Maureen Adams MBA, ACC

As the founder of Cumulus Coaching Ltd, I work with individuals, leaders, and SMEs to strengthen collaboration, improve performance, and build teams that are motivated, engaged, and aligned with their organisation’s goals. My coaching is rooted in the belief that when people understand their purpose and play to their strengths, they not only perform better — they lead better.

With an MBA, ICF ACC accreditation, and a background in business development, I bring both strategic insight and a people-centred coaching approach. I support clients in navigating change, communicating with clarity, and making confident decisions that drive progress.

💬 I work with:

Leaders and emerging executives who want greater clarity, confidence, and direction in their leadership journey.

Companies and leadership teams are looking to improve alignment, retain talent, and embed a coaching-led culture that supports long-term growth.

If you're ready to create a more aligned, resilient, and purpose-driven way of working—for yourself or your team—feel free to reach out or connect. I’d be glad to start the conversation.

CEO and Founder of Cumulus Coaching Ltd

An executive coaching company whose purpose is to enable individuals, teams, and organisations to transform how they work to create more value through working collaboratively and with a clearly defined purpose. 

I help people at the managerial level to get the best from their teams and to recognise the value of motivation for themselves and others through aligning with their strengths and values

“Our activity is not unduly complex or out of reach of the team, but the volume is overwhelming.”

I remember saying this as a senior leader – and realising I was on the verge of burning out a very capable team.

Nothing was “too hard”.

The problem was how work hit them: constant demand, duplicated requests, blocked processes, everything “urgent”.

My first move was the usual: push harder, reprioritise, rally the troops.
It helped briefly. Then the same problems came back.

What finally changed things was stepping back to look upstream:

- Where is demand being created unnecessarily?

- Where does work bounce around or get stuck?

- What assumptions am I making about “this is just how it is”?

Psychology calls this confirmation bias – proving our old view right instead of imagining a better system.

The better move is not to squeeze more out of a capable team, but to create the space to challenge the assumptions you’re unconsciously confirming. 
Looking at demand upstream, not just productivity downstream.

Bringing in different perspectives lets us see the problem from different angles.

So instead, I worked with 'Imagine'

- Imagine if we could drive up satisfaction with our services, what would it take?
- Imagine if we could deal with the root cause of the problem, what would that look like?

Because, by borrowing the phrase of one of my coaching clients, 'the art of the possible' is where creativity starts, and frustration and tensions dissipate.

We all have invisible obstacles in our minds. We cling to approaches that worked in the past, even when they’re no longer right for the present. 

That’s our brain on confirmation bias: proving ourselves right instead of asking, “What else might be possible?

🔍 If you’re noticing the same issue repeating in your team or role, it might not be a performance problem – it might be a thinking problem.

That’s the work I do now, creating a protected space to step out of firefighting mode, examine the system you’ve built, and redesign it so your teams can thrive rather than endure.

If you’re leading a capable but overwhelmed team, and you suspect the issue is bigger than “more effort”, independent and confidential coaching can give you that space to unpack the sticking points and assess your solutions in a way that works for you.

Maureen Adams ICF ACC

Executive Leadership Coach | Leadership Development for Individuals and Teams | NED and Chair| Business Owner of Cumulus Coaching

Chris James

Content To Clients Consulting

We help small business owners win more clients using organic content.

⬇️ Check out our client results below ⬇️

Founder

Social sales secrets for coaches + freelancers. My DM game is appalling 😬

FREE LinkedIn training in my featured section ⬇️ ⬇️ ⬇️

My daughter asked if I'm famous.

"Well, 25,000 people follow me on LinkedIn."

(Smug)

She said "Mr Beast has 300 million."

Then asked if I'm poor 🤣

📌 Ex-Loser (Doors close for C2C in 11 days)

Remember that guy? You know the one...

He got caught cheating at the Coldplay concert...

No, me neither

I wouldn't be able to tell you his name.

I wouldn't recognise him if he walked past me.

We all overthink stuff to the point of paralysis...

But in actual fact, no-one will even care or remember in 5 mins time.

Do the thing.

No-one gives a sh!t.

