Matt Putra

Eightx

As the Founder and CEO of Eightx, I lead a team of elite fractional CFOs and financial professionals dedicated to helping businesses transition from intuition-based management to strategic, data-driven leadership. 

We work with companies with annual revenues of $10MM - $100MM.

(Your) Fractional CFO

SwimOutlet.com

SwimOutlet.com is the premier online destination for aquatics apparel and the web's most popular swim shop.

Trusted by 10,000+ Swim Teams
Swimming's Largest Loyalty Program
250,000+ 5-Star Reviews

Fractional CFO

Tru Earth

Tru Earth is on a mission to eradicate plastic. For every 32 laundry eco-strips purchased from Tru Earth, one plastic container is prevented from entering landfills and oceans.

As of July 2024, we eliminated 186,196,583 containers from landfills around the world.

As of Sep 2024, we've donated 50,834,725 loads of laundry to people in need.

Advisor

Eightx.Ai

On a mission to help businesses create more value while shrinking their costs.

Get your first AI workflow for free -> https://eightx.ai/

Founder

The Turmeric Co.

Lusomé

Keep Nature Wild

Co Owner, CFO/COO

BiBADO

BRUNA The Label

Loop Club

Loop (acquired by Structured in 2022) was a premier marketing agency based in LA. We helped them manage out of a tight spot, thrive, then exit.

Fractional CFO | Helping eCom Brands Find Their 8 or 9 Figure Exit | Helping ventures from Seed to Series B

I work with the architects of tomorrow's most influential brands.

As CEO of Eightx, I partner exclusively with founders and CEOs of companies who understand that extraordinary outcomes require extraordinary financial sophistication.

My clients aren't looking for traditional CFO services. They're building enterprises that command premium valuations, attract institutional investment, and set industry standards.

What sets the leaders I work with apart:

- They think in terms of strategic positioning, not just profit margins
- They build financial frameworks that tell compelling investor stories
- They understand that sophisticated infrastructure separates market leaders from everyone else

Recent transformations:

→ Long term client recently acquired by major market player

→ Built a forecasting system for an omni channel client that achieved 94% accuracy over 14 months (client acquired by Morgan Stanley)

→ Preparing Health & Wellness client for nine-figure exit

The founders I partner with recognize that building something truly significant requires more than good products, it demands the kind of financial architecture that institutional investors and strategic acquirers immediately recognize as exceptional.

🎙️: I explore these themes on "How Do I?," where I interview CEOs who've successfully scaled from operators to industry architects.

Currently accepting select partnerships.

3 steps to stop profit leaks from staff credit cards:

1) Cancel and reissue all credit cards once per year

2) Use one central IT or finance card for all recurring subs. Block all other cards from signing on to subscriptions. 

3) Use Rippling’s card management program 

Do not
- accept reimbursement requests from people. Receipts can now be faked. 
- let people sign on to subscriptions. Everyone forgets that they have them.

🌱 How Do I… turn company culture into a growth engine?

Most leaders say “culture matters.” But few know how to measure it — or link it to actual performance.

🗨️ “Culture isn’t about happiness. It’s about alignment — when everyone rows in the same direction.”

In this episode of How Do I?, Emily Yueh (President at Sneex, former COO of David Yurman, and 15-year McKinsey partner) shares a proven framework for turning culture from a buzzword into a measurable driver of business growth.

🎧 Listen now and learn how to spot when culture is capping your company’s potential — and how to fix it before it’s too late.

#HowDoIPodcast #Leadership #CompanyCulture #BusinessGrowth #OrganizationalHealth #TeamPerformance

How much to spend to drive incremental revenue is a math problem that can be solved.

Founder. Innovator. Purpose-driven leader.

The ElektraFi Holiday Social is live and Early Bird Tickets are going fast!

The holiday season’s most anticipated HR & Business Social is back — and it’s bigger, brighter, and bolder than ever.

