Matt Putra

Eightx

As the Founder and CEO of Eightx, I lead a team of elite fractional CFOs and financial professionals dedicated to helping businesses transition from intuition-based management to strategic, data-driven leadership. 

We work with companies with annual revenues of $10MM - $100MM.

(Your) Fractional CFO

SwimOutlet.com

SwimOutlet.com is the premier online destination for aquatics apparel and the web's most popular swim shop.

Trusted by 10,000+ Swim Teams
Swimming's Largest Loyalty Program
250,000+ 5-Star Reviews

Fractional CFO

Tru Earth

Tru Earth is on a mission to eradicate plastic. For every 32 laundry eco-strips purchased from Tru Earth, one plastic container is prevented from entering landfills and oceans.

As of July 2024, we eliminated 186,196,583 containers from landfills around the world.

As of Sep 2024, we've donated 50,834,725 loads of laundry to people in need.

Advisor

Eightx.Ai

On a mission to help businesses create more value while shrinking their costs.

Get your first AI workflow for free -> https://eightx.ai/

Founder

The Turmeric Co.

Lusomé

Keep Nature Wild

Co Owner, CFO/COO

BiBADO

BRUNA The Label

Loop Club

Loop (acquired by Structured in 2022) was a premier marketing agency based in LA. We helped them manage out of a tight spot, thrive, then exit.

Fractional CFO | Helping eCom Brands Find Their 8 or 9 Figure Exit | Helping ventures from Seed to Series B

I work with the architects of tomorrow's most influential brands.

As CEO of Eightx, I partner exclusively with founders and CEOs of companies who understand that extraordinary outcomes require extraordinary financial sophistication.

My clients aren't looking for traditional CFO services. They're building enterprises that command premium valuations, attract institutional investment, and set industry standards.

What sets the leaders I work with apart:

- They think in terms of strategic positioning, not just profit margins
- They build financial frameworks that tell compelling investor stories
- They understand that sophisticated infrastructure separates market leaders from everyone else

Recent transformations:

→ Long term client recently acquired by major market player

→ Built a forecasting system for an omni channel client that achieved 94% accuracy over 14 months (client acquired by Morgan Stanley)

→ Preparing Health & Wellness client for nine-figure exit

The founders I partner with recognize that building something truly significant requires more than good products, it demands the kind of financial architecture that institutional investors and strategic acquirers immediately recognize as exceptional.

🎙️: I explore these themes on "How Do I?," where I interview CEOs who've successfully scaled from operators to industry architects.

Currently accepting select partnerships.

3 steps to stop profit leaks from staff credit cards:

1) Cancel and reissue all credit cards once per year

2) Use one central IT or finance card for all recurring subs. Block all other cards from signing on to subscriptions. 

3) Use Rippling’s card management program 

Do not
- accept reimbursement requests from people. Receipts can now be faked. 
- let people sign on to subscriptions. Everyone forgets that they have them.

🌱 How Do I… turn company culture into a growth engine?

Most leaders say “culture matters.” But few know how to measure it — or link it to actual performance.

🗨️ “Culture isn’t about happiness. It’s about alignment — when everyone rows in the same direction.”

In this episode of How Do I?, Emily Yueh (President at Sneex, former COO of David Yurman, and 15-year McKinsey partner) shares a proven framework for turning culture from a buzzword into a measurable driver of business growth.

🎧 Listen now and learn how to spot when culture is capping your company’s potential — and how to fix it before it’s too late.

#HowDoIPodcast #Leadership #CompanyCulture #BusinessGrowth #OrganizationalHealth #TeamPerformance

How much to spend to drive incremental revenue is a math problem that can be solved.

Founder. Innovator. Purpose-driven leader.

The ElektraFi Holiday Social is live and Early Bird Tickets are going fast!

The holiday season’s most anticipated HR & Business Social is back — and it’s bigger, brighter, and bolder than ever.