K thx bye

📌 Ex-Loser (Doors close for C2C in 14 days)

Last Monday I made about $50,000 in a single day.

That's more than I used to earn in a year 🤯

Except…

It took a year of talking about it.

Months of planning.
Weeks of building.

And 2.5 hours, a broken website + 2.5 nervous breakdowns to get there.

Alongside: 

I forgot to record it
I didn't promote it on Insta
I wasted time on too many landing pages

Luckily the C2C team helped regulate my nervous system + fill the event with about 300 people (thanks guys)

That £38k win is massive, but do not fking underestimate the work and blood, sweat + tears that go into things like this. 

Thank you to everyone that came along to the workshop.

I'm glad you got so much value from it.

So... if you want to join C2C at the lowest price it’ll ever ever be (we just slashed our prices in half) and get a LOAD of bonuses AND the rest of the year free, head to my profile here: Chris James 

or message me CLIENTS + we can have a chat.

📌 Ex-Loser (Doors close for C2C in 21 days)

I’ve rejoined the 5am club.

But no ice baths, howling naked at the moon 🐺

That’s an 11am activity...

But, when you're building something properly, you need hours the rest of the world isn’t asking anything from you.

We’ve just dropped the price of our programme. 

BUT just because the price is lower…

…doesn’t mean our standards are.

Every single part of our process + delivery is getting looked at, refined + improved.

And that means I’ll happily trade a lie-in if it means YOUR next client comes in faster, your messaging finally lands, and you stop spending your time doing the things that WON’T make you money.

We’re (re)building C2C for people who work school hours (but not just parents!)

But to build that model, I’m willing to start in the dark. 

And fcking hell it’s dark 🤣

Time’s running out on our bonuses + doors close soon. 

So if you wanna know what I’m making such a fuss about, have a look here: https://lnkd.in/ejV7_Wx4

It’s our 9th wedding anniversary.

So I’m doing what any good husband does + hanging with a load of business owners at a mastermind in New York 🇺🇸

KIDDING Amy + the kids are here too so today’s plan is:

1. Ice Skating
2. Ghostbusters HQ 
3. As much pizzza as possible

Happy anniversary. Sorry for being so annoying! 

Anyone got any decent NY recommendations? 

👇🏻 

(Pic from The Plaza Hotel in Home Alone 2)

No alternative text description for this image

I’m scared of flying

(Which is unfortunate… because I’m on a plane right now)

Actually. I’m absolutely terrified. 

Hate it. 

But… I still get on the plane. 

Because I have the destination in mind. 

And I REALLY want to get there. 

I’ll leave you to draw your own conclusions about how this applies to your business.

- - - - - - - - - 

📌 - PS: This was me on the way to NY last week.

Thanks Edward 👊🏻

- - - - - - - - - 

📌 - PPS: Only 3 days until the doors to C2C shut.

Make the change.

🚨 LAST CHANCE - AFTER TODAY PRICE RISES BY £1,000

Just so you know...

If you comment on my post and I think you are using bots...

I will ask you "what do you mean?" 
Or if you just parrot my post back at me, I will just put "yep." 

If your business isn’t making money yet, you don’t need to use robots. 

You need to have conversations.

[Picture at me laughing at you losers who use AI for commenting]

📌 Ex-Loser (Doors close for C2C in 18 days)

“The f word is NOT a good idea.”

Actual feedback I got after speaking at an event last year.

Safe to say she didn’t become a client.

But imagine if I’d toned it down, kept it “professional” and she HAD signed up?

She’d have got a shock on her first C2C group call.

I’m not here to get invited for a brew at your grandma’s house 👵🏻

I’m here to help you build a business. 
And be yourself in the process.

So if I wasn’t MYSELF while doing it, I’d be pretty f-cking hypocritical.

What’s your view on swearing in marketing + in front of clients?

I got told off for using the words “WANNA” and “GONNA” in a post 🖕🏼 

If that was you, you’re gonna wanna scroll past this one too matey moo... 

The problem with posting content that follows some stranger off the internet’s guidelines on what you SHOULD do… 

…is that when people come to work with you, it’s not gonna feel like they’re working with the person they’ve seen online. 

Which is why I’m always gonna type like I fckin talk. 

