Matt Putra

Fractional CFO | Helping eCom Brands Find Their 8 or 9 Figure Exit | Helping ventures from Seed to Series B

Your CFO/Coach/Board Member is wrong. Profitability isn't math problem. 

It's an alignment and communication problem.

Most CFOs try to fix profitability by staring at spreadsheets. I fix profitability by breaking down silos.

For $10M–$200M eCom & CPG brands, profit leaks rarely happen because of "bad math." They happen because Demand, Supply, and Finance are operating in different realities.

When these three teams aren't in lock-step, you get:
- Inventory Bloat: Buying stock you can’t sell.
- Margin Compression: Selling stock you can’t afford to discount.
- Opex Creep: people need tools, more people, more subscriptions...
- Cash Crunches: Surprises that kill growth. POs that shouldn't have been cut. 
- and more

How We Fix It:
I install a proprietary operating system called X&OP™ (Cross-Functional Execution and Ops Planning).

We don't simply forecast; we engineer synchronization. We deploy the Cash-Validated Procurement Gate™, ensuring that every operational decision—from ad spend to inventory POs—is vetted against a unified cash and margin model.

The Outcomes (Real Client Data):
- Optimization: $2MM cash freed up in inventory (10% reduction)
- Efficiency: From -$7MM profit to +$3.5MM, gross margin up 10%
- Precision: 94% forecast accuracy over 14 months
- *Valuation: Client acquired for 25x ebitda (yes, really). Another for 3x revenue.

My Promise:
I am so confident in the power of alignment that I guarantee results. 

🎙️ Host of "How Do I?" — interviewing CEOs scaling from operators to architects.

* Both were omni-channel brands.

Co Owner, CFO/COO

Simon Chou 🌶️

Founder @Happy Hour // CEO @BCjobs // Founder @Marketing on Mars (+1.5M views) // Ex-Litecoin

Bio:
- CEO @ BCJobs.ca (+500K job seekers/recruiters)
- Founder @ Marketing on Mars pod (+1.9M views)
- Founder @ Happy Hours (connected +2,000 founders/investors in Vancouver, Toronto, Seattle and San Francisco)

Founder

Chill happy hours for founders. Pre-seed (with traction) to Series B.
Past partners: AWS Startups, CIBC, Ripple Ventures, Boast, etc.
Locations: Vancouver & Toronto

Happy Hour aims to create fun and highly curated private events for founders. Every event includes a mix of open networking (90%), icebreaker games (8%) and sponsor shoutouts (2%). No guest panels. No speeches. No keynotes. Events are private, never public. DM for more info.

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Matt Putra

Simon Chou 🌶️

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