Raise a glass, grab a bite, and join Vancouver’s top people and business leaders in the heart of Gastown. Here's what to expect:

 ✨ Great drinks, food & festive vibes
 🎁 Epic prize giveaways
 🎶 Music, laughs, and holiday magic
🎄 Date: Tuesday, December 9
 📍 Location: Portside Pub, 7 Alexander St, Vancouver
 🕠 Time: 5:30 – 8:30 PM PST

🎟️ Early bird tickets are almost gone — prices increase soon!
 Lock in your ticket price/spot before they sell out → https://lnkd.in/g2ePy-QY

Brought to you by The ReFrame Group, ElektraFi.

Thank you for our Sponsors: 
Eva Tone and the Team at MNP
Jose Hernandez Castilla and TTT Studios
Nabil Sabet and M Moser Associates
The great Team at The ReFrame Group
Ryan Benn, plus the amazing Teams at Alive Publishing Group Inc. & BCBusiness

#HolidaySocial2025 #VancouverEvents #HRCommunity #BusinessNetworking #ElektraFi #ReFrameGroup

Veena Gandhi

Digital Street Australia

Founded and scaled a profit-first eCommerce growth agency in Australia working with brands globally.

We help 7-9 figure DTC brands drive sustainable profit growth through holistic, data-driven marketing strategies and world-class creative. With a proven track record of generating over $250 million in revenue from Meta and Google ads, we specialize in optimizing revenue and reducing customer acquisition costs (CAC) for ambitious brands.

• Generated over $250 million in revenue for clients through Meta and Google ads
• Implemented successful Influencer Marketing & Whitelisting Systems for brands like BeautyStat, Euclove, and The PetLab
• Mentored 25 eCommerce businesses to profitability
• Provide training on Meta, Google & TikTok ads to agencies and marketers
• Host of "Beyond the Cart: An eCommerce Growth Series" podcast, featuring industry experts and thought leaders
• Work with clients globally US, UK, AU, NZ, AMEA

Growth Marketer I Data Driven Strategist I  eCommerce Agency Owner 

Inspiring Rare Birds

Mentoring e-Commerce businesses scale with digital marketing- with emphasis on website conversions, Facebook & Google Ads

Mentor

AC Nielsen & IPSOS

Delivered market research reports & analyses for global studies, with particular care on cultural & linguistic nuances for research companies & clients. These projects typically involve ethnographic explorations, insight mining, white space analyses, concept studies etc.  Some of the projects worked on:

a)	Understanding Beauty perception amongst with special reference to skin whitening products. Client Estee Lauder. Region Saudi Arabia & Kuwait

b)	comprehensive Brand Health Survey (BHS) for brand Yardley. Region: Middle East


c)	Brand Acceptance of Almarai in Jordan in fresh dairy category

d)	Interpret Vodafaone Brand personality Region: Qatar

Projects with IPSOS, MENA

a) Managing local, regional and global market research projects in brand research, segmentation, concept, product and communication (including ads) testing with main focus on FMCG and tobacco.

Freelance Qualitative Researcher

Leo Burnett

Brands Managed: 
Coca Cola Juices: Maaza, Minute Maid - Pulpy Orange and Nimbu Fresh
GMR Sports (IPL Team Delhi Daredevils)

• Launched Minute Maid Pulpy Orange in 2007 and Minute Maid Nimbu Fresh in 2010 - Key Member of strategic development team; directed creative development of the launch campaign. Received the Creative & Marketing Excellence Award from Coca Cola HQ 
• Also partnered with various agencies (media, outdoor, visual merchandising & digital) and spearheaded these agencies during the launch
• Maaza: Understanding, analyzing & providing strategic & communication solutions for brand Maaza
• Also involved in celebrity management  from negotiating his fee to drawing up his contract
• GMR Sports (Delhi Daredevils): Launched this IPL team with strategic contributions from name development to communication for first 3 seasons
• Work on pitches regularly, have won new businesses for the agency

Brand Director

FCB Ulka

Brands Managed: 
Naukri.com, Jeevansathi.com and 99acres.com
Godfrey Philips India - Cavanders and North Pole
Dabur Juices - Coolers 

• Part of the team that developed award winning campaigns for Naukri.com (Hari Sadu) and Jeevansathi.com
• Managed dark media advertising (for Godfrey Philips’ tobacco brands) - implemented multiple successful promotions for GPI across India

Account Supervisor

McCann Erickson

Brands Managed: 
LG: Corporate and Washing machines 
New Business Pitches

Founder & CEO Digital Street AU. eCommerce Growth Agency.💰Profitably Scaling D2C Brands in the US, UK, AU, EMEA with Conversion-led Strategies. Driven by Creative.

