Matt Matros

Founder

National Cleaning Collective (NCC)

NCC is micro private equity providing capital and support to owner/operators in the commercial cleaning & janitorial industry.

Portfolio includes:
- Cleaning Pros of America (Bradenton, FL)
- American Flooring Solutions (Sarasota, FL)
- WeClean WestCoast (Sarasota, FL)

Founder and General Partner

BrandRock

BrandRock helps consumer brand founders and executives sleep better at night by making sure their business has the insurance coverage that they think they have. We read the fine print.

Co-Founder

McKinsey & Company

External advisor to client service teams and clients in consumer-based businesses with an emphasis on innovation.

Senior Advisor

Qurate Retail Group

'Acqui-hired' by CEO to build new digital businesses for global leader in vCommerce. And according to my final review, I "achieved what many thought was impossible."

SVP and Founder, Qurate Digital Ventures

Keurig Dr Pepper Inc.

Consulting for Keurig Dr Pepper on LIMITLESS and other innovation as part of exiting LIMITLESS in January 2020.

Consulting Entrepreneur

LIMITLESS® (acquired by Keurig Dr Pepper)

I started LIMITLESS® in March 2016 and sold the business to Keurig Dr Pepper (NASDAQ: KDP) in January 2020. I work with KDP on a consultative basis on LIMITLESS and other innovation. 

The LIMITLESS signature product - Lightly Caffeinated Sparkling Water - is helping people all over the country to #ditchdietsoda once and for all. Each can has zero calories, zero sugar, zero artificial flavors and 35mg of clean caffeine.

Available nationwide at Walmart and other fine retailers.

Protein Bar and Kitchen (acquired by L Catterton)

Founder and Board Director of healthy-food quick serve chain. I sold the business to private equity firm L Catterton in winter 2013. Protein Bar & Kitchen® (PBK) focuses on helping people everywhere live the healthy lifestyle they want to live through a balanced menu of blended drinks, wholesome quinoa bowls, salads, raw juices, and our signature Protein Bar-ritos.

Founder & Board Director

Shopflix

I dreamt up Shopflix as a "modern day QVC." Ultimately 'aqui-hired' by QVC parent company, Qurate Retail Group.

Kraft Foods

Sr. Associate Brand Manager

L'Oreal USA

Marketing Intern

Founder with 3 exits in B2C now playing two hands in B2B (insurance and commercial janitorial). | I post daily lessons & learnings that are your shortcuts.

Founder with two 8-figure exits plus an ‘acqui-hire’. My lessons & learnings are your shortcut.

Currently building unsexy B2B businesses in commercial cleaning and insurance. 

My inspirations are Scott Galloway and Fareed Zakaria and The Economist. 

I’d aspire to be the “Rick Rubin for entrepreneurs.”

These opinions are purely my own and not of any of the companies I am affiliated with.

NCC is micro private equity providing capital and support to owner/operators in the commercial cleaning & janitorial industry.

Yesterday in therapy, I admitted something I’ve been hiding for 28 years.

In 1997, when I was a freshman at USC, I did what a lot of freshmen do: I pledged a fraternity.

Two months into the semester, I got “dinged” — kicked out before initiation.

For almost three decades, I’ve told a different story:

 “I left the fraternity to take an internship at a sports agency. Always kind of regretted leaving…”.

That wasn’t true.

I didn’t leave.
I was asked to leave.
I don’t think my mom even knows that.

On paper, it’s a small moment in a long life. 

But for an 18-year-old who had lost his dad at 11, who was craving belonging and male connection, it was a setback.

Worse, there was no explanation. No feedback. No “here’s why.”

Just a brief conversation on a beer-stained floor where an older brother (dude name Blair, from Solana Beach) told me I didn’t belong.

So I filled in the gaps myself:

Maybe I was too chubby
Not attractive enough
Bad at drinking
Too awkward

Whatever the reason, the conclusion I absorbed was:

“You don’t fit in. And that’s your fault.”

For 28 years, I’ve chased belonging in different forms — companies, groups, labels, titles, achievements. 

I’ve also found myself in places where, again, I just didn’t fit: big PE firms, large public media companies, YPO, certain rooms where I felt a little “off.”

Yesterday, finally saying this out loud, I arrived at a different conclusion:

It’s okay not to fit.

“Fit” is not a moral judgment. It doesn’t mean you’re broken. 

It just means that environment, that group, that culture wasn’t built for you — and maybe you weren’t built for it.

The strange irony is that, as an entrepreneur, I’ve had to make these same “fit” calls about employees, vendors, even customers (not to mention ex-girlfriends). 

I’ve told people, “This just isn’t the right fit” — without always appreciating how loaded that phrase can feel on the other side.

I’m 46 years old and just now using a LinkedIn post to say:

I got dinged.
I felt ashamed.
I lied about it for years.
And I’m finally okay with not fitting in.