Raise a glass, grab a bite, and join Vancouver’s top people and business leaders in the heart of Gastown. Here's what to expect:

 ✨ Great drinks, food & festive vibes
 🎁 Epic prize giveaways
 🎶 Music, laughs, and holiday magic
🎄 Date: Tuesday, December 9
 📍 Location: Portside Pub, 7 Alexander St, Vancouver
 🕠 Time: 5:30 – 8:30 PM PST

🎟️ Early bird tickets are almost gone — prices increase soon!
 Lock in your ticket price/spot before they sell out → https://lnkd.in/g2ePy-QY

Brought to you by The ReFrame Group, ElektraFi.

Thank you for our Sponsors: 
Eva Tone and the Team at MNP
Jose Hernandez Castilla and TTT Studios
Nabil Sabet and M Moser Associates
The great Team at The ReFrame Group
Ryan Benn, plus the amazing Teams at Alive Publishing Group Inc. & BCBusiness

#HolidaySocial2025 #VancouverEvents #HRCommunity #BusinessNetworking #ElektraFi #ReFrameGroup

Diraj Goel

GetFresh Ventures

GetFresh Ventures is a venture partner and catalyst, working closely with our founders of high potential startups to pursue hypergrowth by helping them define and execute their purpose and vision through their go-to-market strategy. 

Our Growth By Design methodology includes defining opportunity from a market’s captivated need to their mission critical problem, establishing market positioning and dominance with a no-brainer solution, pursuing prospects on the most opportune channels, building scalable operational frameworks on the path of least resistance, attracting talent capital, driving customer acquisition, and ultimately long term enterprise value in customer retention and expansion.

We exist on the premise that purpose driven companies can and should be highly profitable enterprises. Having a defined purpose that gravitates the humans associated - investors, customers, employees, partners, and advocates - is a major driver for sustainable growth and innovation.

And most especially getting to a meaningful exit for its founders, teams and investors, and in that order.

Founder + Managing Partner

Canadian Association of Management Consultants (CMC-Canada) 

The Certified Management Consultant (CMC) designation is the profession's only international certification mark, recognized in over 50 countries. It represents a commitment to the highest standards of consulting and adherence to the ethical canons of the profession. 

CMC-Canada fosters excellence and integrity in the management consulting profession. CMC-Canada administers, and its provincial Institutes confer, the Certified Management Consultant (CMC) designation in Canada. 

The Association and its 2000+ members advocate for the CMC designation and are dedicated to advancing the profession and delivering the benefits of these efforts to the client community. CMC-Canada is a founding member of the International Council of Management Consulting Institutes (ICMCI), now CMC-Global.

Certified Management Consultant

TravelAI -- An UpNext Company

With over $2.5B in total bookings, TravelAI is the world’s leading intent based travel booking platform for travellers looking for unique experiences.

TravelAI leverages a multitude of data sources, gathered from a decade of experience. This allows us to employ our proprietary dataset that inform our acquisition logic, market segments, and conversion performance.

We have digital intelligence from over trillion data points based on over 8 million room nights booked. Our Data Science team constantly process massive amounts of data streaming in real-time to align traveller intent to travel inventory for thousands of properties worldwide.

Board Director

WareHoos

Warehoos is the only space for contractors navigating their relationships with construction materials resellers across the spectrum of large and small suppliers.

Solving last mile for local building supply yards while providing ease, predictability and site management capabilities for building contractors to scale their businesses.

Investor and GTM Partner

CompanyOn

Alejandro and his team founded CompanyOn to address a crucial gap for entrepreneurial nurses in managing and scaling their private practices. The healthcare industry has long lacked a solution tailored for nurses transitioning from hospital settings to independent practice, particularly in areas like patient management, billing, and compliance.

CompanyOn provides a seamless platform, enabling nurses to focus on patient care while efficiently managing their business operations. This solution is critical in an industry where healthcare professionals often face daunting administrative burdens, especially as they grow their practices.

