Matt Putra

Fractional CFO | Helping eCom Brands Find Their 8 or 9 Figure Exit | Helping ventures from Seed to Series B

Your CFO/Coach/Board Member is wrong. Profitability isn't math problem. 

It's an alignment and communication problem.

Most CFOs try to fix profitability by staring at spreadsheets. I fix profitability by breaking down silos.

For $10M–$200M eCom & CPG brands, profit leaks rarely happen because of "bad math." They happen because Demand, Supply, and Finance are operating in different realities.

When these three teams aren't in lock-step, you get:
- Inventory Bloat: Buying stock you can’t sell.
- Margin Compression: Selling stock you can’t afford to discount.
- Opex Creep: people need tools, more people, more subscriptions...
- Cash Crunches: Surprises that kill growth. POs that shouldn't have been cut. 
- and more

How We Fix It:
I install a proprietary operating system called X&OP™ (Cross-Functional Execution and Ops Planning).

We don't simply forecast; we engineer synchronization. We deploy the Cash-Validated Procurement Gate™, ensuring that every operational decision—from ad spend to inventory POs—is vetted against a unified cash and margin model.

The Outcomes (Real Client Data):
- Optimization: $2MM cash freed up in inventory (10% reduction)
- Efficiency: From -$7MM profit to +$3.5MM, gross margin up 10%
- Precision: 94% forecast accuracy over 14 months
- *Valuation: Client acquired for 25x ebitda (yes, really). Another for 3x revenue.

My Promise:
I am so confident in the power of alignment that I guarantee results. 

🎙️ Host of "How Do I?" — interviewing CEOs scaling from operators to architects.

* Both were omni-channel brands.

Co Owner, CFO/COO

JIBE eCommerce

Helped brands break Q4 shopping season records as a hands-on ads and site optimization manager, before leading the shift of the marketing department at JIBE to lean into our core competencies and leverage our multi-disciplinary expertise to provide brands with comprehensive digital marketing audits and strategic recommendations.

Digital Marketing Strategist

ECOMsquare

Directing marketing strategy to remain firmly connected to the brand mission of facilitating community and connection for ecommerce professionals in Vancouver. We've built a strong and sustainable coworking community by staying true to our brand mission and directing our marketing activities accordingly.

Marketing

Doc Spartan

Digital Marketing Manager

RISE | eCommerce Accelerator

Digital Marketing Specialist

Beverage of Youth

Launched the Mata beverage brand in Vancouver, breaking the record for cases of the carbonated yerba mate beverage sold in a single region in the first month.

Got Mata into locations throughout Vancouver and the North Shore via cold outreach, reliable follow-up, considered targeting, and by supporting the retailers.

Vancouver Sales Manager

Just For Laughs / Juste pour rire

Responsible for writing comedian bios and managing email marketing in an extremely pressurized environment where quality work had to be turned around quickly with new bookings and cancelled bookings swirling around multi-channel marketing deadlines that required supporting digital materials.

Marketing Coordinator

FixMeStick

Started my career in digital marketing with a $10/day Facebook Ad budget.

Designed ads and landing pages, wrote copy, and directed targeting and tracking to grow the Facebook Ad budget to $100k / month while remaining the most efficient marketing channel at the company.

Grew from that success to take over email marketing, CRO, and affiliate marketing.

80%  of my time was spent with Customer Tech Support. The rest was spent doing marketing work, primarily with Facebook.

Customer Service/Digital Marketing

Marketing Strategist with 7+ years of experience in creating and executing user-driven marketing strategy, with a focus on ecommerce.

Expertise:

🌸 Brand Development
🌸 Competitive Research
🌸 Audience Persona Development
🌸 User Journey Mapping
🌸 Strategic Planning
🌸 Problem Solving
🌸 Leadership
🌸 Creative Direction
🌸 Clarity

🌸 Email Marketing
🌸 PPC Advertising
🌸 SEO/SEM
🌸 Copy Editing
🌸 Data Analysis

taplio

The Battle

Matt Putra

Haruki Nakagawa

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