If this resonates with you: you’re not alone, and you’re not broken.

Sometimes, it’s just the wrong room.

Oh - and in case you were wondering, my usual "Therapy Thursday" was yesterday because of the holiday lol 

📷 Me as a 19 or 20 year old with my closest buddies from USC. It wasn't part of a fraternity, but we def belonged in Vegas that weekend lol

Founder with 3 exits in B2C now actively buying SMBs | I post daily lessons & learnings that are your shortcuts.

One of the big myths American entrepreneurs love to repeat:

“Saudi Arabia (and the Gulf) are overflowing with capital just waiting to be invested in U.S. startups.”

Reality is almost the opposite.

The serious money in Saudi — whether it’s private investors or sovereign wealth vehicles like the PIF — is overwhelmingly focused on Saudi Arabia itself.

It’s not a giant ATM for the rest of the world. 
It’s fuel for a national transformation.

The mandate is clear:
- Build infrastructure.
- Create jobs.
- Support a young, fast-growing population.
- Enable a real middle class and family formation inside the Kingdom.

That means capital going into housing, logistics, tourism, entertainment, healthcare, education, advanced manufacturing — all the pipes and platforms a modern economy needs.

So if you’re an American founder dreaming of “Saudi money,” here’s the mindset shift:

Don’t think, “How do I get Saudi capital to fund my idea back home?”

Think, “How can my company bring capabilities into Saudi — technology, know-how, jobs, training — and help build what they’re trying to build?”

Saudi Arabia isn’t just a pool of capital. 

It’s a country in the middle of a massive buildout. When I was there it made me imagine what it was like in America in the early 1900s. 

If you stop treating it like a checkbook and start treating it like a partner, the conversation changes very quickly.

📷 My in Riyadh last year with the Saudi Ministry of Investment, which oversees the Saudi sovereign wealth fun (PIF)

#entrepreneurship #SaudiArabia #emergingmarkets #startups #mbs #vision2030

My 𝗗𝗲𝘀𝗶𝗴𝗻𝘀 don't Purr, they 🆁🅾🅰🆁 | Follow me for no-BS tips | 📩 DM for guaranteed 𝗜𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗚𝗿𝗮𝗽𝗵𝗶𝗰𝘀! 🔥

ROAR Creatives

✅ Profile Copywriting & Optimization
✅ Building Epic Personal Brands
✅ High-Impact Content Creation
✅ Branded Video Creatives
✅ Graphic Design Services

➤ Visual Branding Specialist: Crafting compelling visual identities for diverse brands.
➤ Digital Design Expert: Designing for both online and offline mediums.
➤ Marketing Collateral Designer: Creating impactful materials for promotional campaigns.
➤ UI/UX Design Contributor: Enhancing user experiences through intuitive design.
➤ Social Media Graphics Producer: Crafting engaging visuals for digital platforms.
➤ Packaging Design Innovator: Conceptualizing packaging solutions for diverse products.
➤ Client-Centric Design Solutions: Meeting unique design needs with personalized strategies.
➤ Motion Graphics Specialist: Crafting dynamic visual identities and animated content.

Freelance Graphic Designer

The Prestige Magazine

Taking on New Challenges: My Exciting Role as a Creative Design Manager at The Prestige Global.

➤ Content Collaboration: Partnered for business-driven video and photo projects.
➤ Creative Production: Specialized in effects, sound, text, and motion graphics.
➤ Social Media Strategy: Crafted competitive edge through impactful video content.
➤ Quality Assurance: Ensured videos met technical and creative benchmarks.
➤ Technological Proficiency: Stayed updated with the latest editing tools, and techniques.
➤ Ideation Leadership: Led impactful social media content brainstorming sessions.
➤ Quality Control: Upheld rigorous standards for content excellence.
➤ Adaptability: Managed diverse tasks, driven by supervisor's directives.

Creative Design Manager

Hustle Friday Digital LTD

A futuristic "results-driven" Marketing agency based in Dublin, Ireland. 

➤ Brainstorming concepts with team members.
➤ Managing the Content & Communication team
➤ Managing all the design aspects of Khalid Farhan & his
businesses
➤ Communicating with national and international clients
➤ Photography direction
➤ Crafting all the thumbnails & social media designs of Khalid
Farhan and his businesses
➤ Looking after all the design aspects of PassiveJournal.com
➤ Looking after all the design aspects of the Bootcamp 1.0: themakluproject.com
➤ Solving design-related problems

Design Lead

GEEKY SOCIAL LTD.

