Want weekly payroll & PEO industry insights direct to your inbox? 

I break down payroll industry news and trends every Wednesday. 1000+ subscribers and growing → payrollinpodcast.com

Most payroll bureaus are losing deals to better-resourced competitors while drowning in day-to-day operations.

I've been in the payroll industry for 20+ years. I've closed over $40M in B2B sales. And I've spent two decades learning what separates the payroll companies that scale from the ones that plateau.

The difference? 

They leverage three strategies:

1. Offshore talent to scale without breaking the bank (outsourcedscale.com)

Your competitors are hiring VAs for 70% less than onshore talent. Sales reps, marketing coordinators, customer service—all AI-trained and covering every timezone.

2. Founder-led marketing that actually generates leads (underdogdigital.co)

National firms spend millions on marketing. You don't need to. You need a system that positions you as the local expert and fills your pipeline consistently.

3. Strategic partnerships that add recurring revenue 

Every payroll client is a potential PEO client. Partner with us and earn a handsome revenue share on every PEO deal—without the compliance risk or infrastructure investment.

I break down these strategies every week on the Payrollin' podcast and newsletter.

If you're a payroll bureau owner who wants to compete smarter (not just work harder), subscribe to the newsletter. Every Wednesday, I share one actionable insight you can implement immediately.

👉 Subscribe here: payrollinpodcast.com

My track record:

- 4x Founder (2 seven-figure+)
- Bestselling Author (Ping-Pong is Not a Strategy)
- $40M+ in B2B sales
- 20+ years in payroll

This industry is consolidating fast. Independent bureaus that survive will be the ones who adapt.

☞ Matt Vaadi

Underdog Digital

Account Manager

Marketing and Events Coordinator

guHRoo 

University of South Carolina College of Information and Communications

•	Writes and edits various stories for online publication in accordance with AP Style standards.
•	Uses communication and interpersonal skills to form connections and conduct interviews for story material.
•	Performs in-depth research to cultivate the most accurate and compelling information.

Student Writer

RSVP Charlotte

•	Engages with over 200 preexisting and prospective clients regularly via social media networks including Facebook, Instagram, and Alignable.
•	Manages and creates social media content for Facebook and Instagram.
•	Records data relating to engagement via Microsoft Excel in order to select the most promising clients.

Marketing Intern

South Carolina State Fair

• Created content and content calendars for all social media platforms including Facebook, Instagram, Twitter, Youtube, and Pinterest.
• Created graphics for social media and web use using Canva.
• Performed administrative duties such as office organization and document filing.

Megan O'Connell State Farm Insurance

•	Performed administrative duties such as managing 80+ policy-holder records, answering phones, managing finances, and assisting customers.
•	Liaised with local apartment complexes regarding products.
•	Performed sales calls and recorded client information in the State Farm ECRM system.

Customer Service Intern

Marilyn Wilson - State Farm Insurance Agent

•	Single-handedly managed multiple social media networks with Hootsuite programming. 
•	Facilitated marketing measures by travelling to insured apartments and promoting sales.
•	Performed administrative duties such as answering phones, performing 20+ tasks in State Farm ECRM and ABS each shift, and managing daily finances.

Social Media Marketing Intern

University of South Carolina

● Checked guests into residence halls and signed them out accordingly.
● Ensured the safety of the residents by managing who entered the buildings and 
responded to resident issues.
● Attended to visitors and provided information about the university.

Community Assistant

My goal is to use my passion for creativity and communication skills to provide professional public relations, marketing, and social media content.

taplio

The Battle

☞ Matt Vaadi

Brooke Burris

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