Matt Matros

Founder

National Cleaning Collective (NCC)

NCC is micro private equity providing capital and support to owner/operators in the commercial cleaning & janitorial industry.

Portfolio includes:
- Cleaning Pros of America (Bradenton, FL)
- American Flooring Solutions (Sarasota, FL)
- WeClean WestCoast (Sarasota, FL)

Founder and General Partner

BrandRock

BrandRock helps consumer brand founders and executives sleep better at night by making sure their business has the insurance coverage that they think they have. We read the fine print.

Co-Founder

McKinsey & Company

External advisor to client service teams and clients in consumer-based businesses with an emphasis on innovation.

Senior Advisor

Qurate Retail Group

'Acqui-hired' by CEO to build new digital businesses for global leader in vCommerce. And according to my final review, I "achieved what many thought was impossible."

SVP and Founder, Qurate Digital Ventures

Keurig Dr Pepper Inc.

Consulting for Keurig Dr Pepper on LIMITLESS and other innovation as part of exiting LIMITLESS in January 2020.

Consulting Entrepreneur

LIMITLESS® (acquired by Keurig Dr Pepper)

I started LIMITLESS® in March 2016 and sold the business to Keurig Dr Pepper (NASDAQ: KDP) in January 2020. I work with KDP on a consultative basis on LIMITLESS and other innovation. 

The LIMITLESS signature product - Lightly Caffeinated Sparkling Water - is helping people all over the country to #ditchdietsoda once and for all. Each can has zero calories, zero sugar, zero artificial flavors and 35mg of clean caffeine.

Available nationwide at Walmart and other fine retailers.

Protein Bar and Kitchen (acquired by L Catterton)

Founder and Board Director of healthy-food quick serve chain. I sold the business to private equity firm L Catterton in winter 2013. Protein Bar & Kitchen® (PBK) focuses on helping people everywhere live the healthy lifestyle they want to live through a balanced menu of blended drinks, wholesome quinoa bowls, salads, raw juices, and our signature Protein Bar-ritos.

Founder & Board Director

Shopflix

I dreamt up Shopflix as a "modern day QVC." Ultimately 'aqui-hired' by QVC parent company, Qurate Retail Group.

Kraft Foods

Sr. Associate Brand Manager

L'Oreal USA

Marketing Intern

Founder with 3 exits in B2C now playing two hands in B2B (insurance and commercial janitorial). | I post daily lessons & learnings that are your shortcuts.

Founder with two 8-figure exits plus an ‘acqui-hire’. My lessons & learnings are your shortcut.

Currently building unsexy B2B businesses in commercial cleaning and insurance. 

My inspirations are Scott Galloway and Fareed Zakaria and The Economist. 

I’d aspire to be the “Rick Rubin for entrepreneurs.”

These opinions are purely my own and not of any of the companies I am affiliated with.

NCC is micro private equity providing capital and support to owner/operators in the commercial cleaning & janitorial industry.

Yesterday in therapy, I admitted something I’ve been hiding for 28 years.

In 1997, when I was a freshman at USC, I did what a lot of freshmen do: I pledged a fraternity.

Two months into the semester, I got “dinged” — kicked out before initiation.

For almost three decades, I’ve told a different story:

 “I left the fraternity to take an internship at a sports agency. Always kind of regretted leaving…”.

That wasn’t true.

I didn’t leave.
I was asked to leave.
I don’t think my mom even knows that.

On paper, it’s a small moment in a long life. 

But for an 18-year-old who had lost his dad at 11, who was craving belonging and male connection, it was a setback.

Worse, there was no explanation. No feedback. No “here’s why.”

Just a brief conversation on a beer-stained floor where an older brother (dude name Blair, from Solana Beach) told me I didn’t belong.

So I filled in the gaps myself:

Maybe I was too chubby
Not attractive enough
Bad at drinking
Too awkward

Whatever the reason, the conclusion I absorbed was:

“You don’t fit in. And that’s your fault.”