Gonnas, wannas, swearing + not-quite-”correct” sentences all included. 

If you wanna build an offer that actually sells, you’re GONNA WANNA click this link → https://lnkd.in/eM7BF6mg 2025-12-02 

- - - - - - - 

📌 Our non-negotiables are willingness to do the work. 
And humour. Don’t apply unless you have both plz.

When you work with us, we offer FIVE guarantees 👀

Not the normal type. Those are boring.

Here are my promises to you:

- - - - - - - - 

ONE:

You will never be referred to as a "student". 
We're partners. You're our client. 

We're here to HELP you, not "teach" you.

- - - - - - - - 

TWO:

It's my ultimate aim to make you feel VERY uncomfortable. 
It's not my job to make you feel good, that's on you.

- - - - - - - - 

THREE:

If you don't do the work, you won't get the result. 

It doesn't matter how much money you throw at something unless you're willing to throw equal effort at it. 

Zoom out + JFDI.

- - - - - - - - 

FOUR:

I will never call you "King" or "Queen". 

It's not a fancy dress party + we're not eating Haribo off paper plates. 

Slay Queen 👸✌🏻🦄

- - - - - - - - 

FIVE: 

If you attend C2C group calls with kids, they will learn swear words. 

Not because I think it's cool, but because I won't censor myself 
(also I swear when I get excited + I get excited a lot) 🖕🏼

- - - - - - - - 

Anyway, you haven't got long because we’re closing doors TODAY.
That's the 6th guarantee.

Ready?

Go here: Chris James + click the School Hours picture.

It'll never be this price again.

Last chance ⏰

Katie Skelton

We REALLY tried to behave professionally. 

I think we did well. 

(Hit play to watch Katie Skelton almost catch fire with terror) ⬇️ 

P.S. I’m running a clients-only Q1 roadmap session TOMORROW inside C2C. 

Msg me Q1 + I’ll send you the info before it’s too late.

Did I just waste my WHOLE trip to New York? 🗽

Hahaha!

Find out if I did or not ⬇️

Did I just waste my WHOLE trip to New York? 🗽 This time last year, I spent £30,000 to be in a mastermind for 12 months. This time last week, was the 

Open article: I paid £30,000 for a mastermind + didn't even go to it by Chris James • 3 min read

I paid £30,000 for a mastermind + didn't even go to it

I invested another 5 figures into myself yesterday.

No sales call 📵

Now don't get me wrong...

It's an absolute PRIVILEGE to be able to do this.

To not have to think, and just chuck out more than the deposit I put down on my first house to an absolute stranger.

But I think about it differently after a couple of years...

The person you become from investing in yourself is worth so much more than the money you spend.

I've invested in some ABSOLUTE BS 💩

But... I've made every penny back, in some form.

And I'm all about future-proofing myself for next year.

Because... 2026 starts in 5 weeks.
You can enter it as the same person you are today.
Or you can back yourself and become someone new.

The choice is yours...
But whatever you do... join C2C today!

I need the £10,000 back 🤣

📌 Ex-Loser (Doors close for C2C in 16 days)

I took 120 of our sales calls + ran ’em through ChatGPT.

VERY interesting...

Turns out pretty much everyone who booked calls with us this year had the same 5 problems popping up in their business...

And they all thought they were the only one dealing with it.

Check it out ⬇️

- - - - - - - 

📌 PS - Time is running out to join C2C at half the price.
Apply ASAP if you want in.

(No it's not a Black Friday offer 🤣)

This is for you if you’ve known about C2C for more than a year.

Maybe you’ve even had a call with me or Katie.

But something’s stopped you.

Time?
Money?
Worried it won’t work for you?
All of the above?

You’ve been circling the drain for months, maybe years. Wondering what if….?

I’ve got news.

You are the EXACT reason we’ve dropped our prices.
Made it easier than ever to say yes.
De-risked the risk.

If you’ve got a few hours a week + the discipline to follow the process (with our support, obvs). there is no better time.

DM me DRAIN + I’ll send the details.
Or go here: Chris James

You probably know what you WANT…

…more clients, better months…

But do you know exactly what you NEED to get there?

