Maureen Adams MBA, ACC

As the founder of Cumulus Coaching Ltd, I work with individuals, leaders, and SMEs to strengthen collaboration, improve performance, and build teams that are motivated, engaged, and aligned with their organisation’s goals. My coaching is rooted in the belief that when people understand their purpose and play to their strengths, they not only perform better — they lead better.

With an MBA, ICF ACC accreditation, and a background in business development, I bring both strategic insight and a people-centred coaching approach. I support clients in navigating change, communicating with clarity, and making confident decisions that drive progress.

💬 I work with:

Leaders and emerging executives who want greater clarity, confidence, and direction in their leadership journey.

Companies and leadership teams are looking to improve alignment, retain talent, and embed a coaching-led culture that supports long-term growth.

If you're ready to create a more aligned, resilient, and purpose-driven way of working—for yourself or your team—feel free to reach out or connect. I’d be glad to start the conversation.

CEO and Founder of Cumulus Coaching Ltd

An executive coaching company whose purpose is to enable individuals, teams, and organisations to transform how they work to create more value through working collaboratively and with a clearly defined purpose. 

I help people at the managerial level to get the best from their teams and to recognise the value of motivation for themselves and others through aligning with their strengths and values

“Our activity is not unduly complex or out of reach of the team, but the volume is overwhelming.”

I remember saying this as a senior leader – and realising I was on the verge of burning out a very capable team.

Nothing was “too hard”.

The problem was how work hit them: constant demand, duplicated requests, blocked processes, everything “urgent”.

My first move was the usual: push harder, reprioritise, rally the troops.
It helped briefly. Then the same problems came back.

What finally changed things was stepping back to look upstream:

- Where is demand being created unnecessarily?

- Where does work bounce around or get stuck?

- What assumptions am I making about “this is just how it is”?

Psychology calls this confirmation bias – proving our old view right instead of imagining a better system.

The better move is not to squeeze more out of a capable team, but to create the space to challenge the assumptions you’re unconsciously confirming. 
Looking at demand upstream, not just productivity downstream.

Bringing in different perspectives lets us see the problem from different angles.

So instead, I worked with 'Imagine'

- Imagine if we could drive up satisfaction with our services, what would it take?
- Imagine if we could deal with the root cause of the problem, what would that look like?

Because, by borrowing the phrase of one of my coaching clients, 'the art of the possible' is where creativity starts, and frustration and tensions dissipate.

We all have invisible obstacles in our minds. We cling to approaches that worked in the past, even when they’re no longer right for the present. 

That’s our brain on confirmation bias: proving ourselves right instead of asking, “What else might be possible?

🔍 If you’re noticing the same issue repeating in your team or role, it might not be a performance problem – it might be a thinking problem.

That’s the work I do now, creating a protected space to step out of firefighting mode, examine the system you’ve built, and redesign it so your teams can thrive rather than endure.

If you’re leading a capable but overwhelmed team, and you suspect the issue is bigger than “more effort”, independent and confidential coaching can give you that space to unpack the sticking points and assess your solutions in a way that works for you.

Maureen Adams ICF ACC

Executive Leadership Coach | Leadership Development for Individuals and Teams | NED and Chair| Business Owner of Cumulus Coaching

Alejandra Camberos Communications & Founder at Womn'UP

Inspiring innovative organizations to share their perspectives and initiatives grounded in humanity and the planet. Focused on Inclusive Leadership, Culture Transformation, the Impacts of Generative AI on the Future of Work, and related themes. Committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. 

Accompanying international Top Thinkers, which influence different forums, provoking actions that humanity and the planet need. 

Founder of Womn'UP, a free expression forum intended for passionate women who seek gender equality in Mexico and the world. Who can influence other women by breaking paradigms in search for answers. Supported by Microsoft, United Nations, Mercedes Benz, Dalia Empower and Epson Latinoamérica.

Dalia Empower

A team of professionals who work to detonate and promote the talent of women towards a cultural, social and economic transformation. Our mission is to close the gender gap through three pillars. Talks: content that inspires change with positive impact. Empower: we transform leadership through the development of individual and corporate programs. Connect: we build valuable connections through networking and community.