For 28 years, I’ve chased belonging in different forms — companies, groups, labels, titles, achievements. 

I’ve also found myself in places where, again, I just didn’t fit: big PE firms, large public media companies, YPO, certain rooms where I felt a little “off.”

Yesterday, finally saying this out loud, I arrived at a different conclusion:

It’s okay not to fit.

“Fit” is not a moral judgment. It doesn’t mean you’re broken. 

It just means that environment, that group, that culture wasn’t built for you — and maybe you weren’t built for it.

The strange irony is that, as an entrepreneur, I’ve had to make these same “fit” calls about employees, vendors, even customers (not to mention ex-girlfriends). 

I’ve told people, “This just isn’t the right fit” — without always appreciating how loaded that phrase can feel on the other side.

I’m 46 years old and just now using a LinkedIn post to say:

I got dinged.
I felt ashamed.
I lied about it for years.
And I’m finally okay with not fitting in.

If this resonates with you: you’re not alone, and you’re not broken.

Sometimes, it’s just the wrong room.

Oh - and in case you were wondering, my usual "Therapy Thursday" was yesterday because of the holiday lol 

📷 Me as a 19 or 20 year old with my closest buddies from USC. It wasn't part of a fraternity, but we def belonged in Vegas that weekend lol

Founder with 3 exits in B2C now actively buying SMBs | I post daily lessons & learnings that are your shortcuts.

One of the big myths American entrepreneurs love to repeat:

“Saudi Arabia (and the Gulf) are overflowing with capital just waiting to be invested in U.S. startups.”

Reality is almost the opposite.

The serious money in Saudi — whether it’s private investors or sovereign wealth vehicles like the PIF — is overwhelmingly focused on Saudi Arabia itself.

It’s not a giant ATM for the rest of the world. 
It’s fuel for a national transformation.

The mandate is clear:
- Build infrastructure.
- Create jobs.
- Support a young, fast-growing population.
- Enable a real middle class and family formation inside the Kingdom.

That means capital going into housing, logistics, tourism, entertainment, healthcare, education, advanced manufacturing — all the pipes and platforms a modern economy needs.

So if you’re an American founder dreaming of “Saudi money,” here’s the mindset shift:

Don’t think, “How do I get Saudi capital to fund my idea back home?”

Think, “How can my company bring capabilities into Saudi — technology, know-how, jobs, training — and help build what they’re trying to build?”

Saudi Arabia isn’t just a pool of capital. 

It’s a country in the middle of a massive buildout. When I was there it made me imagine what it was like in America in the early 1900s. 

If you stop treating it like a checkbook and start treating it like a partner, the conversation changes very quickly.

📷 My in Riyadh last year with the Saudi Ministry of Investment, which oversees the Saudi sovereign wealth fun (PIF)

#entrepreneurship #SaudiArabia #emergingmarkets #startups #mbs #vision2030

WhizzTrove

🚀 Craft Storybooks That Get People Hired: I write personalized, story-driven 5-page pitchbooks that help professionals stand out, connect emotionally, and land interviews faster.

🧠 Build Engaging Training That Sticks: I design cinematic, bite-sized learning programs using storytelling, character arcs, and emotional triggers — built to drive real behavior change, not boredom.

📣 Write Hiring Narratives That Attract Talent: I develop compelling, story-led hiring ads and employer brand copy that spark curiosity, reflect culture, and pull in the right candidates.

✍️ Position People & Teams with Power: Whether it’s a career shift or a culture-defining campaign, I use narrative design to highlight strengths, values, and outcomes — in ways a resume never can.

🎯 Create with Clarity & Conversion in Mind: Every line I write — for a candidate, a company, or a training program — is built to inspire action and move people from interest to engagement.

Storyteller & Enabler

Motive

🚀 Own and Launch Revenue Kickoffs: I lead end-to-end planning and execution of Sales Kickoffs (SKOs) and enablement events, aligning content, teams, and outcomes to business goals.

