Matt Wolach

testRigor

Imagine almost eliminating your QA test maintenance time. It's possible with testRigor.

testRigor is only end-to-end test automation tool you’ll ever need. The platform empowers the whole team to write end-to-end UI tests quickly and efficiently using plain English instead of complicated code. Seamlessly create, edit, and update tests of any complexity, allowing the team to expand test coverage rapidly.

Unlike most other codeless test automation tools available on the market, all tests are created entirely from a user’s perspective. This means identifying elements as you see them on the screen instead of using element locators. And the tests are so stable that some of our customers even use them for monitoring. These are just a few benefits of the testRigor test automation tool.

Partner and CRO

The Perfect D.E.A.L. Process

Ready to stop wasting leads?

When you don't have a solid sales process that converts at maximum levels, that means you're losing leads that you should win. 

Don't do that. 

Just implement a sales process that wins and take over your industry. Learn about The perfect D.E.A.L. Process at:

https://go.mattwolach.com/close-training-os

Creator

Xsellus

Are you seeing a 50% close rate on your demos? Or a 20% close rate on free trials?

Would you like to?

We help startups and growth-minded SaaS companies who are looking to expand and dominate their market. This help happens across multiple stages:

-For startups, we can help you craft your sales processes and messaging in order to convert a large amount of leads into sales. This includes quick help and routine coaching and training along the way.

-Once you’ve proven that your product fits the market and people are interested in it, we'll focus on tweaking your pitch in order to create an intense emotional attraction to your product. 

-We'll then perform ongoing guidance and coaching to ensure you never get off track, continuing upward towards your exit goals.

Put our years of experience scaling B2B SaaS companies to work for you and dominate the market. See if your company is a fit: info@xsellus.com

B2B SaaS Sales Coach

Matt's Youtube Channel - SaaS Sales Tips and Formulas

ToroWave

"𝗪𝗲 𝘀𝗲𝗻𝘁 𝗼𝗻𝗲 𝘁𝗲𝘅𝘁 𝗯𝗹𝗮𝘀𝘁 𝘄𝗶𝘁𝗵 𝗧𝗼𝗿𝗼𝗪𝗮𝘃𝗲 𝗮𝗻𝗱 𝗺𝗮𝗱𝗲 $𝟭𝟳𝟬,𝟬𝟬𝟬 𝗶𝗻 𝟯 𝗱𝗮𝘆𝘀!" - 𝗧𝗿𝗮𝗰𝗲𝘆, 𝗧𝗼𝗿𝗼𝗪𝗮𝘃𝗲 𝘂𝘀𝗲𝗿

Most tech companies have major communication issues with their buyers and customers. This causes a loss of leads through a leaky funnel, and a high churn rate of customers.

ToroWave solves that through an easy to use SMS communication system that allows you to text your buyers and customers quickly and efficiently.

"This Software is AWESOME!! Unbelievable amount of features and there is nothing like it on the market." - Jason Etheredge, longtime ToroWave user

Email is fading, outbound is drying up, and content takes forever. So don't miss out on the next wave of technology that gets deals done.

"A simple widget that truly enhances a website visitors experience. A great tool every website owner should have. Highly recommend." - David Scarborough, Business Owner and longtime user

For more info, visit ToroWave.com

RingBot

RingBot allows marketing agencies the capability to provide outstanding SMS Marketing to their clients using a white-label platform that performs as if it were their own tool. Hundreds of marketing agencies around the US use RingBot every day to improve website conversions, increase marketing campaign results, and connect with more buyers.

Chief Revenue Officer (CRO)

Scale Your SaaS

𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗡𝗼𝗺𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗧𝗼𝗽 𝗦𝗮𝗮𝗦 𝗣𝗼𝗱𝗰𝗮𝘀𝘁

Each week a new expert guest joins me to discuss how the software world was won. What they did to achieve success, and what you can do to join them at the height of the industry.

We also look at current trends to be aware of, and offer tips on how to best scale your business in today's global market.

The goal: helping you Scale Your SaaS.

Listen and subscribe where you get your podcasts or watch here: https://www.scaleyoursaaspodcast.com/

Host

Featured Episodes - Greatest Hits and Most Popular

Virtuous

At Virtuous we disrupted the nonprofit CRM market with innovative technologies and a focused and determined sales effort. We created buzz with a lightning strike that led to dramatically increased impressions and sales. Plus it was a great team of people working together for a common goal!

VP of Sales

Synlio (acquired by Building Engines)

At Synlio we accomplished something that had never been done: successfully built and launched an RFP automation tool. Targeted at the real estate management industry, and using cutting edge AI, we broke into and created a new market for our platform before exiting to a major property and financial management system to augment their list of services.

President

WebPT  (acquired by Warburg Pincus)

We started WebPT with just the 3 of us. There were 20 other systems in the space, but we had the goal to be #1. It took only 3 years until we were the #1 system in the industry. We made the INC 500 2 years in a row and INC 5000 5 years in a row as one of the fasted growing software companies in the world.  Our meticulous sales process and thorough training of our sales staff created a strong team of people closing a ton of deals for a great product. All this led to tremendous success and a fantastic exit.

