Matt Putra

Fractional CFO | Helping eCom Brands Find Their 8 or 9 Figure Exit | Helping ventures from Seed to Series B

Your CFO/Coach/Board Member is wrong. Profitability isn't math problem. 

It's an alignment and communication problem.

Most CFOs try to fix profitability by staring at spreadsheets. I fix profitability by breaking down silos.

For $10M–$200M eCom & CPG brands, profit leaks rarely happen because of "bad math." They happen because Demand, Supply, and Finance are operating in different realities.

When these three teams aren't in lock-step, you get:
- Inventory Bloat: Buying stock you can’t sell.
- Margin Compression: Selling stock you can’t afford to discount.
- Opex Creep: people need tools, more people, more subscriptions...
- Cash Crunches: Surprises that kill growth. POs that shouldn't have been cut. 
- and more

How We Fix It:
I install a proprietary operating system called X&OP™ (Cross-Functional Execution and Ops Planning).

We don't simply forecast; we engineer synchronization. We deploy the Cash-Validated Procurement Gate™, ensuring that every operational decision—from ad spend to inventory POs—is vetted against a unified cash and margin model.

The Outcomes (Real Client Data):
- Optimization: $2MM cash freed up in inventory (10% reduction)
- Efficiency: From -$7MM profit to +$3.5MM, gross margin up 10%
- Precision: 94% forecast accuracy over 14 months
- *Valuation: Client acquired for 25x ebitda (yes, really). Another for 3x revenue.

My Promise:
I am so confident in the power of alignment that I guarantee results. 

🎙️ Host of "How Do I?" — interviewing CEOs scaling from operators to architects.

* Both were omni-channel brands.

Co Owner, CFO/COO

Corbin Kempenaar Enterprises INC

With a focus on strategic finance and business operations - We pride ourselves on helping entrepreneurs and business professionals fix what isn't working in their organization and take their business to the next level!

With years of experieince as owners and managers, we are problem solvers by nature and have the ability to see things from a 30,000 foot level and find solutions.

We lean-in to our engagements and are not afraid to take-on difficult projects and tasks.
  - Business Unit / Enterprises Assessment
  - New market entry and Acquisition Strategy
  - Deal and Transaction Assistance
  - Financial Re-Org / Optimization
  - Process Improvements
  - Technology Adoption / Implementation
  - Executive Training / Transition
  - Leadership Advisory

We support and have experience in a broad array of industries including: Real Estate, Construction, eCommerce, Software Development, Retail, Distribution, Manufacturing, & Business Services.

Founder & Lead Consultant

Valley Pacific Group

Financial Leader for a Private Family based Real Estate Holding, Development and Investment Group.

We have a diverse holding portfolio across Western Canada, including industrial, commercial, and residential properties as well as private investments and equity partnerships.

The Valley Pacific Group is a boutique operation that specializes in being lean and nimble.  We are open to opportunities and always have our eyes open for value.

As the CFO for the organization, I am responsible for being the guiding and executing all financial aspects of the organization.  The covers everything from the day-to-day finance, as well as the strategic deployment of capital.

KEY RESPONSIBILITIES
- Managing all Treasury and cash flows requirements,
- Data management and Reporting,
- Brokering financing facilities and maintain relationships with lenders and brokers,
- Construction Draw Completion,
- Sourcing and assessing potential investment opportunities.  Including building out deal sheets and developing preliminary and detailed financial models,
- Capital Raising and Investor Relations.

Chief Financial Officer

Harmonic

Senior Financial Leader & Manager for one of the largest Production Manufacturing facility in Western Canada.

Temporary Position to lead the financial side of the transition of current ownership through an LBO transaction into a vertical consolidation with MDT Sporting Goods.