CompanyOn has grown rapidly, with a focus on user experience and scalability, and it continues to empower hundreds of nurses. GFV has worked closely with Alejandro to develop strategic go-to-market tactics, expand partnerships, and drive user acquisition through targeted engagement strategies and regional partnerships.

Our partnership with CompanyOn underscores a shared vision of enabling healthcare entrepreneurs to scale while maintaining a patient-first mindset, with measurable success in user growth and market penetration.

Investor

Careteam Technologies Inc.

Careteam Technologies is a health technology company, based in Vancouver, BC set on a mission to re-imagine health care coordination in Canada, the US, the UK and beyond. 

The team has deep experience with all aspects of health, eHealth and business and came together with the mission to solve a big problem – care fragmentation. 

Everyone in health care and on the patient support networks is working really hard, yet their results are dissipated due to the lack of coordination.

We connect individuals, family, friends, and health care providers – together as a coordinated care team, all on the same page, all knowing what is planned, and working together to make it happen. This is the missing link to transform health care into a patient-centered proactive system. This is why Careteam was built.

Strategic Growth Advisor

MentorCloud

MentorCloud stands out by focusing on enhancing human engagement through robust mentorship, even in today's digitally driven, remote work environments. 

MentorCloud closely aligns with GFV's commitment in nurturing the human element within business growth, leveraging GFV's Human Engine approach, emphasizing personal and professional growth through trusted human relationships, real-time feedback, and continuous guidance. 

Our work with MentorCloud has attracted significant interest from global enterprises, including Marriott International and Airbnb, keen on investing in their teams not just as talent but as growing, learning individuals. 

We are thrilled to work alongside Ravishankar Gundlapalli, PhD, and the MentorCloud team, driving forward our shared mission to support and expand human potential within the corporate sphere.

Strategic GTM Partner

Dyne

The Restaurant AI-Assistant that scales your revenue and marketing. Dyne helps you focus on cooking incredible food while we handle the rest. With services like automated marketing, competitor coupon marketplaces, customer review analysis, POS, reservations, and menu pricing strategy, we are the all-in-one tool for all things Dine-In.

Join the over 12 thousand users on Dyne, where our platform gives you instant access to new customers to (enough to fill your empty tables - even during off-peak hours), while retaining and recovering more of your existing customers.

Investor and Strategic GTM Partner

MyFO

Simran and Alice struck a nerve when they embarked on building MyFO - family offices the world over have been struggling with managing their portfolios in a consolidated and strategic manner - a single pane of glass on how their assets were deployed to managing capital allocation.

MyFO stands out in the market because it offers a never-before-seen solution. The platform consolidates all your assets, key people in your life and all the essential documents governing your existence in an easy-to-use subscription platform, with features to match the complexity of each layer of AUM.

In today's world of continual disruption in incumbent markets, it's surprising to hear that the very same high net worth portfolios that are fueling the worlds of investment - from institutional to venture funds - are themselves ripe for disruption. 

Relegated to various platforms from their banks to internal adhoc tools and processes, family offices have been waiting for a solution to bring all their assets together. This in-turn allows wealth advisors and family office managers to have a longitudinal view of their investments, potentially unlocking capital from inefficient vehicles to maximizing return.

Our GFV team is working with the MyFO team on bringing their solution to market on the path of least resistance through our investor network and the family offices we work with, which further enables our collective vision to create abundance for both entrepreneurs and the investors who support them.

Hembal

Hembal makes the first and only FDA registered plant-based infant formula not from soy, is a clean, hypoallergenic formula suitable for infants ages 0-12 who have unusual dietary needs such as an allergies to dairy, soy, animal proteins, multiple allergies or elemental diets. 

Hembal Infant Formula Powder is contained in an easy-to-scoop wide mouth container containing 621 grams of our proprietary ingredients. Hembal infant formula provides the adequate nutrition for your baby’s daily nutritional needs. Our formula provides 20 Calories/fl oz. Being iron-fortified and hypoallergenic, our amino acid formula is also suitable for infants with severe cow’s milk allergies. Hembal infant formula may also be suitable for infants who need elemental diets to treat protein maldigestion, malabsorption, short bowel syndrome, and even eosinophilic esophagitis. Hembal formula is suitable for both oral and tube feeding as well.