Director of Sales & Marketing

Parker Finch Management (acquired by The Management Trust)

Director of Business Development

Founder, Investor, Mentor – Helping entrepreneurs quickly scale to $1M MRR using a process that wins | Podcast Host 🎙️

𝗗𝗘𝗖𝗥𝗘𝗔𝗦𝗘 𝗧𝗘𝗦𝗧 𝗠𝗔𝗜𝗡𝗧𝗘𝗡𝗔𝗡𝗖𝗘 𝗕𝗬 𝟵𝟯% 𝗔𝗡𝗗 𝟭𝟱𝗫 𝗧𝗘𝗦𝗧 𝗖𝗥𝗘𝗔𝗧𝗜𝗢𝗡 𝗦𝗣𝗘𝗘𝗗

Imagine how quickly your team creates test cases now, then double the speed. Then again. What about 15 times faster?

testRigor users don’t imagine it, they’re living it.

Because of testRigor’s GenAI combined with simple English commands, test automation no longer takes hours or days, but just minutes.

“With testRigor, we went from ZERO to 100% test automation within six months of implementation.” - Kris Gustovich, Enumerate

See more reviews and watch how Engineering leaders sped up their test automation creation while reducing test maintenance here:   https://testrigor.com/case-studies/

𝗧𝗛𝗘 𝗣𝗥𝗢𝗕𝗟𝗘𝗠 𝟵𝟯% 𝗢𝗙 𝗘𝗡𝗚𝗜𝗡𝗘𝗘𝗥𝗜𝗡𝗚 𝗟𝗘𝗔𝗗𝗘𝗥𝗦 𝗙𝗔𝗖𝗘

Test automation is supposed to speed things up.

But little changes to code can cause massive issues with tests.

Thus, test maintenance becomes a giant burden as QA teams frantically try to play catch up fixing broken test cases.

Spending more time on test maintenance prevents new test cases from being created.

𝗧𝗛𝗘 𝗙𝗢𝗥𝗠𝗨𝗟𝗔 𝗧𝗛𝗔𝗧 𝗧𝗛𝗘 𝗠𝗢𝗦𝗧 𝗘𝗙𝗙𝗘𝗖𝗧𝗜𝗩𝗘 𝗤𝗔 𝗧𝗘𝗔𝗠𝗦 𝗨𝗦𝗘

To be able to achieve 100% test automation you need to both create tests more quickly AND reduce test maintenance.

In fact, testRigor was designed by senior QA leaders to do both of these.

𝘊𝘳𝘦𝘢𝘵𝘦 𝘛𝘦𝘴𝘵 𝘊𝘢𝘴𝘦𝘴 𝘔𝘰𝘳𝘦 𝘘𝘶𝘪𝘤𝘬𝘭𝘺

testRigor:
Uses simple English commands instead of complex code
Allows GenAI to create tests for you
Has reusable rules to incorporate dozens or hundreds of lines of commands into one

𝘙𝘦𝘥𝘶𝘤𝘦 𝘛𝘦𝘴𝘵 𝘔𝘢𝘪𝘯𝘵𝘦𝘯𝘢𝘯𝘤𝘦

testRigor:
Emulates a human’s actions on the UI, code changes do not break tests
Seamlessly learns all new functionality & updates its data when new versions release
Automatically uses on screen signals to match new elements with old ones

“With testRigor, we were able to generate automated tests quickly without adding maintenance overhead for our QA team.” - Rajan Arora, Upgrade

𝗪𝗔𝗡𝗧 𝗧𝗢 𝗟𝗘𝗔𝗥𝗡 𝗠𝗢𝗥𝗘?

For those who implement testRigor, the turnaround can happen very quickly.

“With testRigor, we have increased our testing coverage from less than 33% to more than 91% in under 9 months.” - Keith Powe, IDT

See how you can do the same:

https://testrigor.com/

As a Product Strategy and Communication Consultant, I help organizations bring products and services to market. I've worked with both large brands and startups on tasks like market research, customer data analysis, finding market opportunities, and developing product positioning and messaging.
My role involves:
•	Aligning with clients to identify their business goals and creating plans to achieve them through new product or service launches.

•	Coordinating with cross-functional teams to gather insights and create requirement documents and roadmaps.

•	Helping clients articulate their value propositions and messaging to customers and stakeholders.

•	Creating marketing materials and campaigns, and working with media and external partners to promote products or services.

My work requires strategic thinking, analytical skills, and excellent communication abilities. My goal is to understand the needs and wants of my clients' customers and stakeholders, ensuring the development of effective plans and compelling messaging.

Product Management Consultant

Cannabis Technology House

As a Startup Founder & Business Development Director, I was responsible for a wide range of tasks and activities, including:
•	Developing Business Ideas: Conceiving and leading efforts to bring new ideas to market.

•	Market Research: Conducting research and identifying market opportunities.

•	Product Development: Developing products and services, especially for highly regulated environments.