If not… don’t worry, we do…

Because we've helped over 300 other business owners do the same.

Here's our exact process:

STEP 01 → BUILD YOUR MASTER OFFER™ 
The offer that makes clients say… 
“YES this is what I need, please take my money”
(+ we'll stop you undercharging too because 99% of people are)

- - - - - - - 

STEP 02 → SWITCH ON YOUR MARKETING MACHINE
This is a simple, organic strategy that brings leads to you
(no ads, no cold DMs, no complex funnels).

- - - - - - - 

STEP 03 → SYSTEMISE LEADS + SALES
A lead gen + sales process that turns calls into clients.
Most people try to fix this stuff by downloading a freebie (or 12), tweaking their LinkedIn headline + spending days, weeks, even months being "busy" with next to nothing to show for it. 

- - - - - - - 

That’s why they stay stuck.

We will help you fix it all, in order...+ now's a very good time.

You can join C2C + get:

• Access for less than half the price we've always charged
• The whole of December free if you join by the end of the week
• My LinkedIn Blueprint course completely free
• A live, clients-only Q1 planning session next week (Friday)

If you’re still “thinking about it"... 
That’s exactly what's keeping you where you are.

But November's nearly out...
So if you want the whole of December free you need to act fast.

Want to know more? DM me CLIENTS now
(Or visit the School Hours video on my profile → Chris James)

I just showed 50 clients how to plan the whole Q1 content strategy in under two hours. I'm going to show you how to do it too

Work life balance is a lie. 

I don’t care what anyone says. 

If you’re an early stage business owner then you’re gonna need to suck up some hard work for a bit. 

Easy comes when you’ve done hard for long enough. 

Entrepreneurship is a constant state of imbalance and anyone trying to tell you (or sell you) otherwise is lying. 

So rather than trying to find hacks + shortcuts… 

Create systems, non-negotiables + habits that get results. 

Worry about easy later. 

P.S. Doors for C2C shut in 12 days + the price goes up by £1,000. 

DM me CLIENTS + I’ll send you the details.

It’s all lies.

ALL of it.

You carry around a set of beliefs that probably aren’t true.

The things you believe about yourself and your capabilities are stopping you reaching the next level.

Once I finally internalised this, things changed rapidly.

The stories you tell yourself are literally keeping you chained.

Chained to your past.

The old version of you wrestles with the new version of you and tells you you’re not capable.

And unless you kill the old version of you, and try the unknown, you’ll never even meet the new version of yourself.

- - - - - - - 

Not sure if I’ve mentioned this already but we’ve SLASHED the price of C2C in HALF + we’re giving you the rest of the year FREE. 

Watch our stupid video here to learn more: https://lnkd.in/esUV4N4t

If you’re hungry, do you make food?  🍴

Simple question… but seriousdo you? 

You don’t sit around THINKING about making lunch for 15 hours…or hope that someone else will make it for you. 

So why, if you want to actually make 2026 your best year yet, are you THINKING about what you’ll do about it in JANUARY? 

Your competition are still marketing. 

They haven’t kicked the problem into the New Year. 

So why are you even contemplating it? 

If you’re serious, you need to have foundations + systems in place NOW. 

Which is why we’re giving new C2C clients the rest of the year free inside the programme AND the lowest price it’s ever been. 

Anyway gotta go, my wife’s just finished making my breakfast. 

(Only joking, I make the eggs round here 🍳)

DM me HUNGRY to find out more about C2C now, not later 🍴

Everyone thinks January is a fresh start. It's actually the biggest self-sabotage of the year... Check this video 👇🏻 December people win because the

Open article: Why waiting until January will fck you over (big style) by Chris James • 1 min read

Why waiting until January will fck you over (big style)

taplio

The Battle

Maureen Adams MBA, ACC

Chris James

Followers

Posts

Engagements

Likes

Performance ScoreMaureen Adams MBA, ACC's LinkedIn Performance

Performance ScoreChris James's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Maureen Adams MBA, ACC

Chris James

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Maureen Adams MBA, ACC's LinkedIn Performance

Performance ScoreChris James's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMaureen Adams MBA, ACC's LinkedIn Performance