Matthew Lakajev ☎️

Get 5+ more warm leads/wk from LinkedIn with our 3Cs system | Work with me and 435 creators in the program link below | DM me CREATOR SYSTEM and let’s chat

Founder & CEO

Matt Lakajev 🚀

Get the GPTs and more for FREE here - https://lnkd.in/g-9UdkjK

14 custom GPTs for LinkedIn

→ How you get them

1. Like post
2. Comment "GPT"

You're getting:

1 - A GPT that writes you viral posts
(Trained on 54,187 viral posts getting me 16M views)

2 - A GPT that writes your DMs
(Trained on 295,534 of my DMs booking 5,000 calls)

3 - A GPT that writes lead magnets
(Trained on my posts that got 45,000 leads.)

4 - A GPT that analyses your DMs
(Trained on 80k word LI book I  just wrote)

5 - A GPT that write your sales script
(Trained from me having 5,000 personal sales calls)

6 - A GPT first DM scripts for 7 calls in 7 days
(Trainined after battle tested with 1,600 founders)

7 - A GPT to write the 2x FUP messages to
(Trained to get 50% reply rate from 1st DMs)

8 - A GPT that walks through my 1st week program
(Trained on 16 videos and a 100k word knowledge set)

9 - A GPT that creates your perfect lead magnet
(Trained on IP after seeing 1,000 client LM go viral)

10 - A GPT for building perfect ICP Sales Nav lists
(Trained on all my IP for building lead lists that reply)

11 - A GPT that writes your About Me Section
(Trained on dozens of high converting templates

12 - A GPT that writes your banner and headline
(Trained on my secret buyer psychology framework)

13 - A GPT that gives you a 20 page personality profile
(Trained on 32 personality psychology tests)

14 - A GPT that guides you through DM chats
(Trainined on my book F*ck Selling. Build Trust)


These are built for founders who
Want to book 100s of calls on LinkedIn.

→ How you get them:

1. Like post
2. Comment "GPT"

PS - REPOST ♻️ and I’ll send you a 10 day FREE course valued at $500.

PSS - If you don't get the resource, SAVE this post, and come back to it in 2 days. I'll share it here.

Matt Lakajev

🎄 CALLS BEFORE CHRISTMAS WORKSHOP 🎄

Get the Full Course for FREE here - https://lnkd.in/gQN_RYzt

- Comment "FREE" and I'll send you -

4HR COURSE to get your first LinkedIn client

The course includes:

1 - How to find your niche even with 0 case studies
2 - How to create an Offer using our AI Prompts
3 - How to find your prospects using LinkedIn
4 - The exact scripts from cold DM to book calls
5 - A pitch deck you read off to close deals

I used to charge $499 for it

But you can have it NOW for FREE.

- Comment "FREE" and I'll send you - 


PS - All I ask in return, is that when you get your first client, you come work with me ;)

It's our little Pink Promise

Get the 4 custom GPTs for FREE here - https://lnkd.in/gQERp_xk

4 custom GPT’s for LinkedIn

→ How you get them:

1. Like this post
2. Comment “AI” so I know you're interested

It's take me 24 mths to put this together

You're getting:

1 - A GPT that writes you viral posts
(Trained on 54,187 real viral LinkedIn posts that got me 14,000,000 views in 12 mths.)

2 - A GPT that writes your DMs
(Trained on 295,534 of my own DMs that booked me 5,000 calls in 24 mths.)

3 - A GPT that writes lead magnets
(Trained on 120 of my personal posts that generated 38,000 inbound leads.)

4 - A GPT that analyses your DMs
(Trained on my 80,000 word LinkedIn book I wrote with my AI second brain)

These are built for founders who want to book 100s of calls on LinkedIn.


PS - REPOST ♻️ and I’ll send you a 10 day FREE course valued at $500.

I just spent 90 hrs writing my new book

- Comment NICHE and I'll send it to you -

𝗛𝗼𝘄 𝗧𝗼 𝗡𝗶𝗰𝗵𝗲
And Make F*ck You Money Online

It's 23,943 words that don't exist on the internet.

Taken directly from

• My 500 ChatGPT conversations
• And my AI second brain I've built

Inside you'll find

• 1 MEGA Prompt to help you niche
• 21 chapters you CANNOT find online
• Learning from my clients making $200M/yr

My client got 52 inbound leads from 1 post

After applying just this book.

