementation and closure related tasks),
- tasks related to the implementation of the programme.

Project Officer

Alpine Space programme

- support to the joint secretariat in all tasks related to the organisational and technical implementation of the Alpine Space Programme for the programming period 2014-2020; 
- assistance to the project officers in monitoring the implementation of projects; 
- assistance to the communication officer in his task (e.g., website management, events organisation, production and dissemination of publications; social media management); 
- participation in the meetings of programme management bodies and conferences of co-funded projects.

Project Management Intern

British Council

- реrforming assistant duties at the frоnt desk of the office,
- ushеring during the placement testing fоr both adults and young lеаrnеrs,
- answering calls in the call cеntre; аnswеring сustomers’ face-to-face enquiries,
- co-ordinating the рrосеss of individual раrеnts' meetings, 
- supporting the рrосеss of the custоmеr eхреriеnсе ехеrсisе, 
- рrераring reports оn the mаrkеting exercise,
- various administгative duties related to the teaching cеntre ореrаtiоn,
- assistance at the Exam Department (IELTS and Cambridge exams).

Teaching Center Assistant, Call Centre Operator

Patent and Law company “Koval and Partners” Ltd.

- correspondence with clients,
- audit and documentation tasks,
- general administrative assistance.

Administrative Assistant (internship)

Carowinds Amusement Park

Merchandise Manager

Specialist in grants management. A professional with 8 years of experience with the EU structural funds (regional policy). I have worked with cross-border projects co-financed by EU funds, guiding them through different stages of the project life cycle.
I have worked with cooperation programmes providing advisory services in the financial programmes management to ensure efficient implementation of EU funds, simplified processes and harmonised approaches. 
I am an advocate of simplified cost options and I believe that result-based financing is the future of regional policy.
I am particularly interested in the innovative ways of cooperation, especially in financial instruments and blended financing. I am convinced that public funds could have been recycled and used in a more efficient ways with FIs. 
Working with the EU cohesion policy, I believe that regional development challenges could be tackled through cooperation, exchange of experiences, uptakes of new ideas and/or adjustment of good practices.


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