I specialize in building and leading high-performing FinTech revenue teams, driving scalable growth from inception to $120M ARR. 

Decisive, scrappy, hands-on leadership in implementing growth strategies, operational controls, and creating revenue efficiencies.

I’m passionate about aligning go-to-market strategies with disciplined execution, recruiting and coaching top talent, fostering cross-functional collaboration, and maintaining accountability through measurable outcomes. My teams create recurring impact for customers.

Core Expertise:
Global Sales Leadership | General Management | Inside & Enterprise Sales | Sales Development | Sales Engineering | Customer Success | Revenue Operations | Negotiation | Public Speaking | Revenue Planning & Forecasting | Product Development & Strategy

How I Help: 
• Design and execute growth strategies for complex global markets
• Build, scale, and lead high-performing teams that competitors fear
• Translate value propositions for diverse audiences and create alignment
• Drive sustainable bottom-line growth

Matt Marino

I'm 45 and I still get carded. Not flattering. Just slow. 

Hand over your ID. Pull out a card. Wait while someone checks both. 

There's a faster way.

Wink #fintech #biometrics #payments

President, WinkPay | Building identity-first, biometric payments | Scaled revenue orgs 0→$120M+ | 3x successful exits | Intrapreneur

Some of the highest-paying jobs in tech right now aren't in engineering. 

They're writers.

The premium skill isn't coding. It's communication. 

I'm seeing companies aggressively hiring people who can think clearly, shape narrative, and translate complexity into something humans actually understand.

Netflix has a Director of Communications role posted for $775K. 
Adobe is hiring AI storytellers. 
Anthropic tripled the size of its communications team last year.  
OpenAI has multiple communications roles with salaries over $400K.

I don't think that's random. As AI automates execution, the bottleneck shifts upstream.

The leverage moves to:
🧠 clear thinking
🧠 persuasive storytelling
🧠 emotional intelligence
🧠 creative problem solving

In other words...good ol' human skills.

Technical capability is quickly becoming table stakes for everyone in an org.

Interpretation, context, and narrative are your strategic advantages.

GTM leaders are showing each other their AI projects like kids at a show-and-tell. I mean that as a compliment.

Yesterday I sat in a room in Seattle with a small group of Pavilion members (shoutout to Matt Bernardy for leading this meetup). Head of Sales and Marketing, fractionals, and a CEO. All in-seat operators, running numbers, accountable for outcomes. .

We came to talk about how we're using AI in our jobs. For ourselves and for our teams.

Two things became clear fast.

1) Most companies don't have a single owner of their AI strategy. No one person is accountable for how AI gets adopted across the org. The result is predictable. Every team picks its own tools. Data lives in silos. Call transcripts in one place, repos in another, customer intel in a third. Security gaps open up. And worse, there's no internal leverage. No compounding.

The companies doing this well right now are driving it from the top down. Centralizing data, tooling, and standards so the whole org benefits, not just the individual who found a clever prompt.

The second thing was more fun.

2) People pulled up their laptops and showed what they'd built. Websites. Video edits. Vibe-coded prototypes. Internal agentic workflows. Nearly everyone was using Claude Code or Claude Cowork. Giddy. Proud. Eager to share.

The issue though...most of what people built was useful to them, but not everyone else.

People are building these small tools, tailored to their specific problems, that make them dramatically more productive.

The competitive advantage isn't the tool - it's the operator who knows how to combine tools with judgment and context to solve real problems.

For example, Ultrarunners don't win races with the best shoes. They win by knowing exactly which gear works for their body, on that terrain, in those conditions. The runner who tests and dials in their kit across hundreds of training miles has a massive edge over the one who shows up with brand-new equipment on race day.

Needless to say, the gap between operators who are building and using their own AI toolkit and those who are waiting for permission is getting wider every week.

If you're a GTM leader trying to figure out where to start, get in a room with peers who are already doing it. That's where the real answers live. 

We're going to start hosting monthly meetups in Seattle to share exact workflows and applications. If interested in joining, drop me a DM. ✌ 

Colin Parker Britni Borrelli Bruce Scheer Yikun Zhao Beth Yehaskel Nick Knutzen Maureen Sarewitz

No wallet. No phone. No ID check for age-restricted purchases. 

Just walk up, verify, and go.

Really excited about the work happening here 👇

🔥 Partnership Announcement: SUNMI × Wink

We’re excited to announce a new partnership between SUNMI (North America) and Wink; bringing biometric identity and AI‑powered checkout to the next generation of payment terminals using Qualcomm Dragonwing.