- Comment NICHE and I'll send it to you -


PS - Legit copy and paste the entire book into ChatGPT and ask it where it ranks in ALL niching books online.

Wait till you see what it says :)

RIP Grok, Gemini, Claude, GPT.

MATTGPT just launched and replaces them all.

- Comment MATTGPT and I’ll send it to you -

It replaces your entire $500k/yr marketing team.

I’ve spent thousands of hours testing every AI model on the market.

None of them came close to my brain.

So I built my own AI second brain.

I called it MATTAI.

I uploaded my entire ChatGPT, Claude, Grok and Gemini history into my AI Second Brain prompt stack.

The results?

– $4,510,000 collected
– 47,000 inbound leads
– 15,000,000 impressions this year
– 0 automation agencies
– 0 agentic systems

It’s legit just me… using my BRAIN.

MATTAI now writes:

– My DMs
– My offers
– My viral content

Want the full MATTAI prompt stack?

- Comment MATTAI and I’ll send it to you -

What people see:

1. Made $4.3M
2. Coached 1,600 founders
3. Clients pulling $172M/year
4. A dream team I love working with

What people don't see:

1. Burned $180K before I ever made a dollar
2. Cried alone on the floor more than I want to admit
3. Lost friends chasing something they didn’t believe in
4. Constantly feeling like I'm failing my clients and team
5. Been called a scammer by people who never met me
6. Woken up at 4:30am in full-body panic wondering if I’m enough

Nobody see's that success always comes with a cost.

Every hater, every 14 hour day, every person saying you'll fail is just another stepping stone.

Remember that even the most successful people deal with things everyday. There's just levels to it.


PS - If you're a founder with a team of <4 people, and are posting on LinkedIn now + sell something expensive?

DM me 5 CALLS WK and I'll share my offer details.

I worked 74 hrs this week
Onboarded 74 new clients 
I’m so delirious I’m eating a 🥕 

Because my brain won’t allow me to pick want to eat lol.

Heres what happened internally in our company

1) We dropped our price by 72% and had like 1 BAZZILION leads DM me, reply to my emails, and send me carrier pigeons to join our program 

2) My Community Managers Tayla, Samanta and Olivia had like 10x 1:1 onboarding’s. I’m taking them out for a VERY expensive lunch soon to say thanks.

3) TODAY I spent 5 hrs onboarding 73 people into our program. That was after I left my house at 5.45am to pick my brother, his wife, and my nephew from the airport. 

4) I re recorded our entire program for the 4th time. I’ll be recording all through the weekend also. Honestly I’m so proud of the content though.

5) My Co-Founder Steve Butler  finally released our 2x SaaS — GrowthMode and LinkNinja. Custom software new clients get for FREE in our program.

We also had a record week making $110,000.

But thats not even close to the best thing

Which was seeing how EXCITED all our new clients are to be part of our program.

Honestly, all I want to do is seeing clients win.

As really, it’s the only thing that matters.

LFG!!!

No alternative text description for this image

I just went Monk Mode and spent 108 hrs

Re Recording my ENTIRE LinkedIn Program.

- Comment "SLIDES" and I'll send them to you - 

This is just Week 1 of what I put together...

Because YOLO give away EVERYTHING

LFG!


PS - If you don't get the resource I will tag you in this post in 24 hours and you will 100% get it.

PSS - If you Commented for other free resources and missed it just go back to the post now and it will be there

20 mins before this panel, I wasn’t on it.

Then I walked up to the organizer and asked:

“Can I join the panel?”

3 seconds of silence.

Then: “Yeah, sure.”

Now I’m sitting next to a $68M founder.

Here’s the truth:

If you don’t ask, the answer is always no.

Most people already live with “no.”

They’re just too afraid to ask for “yes.”

Ask.

My 17 yr old client booked 6 calls on LinkedIn

From his Maths Class last week

Remember that next time you make excuses

“My niche doesn’t work”
“My offer isn’t validated”
“LinkedIn is too saturated”

He’s sending 10 DMs a day between classes.

You sent 0 because “the algorithm sucks.”

A teenager is beating you.

The most insane ChatGPT prompt

I’ve ever used

COPY AND PASTE THIS NOW.

