Maureen Adams MBA, ACC

As the founder of Cumulus Coaching Ltd, I work with individuals, leaders, and SMEs to strengthen collaboration, improve performance, and build teams that are motivated, engaged, and aligned with their organisation’s goals. My coaching is rooted in the belief that when people understand their purpose and play to their strengths, they not only perform better — they lead better.

With an MBA, ICF ACC accreditation, and a background in business development, I bring both strategic insight and a people-centred coaching approach. I support clients in navigating change, communicating with clarity, and making confident decisions that drive progress.

💬 I work with:

Leaders and emerging executives who want greater clarity, confidence, and direction in their leadership journey.

Companies and leadership teams are looking to improve alignment, retain talent, and embed a coaching-led culture that supports long-term growth.

If you're ready to create a more aligned, resilient, and purpose-driven way of working—for yourself or your team—feel free to reach out or connect. I’d be glad to start the conversation.

CEO and Founder of Cumulus Coaching Ltd

An executive coaching company whose purpose is to enable individuals, teams, and organisations to transform how they work to create more value through working collaboratively and with a clearly defined purpose. 

I help people at the managerial level to get the best from their teams and to recognise the value of motivation for themselves and others through aligning with their strengths and values

“Our activity is not unduly complex or out of reach of the team, but the volume is overwhelming.”

I remember saying this as a senior leader – and realising I was on the verge of burning out a very capable team.

Nothing was “too hard”.

The problem was how work hit them: constant demand, duplicated requests, blocked processes, everything “urgent”.

My first move was the usual: push harder, reprioritise, rally the troops.
It helped briefly. Then the same problems came back.

What finally changed things was stepping back to look upstream:

- Where is demand being created unnecessarily?

- Where does work bounce around or get stuck?

- What assumptions am I making about “this is just how it is”?

Psychology calls this confirmation bias – proving our old view right instead of imagining a better system.

The better move is not to squeeze more out of a capable team, but to create the space to challenge the assumptions you’re unconsciously confirming. 
Looking at demand upstream, not just productivity downstream.

Bringing in different perspectives lets us see the problem from different angles.

So instead, I worked with 'Imagine'

- Imagine if we could drive up satisfaction with our services, what would it take?
- Imagine if we could deal with the root cause of the problem, what would that look like?

Because, by borrowing the phrase of one of my coaching clients, 'the art of the possible' is where creativity starts, and frustration and tensions dissipate.

We all have invisible obstacles in our minds. We cling to approaches that worked in the past, even when they’re no longer right for the present. 

That’s our brain on confirmation bias: proving ourselves right instead of asking, “What else might be possible?

🔍 If you’re noticing the same issue repeating in your team or role, it might not be a performance problem – it might be a thinking problem.

That’s the work I do now, creating a protected space to step out of firefighting mode, examine the system you’ve built, and redesign it so your teams can thrive rather than endure.

If you’re leading a capable but overwhelmed team, and you suspect the issue is bigger than “more effort”, independent and confidential coaching can give you that space to unpack the sticking points and assess your solutions in a way that works for you.

Maureen Adams ICF ACC

Executive Leadership Coach | Leadership Development for Individuals and Teams | NED and Chair| Business Owner of Cumulus Coaching

Benoit Tremblay Cormier

Tremblay Cormier Consultant

Coaching and facilitation of strategic workshops in innovation, decision-making, marketing and problem-solving for public organizations, commercial and social enterprises and nonprofits in Canada and around the world.

Strategic Workshop Designer/Facilitator | Innovation Coach

Collège La Cité

Teaching classes in: Brand Management, Communication and Marketing Planning, , Creativity and Innovation, etc.

Professor, Advertising, Marketing and Communication

The Advertising and Marketing Communication program prepares students with a creative mind and a solid general knowledge to create and coordinate innovative advertising campaigns, to determine the best media (traditional, social or interactive) to reach a target and develop promotional strategies that sells.

Program Coordinator, Advertising, Marketing and Communication

High-Touch Communications

Interactive Communication and Advertising

Director, Strategy and Business Development

SID LEE (Diesel Marketing)

Project Manager, Think Tank

I help purpose-driven businesses, non-profit organizations, associations, and government agencies to innovate, decide, and solve their problems better | Innovation Coaching | Strategic Workshop Facilitation

What do I do?

I guide social enterprises and non-profit organizations in their journey to better harness the power of innovation and have a greater impact. 

Why am I doing it?

To help you reimagine how your organization approaches challenges and opportunities, better use innovation, and:

- Discover new perspectives
- Implement innovative practices
- Promote collaboration between teams and various disciplines

What are the results?

Your mission is amplified, your innovation efforts lead to better results, and you can:

- Create scalable solutions
- Better align your efforts with your mission
- Strengthen your organization's capacity to create lasting change

How do I do it?

I design and facilitate strategic workshops, and I coach and train your team to increase its capacity to innovate, develop effective strategies, and improve the social impact your organization seeks.

Contact me to find out more!

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Benoit Tremblay Cormier

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