By combining SUNMI’s Android-native, camera-enabled POS devices with Wink’s biometric identity and payments platform, merchants can now deliver faster, more secure, and more personalized checkout experiences—no cards, no apps, no friction.

💡 What this means for merchants:
✅ Face & palm-based biometric checkout
✅ Shorter wait times and faster checkout
✅ Built-in fraud reduction and identity assurance
✅ Seamless loyalty and recognition experiences
✅ Designed for high-volume retail, QSRs, kiosks, and beyond

This partnership represents a major step toward identity-driven commerce, where checkout is not just faster but smarter, safer, and more human.

Want to see what AI-powered, biometric checkout can do for your business?

Connect with Wink or SUNMI to explore how this solution can transform your in-store experience. Visit us at #ETATransact:

📅 March 18–20 
📍 Georgia World Congress Center, Atlanta
🚀 SUNMI Booth 625
🚀 Wink Booth 624

🔗 Learn more: https://lnkd.in/e8G-THHQ

#PartnershipAnnouncement #ETATransact #SUNMI #Wink #BiometricPayments #IdentityDrivenCommerce #RetailTechnology #RestaurantTechnology #Qualcomm #FinTech #FutureOfCheckout #AlinPayments #EmbeddedPayments #Payments #PaymentsTechnology #SUNMI

Open article: SUNMI - BIoT for Business 4.0 by sunmi.com

I hold space for the taboo and the tough conversations. Multi-hyphenate geek. FinTech FX & Payments | B2B Marketing & Communications | Banking | Femtech Entrepreneur | Love & Intimacy Certified Coach

(All posts on my personal LinkedIn page are my own and do not represent the postings or opinions of any companies I am associate of.)

Broadly, Andrea commands 22 years in banking, fintech, consulting, and entrepreneurship across a variety of functional roles in both corporates and startups, with a sharp focus on Asia's tech and business ecosystems. She is adept at connecting multiple disciplines, cultural nuances, and bridging across various functions, in particular for
- building marketing and communications teams from 0 to 1
- structuring and transforming teams to pivot to new markets or segments
- nurturing key talent to lead various initiatives

These are marked by deep expertise and empathetic leadership style to foster transformation and innovation in the teams she has managed close to two decades.  Currently, Andrea is a B2B marketing and communications business leader who connects technical product expertise with marketing strategies to develop go-to-market and brand initiatives for APAC.   These include channels, solution marketing, lead generation, thought leadership, PR, branding and communications in collaboration functions such as sales, partnerships and product roadmaps.

She is passionate about working in new or emerging environments, where new market or product segments are at the stage of building or change, creating new business structure and potential new markets. In line bridging across disciplines, Andrea is part of various web3 networks and currently incorporating Gen AI into business processes, marketing & femtech.

In her roles, Andrea has spoken at various events.  Today, she is keen to support senior corporate women leaders, mentor young leaders and have established links in various entrepreneurial networks.  Her deep expertise in APAC ecosystems includes understanding cross-cultural work culture. Overall, she has worked out of Singapore, Taiwan & Hong Kong and is bilingual in both English & Mandarin.

In parallel with her corporate journey, for the last 7 years, Andrea also has a passion as a certified coach and educator. She works with individuals, couples and groups to navigate tough or taboo conversations.  She has appeared on media, co-authored books around wellness and life transitions.

Whether crossing functions in corporates or startups, Andrea continues to navigate uncharted territories, while applying a modern Asian lens to all her professional endeavours.

Andrea T.

It took me a whole year into figuring out my portfolio journey, wondering if I was delulu and realising that I had a bigger body of work to craft.

Then I entered 2026 and it has gotten me working hard. To strip away old patterns, and get my hands dirty and take action constantly to find alignment or pivot.

So Jan 2026, this year, I finally picked up my to-read list and read “Designing Your New Work Life” by Bill Burnett. This is something I often hear recommended to those early on in their in-between journey, but I figured it was no harm reading it even if I’ve been swimming in in-betweens for a while.

I was pleasantly surprised. Because I finally had a structure around how to think. And Bill Burnett explained quite simply today at the meet and greet hosted by NLB Singapore and Mark Wee Designing Your Life Institute - he approached it from a design perspective.

Not a manual - do this, do that. But a design perspective. Why, what motivation, what context, what container. 

And importantly, got my hands on his new book, signed. Can’t wait to read.

And to design.

#booksigning #givemethattitle

Andrea Tan

Holding space for the tough & taboo | B2B CMO, GTM for FX & Payments | Love & Intimacy Coach | Designing roadmaps through ambiguity & change, where systems shift and relationships evolve | Money20/20 RiseUp 2025

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Chap Gor Meh marks the final night of Chinese New Year. Aka Yuan Xiao. Aka Chinese Valentine’s Day.