🎓 Design and Drive Certifications: I build training certifications that accelerate GTM readiness, boost adoption, and scale consistently across Sales, Product, and CX teams.

📣 Market Internal Programs with Impact: I create messaging campaigns, internal promos, and launch assets that drive excitement and engagement around learning initiatives.

✍️ Craft Copy That Connects: I write clear, compelling content for training, communications, and company-wide narratives — from onboarding sequences to strategic campaigns.

📈 Fuel Results with Data: I use feedback loops and performance metrics to iterate learning experiences and optimize sales enablement impact.

Enablement Programs Specialist

Podium

🚀 Onboard and Coach SDRs for Success: I train, onboard, and coach Sales Development Representatives (SDRs), ensuring they are fully equipped to excel in their roles with confidence and consistency.

🎯 Achieving Targets with Precision: By setting measurable goals and offering hands-on support, I’ve helped SDRs achieve targets with a remarkable 95% success rate.

📈 Sales Enablement Through Proven Strategies: I apply structured enablement techniques, empowering SDRs to effectively engage with prospects and drive results that align with company objectives.

🔍 Data-Driven Performance Optimization: Leveraging metrics and feedback loops, I continuously refine training processes to ensure peak SDR performance, enhancing overall sales team productivity.

Revenue Enablement Trainer

📈 Leading Facilitators for Train-the-Trainer Initiatives – Empowering trainers to deliver high-quality training that drives performance.

🌱 Upskilling Facilitators for Evolving Roles – Supporting continuous skill development to enhance team effectiveness.

💡 Developing Training Certification for Top Performers – Recognizing and certifying exceptional trainees to promote excellence.

🏆 Boosting Employer Branding and Team Morale – Strengthening team motivation and enhancing the company’s brand through impactful training programs.

🤝 Collaborating on Effective Onboarding Solutions – Designing and implementing seamless onboarding experiences for new team members.

Senior Learning Specialist

✨ Training Design & Delivery Expert | Customer Success Retention Focus

📈 Driving Skill Development for Small & Medium Business Teams
🎓 Crafting Engaging Modules, including Communication Skills Training
🤝 Utilizing Closed Feedback Loops for Effective Stakeholder Management
🚀 Achieved a Stellar 95% Adoption Rate for New Curriculum by Management

Learning And Development Specialist

✨ Knowledge Management Specialist | Customer Success Content Curation

🚀 Successfully Launched the First Knowledge Management System with Expert Team
📚 Managing, Curating & Placing Content for Customer Success Teams
🎯 Implementing Small Project Management Techniques for Effective Prioritization
🤝 Conducting Stakeholder Work Sessions for Seamless Knowledge Center Launch
💼 Organizing Team Building Exercises and Technical Training Sessions
🤖 Leveraging AI for Self-Service Knowledge Channel Optimization

Knowledge Management Specialist - Customer Success | Sales 

ChatPandas

✨ Talent Acquisition & HR Transformation Specialist

🚀 Spearheaded 80% Sales & Customer Support Team Expansion
🎯 Expertly Sourced & Interviewed High-Caliber Candidates
🤝 Streamlined HR Processes through Standardization
💼 Introduced Comprehensive Onboarding Program for New Hires

Human Resources Specialist - Onboarding | Hiring 

Shopistan

✨ Talent Acquisition Innovator | Driving Company Growth & Engagement

🚀 Pioneered Talent Acquisition Department Formalization with Full Cycle Recruitment
🎯 Successfully Executed Agile Recruitment for Technical and Business Roles
📈 Scaled Company by an Impressive 70% with Top-tier Talent Acquisition
💼 Introduced Seamless Onboarding to Foster Employee Settlement
🤝 Spearheaded Employee Engagement & Employer Branding Initiatives

Talent Acquisition and Development Specialist - Technical | Business 

Joy Business Academy

✨ Gamified Learning Enthusiast | Empowering Personal & Career Growth

🚀 Key Team Member in Launching Region's Gamified Learning Platform
🎯 Achieved 80% Adaptability to Gamification & Experiential Learning
💡 Facilitated Student Coaching & Mentoring for Career & Personal Development