➤ Brainstorming concepts with executives and other directors
➤ Creating designs using illustration, photo editing, and layout software 
➤ Working to meet deadlines and stay on budget
➤ Collaborating with fellow designers
➤ Mentoring new designers
➤ Creating designs, design assets, templates, and layouts
➤ Occasional product photography and videography
➤ Solving design-related problems
➤ Liaising between the marketing and design teams

Associate Art Director

➤ Came up with modern advertising concepts and ideas.
➤ Visualized those ideas into interactive design
➤ Captured product photos and videos
➤ Crafted designs for various digital platforms
➤ Collaborated with fellow designers 
➤ Completed design projects according to the briefs of art directors & and team.
➤ Reviewed designs for errors before they were printed or published

Senior Visual Designer

➤ Crafted designs & branding elements (Photo & Video format) 
➤ Designed advertisements for digital and print media
➤ Produced drafts for client review and make revisions based on feedback received

Executive Visualizer (Graphic Design) 

After getting promoted to the Management Trainee post, I got new responsibilities such as communicating with the clients, creating advertising contents & designing the content according to the brief.

Management Trainee

As an Intern at GEEKY Social Ltd., my core job was actually to learn the basics of digital marketing, functions of different departments, brand management, and related software & tools.

Management Intern

I help Founders & Coaches grow on LinkedIn | LinkedIn Done-For-You → Content • Design • Engagement ✅ DM for details

There are 100,000+ businesses "Buried in Bad" designs every day

The pitfalls:

👎 They lack visibility
👎 They appear unprofessional
👎 Their customers don't know them
👎 They don’t get people asking them about their products
👎 They are another noise in the market without an actual impact.

One of the worst things that can happen to your business is losing out on potential customers due to bad designs that misrepresent you.

I have worked with 50+ businesses and brands to design graphics and content that ROAR.

And for every one of them, my designs brought more visibility, better reach, quality leads, and increased income.

One of the things my designs do is announce to your audience in an amplified way about your business and products.


The question:

What better results would you have if your business was well represented in clear, simple, and converting designs?

A lot?

The more you publish bad designs on your pages, the more you lose money to your competitors.

As a top 5% content creator as rated by Favikon, I don’t take the traditional approach to graphics design to design converting content for you and your business.

Instead, I ensure;

✅ That your target audience is well-understood
✅ The colors of your branding are well-represented
✅ Your content and write-ups are compelling enough
✅ I make sure the designs communicate the heart of your audience.
✅ And I ensure that the design helps your company achieve its goals.


With respect to helping you achieve that, these are the services I offer:

➙ Carousel design
➙ Graphic Design
➙ Content Design
➙ UI/UX design
➙ Short form Video Editing.
➙ Photo Editing and Retouching
➙ Need something else? Just ask. 

Does this sound like something you need help with?

I’m only a chat away.

Nashif S Rakin

Zohran Mamdani didn’t win New York just because of politics.

A huge reason people rallied behind him?

His design didn’t look like every other politician on the ballot.

While everyone else used the same corporate blues, stiff fonts, and cookie-cutter templates…

Zohran showed up with branding that actually felt like New York:

Electric blues
MetroCard yellows
Bodega-vibe shadows
Corner-store sign typography
A style that felt alive, local, and human

It reflected the city’s identity - not some washed-out political default.

And that’s exactly what 90% of people on LinkedIn get wrong.

Their profile looks like everyone else’s.

Same layout
Same safe colors
Same banner style
Same “professional” look that blends into the feed.

Your banner isn’t the issue.

Your lack of identity is.

I explain the whole breakdown - including the stages, mistakes, and how to actually build a brand that STANDS OUT - inside this carousel.

👉 Swipe through, take notes, and screenshot anything useful.

Follow me for more LinkedIn branding + growth insights.

♻ Repost if you found value

I rebuild your LinkedIn identity from the ground up: visuals, profile, content and engagement - so you show up credible, consistent and impossible to ignore.

Design That Gets You Leads

This app took 12 min to build.

The procrastination took me 6+ months.

Not because the idea was complicated.
But because I convinced myself:

Building an app = learning to code, setting up databases, wrestling with the App Store…

So I kept doing the safe thing:
answering the same brand-color question again and again in DMs and comments.

At some point I realised:
I don’t have a time problem.
I have a “this sounds too technical” problem.

That’s where Anything came in.

I didn’t touch a code editor. I just described my process the way I’d explain it to a client…and watched it turn into a real app I could publish.

Now that app:

- gives people brand color suggestions
- grows my audience and email list
- productises a piece of my expertise

All from something I almost abandoned because it “felt too complex”.

If you’re a designer / strategist / marketer / creator sitting on an idea that lives in your notes or Notion pages…

you might be one prompt away from having your app in the App Store.

👉 Swipe the carousel to see how I did it.

🔄 Repost and I’ll send the 5 prompts you need to build your dream app.

taplio

The Battle

Matt Matros

Nashif S Rakin

Followers

Posts

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Likes

Performance ScoreMatt Matros's LinkedIn Performance

Performance ScoreNashif S Rakin's LinkedIn Performance

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taplio

The Battle

Matt Matros

Nashif S Rakin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Matros's LinkedIn Performance

Performance ScoreNashif S Rakin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Matros's LinkedIn Performance