There’s a legend that if you throw two mandarin oranges into the river and make a wish for love, it will come true.

Years ago, two colleagues and I did exactly that. One of us only grabbed one orange, two of us had a pair each.

Early twenties. Working late in the bank. Slightly hopeful and a little wierd.

We stood by the Singapore River at 9pm holding oranges, feeling ridiculous. Even when we spotted a few others doing something similar.

Made our wishes.
Threw them in.
Left almost immediately because we were embarrassed.

At the time, it felt silly.

Now I see it differently.

It is both silly and not.

*

As a CMO, there are moments when the analysis ends.

You’ve done the research.
Pressure-tested assumptions.
Aligned stakeholders.
Built the roadmap.

And still, you cannot guarantee you’re right.

This is where weak marketing leadership shows up.

They hide behind tactics.
They pivot channels every quarter.
They rebrand instead of recommit.

Because committing under ambiguity feels dangerous.

Strong CMOs understand this:

Not more activity for the sake of reporting.
You are paid for directional conviction.

Informed bets.
Sustained long enough to compound.

Strategy is rarely a solo act.

Just like a CEO who does not panic.
A CFO who understands calculated risk.
A team willing to execute without full certainty.

Chap Gor Meh is not about superstition.

It is about knowing certainty will never be perfect and committing anyway.

Happy Chap Goh Meh to the leaders making hard call and navigating uncertain spaces. 

PS. I don’t know if the oranges worked. Two met someone and got married in a year - one got divorced 10 years later; anothe one met someone 10 years later and got married then. 🍊🍊

------
 🔔 Andrea T.  I write here about building a body of work amidst ambiguity and change. Let’s chat if you are looking for:
[Fractional GTM lead / B2B CMO | Speaker & workshops | Certified love and intimacy coach] #beyondlemonade

When I work with women - in teams, in leadership, in personal lives (navigating ambiguity in love and intimacy), they know how to give.  That, they definitely do.

And they are learning to receive. And to take up space.

We are all shapes, sizes, families and roles. We've been told what our limits are.  Yet across the board, I've seen one common thread - when women come into their whole selves,  we have the innate ability to magnetise, inspire and create amazing businesses and lives.

We learn to live with internal tensions, balance opposites, while getting things done. (as of this time on Saturday, I've been on my feet catching up on household chores since early morning, while studying and downloading topics I've set aside.) 

Which is why I love Nikita Gill's writing.

"I am both war and woman and you cannot stop me." - Nikita Gill.

#iwd2026 #givetogain #singlemomlife #keepgoing

After a morning and afternoon of calls, convos, site recee for potential venues, (because nothing beats getting an energetic sense of what are some options, who are potential partners that are more aligned) …. I almost melting into the ground.

So I dodged into aircon and proceeded to order using my Yakun app to pay.

Which confused the heck out of the counter staff. And me. And the customer queueing after me. For 5 mins.

I was ordering Toast Box 🤦🏻‍♀️

To be fair, my introverted brain needed decompressing. And all sense of equilibrium was burnt by Singapore’s mid afternoon sun.

Without paying attention, clear intention or the required background, I’ve encountered requests that I struggle to respond to. When the request is to:

• Insist on paying with diners credit card and being frustrated when Momopay wallet doesn’t receive the payment. 
• Demand more EDC deployment to increase online channel spend.
• Target airline segments but not having payload fields enhanced.

• Insist the CMO supported 25% revenue yoy increase with 50% less budget.
• Take AI to literally calculate 2+2, and then 2x2 and compare the difference. 
• Create an X account to post on and wonder why no leads are coming from LinkedIn.

• Take a fear incentive to motivate teams.
• Do sit-ups and say we’re working on our ankles.
• Talk to ChatGPT about your relationship and wonder why communication with your partner is crumbling.

We take a red pen and insist on drawing a green line (see previous post in comments).

We hold up our filters and insist that every solution fits to the filter.

In building my body of work, with individuals, with businesses - I’ve had to keep my lens clear.
✅ Where are my filters coloring the discussion?
✅ What problems do I solve, vs how can my tools solve every problem strategically? 
✅ Just because the tool is there, does it mean we should use it?

And the humility to realise, oops wrong app for today.

#navigatingambiguity #whentherearenoroadmaps

------
 Follow me here 🔔 Andrea T.  I write here about building a body of work amidst ambiguity and change. Let’s chat if you are looking for:
[Fractional GTM lead / B2B CMO | Speaker & workshops | Certified love and intimacy coach] #beyondlemonade

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