Senior Training and Human Resources Specialist

Miniso Pakistan

✨ Retail Training Innovator | Elevating On-Floor Learning Experiences

🚀 Successfully Launched First On-Floor Live Simulated Training for Retail Employees
🎯 Implemented Blended Learning Approach for Classroom & On-Floor Training
💡 Introduced Scoring Mechanism for Real-Time Trainee Evaluation

Training Specialist

Jazz (previously known as Mobilink)

✨ Learning & Development Trailblazer | Redefining Employee Learning & Engagement

🚀 Innovated Distant Learning with First CRM-Related E-Learning for Customer-Facing Teams
🎯 Introduced Engaging Program for Blue Collar & Administration Staff to Embrace Company Values
💡 Implemented Experiential Learning for Seamless Onboarding & On-the-Job Training
🤝 Mastered Vendor Management to Ensure Optimal Performance of Outsourced Teams

Specialist Training Facilitation - Customer Experience 

Team Coordinator E-Communications-Business Support & Customer Lifecycle Communication Unit 

Mobilink (Pakistan Mobile Communications Ltd.)- Pakistan

Project Coordinator to the Head of Department-Business Support & Customer Lifecycle

Communication and Project Management Associate

🚀 Igniting Organizational Growth with Learning & Development Strategies | 💡 Architect of Engaging | 🌟 Talent Management & Strategic Recruitment Partner | 🌐 HR Leadership for Teams - Let's Build Success Together! 💬

Am I a trainer? A recruiter? A career coach?
Do I understand Sales, Customer Experience, and Customer Success deeply?
𝗦𝗵𝗼𝗿𝘁 𝗮𝗻𝘀𝘄𝗲𝗿: 𝗬𝗲𝘀. 𝗟𝗼𝗻𝗴 𝗮𝗻𝘀𝘄𝗲𝗿: 𝗞𝗲𝗲𝗽 𝗿𝗲𝗮𝗱𝗶𝗻𝗴..

Over the years, I’ve evolved into 𝗧𝗵𝗲 𝗠𝗔𝗗 𝗘𝗻𝗮𝗯𝗹𝗲𝗿 who helps people and organizations train better, hire smarter, and communicate more clearly through the power of storytelling.

Because here’s the truth:
  •  Sales reps sell better when they understand the story they’re part of
  •  CX and CS teams deliver more when they feel emotionally aligned with their mission
  •  Recruiters place better talent when the narrative is sharp
  •  And job seekers? They land interviews when their story makes people stop scrolling

I’ve worked across 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴, 𝗲𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁, 𝗵𝗶𝗿𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗼𝗻𝗲 𝗰𝗲𝗻𝘁𝗿𝗮𝗹 𝗯𝗲𝗹𝗶𝗲𝗳 - 𝗪𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝘆 𝗰𝗹𝗶𝗰𝗸𝘀, 𝘆𝗼𝘂𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗳𝗼𝗹𝗹𝗼𝘄𝘀.

So whether you’re:
  • A job seeker trying to break through
  • A recruiter looking to attract the right candidates
  • A team trying to turn training into performance

I help you build the narrative behind the outcome. 𝗦𝗶𝗺𝗽𝗹𝗲 | 𝗛𝘂𝗺𝗮𝗻 | 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹

𝗟𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸 𝗮𝗻𝗱 𝗯𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝘀𝘁𝗼𝗿𝘆 𝘁𝗼 𝗹𝗶𝗳𝗲 (𝗖𝗮𝗹𝗲𝗻𝗱𝗹𝘆 𝗹𝗶𝗻𝗸 𝘂𝗻𝗱𝗲𝗿 𝗽𝗿𝗲𝘁𝘁𝘆 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗽𝗶𝗰𝘁𝘂𝗿𝗲)

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Matt Matros

Usman Ijaz

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The Battle

Matt Matros

Usman Ijaz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Matros's LinkedIn Performance

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