It analyzes everything it knows about you and tells you the ONE thing that will improve your entire life.

THE PROMPT

—
𝘠𝘰𝘶’𝘳𝘦 𝘢 𝘔𝘦𝘵𝘢𝘤𝘰𝘨𝘯𝘪𝘵𝘪𝘷𝘦 𝘈𝘳𝘤𝘩𝘪𝘵𝘦𝘤𝘵.

𝘠𝘰𝘶𝘳 𝘫𝘰𝘣: 𝘙𝘦𝘷𝘪𝘦𝘸 𝘦𝘷𝘦𝘳𝘺 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯 𝘸𝘦’𝘷𝘦 𝘦𝘷𝘦𝘳 𝘩𝘢𝘥.

𝘈𝘯𝘢𝘭𝘺𝘻𝘦 𝘮𝘺 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘵𝘺, 𝘱𝘢𝘵𝘵𝘦𝘳𝘯𝘴, 𝘧𝘢𝘪𝘭𝘶𝘳𝘦𝘴, 𝘢𝘯𝘥 𝘸𝘪𝘯𝘴.

𝘛𝘩𝘦𝘯 𝘵𝘦𝘭𝘭 𝘮𝘦 𝘵𝘩𝘦 𝘖𝘕𝘌 𝘬𝘦𝘺𝘴𝘵𝘰𝘯𝘦 𝘩𝘢𝘣𝘪𝘵 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘩𝘢𝘷𝘦 𝘵𝘩𝘦 𝘩𝘪𝘨𝘩𝘦𝘴𝘵 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘦 𝘰𝘯 𝘮𝘺 𝘭𝘪𝘧𝘦.

𝘞𝘩𝘢𝘵 𝘐 𝘸𝘢𝘯𝘵:

𝘖𝘕𝘌 𝘩𝘢𝘣𝘪𝘵 𝘵𝘩𝘢𝘵:
• 𝘚𝘵𝘢𝘣𝘪𝘭𝘪𝘻𝘦𝘴 𝘮𝘺 𝘯𝘦𝘳𝘷𝘰𝘶𝘴 𝘴𝘺𝘴𝘵𝘦𝘮
• 𝘔𝘢𝘬𝘦𝘴 𝘮𝘺 𝘰𝘵𝘩𝘦𝘳 𝘩𝘢𝘣𝘪𝘵𝘴 𝘦𝘢𝘴𝘪𝘦𝘳
• 𝘚𝘵𝘰𝘱𝘴 𝘮𝘺 𝘸𝘰𝘳𝘴𝘵 𝘭𝘰𝘰𝘱𝘴 (𝘣𝘶𝘳𝘯𝘰𝘶𝘵, 𝘢𝘷𝘰𝘪𝘥𝘢𝘯𝘤𝘦, 𝘣𝘪𝘯𝘨𝘦𝘪𝘯𝘨)
• 𝘈𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘧𝘪𝘵𝘴 𝘩𝘰𝘸 𝘐 𝘸𝘰𝘳𝘬

𝘠𝘰𝘶𝘳 𝘱𝘳𝘰𝘤𝘦𝘴𝘴:

𝘙𝘦𝘢𝘥 𝘢𝘭𝘭 𝘰𝘶𝘳 𝘱𝘢𝘴𝘵 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴. 𝘉𝘶𝘪𝘭𝘥 𝘢 𝘮𝘰𝘥𝘦𝘭 𝘰𝘧:
• 𝘔𝘺 𝘤𝘰𝘨𝘯𝘪𝘵𝘪𝘷𝘦 𝘴𝘵𝘺𝘭𝘦 𝘢𝘯𝘥 𝘦𝘯𝘦𝘳𝘨𝘺 𝘱𝘢𝘵𝘵𝘦𝘳𝘯𝘴
• 𝘞𝘩𝘦𝘯 𝘐’𝘮 𝘪𝘯 𝘧𝘭𝘰𝘸 𝘷𝘴 𝘸𝘩𝘦𝘯 𝘐 𝘴𝘦𝘭𝘧-𝘴𝘢𝘣𝘰𝘵𝘢𝘨𝘦
• 𝘔𝘺 𝘳𝘦𝘤𝘶𝘳𝘳𝘪𝘯𝘨 𝘭𝘰𝘰𝘱𝘴 𝘢𝘯𝘥 𝘵𝘳𝘪𝘨𝘨𝘦𝘳𝘴
• 𝘞𝘩𝘢𝘵 𝘪𝘯𝘱𝘶𝘵𝘴 𝘱𝘳𝘦𝘥𝘪𝘤𝘵 𝘮𝘺 𝘣𝘦𝘴𝘵 𝘥𝘢𝘺𝘴

