Want weekly payroll & PEO industry insights direct to your inbox? 

I break down payroll industry news and trends every Wednesday. 1000+ subscribers and growing → payrollinpodcast.com

Most payroll bureaus are losing deals to better-resourced competitors while drowning in day-to-day operations.

I've been in the payroll industry for 20+ years. I've closed over $40M in B2B sales. And I've spent two decades learning what separates the payroll companies that scale from the ones that plateau.

The difference? 

They leverage three strategies:

1. Offshore talent to scale without breaking the bank (outsourcedscale.com)

Your competitors are hiring VAs for 70% less than onshore talent. Sales reps, marketing coordinators, customer service—all AI-trained and covering every timezone.

2. Founder-led marketing that actually generates leads (underdogdigital.co)

National firms spend millions on marketing. You don't need to. You need a system that positions you as the local expert and fills your pipeline consistently.

3. Strategic partnerships that add recurring revenue 

Every payroll client is a potential PEO client. Partner with us and earn a handsome revenue share on every PEO deal—without the compliance risk or infrastructure investment.

I break down these strategies every week on the Payrollin' podcast and newsletter.

If you're a payroll bureau owner who wants to compete smarter (not just work harder), subscribe to the newsletter. Every Wednesday, I share one actionable insight you can implement immediately.

👉 Subscribe here: payrollinpodcast.com

My track record:

- 4x Founder (2 seven-figure+)
- Bestselling Author (Ping-Pong is Not a Strategy)
- $40M+ in B2B sales
- 20+ years in payroll

This industry is consolidating fast. Independent bureaus that survive will be the ones who adapt.

☞ Matt Vaadi

Caroline Crowder

First time attendee at USASBE and it did not disappoint! What a privilege to be surrounded by hundreds of brilliant educators working to make entrepreneurship more experiential and accessible in every classroom.

We kicked off with an exciting surprise for Jeremiah Nelson, Ph.D. taking home the Online Entrepreneurship Education Excellence in Teaching Award, and ended on a high note with Geoffrey Graybeal capturing 3rd place in the Entrepreneurship Experiential Education (3E) Competition for his submission "Scrumming Along on Whop" - a podcast delivered on Whop that elevates a senior consulting course with the addition of a public facing podcast showcasing real student work.

Here's the biggest win for me: getting in the same room with faculty and staff from 100+ of our university partners and getting to have serendipitous conversations that otherwise, we wouldn't have on a typical zoom call. And although William "Patch" Paczkowski, PhD, JD, MBA and I didn't have our in depth conversation about the new PFT standards, we're still going to.

It was also extremely special to be able to catch up with my former colleagues from the Darla Moore School of Business at the University of South Carolina - Kāsie Whitener, PhD, Geoffrey Graybeal, and Michael Brizek, Ph.D. Looking forward to being back at the Moore School in a few weeks for a Whopathon!

Grateful to have had Brett Malinowski with me for the experience and freely sharing his best marketing insights for universities to leverage.

Jennifer Capps & Grayson Wolff sure know how to throw a party.. I mean conference! 

The extrovert in me is fully fueled by the in person energy, and I'm so excited to spend more time this week with Shorouq Almallah, MBA at Grand Valley State University!

Caroline Crowder, MIB

Unlocking ROI on higher education through student entrepreneurship

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☞ Matt Vaadi

Caroline Crowder

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The Battle

☞ Matt Vaadi

Caroline Crowder

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Caroline Crowder's LinkedIn Performance

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