We help 7-9 figure D2C brands drive sustainable profit growth through a holistic, data-driven approach to eCommerce marketing.

Our proprietary ARDF Model (Acquisition, Retention, Data Analysis, Forecast) sets us apart:

- Acquisition: We create unique, brand-tailored ads to acquire customers profitably.
- Retention: We implement strategies to boost customer loyalty and lifetime value.
- Data Analysis: We leverage expert consulting and unparalleled data insights for long-term success.
- Forecast: We ensure profitable scaling through accurate forecasting.

Key achievements:
• Generated over $250 million in revenue from Meta and Google ads
• Helped over 200 eCommerce stores become profitable
• Reduced CAC by 22% for BeautyStat through whitelisting ads
• Increased profit by 43% for Euclove while tripling paid ad spend
• Increased ad spend by 326% while decreasing CAC 33% in just 4 months
• Successfully Implemented Influencer Marketing & whitelisting ads (most Aussie agencies will need to Google this term) for over 12 brands including The PetLab, Euclove, BeautyStat, AFFY jewellery, SpiceCraft AU

My agency, Digital Street Australia, offers a comprehensive suite of services designed to scale DTC brands profitably:

• Revenue-driven growth strategies
• Meta, Google & TikTok ad optimization
• Influencer marketing & whitelisting systems
• In-house creative production & UGC generation
• High-converting landing page design
• Post-purchase survey implementation
Brands I've worked with include Elizabeth Arden, Jurlique, Neutrogena, ClassPass, and The Coca-Cola Company.

Industry recognition:
• Speaker at Digital Marketers Australia
• Featured in Digital Marketer

I'm also the host of "Beyond the Cart: An eCommerce Growth Series" podcast, where I interview industry experts on topics like profitably forecasting & scaling ads. Recent guests include Matt Putra, Carla Kahn, and Danil from Insense.

Ready to drive profitable growth for your D2C brand? Let's connect.

Email: hello@digitalstreetau.com
YouTube: https://youtube.com/@digitalstreetau1202

Growth Marketer Data Driven Strategist eCommerce Agency Owner 

After having spent over 10 years with global advertising & research giants (read Leo Burnett, McCann, A.C Nielsen, Ipsos) on multi-million dollar brands (Hewlett Packard, Minute Maid Juices, Indian Premier League, Estee Lauder... does this list get any better!), I know exactly the demands of brands and the pains of an agency. Plus embarking off on  two diverse entrepreneurial ventures (E-Com and education related), in the Middle East, I started with Digital Street AU. At Digital Street AU, my objective is to help eCommerce stores scale with digital solutions in the space of Facebook Ads and Google Ads Network (AdWords, Display Network, YouTube). It's not easy to run an eCommerce store and manage your digital marketing as well and with my experience and expertise I help agencies just do that. So if you are a business, looking to scale but don't have time or marketing expertise feel free to get in touch. Based in the cultural capital of Australia, Melbourne, Digital Street AU services clients globally 

Veena Gandhi 🔥

If any agency owner claims to be chatting to 40 ecom founders (1-1 calls) every month (month after month) in all transparency it's sheer B.S.

If they're doing this then either they don't have enough client work or they're so much into these BIG HOOKS that they can't see through their own B.S

And I am so done with these fake numbers. 
Guys! Can we please take a break from this BS?

Founders, am sure you know better than to fall for these empty hooks.

Let's get real people 😉

Founder & CEO Digital Street AU. eCommerce Growth Agency.💰Driving Profit for 7-9 Figure D2C Brands | Beyond Just Revenue I Featured in Digital Marketer I Host of 'Beyond the Cart: an eCom Growth Series' Podcast

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Putra's LinkedIn Performance

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