guHRoo payroll & hr

I worked for a large corporation when I moved to South Carolina in 2010. I called up to “corporate” one day to ask for a few hundred dollars to sponsor an event for a local non-profit.

“Matt, we just don’t get involved at the local level.”

I remember this conversation as clear as day. My family and I were putting down roots in South Carolina and wanted to be a part of the community. For us, this meant supporting the causes we care about and being a part of a company that cared about our community. 

When I couldn’t find a company in my industry that aligned with these goals, we created our own. 

We give away 5 percent of our company to local charities. That includes three percent of all revenue, one percent of our product, and one percent of our time volunteering (come serve with us!).

Interested in how we solve human resources problems for small businesses? Grab a time on my calendar here: https://meetings.hubspot.com/matt702/15-minute-intro-call

Outsourced Scale

We provide small businesses with virtual, offshore teammates, powered by AI.

Partner

Underdog Digital

We grew frustrated with how digital marketing agencies treated us and their ability to produce results. We built our own process, 10xed our leads, and started replicating the process for others. Small business marketing simplified.

GrowCo Columbia

Founder, President of the Board of Directors

Some tech company 

Sr. Sales Executive

The big red machine 

District Manager

I was so proud when my company finally grew enough to offer health insurance to my team. I thought I was being a great employer.

Then one of my employees told me bluntly: "It would be more expensive and worse coverage for me to use our plans."

That stung. But what really opened my eyes was talking to one of our clients who was trying to recruit against companies like Facebook. They were showing potential hires age-banded plans and getting beat every single time.

I realized this wasn't just my problem - small businesses across South Carolina were losing the talent war because of benefits.

I knew you couldn't have a PEO in South Carolina without Blue Cross. In our state, they're the only carrier that matters. So I didn't just find a solution, I built one.

It wasn't easy. Blue Cross has strict size requirements and won't work with just any agent. But I was determined to give small businesses the same buying power as Fortune 500 companies.

Today, we've helped hundreds of South Carolina businesses compete for top talent, saving an average of $50K annually. 

Our biggest win? 

A 21-employee nonprofit that we saved $120K per year - money they used to hire a new teammate to grow their mission instead of padding insurance company profits.

If you're tired of losing talent because your benefits can't compete with big corporations, or you're spending too much on insurance that your employees don't even value, let's talk.

Every dollar you save on benefits is a dollar you can invest back into growing your business and taking care of your team the way they deserve.

Book a time with me here: https://go.guhroo.co/ty-page-2921-8170

☞ Matt Vaadi

Synovus

Retail Market Manager

Boyd Innovation Center, powered by GrowCo

Business Mentor

Windstream

I joined the organization in a newly established role that centered on creating a comprehensive go-to-market strategy along with providing guidance to internal teams regarding all aspects of the financial services industry. In this role, I trained internal sales teams on best practices for selling to financial professionals in addition to supporting sales team members during calls/meetings.

➥ Played a lead role in increasing sales to financial services companies by 58% which accounted for over $2.38MM in MRR over a period of 30 months.
➥ Wrote 17 blog posts for the organization’s website along with four industry publications and three videos that were posted on YouTube, resulting in increased reach and industry brand awareness. 
➥ Exceeded the financial services vertical sales revenue goal by 132%.

Financial Services & Retail Industry Analyst

Simmons Bank

I held a senior leadership role that included managing 18 branches. As a senior leader, I maintained oversight of branch P&L and balance sheets in addition to leading each branch team. I also successfully partnered with various corporate departments including marketing, product development, and process improvement teams to develop initiatives that could improve sales and operations at the branch level.

➥Attained 126% of market sales goal across all branches in addition to increasing outstanding loans by 32%. 
➥Worked with the Regional Retail Manager in the development and roll-out of a robust sales and sales leadership program that included content related to business banking, relationship management, and sales best practices. 
➥Served as the organization’s primary contact for retail banking within internal committees.

Market Retail Manager

Lowes Foods

In this role, I led all functions within the alcoholic beverages department which included procurement, inventory management, product management, and sales. 

➥ Achieved a ranking in the Top 15% of all stores for beer/wine sales. 
➥ Coordinated “Trivia Night Tuesdays” which increased beer/wine sales by 210%.

Department Manager

First Exchange Bank

I was brought into the organization to turn around operations after the bank was placed under a “memorandum of understanding” due to underperforming loans and operations. I successfully identified opportunities to increase commercial lending in addition to overseeing underwriting activities for loans up to $750k.

➥ Updated the existing commercial & retail credit policy manual to improve alignment with FDIC standards and reworked several commercial loans that were underperforming.
➥ Implemented a process to increase outstanding late fee collections by 20% over six months.

Senior Lending Officer, Executive Vice President

certusBANK

I held a leadership role within a start-up bank leading 25 branches and four business bankers. As a strategic leader, I was involved in the development of branch policies, the creation of sales/business development strategies, and the management of teams.

➥ Instrumental in the opening of five bank branches within new markets, which required an ability to develop and execute complex operations and community engagement plans. 
➥ Increased consumer deposits by 21% and core deposit relationship product production by 100% while simultaneously lowering the cost of deposits and maintaining oversight of operational expenses.

Regional Retail/Small Business Executive, Senior Vice President

As a seasoned strategic leader in the financial services industry, I bring a wealth of experience in driving operational excellence, enhancing efficiency, and fostering innovation. With a track record of leadership in navigating complex financial environments, I am dedicated to optimizing processes, mitigating risks, and delivering strategic initiatives that elevate organizational performance.

My expertise lies in aligning operations with overarching business goals, ensuring seamless collaboration across departments, and implementing robust systems to enhance productivity. I have successfully led large-scale operational transformations, driving substantial improvements in cost-effectiveness and client satisfaction.

In a dynamic and highly regulated industry, I have consistently demonstrated the ability to develop and execute strategies that address compliance requirements while promoting a culture of continuous improvement. 

I thrive on building high-performing teams and fostering a collaborative work environment. With a commitment to maintaining the highest standards of integrity, I am dedicated to creating a culture of excellence where innovation and efficiency converge to deliver exceptional value.

Let's connect to explore how my strategic vision, operational expertise, and leadership can contribute to the success and growth of your banking institution. 

Key Skills  

✦ Strategic Planning & Execution
✦ Change Management
✦ Resource Planning
✦ Contract Negotiation 
✦ Market Trend Analysis
✦ Financial/Data Analysis 
✦ Budget/Cost Management
✦ Performance Management 
✦ Retail & Commercial Banking

taplio

The Battle

☞ Matt Vaadi

Bucky Porter

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