Matt Putra

Fractional CFO | Helping eCom Brands Find Their 8 or 9 Figure Exit | Helping ventures from Seed to Series B

Your CFO/Coach/Board Member is wrong. Profitability isn't math problem. 

It's an alignment and communication problem.

Most CFOs try to fix profitability by staring at spreadsheets. I fix profitability by breaking down silos.

For $10M–$200M eCom & CPG brands, profit leaks rarely happen because of "bad math." They happen because Demand, Supply, and Finance are operating in different realities.

When these three teams aren't in lock-step, you get:
- Inventory Bloat: Buying stock you can’t sell.
- Margin Compression: Selling stock you can’t afford to discount.
- Opex Creep: people need tools, more people, more subscriptions...
- Cash Crunches: Surprises that kill growth. POs that shouldn't have been cut. 
- and more

How We Fix It:
I install a proprietary operating system called X&OP™ (Cross-Functional Execution and Ops Planning).

We don't simply forecast; we engineer synchronization. We deploy the Cash-Validated Procurement Gate™, ensuring that every operational decision—from ad spend to inventory POs—is vetted against a unified cash and margin model.

The Outcomes (Real Client Data):
- Optimization: $2MM cash freed up in inventory (10% reduction)
- Efficiency: From -$7MM profit to +$3.5MM, gross margin up 10%
- Precision: 94% forecast accuracy over 14 months
- *Valuation: Client acquired for 25x ebitda (yes, really). Another for 3x revenue.

My Promise:
I am so confident in the power of alignment that I guarantee results. 

🎙️ Host of "How Do I?" — interviewing CEOs scaling from operators to architects.

* Both were omni-channel brands.

Co Owner, CFO/COO

Diraj Goel

Founder and Managing Partner, GetFresh Ventures | $200M+ Pre-Seed & Seed raised by our portfolio with their traction supported defensible Go-To-Market strategy.

I’ve spent my career scaling high-growth tech companies, transforming startups from pre-revenue infancy into successes and exits.

Outside work, an enamoured dad of two and husband, with a love for tinkering.

My journey began at WebCT in 99 during the dotcom bust, in 5 yrs growing from a university startup to a $180M exit/merger to Blackboard, driving rapid growth on limited capital.

Sophos in ‘05, post-acq of ActiveState, I led the integration of the young startup with a stoic UK based cybersec pubco integrating cultures globally, honing skills in org design, and large-scale integration.

At IPS Networks, an early stage cybersec agency, I built and led the SecOps MSP - eventually sold to Deloitte.

Vision Critical in ‘08, I scaled the company from $5M to $120M, blending open-source and enterprise tech, migrating to multi-tenant cloud apps across global datacenters, and integrated our entire customer journey across product, Salesforce, and NetSuite, to boost acquisition, and reduce churn.

Hootsuite in ‘16, I transformed the company into an international enterprise with over $120M in revenue, integrating AdEspresso and overseeing tech, ops, and analytics. 

My next chapter, building on these lessons of scaling during downturns and re-engineering growth, I developed the HyperGrowth accelerator for BC Tech, penning the Growth by Design methodology for lean rapid growth.

Seeing a gap between accelerators and VC, I founded GetFresh Ventures (GFV) to bring Growth by Design to founders, providing strategic execution to increase growth velocity and overcome challenges in building high-value businesses.

In 8 years, we've worked hands on with over 40 ventures, taken 6 from cradle to exit, and aim to build a portfolio of 100s of successful exits.

At GFV, we create clarity in achieving founder and investor exit expectations:

GTM Roadmaps - We develop execution paths that attract capital and instill confidence in your high velocity growth.

Market Traction and Growth - We execute on market expansion that demonstrates demand and profitable unit economics.

Understanding Investors - We attract capital partners for your business model and growth opportunity.

Experienced Operators - We are holistic growth partners who’ve built $100M ventures, raised over $500M, and exited with over $1B in enterprise value.

Our aim is to challenge you to evolve to the right side of your growth story – strategy, capital, execution, results, profitability, and cash flow, leading to a meaningful generational wealth exit. 

Have a venture waiting to explode? DM me.

Founder + Managing Partner

GetFresh Ventures is a venture partner and catalyst, working closely with our founders of high potential startups to pursue hypergrowth by helping them define and execute their purpose and vision through their go-to-market strategy. 

Our Growth By Design methodology includes defining opportunity from a market’s captivated need to their mission critical problem, establishing market positioning and dominance with a no-brainer solution, pursuing prospects on the most opportune channels, building scalable operational frameworks on the path of least resistance, attracting talent capital, driving customer acquisition, and ultimately long term enterprise value in customer retention and expansion.

We exist on the premise that purpose driven companies can and should be highly profitable enterprises. Having a defined purpose that gravitates the humans associated - investors, customers, employees, partners, and advocates - is a major driver for sustainable growth and innovation.

And most especially getting to a meaningful exit for its founders, teams and investors. 

taplio

The Battle

Matt Putra

Diraj Perkash Goel

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?