Matt Putra

Fractional CFO | Helping eCom Brands Find Their 8 or 9 Figure Exit | Helping ventures from Seed to Series B

Your CFO/Coach/Board Member is wrong. Profitability isn't math problem. 

It's an alignment and communication problem.

Most CFOs try to fix profitability by staring at spreadsheets. I fix profitability by breaking down silos.

For $10M–$200M eCom & CPG brands, profit leaks rarely happen because of "bad math." They happen because Demand, Supply, and Finance are operating in different realities.

When these three teams aren't in lock-step, you get:
- Inventory Bloat: Buying stock you can’t sell.
- Margin Compression: Selling stock you can’t afford to discount.
- Opex Creep: people need tools, more people, more subscriptions...
- Cash Crunches: Surprises that kill growth. POs that shouldn't have been cut. 
- and more

How We Fix It:
I install a proprietary operating system called X&OP™ (Cross-Functional Execution and Ops Planning).

We don't simply forecast; we engineer synchronization. We deploy the Cash-Validated Procurement Gate™, ensuring that every operational decision—from ad spend to inventory POs—is vetted against a unified cash and margin model.

The Outcomes (Real Client Data):
- Optimization: $2MM cash freed up in inventory (10% reduction)
- Efficiency: From -$7MM profit to +$3.5MM, gross margin up 10%
- Precision: 94% forecast accuracy over 14 months
- *Valuation: Client acquired for 25x ebitda (yes, really). Another for 3x revenue.

My Promise:
I am so confident in the power of alignment that I guarantee results. 

🎙️ Host of "How Do I?" — interviewing CEOs scaling from operators to architects.

* Both were omni-channel brands.

Co Owner, CFO/COO

🔵 Business Process Expert: Marquis Murray is a seasoned Business Process Consultant dedicated to eliminating team burnout and empowering teams to focus on their work without confusion about workflows. With over 15 years of experience, Marquis has honed his skills in various roles including Digital Marketing Manager, Founder & CEO, and VP of Efficiency.

🔵 Accomplished Speaker & Author: Recognized for his engaging speaking skills, Marquis is a sought-after keynote speaker and host of the popular podcast, "In Systems We Trust." He shares his expertise at in-person conferences, virtual webinars, and through his YouTube Channel. His upcoming book, Process Over Perfect, introduces the 4D Process Improvement Framework, offering readers insights into effective team collaboration and process optimization.

🔵 Innovative Entrepreneur: Marquis founded and scaled a consultancy firm, which he successfully sold to a competitor within two years of launching. His strategic approach to business development and process improvement has been instrumental in driving revenue growth and operational efficiency for numerous organizations.

Entrepreneurs and business leaders turn to Marquis for answers to critical questions like:
1️⃣ How can we enhance team efficiency and reduce burnout?
2️⃣ What strategies can we implement to improve our operational processes?
3️⃣ How can technology be better utilized to optimize our workflows?

Marquis's work has led to significant achievements such as:
✅ Developing and implementing the 4D Process Improvement Framework, significantly enhancing client operations.
✅ Hosting "In Systems We Trust," a podcast that delves into the nuances of systemized business operations.
✅ Preparing to release Process Over Perfect, a book that promises to transform corporate environments through effective process management.

Since beginning his career, Marquis has impacted various industries with his expertise. His advice and insights have been featured in multiple business publications and platforms.

Some personal highlights include:
✅ Agile Project Management Certification, enhancing his leadership in project management.
✅ Established speaker at industry events, sharing insights on process optimization.
✅ Passionate about reading, photography, kayaking, playing bass, and spending quality time with his family and dog, Taco.

Connect with Marquis: Discover how you can streamline your business processes and foster a productive, burnout-free workplace. https://cirface.com/

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Matt Putra

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