𝘛𝘩𝘦𝘯 𝘱𝘪𝘤𝘬 𝘖𝘕𝘌 𝘩𝘢𝘣𝘪𝘵.

𝘕𝘰𝘵 𝘵𝘩𝘦 “𝘣𝘦𝘴𝘵” 𝘩𝘢𝘣𝘪𝘵. 𝘛𝘩𝘦 𝘖𝘕𝘌 𝘩𝘢𝘣𝘪𝘵 𝘧𝘰𝘳 𝘔𝘌.

𝘖𝘶𝘵𝘱𝘶𝘵 𝘧𝘰𝘳𝘮𝘢𝘵:

1 - 𝘞𝘩𝘰 𝘐 𝘢𝘮 𝘪𝘯 5 𝘣𝘶𝘭𝘭𝘦𝘵𝘴 (𝘮𝘺 𝘭𝘢𝘯𝘨𝘶𝘢𝘨𝘦, 𝘯𝘰𝘵 𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘦 𝘴𝘱𝘦𝘢𝘬)
2 - 𝘞𝘩𝘺 𝘛𝘏𝘐𝘚 𝘩𝘢𝘣𝘪𝘵 (𝘵𝘪𝘦 𝘪𝘵 𝘵𝘰 𝘮𝘺 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘱𝘢𝘵𝘵𝘦𝘳𝘯𝘴)
3 - 𝘛𝘩𝘦 𝘩𝘢𝘣𝘪𝘵 𝘪𝘯 𝘰𝘯𝘦 𝘴𝘦𝘯𝘵𝘦𝘯𝘤𝘦 (𝘴𝘪𝘮𝘱𝘭𝘦, 𝘦𝘹𝘦𝘤𝘶𝘵𝘢𝘣𝘭𝘦)
4 - 30-𝘥𝘢𝘺 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘰𝘯 𝘳𝘶𝘭𝘦𝘴 (𝘴𝘰 𝘴𝘪𝘮𝘱𝘭𝘦 𝘐 𝘤𝘢𝘯’𝘵 𝘧𝘰𝘳𝘨𝘦𝘵 𝘵𝘩𝘦𝘮)
5 - 𝘞𝘩𝘢𝘵 𝘤𝘩𝘢𝘯𝘨𝘦𝘴 𝘥𝘰𝘸𝘯𝘴𝘵𝘳𝘦𝘢𝘮 (𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘦𝘧𝘧𝘦𝘤𝘵𝘴 𝘰𝘯 𝘸𝘰𝘳𝘬, 𝘴𝘭𝘦𝘦𝘱, 𝘧𝘰𝘰𝘥, 𝘴𝘦𝘭𝘧-𝘵𝘳𝘶𝘴𝘵)
6 - 𝘞𝘩𝘢𝘵 𝘕𝘖𝘛 𝘵𝘰 𝘢𝘥𝘥 𝘺𝘦𝘵 (𝘱𝘳𝘰𝘵𝘦𝘤𝘵 𝘵𝘩𝘪𝘴 𝘧𝘳𝘰𝘮 𝘮𝘺 𝘰𝘷𝘦𝘳-𝘦𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘪𝘯𝘨)

𝘙𝘶𝘭𝘦𝘴:

• 𝘕𝘰 𝘴𝘦𝘭𝘧-𝘩𝘦𝘭𝘱 𝘵𝘰𝘯𝘦
• 𝘕𝘰 𝘨𝘦𝘯𝘦𝘳𝘪𝘤 𝘢𝘥𝘷𝘪𝘤𝘦
• 𝘊𝘩𝘰𝘰𝘴𝘦 𝘵𝘩𝘦 𝘴𝘪𝘮𝘱𝘭𝘦𝘳 𝘰𝘱𝘵𝘪𝘰𝘯 𝘪𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘵𝘰𝘳𝘯
• 𝘔𝘢𝘬𝘦 𝘪𝘵 𝘧𝘦𝘦𝘭 𝘪𝘯𝘦𝘷𝘪𝘵𝘢𝘣𝘭𝘦, 𝘯𝘰𝘵 𝘢𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯𝘢𝘭

𝘉𝘦𝘨𝘪𝘯.
—

Paste yours in the comments.