While it has been shown that infants who do not ingest cow’s milk benefit from a reduction in Colic, Hembal Infant Formula does not contain any of the major ingredients that can cause colic in the first place. Babies who have a cow’s milk or animal protein allergy have a higher chance of developing a severe reaction such as skin conditions and respiratory issues. Hembal Infant Formula can help lower the chances of allergies getting out of hand while also providing everything your little one needs to feed one.

Strategic GTM Advisor

Founder and Managing Partner, GetFresh Ventures | $200M+ Pre-Seed & Seed raised by our portfolio with their traction supported defensible Go-To-Market strategy.

I’ve spent my career scaling high-growth tech companies, transforming startups from pre-revenue infancy into successes and exits.

Outside work, I'm a proud father of two, and husband, who loves blasting 90s rap while tinkering.

My journey began at WebCT in 99 during the dotcom bust, in 5 yrs growing from a university startup to a $180M exit/merger to Blackboard, driving rapid growth on limited capital.

Sophos in ‘05, post-acq of ActiveState, I led the integration of the young startup with a stoic UK based cybersec pubco integrating cultures globally, honing skills in org design, and large-scale integration.

At IPS Networks, an early stage cybersec agency, I built and led the SecOps MSP - eventually sold to Deloitte.

Vision Critical in ‘08, I scaled the company from $5M to $120M, blending open-source and enterprise tech, migrating to multi-tenant cloud apps across global datacenters, and integrated our entire customer journey across product, Salesforce, and NetSuite, to boost acquisition, and reduce churn.

Hootsuite in ‘16, I transformed the company into an international enterprise with over $120M in revenue, integrating AdEspresso and overseeing tech, ops, and analytics. 

My next chapter, building on these lessons of scaling during downturns and re-engineering growth, I developed the HyperGrowth accelerator for BC Tech, evolving into the Growth by Design methodology for lean rapid growth.

Seeing a gap between accelerators and VC, I founded GetFresh Ventures (GFV) to bring Growth by Design to founders, providing strategic execution to increase growth velocity and overcome challenges in building high-value businesses.

In 5 years, we've worked with over 35 companies, taken 6 from cradle to exit, and aim to build a portfolio of 100s of successful exits.

At GFV, we create clarity in achieving founder and investor exit expectations:

GTM Roadmaps - We develop execution paths that attract capital and instill confidence in your high velocity growth.

Market Traction and Growth - We execute on market expansion that demonstrates demand and profitable unit economics.

Understanding Investors - We attract capital partners for your business model and growth opportunity.

Experienced Operators - We are holistic growth partners who’ve built $100M ventures, raised over $500M, and exited with over $1B in enterprise value.

Our aim is to challenge you to evolve to the right side of your growth story – strategy, capital, execution, results, profitability, and cash flow, leading to a meaningful generational wealth exit. 

Have a venture waiting to explode? DM me.

GetFresh Ventures is a venture partner and catalyst, working closely with our founders of high potential startups to pursue hypergrowth by helping them define and execute their purpose and vision through their go-to-market strategy. 

Our Growth By Design methodology includes defining opportunity from a market’s captivated need to their mission critical problem, establishing market positioning and dominance with a no-brainer solution, pursuing prospects on the most opportune channels, building scalable operational frameworks on the path of least resistance, attracting talent capital, driving customer acquisition, and ultimately long term enterprise value in customer retention and expansion.

We exist on the premise that purpose driven companies can and should be highly profitable enterprises. Having a defined purpose that gravitates the humans associated - investors, customers, employees, partners, and advocates - is a major driver for sustainable growth and innovation.

And most especially getting to a meaningful exit for its founders, teams and investors. 

taplio

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Matt Putra

Diraj Perkash Goel

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The Battle

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Diraj Perkash Goel

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Putra's LinkedIn Performance

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