Matt Putra

Fractional CFO | Helping eCom Brands Find Their 8 or 9 Figure Exit | Helping ventures from Seed to Series B

Your CFO/Coach/Board Member is wrong. Profitability isn't math problem. 

It's an alignment and communication problem.

Most CFOs try to fix profitability by staring at spreadsheets. I fix profitability by breaking down silos.

For $10M–$200M eCom & CPG brands, profit leaks rarely happen because of "bad math." They happen because Demand, Supply, and Finance are operating in different realities.

When these three teams aren't in lock-step, you get:
- Inventory Bloat: Buying stock you can’t sell.
- Margin Compression: Selling stock you can’t afford to discount.
- Opex Creep: people need tools, more people, more subscriptions...
- Cash Crunches: Surprises that kill growth. POs that shouldn't have been cut. 
- and more

How We Fix It:
I install a proprietary operating system called X&OP™ (Cross-Functional Execution and Ops Planning).

We don't simply forecast; we engineer synchronization. We deploy the Cash-Validated Procurement Gate™, ensuring that every operational decision—from ad spend to inventory POs—is vetted against a unified cash and margin model.

The Outcomes (Real Client Data):
- Optimization: $2MM cash freed up in inventory (10% reduction)
- Efficiency: From -$7MM profit to +$3.5MM, gross margin up 10%
- Precision: 94% forecast accuracy over 14 months
- *Valuation: Client acquired for 25x ebitda (yes, really). Another for 3x revenue.

My Promise:
I am so confident in the power of alignment that I guarantee results. 

🎙️ Host of "How Do I?" — interviewing CEOs scaling from operators to architects.

* Both were omni-channel brands.

Co Owner, CFO/COO

Takasa

Takasa is a British Columbia Benefit Company, based in Vancouver, and the first Canadian company to craft soft and comfy bed and bath linens certified by both GOTS organic and Fairtrade Cotton. Takasa bedding, towels and accessories are designed with comfort in mind (think extra deep fitted sheets that wrap around your mattress to stay in place, duvet inserts and covers that cover the whole bed, not just some of it, towels that are soft and slightly bigger, sheets that are made with the highest quality threads) plus they are crafted to the highest standards of sustainability, while delivering superior comfort and durability. Takasa’s product lifecycle is measured from seed to final delivery and environmental footprint is offset through various local and global projects. At Takasa, we want to make it easier for everyone to make socially and environmentally conscious choices without compromising on quality or comfort. We believe access to natural, fair trade products from a brand you can trust should be available to all of us.

Co-Founder

Independent Contractor

Experienced Retail Banking Product and Marketing Manager - Working with technology, compliance, product and marketing to successfully launch financial products and marketing campaigns.

Product and Marketing Management

BMO Harris Bank

Marketing Manager, Consumer & Small Business Payments

Product Manager Consumer Deposits

Bank of Montreal

Product Manager Term Investments

TD Bank Group

Product Analyst Term Investments

Business Analyst - Core Banking and Debit Payments

Co-Founder and COO at Takasa | Board Member - Fairtrade Canada | Socially and Environmentally Conscious Entrepreneur

Co-Founder and COO of Takasa, a British Columbia Benefit Company, based in Vancouver, and the first Canadian company to craft bed and bath linens certified for both GOTS organic and Fairtrade Cotton. Takasa bedding, towels and home accessories are crafted with the highest standards of sustainability, while delivering superior comfort and durability. Takasa’s product lifecycle is measured from seed to final delivery and environmental footprint is offset through various local and global projects.
Alongside managing the day-to-day of Takasa, I am also a Board Member of Fairtrade Canada, with positions on the Risk, Finance and Nominations committees. Driven to make homes more sustainable and supply chains more ethical, bringing positive change one action at a time.

Kuljit Rakhra

taplio

The Battle

Matt Putra

Kuljit Rakhra

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?