Mine is in the comments also.

It’s pretty wild.

Get the full recording for FREE here - https://lnkd.in/gjZCkQBK

Last week I ran 10hrs of LIVE LinkedIn coaching

- Comment "10HRS" and I'll send the recording -

You'll also see the PITCH I used to
Close $45,700 literally on the call.

You'll also see me coach 96 different niches
They thought "my niche doesn't work on LinkedIn"

Nah bro...

That's a lie you tell yourself to feel better.
So if you want to make money on LinkedIn?
Take the 10hrs you spend following pretenders
And invest the time in actually uppskilling yourself.

- Comment "10HRS" and I'll send the recording -


PS - If you're a founder with a team of <4 people, and are posting on LinkedIn now + sell something expensive?

DM me 5 CALLS WK and I'll share my offer details.

I just spent 2 hours recording 16 Looms for clients

And they ALL have the SAME LinkedIn Problem

No one knows what the f*** they do

You go to their profile and it’s

“I help people reclaim their potential”
“I coach B2B founders to grow”
“I help executives build personal brands”

Bro what the f*** does that even mean

People land on your profile and bounce because they can’t work out if you can help them or not

And you wonder why nothing’s converting

LinkedIn isn’t Social Media anymore

It’s Interest Media

It doesn’t show your stuff to friends
It shows it to people interested in your topic

These are examples of GREAT LinkedIn Profiles

Evan Sukman  - “Helping Canadian students land 100k consulting roles”
Sylvahna Mulder - "↳ Land your dream PMM €90k role in 🇳🇱"
Adrian Kuleszo - "Design for tech & AI companies that raised $2M-100M"
Pedro B. - "I help 9-5 employees get richer | Start your secret E-commerce business in 30 days
Ignacy Lozinski - ""Helping AEC professionals learn BIM Coordination"

These are GREAT

Because it's OBLIVIOUS what they do...

Meanwhile everyone else is out here
It's trying to sound smart and sh*t

But people...

It’s not that deep

Be clear
Pick a lane
Make it f***ing obvious

And that's how you get clients

Get the full training for FREE here - https://lnkd.in/guWGPPxZ

- Comment “FUNNEL” for my training - 

Of my $4.5M LinkedIn funnel

The 19 min training includes

👉 How I booked 5,000 meetings ($0 on ads)
👉 How I got 34,000 inbound leads in my CRM
👉 My AI create a landing page in 23 sec system
👉 The exact 3 emails I send the closed me $1M
👉 How I read my prospects minds using AI IP

It breaks the fundamental physics of LinkedIn.

- Comment "FUNNEL" to access -


PS - You are a Legend 😊

2x FREE LinkedIn AI BLACK FRIDAY Workshops

It’s easy to go viral on LinkedIn.

You only need 4 things.

1. Hijack bigger brands

Nobody cares about you.

But they do care about Apple, OpenAI, Bezos, Dalio, Netflix.

If you attach a bigger brand to your hook, you borrow their trust and relevance instantly.

Example: Peter got 63,551 impressions by hijacking Apple.

Link: https://lnkd.in/gFqNiuQN


2. Say it from your opinion

ChatGPT kills generic content.

Your hook needs to be something that only came out of your brain.

Your lived experience. Because it can’t be copied.

Example: Josh spent two weeks breaking down Lovable’s funnel, in his opinion. 3,293 comments.

Link: https://lnkd.in/g_7DB2nv


3. Create a curiosity gap and add stakes

The hook has one job: make the reader click “see more.”

You do this by opening a loop their brain is forced to close.

Example: Pedro opened with “Bezos layoffs → immediate yacht.” 274 likes.

Link: https://lnkd.in/gShWGB3e


4. Preview what’s inside the post

Before someone clicks, they need to know what they’re about to get.

The hook is the preview before the movie.