Ambassador

Allenamenti Speakers Bureau. Talent Consulting for Meetings Industry

New clients as AT&T and White & Case
Strategic Alliance with Development Factor - Meeting Planner focused on Multinational Companies as Fortinet, Oracle, IBM, Amazon, Microsoft, etc.
Ideation of New Concepts and Products as Mauricio Candiani's online program.
Speakers and Executive Management at VIP Events such as the Global IPADE Alumni Event. December 2020
First online conference sale: Andes Survivor, Carlos Páez.

Commercial Associate

Irradiate More. Professional Training and Coaching

Personal Assistant to Co-Founder and CEO.
Public Relations and Communications Director.
CEO positioning under the direction of Newlink Mexico.
Collaboration in Forbes magazine.
Joint ventures with Finance and Video-Audio Production Companies.
Personal and Professional Coaching Process with CEO and Co-Founder: Juan Alberto González Esparza, Former President and CEO of Microsoft Mexico, Andean Region, Colombia and Peru, 25 years of experience at Microsoft.

Chief of Staff to CEO & Co-Founder

Newlink™

TRAVELIEER

Event management to Key Accounts at Montecarlo Convention by Samsung Mexico. 
Event management of Growth Congress to Retail Market Expansion by Kantar Retail.

BigFoot. Cultural Intelligence for Growth

New clients as Microsoft, Nestlé, Grupo Modelo and MVS Radio, among others.
New Radio space in the Oscar Mario Beteta's show at Radio Fórmula Broadcast Network.
Recognition for the recruitment to JW Marriott in the evaluation study of the brand in the mexican market.

Public Relations and New Business Development Associate

MVS Televisión

Corporate Accounts as Nestlé, Grupo Modelo, Liverpool and El Palacio de Hierro. 
New clients that stayed exclusive with large national broadcasters such as Nestlé, Grupo Modelo, Liverpool, El Palacio de Hierro, Posadas de México, Braun, Columbia Pictures, among others.
First clients on television: Reckitt Benckiser, Club Med, Premium Brands (Baileys and Smirnoff Vodka), Scappino and Swatch. 
First NFL sponsorship to Grupo Modelo.
Portfolio of Clients 25% of total sales.

Senior Sales Executive for Pay Television.

Communication and Public Relations. Top Strategic Alliances, Partnerships & Representing International Speakers

-Solid reputation as a leader of influence through strategic communication. Experience in defining and implementing strategic programs.
-Solid reputation for identifying business opportunities, developing strategic plans and meeting agreed objectives.
-Short and long term vision of market trends. 
-Effective relationships with media, key opinion leaders, government authorities, NGOs and social media influencers.
-Strong skills in motivating and coaching, helping people in building self-confidence, giving recognition and encouragement. 
-Successful in planning, executing and following up on corporate and private events.
-Human rights activist and advocate, focused on gender equality. Founder of Womn'UP, an online media that shares valuable content generated by global opinion leaders. Ambassador of Dalia Empower, an institution that seeks to close the gender gap through three pillars: content (talks), development programs (empowerment) and networking (connection).
-Solid reputation for connecting resources with causes. In collaboration with Microsoft and the United Nations we achieved, through a strategic program, donations to the Gender Equality event held in Paris in July 2021, organized by the governments of France and Mexico for the United Nations. In addition, I have achieved contributions for the fires in Australia, the war in Ukraine and the earthquakes in Turkey.
-I love the role of communications and the future of journalism in our rapidly evolving technology-driven world. 
-In my free time I listen to music and dance. Music has always been my best therapy.

Working with speakers, I have been responsible for managing the participation of Top Thinkers such as José Hernández (Astronaut), Carlos Páez (Andes Survivor), Peter Diamandis (Founder & Director of Singularity University), Ayesha Khanna (Co-Founder & CEO ADDO IA), Erica Orange (VP at Future Hunters) José Luis Cordeiro (VP of Humanity Plus), Dave Ulrich (Thinkers 50 Leadership Awards, Co-Founder & Principal RBL Group), Kelly Palmer (Future of Work Leading Top Voice, Board of Directors Learn In), Jesús Cochegrús (International WOBI Speaker), Felipe Gómez (International WOBI Speaker), Juan Alberto González (Former President of Microsoft Mexico), Al Adamsen (Founder & CEO of PAFOW (People Analytics and Future of Work), Raquel Roca (Author of Knowmads, author of Silver Surfers & Founder of Silver Academy), Andrea Iorio (CEO of Tinder in Latin America and CDO at L'Oréal Brazil), among others.

Specialties: Public Relations, Strategic Communications, New Business Development & Sponsorships.

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