Matt Putra

Fractional CFO | Helping eCom Brands Find Their 8 or 9 Figure Exit | Helping ventures from Seed to Series B

Your CFO/Coach/Board Member is wrong. Profitability isn't math problem. 

It's an alignment and communication problem.

Most CFOs try to fix profitability by staring at spreadsheets. I fix profitability by breaking down silos.

For $10M–$200M eCom & CPG brands, profit leaks rarely happen because of "bad math." They happen because Demand, Supply, and Finance are operating in different realities.

When these three teams aren't in lock-step, you get:
- Inventory Bloat: Buying stock you can’t sell.
- Margin Compression: Selling stock you can’t afford to discount.
- Opex Creep: people need tools, more people, more subscriptions...
- Cash Crunches: Surprises that kill growth. POs that shouldn't have been cut. 
- and more

How We Fix It:
I install a proprietary operating system called X&OP™ (Cross-Functional Execution and Ops Planning).

We don't simply forecast; we engineer synchronization. We deploy the Cash-Validated Procurement Gate™, ensuring that every operational decision—from ad spend to inventory POs—is vetted against a unified cash and margin model.

The Outcomes (Real Client Data):
- Optimization: $2MM cash freed up in inventory (10% reduction)
- Efficiency: From -$7MM profit to +$3.5MM, gross margin up 10%
- Precision: 94% forecast accuracy over 14 months
- *Valuation: Client acquired for 25x ebitda (yes, really). Another for 3x revenue.

My Promise:
I am so confident in the power of alignment that I guarantee results. 

🎙️ Host of "How Do I?" — interviewing CEOs scaling from operators to architects.

* Both were omni-channel brands.

Co Owner, CFO/COO

Sven Muchow

Adventures Beyond Borders

Endurance events in bucket list locations 
Like Redbull and Patagonia had a child.

Co-Founder

Business Summit

Muchow Marketing

Featured by TikTok we make DTC Brands blow up with TikTok Ads and Meta using our team of trained UGC creators.

Check our portfolio of brands and case studies.

Founder

Paid Search Specialist

Self Employed

Second Hand Sales

Influence Podium

Outreach Specialist

Buecher

Warehouse Laborer

Various Companies

Farmhand

The TikTok Ads guy (& Meta) | Featured By TikTok | We use our in-house UGC ads & media buying to scale E-Comm brands with $300k+ monthly revenue @Muchow Marketing

We scaled an E-Commerce brand from $0 with TikTok Ads to $3000 per day and doubled their Facebook Ads profit.

Now we help more brands with this 5-step approach.

This is why most brands get mediocre results:

Agencies are used to…

❌Client providing creatives
❌Only optimizing media buying
❌Client tests new landing pages without support
❌Use a post-purchase survey (if even) for attribution

But that doesn't cut it anymore so we came up with a new system with proven results

✅ TikTok for Business featured our client for exceptional results
✅Generated a client an extra $92K monthly without spending a dollar more (landing page optimization)
✅Took a client from losing money on ads to consistently hitting 3.1x ROAS
✅Lowered another clients CPA by 40%

This 5-step system covers more than just media buying, it's focused on optimizing creatives & and funnel

1️⃣ Improve your landing pages

2️⃣ Use post-purchase surveys for new creative insights beyond just basic questions and tracking to lower CPA by 40%

3️⃣ UGC ads from trained in-house creators (with scripts) to test efficiently

4️⃣ Scale and create even more ads and angles using cost-efficient AI voices that sound like you and me

5️⃣ Scale and increase budget


So CRO, content creation, media buying, and more all under one roof.

If you have a DTC brand with $3M+ revenue looking to add 20%+ in revenue while increasing profitability set up a call, refer to this section and get $300 off your first month

Making DTC Brands blow up with TikTok Ads and custom UGC.

Check our portfolio of brands and case studies.


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The Battle

Matt Putra

Sven Muchow

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