Example: In my Ray Dalio × Steven Bartlett post, you knew exactly what you were about to read — my take. 94,833 impressions.

Link: https://lnkd.in/gk9Rm3_9

Use these four together and you’ll go viral.

Not luck. Predictable.


It’s super simple right? Or am I wrong?


PS - Want to learn how to do this TOMORROW?

Register for my FREE workshop - https://lnkd.in/g5kJTuHF

Here’s $10,000 worth of LinkedIn training.

For free.

No catch or upsell.

Just 5 courses that show you exactly how I built my business on LinkedIn.

All I ask is you tag a friend in the Comments so they can get it too.

Here's all 5 of them:

𝗖𝗼𝘂𝗿𝘀𝗲 𝟭 - https://lnkd.in/gAckNckG
𝗖𝗼𝘂𝗿𝘀𝗲 𝟮 - https://lnkd.in/giEFJN3i
𝗖𝗼𝘂𝗿𝘀𝗲 𝟯 - https://lnkd.in/gXKJ-vP7
𝗖𝗼𝘂𝗿𝘀𝗲 𝟰 - https://lnkd.in/gD5ykQyW
𝗖𝗼𝘂𝗿𝘀𝗲 𝟱 - https://lnkd.in/gKZ8DZ3C


𝗖𝗼𝘂𝗿𝘀𝗲 𝟭: Start Selling on LinkedIn - https://lnkd.in/gAckNckG

• Find your superpower & ideal clients
• Create a high-ticket offer that sells
• Get my exact templates (Notion + Figma)
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𝗖𝗼𝘂𝗿𝘀𝗲 𝟮: Write Content That Gets Leads - https://lnkd.in/giEFJN3i

• Why 99% of content gets ignored
• The hook formula that stops the scroll
• How to write without “writing experience”
• Make every post a lead magnet

𝗖𝗼𝘂𝗿𝘀𝗲 𝟯: Optimize Your Profile for Inbound - https://lnkd.in/gXKJ-vP7

• The 6 elements that matter (everyone gets 2 wrong)
• Write a headline that attracts ideal clients
• Turn your profile into a 24/7 sales machine
• Get leads while you sleep

𝗖𝗼𝘂𝗿𝘀𝗲 𝟰: Add 200+ Connections Weekly - https://lnkd.in/gD5ykQyW

• Why you’re screwing up outreach
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• Never feel desperate again

𝗖𝗼𝘂𝗿𝘀𝗲 𝟱: Write Content Without Overwhelm - https://lnkd.in/gKZ8DZ3C

• Always have something to say
• Make writing an extension of your work
• My daily habit for endless ideas
• The one hack that makes it easy

Total value: $10,000+ Your investment: $0

Why am I doing this?

Because I’m tired of watching experts struggle on LinkedIn when they should be thriving.

You don’t need another $47 course. You need implementation.

These aren’t teasers. They’re complete trainings with everything you need.

Because when you win, we all win.

P.S. Yes, this is real. Yes, it’s actually free. No, there’s no catch. I make my money from high-ticket programs. This is how I give back.

P.S.S. REPOST♻️ if you got value you LEGEND!

Sign up for the workshops here - https://lnkd.in/g5kJTuHF

- Comment AI for a FREE ticket to my workshop -

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📅 𝗗𝗮𝘁𝗲: Wednesday, November 12th, 2025

🇦🇺 𝗠𝗼𝗿𝗻𝗶𝗻𝗴 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 - 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮
8:00am – 9:30am Sydney

🇦🇺 𝗘𝘃𝗲𝗻𝗶𝗻𝗴 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 - 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮
5:30pm – 7:00pm Sydney


PS - I was charging $149, but I thought

"F*ck it. It's Black Friday Month. It's FREE"

Brindis

Leading a specialist sales training consultancy dedicated to Collaborative Selling

By having direct interaction with stakeholders we are better able to deliver required outcomes more effectively.

We are all about ‘performance enhancement’ for the people we work with and all over the world Brindis has worked with clients to improve the results of both individuals and teams.

By identifying the things to change to achieve maximum impact Brindis can help deliver the outcomes desired by sales people, managers and the organisation in general.