This role focused on:
- Developing and executing financial strategies that have consistently aligned with our internal business objectives and those of our Parent company
- Managing organizational cash flows, resources, banking, and overall liquidity
- Leading and nurturing a high-performing finance team, fostering an exceptional culture
- Leading financial planning, forecasting, and budgeting initiatives that drive informed decision-making
- Identifying and capitalizing on opportunities for revenue enhancement and cost optimization
- Successfully navigating complex financial landscapes, mitigating risks, and ensuring regulatory and covenant compliance
- Working with out Providing insightful financial analysis that fuels our strategic vision and growth

Interim Chief Financial Officer

Make YOUR Mark Training  and Consulting

Make Your Mark Training & Consulting offers Business Success Systems, Live Events, Courses & Accountability Groups. Founder Colin Sprake is a sought after keynote speaker and author. 42,000+ entrepreneurs trained to date! 

Make Your Mark is focused on assisting businesses to achieve their full revenue and profit potential by implementing business systems and strategies, combined with mindset, marketing and sales brilliance to yield a dramatic increase in results and returns to all investors and shareholders.

KAP-IT SUCCESS is a revolutionary program that gives entrepreneurs and business owners a strategic Board of Advisers focused on creating an environment of extreme accountability!

KAP-IT SUCCESS GROUP FACILITATOR

oneMRKT eCommerce Services

Helping businesses acheive massive success by integrating with and selling on new marketplaces!  We put our money where our mouth is and have a success based approach with our partners!  With a solutions based mindset, oneMRKT brings a unique approach to partner enablement.

President & Founder

Mike's Computer Shop

KEY RESPONSIBILITIES
•	Chief Executive and Partner for one of the largest and fastest growing IT and electronics resellers in Canada.
•	Managed & directed business strategy, cash flows, capital allocation, and overall executive management.
•	Financial planning, reporting, and guidance to key stakeholders.
•	Key divisions included Retail Operations, B2B Sales, vast eCommerce activities, marketing & finance.
•	Heavily centered on software and technological development.  Led an in-house team of 8 developers and built several new technology platforms and applications focused on online revenue maximization and channel growth.

KEY ACCOMPLISHMENTS
•	Consistently drove multi-period YoY double digit revenue growth, translating to $50,000,000 in revenue pre-Covid.
•	Sourced, engaged, and liaised with all professional advisors, including legal, assurance advisors, valuation specialists, and financing and capital partners.
•	Executed a leveraged buy-out of firm’s founder (2019).
•	Expanded operations and built the financial and operating infrastructure into USA and set the groundwork for future international opportunities.

President & CEO

VP Finance and Business Development

TEKSmed Services Inc.

Member of the Senior Management Team.

Responsible for the management and oversight of all functions of the finance department including:
- Accounting,
- Financing services,
- Budgeting and forecasting,
- Reporting,
- Year end preparations,
- Planning and development,
- Cash-flow management.

Controller

Mike's Computer Shop is the largest privately held retail computer corporation in the Upper Fraser Valley.

We currently have a location in Abbotsford and in Chilliwack.  We are a dynamic company that is eager to stretch our reach deeper throughout the Lower Mainland and beyond.

We also are expanding our business into the website and software development products and services.

As the Controller for a small, private enterprise, my duties range from financial management, forecasting, budgeting, tax planning and general financial planning, HR, sales management and business development.

I have worked to help this organization nearly double in size and provide excellent products and services across Canada.

Corporate Controller

Farm Business Consultants

Legacy Pacific Group

Accounting Assistant

I have had a wide array of experience in finance, entrepreneurship, and business management.   I have work in the C-Suite for several years, in both my own companies as well as those of my clients.

My career has brought me exposure and direct influence in several major industries including:  Retail, E-Commerce, B2B Selling, Wholesale, Property Management, Business Services, and Wholesale.

My passion is business!  I love working with fellow entrepreneurs to help them realize their potential and achieve their greatness through meaningful guidance, tough love, and extreme accountability.

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The Battle

Matt Putra

Corbin Kempenaar

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