•	Requirements Documentation: Capturing product requirements in appropriate documents (MRD/RPD).

•	Team Building: Assembling and managing teams.

•	Relationship Building: Establishing connections with customers, partners, and investors.

•	Day-to-Day Operations: Overseeing daily business operations.

•	Goal Setting: Setting and achieving business goals.

•	Growth Strategies: Developing and implementing strategies for growth.

•	Market Adaptation: Adapting to market changes and pivoting the business as needed.

•	Vision and Direction: Driving the startup’s vision and direction.

•	Inspiration and Motivation: Inspiring and motivating the team to achieve success.

Founder and product manager

Altria

As the Director of Product Strategy for a Fortune 500 company, I led the development and execution of plans to bring new products to market. My responsibilities included:
•	Market Research: Conducting market research and analyzing customer data to identify opportunities.

•	Documentation: Creating relevant documents (MRD/PRD) and developing product roadmaps.

•	Product Positioning: Determining the best way to position and differentiate products in the market.

•	Go-to-Market Strategy: Developing comprehensive go-to-market strategies.

•	Team Management: Managing a team of product managers and other team members, setting goals, providing mentorship, and managing resources and budgets.

•	Cross-Department Collaboration: Working closely with marketing, sales, and engineering to align product strategy with overall company goals.

•	Stakeholder Communication: Communicating product strategy to internal and external stakeholders and representing the product team in meetings and negotiations.

Overall, my role required strong strategic thinking, analytical skills, and excellent communication abilities. I focused on understanding the needs of the target market and developing effective plans to meet those needs and achieve business goals.

Director Product Strategy, Member of management board (IL)

iDiamonds

As the Director of Product Marketing, I develop and execute plans to bring products and services to market. My key responsibilities include:

•	Market Research: Understanding the needs and wants of the target market and identifying growth opportunities.

•	Product Positioning: Developing positioning and messaging for the product.

•	Go-to-Market Strategy: Creating comprehensive go-to-market strategies.

•	Cross-Department Collaboration: Working closely with sales, engineering, and other departments to ensure alignment with the company's overall goals and objectives.

Director of Product Marketing

Leo Burnett Group

Throughout my tenure at Leo Burnett Group, I performed three distinct roles: 

Strategic Planner
•	Developed and executed long-term plans to achieve business goals.

•	Conducted market research, analyzed data to identify trends and opportunities, and collaborated with cross-functional teams to develop strategies and tactics.

•	Gained a deep understanding of the organization's business, industry, and competitive landscape to identify growth opportunities.

•	Worked with senior leaders to define the organization's vision and mission, developing long-term plans to achieve these goals.

•	Created and implemented advertising and communication strategies, including developing creative briefs and tracking KPIs.

Social Media Strategy Manager

•	Developed and executed plans to leverage social media platforms for marketing and communication goals.

•	Created and curated content for social media channels, engaged with followers, built online communities, and analyzed social media metrics to understand campaign effectiveness.

•	Stayed up-to-date with social media trends and best practices, tailoring strategies to the business's target audience.

•	Collaborated with departments such as marketing and customer service to ensure alignment with overall company goals.

•	Measured and reported on the effectiveness of social media campaigns, developed and tracked KPIs, and optimized future campaigns based on data insights.

Social Media Marketing Manager

•	Developed and executed social media marketing plans to achieve business objectives.

•	Created engaging content, interacted with followers, and built a robust online presence.

•	Analyzed the performance of social media initiatives, using insights to improve future campaigns.

•	Worked closely with other departments to ensure cohesive marketing efforts.

•	Continuously monitored social media trends to keep strategies relevant and effective.

Strategic Planner

As a seasoned consultant with a diverse background in strategic planning, product marketing, and social media strategy, I bring a unique blend of skills and experience to help organizations achieve their business goals. Over my tenure at Leo Burnett Group, I have successfully led various initiatives that drove growth, enhanced brand visibility, and optimized performance across multiple domains.

What I Offer:

Strategic Planning and Execution
I specialize in developing and executing long-term plans that align with your business objectives. From conducting in-depth market research and data analysis to identifying trends and opportunities, I ensure that your organization is well-positioned for growth. My experience includes collaborating with senior leaders to define visions and missions, crafting comprehensive strategies, and developing creative briefs that resonate with target audiences.
Product Marketing
I help organizations bring products and services to market by crafting compelling positioning and messaging strategies. My approach involves thorough market research, understanding competitive landscapes, and developing go-to-market strategies that differentiate your offerings. I ensure your product's value proposition is clear, compelling, and aligned with your overall business goals.

Why Work With Me:
•	Proven Track Record: Successfully managed and executed strategies for Fortune 500 companies and startups.

•	Comprehensive Expertise: Extensive experience across strategic planning, product marketing, and social media strategy.

•	Data-Driven Approach: Utilize data and insights to inform strategies and optimize performance.

•	Collaborative Mindset: Work closely with cross-functional teams to ensure alignment and success.

•	Client-Centric Focus: Understand and address the unique needs and goals of each client, delivering customized solutions that drive results.

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Matt Wolach

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