Our work now concentrate on championing 'Collaborative Selling' which we deliver through the 12 week Accelerator programme and ongoing Academy

Founder

Supporting the Collaborative Selling Accelerator and Academy by designing and delivering real life and virtual sessions to improve sales performance 

Areas covered include:
- Sales
- Negotiation 
- Account Management 
- Presentation Skills 

Training can be delivered in English or Spanish

Sales Trainer

Using a pragmatic rather than dogmatic approach to work with sales professionals to help them achieve results. 
- Embedding learning from training
- Using opportunity management techniques
- Preparing for pitches and presentations
- Shifting performance blockages
- Planning account activity
- Designing personal development plans

Sales Coach

Collaborative Selling = Selling for the modern era.
This one-day online event is designed for Sales Specialists.
Are you: - 
- In B2B, complex sales?
- Involved in high values sales?
- Sales Executive, Account Manager, Business Development Manager?
- Responsible for winning business?
This is for you and your colleagues if:-
- You have a sales team
- You drive sales via indirect routes
- You work with Partners; Channel Managers/ Distribution Managers etc

Follow our Think, Learn, Do method to get the most from the day.

We believe in this concept so passionately and want to share it so the fee is purely to cover costs and all proceeds will be donated to B1G1.

Timetable
08:00 Why Collaborative Selling? – Conquer the challenges of modern selling (Fred Copestake)​​
09:00 Scale Your Sales - Master the art of the Trusted Advisor (Janice B Gordon)
10:00 Personal Branding – Maximising your impact using technology (Alexander Low)​
11:00 The Other Side of Sales – Think like a buyer (Mark Schenkius)​
12:00 Sales Stereotypes - How they help and hinder (Suchi Pathak)
13:00 KEYNOTE Flt LT Zane Sennett - RAF Red Arrows
14:00 Sell With Insight: Using scorecards to discover and share value (Daniel Priestley)
15:00 Video in Selling -  The modern buyer requires a modern seller (Mario Martinez Jr)​​
16:00 Psyche to Sell - Beat the bots (Anita Nielsen)
17:00 The Perfect Close – The secret to winning more deals (James Muir)​​
18:00 Let’s Do The Time Warp Again - The evolution of sales (Quiz Show with special guest host)​​ ​
All day event suitable for multiple time zones
Times in GMT

https://lnkd.in/drSzakPS

Host - Collaborative Selling Summit

Responsible for running Corona Extra's European Training Academy, a project that delivered training and consultancy work in some 18 countries working in both 'On' and 'Off' Trade.

Specialisms: Sales, Key/National Account Management, Negotiation,  Management, Leadership, Brand Selling, Channel Management/Selling Through Distributors, Planning and Selling Promotions, Brand Management, Marketing, Team Building, Customer Service,

Principal Consultant

Ethical Selling

Tired of the old, pushy sales tactics? 

Welcome to a new approach that’s not only ethical but also incredibly effective.

This book guides you through a transformative journey to master the art of selling by doing the right thing. 

The ETHICAL Model is powerful framework that breaks down the principles of ethical selling into clear, actionable steps, helping you build trust, create genuine relationships, and achieve remarkable results.

You’ll discover:
- Why ethical selling is not just good for your conscience but also great for your business
- How to overcome common myths about ethical selling
- Practical strategies to implement ethical selling in your daily practice 
- How to align your sales career with your personal values for greater fulfilment and impact 
- Ways to make a real difference in your professional life and the relationships you build with your customers

Ethical Selling is more than just a book - it’s a movement. 
Join the new era of sales where doing the right thing is the smartest business decision you can make.

Author

Institute of Ethical Selling

The Institute of Ethical Selling (IES) was founded on the belief that trust, transparency, and integrity should be at the heart of every sales interaction. 

It is dedicated to transforming the sales profession by providing education, resources, and certification for individuals and organizations committed to ethical practices.

The mission is to create a global movement that elevates the standards of sales, ensuring that both buyers and sellers thrive in a relationship built on trust.

Why Ethical Selling Matters...

- Ethical selling is the foundation of lasting success in today’s business landscape.

- Unethical practices may lead to short-term gains but often result in customer distrust, legal risks, and damage to your brand.

- Ethical selling enhances your credibility and builds stronger client relationships. By prioritising honesty and transparency, you reduce stress, improve job satisfaction, and position yourself as a trusted advisor.

Ethical practices not only benefit your clients but also boost your long-term success and career growth.

Ambassador

MySalesCoach

Is your Sales team getting the coaching they deserve?

We help busy Sales managers and aspiring, coachable reps reach their true potential with expert, 1:1, frequent coaching

Coach

Sales Today

Originally called 'Selling Through Partnering Skills', the show rebranded in January 2022 to reflect broader discussions on things affecting the world of sales and what sales professionals need to do to stay relevant now and in the future.
 
Episodes are based on discussions around:
	
- Collaborative Selling 
- Hybrid Selling 
- Specific skills and tactics (eg Video in Selling or Understanding Procurement)
- Mini series (eg 'Trust or Bust' or 'Selling IT')

Host Fred Copestake is Founder of Brindis, a sales training consultancy, and author of 'Selling Through Partnering Skills' and 'Hybrid Selling'. He is an expert in helping salespeople around the world improve their performance and unleash their full potential.
 
Connect with Fred on LinkedIn, Facebook, Instagram and Twitter.

www.linktr.ee/fredcopestake

Podcast Host

Hybrid Selling

Are you ready for the next evolution of sales?

Selling is changing, and sales professionals need to keep in touch with the latest trends to stay relevant and further their careers.

Hybrid Selling does not just cover the clever use of tools and technology: it defines the way salespeople can adapt to a future that needs a multi-faceted approach to drive success.

The book 'Hybrid Selling - How salespeople can use a complete approach to drive opportunities in the new world of sales' acts as a guide in this area

It covers

- What are the essentials of selling as a foundation for winning business
- How virtual selling techniques and innovative tools can give you an edge
- How to manage sales opportunities based on delivering outcomes
- Why salespeople must embrace the skill of leading customers
- What value really is and how to create it with – and for – customers
- The key elements needed to expand meaningful business relationships

Selling Through Partnering Skills

‘Selling Through Partnering Skills’ looks at the evolving world of sales and sets out what people need to do to refine their approach. It explores how they can take it to the next level through understanding partnering intelligence (PQ) and using the innovative VALUE Framework.

Classic, Consultative, Value Based and Enterprise selling are all considered using existing and more modern thinking, together with advice on practical application of the most relevant techniques.

Put simply, it helps individuals and businesses improve how they sell in the modern sales environment so they will achieve better results.

Konsälidön

We are at a crossroads.

Ideas and models which defined the consulting industry are no longer as effective and viable as they were in the past. Clients expect more from their advisors as they require that much more to survive in today’s market.

Konsälidön is the tipping point ushering in the new era in consulting. We have built a first-of-its-kind digital platform to connect organizations with consulting teams more efficiently than in the traditional consulting partnership model. 

Our platform enables us to operate an agile, decentralized and distributed global consulting firm with very low overheads – which means that our clients see work with senior experts for faster more impactful results.

This, we believe, is the future of consulting.

Partner

Loughborough University School of Business and Economics

Associate Lecturer

TTM Associates Ltd

Designing and delivering management and leadership programmes for clients in Europe and the Middle East.

Our Award-Winning approach focuses on developing the organisation’s most important asset: People

It sparks innovation and prepares them to cope with change and make the best out of every opportunity.

The ultimate goal is to cohesively help companies to fully integrate their Business Strategy, Talent Strategy and people’s Behaviours to deliver ultimate and innovative customer impression and value

Senior Management Consultant

Author | Trainer | Coach | Working with engineering and manufacturing sales teams | Selling has changed – have you?

Sales is changing... are you?

MEET FRED ► Over the last 25 years I have travelled round the world 14 times visiting 37 countries and working with over 10,000 salespeople

YOUR CHALLENGES ► Salespeople involved in complex B2B sales often struggle with these issues:

• ‘Busy Busy Busy’ 
– this is being ineffective. It results in wasted opportunities, is tiring and stressful and means the focus is on the wrong activities to deliver results

• ‘Olde Worlde’ 
– this is being old fashioned. It is when salespeople are too self-centred rather than customer focused, too technical in their approach or use bad techniques better suited to a bygone era of selling

• ‘Muddled Mindset’
 – this is being misaligned. It can happen at organisation, management and individual level and means that the confusion leads to frustration and wasted effort

SOLUTIONS ► Salespeople can use a ‘partnering mindset’ to develop more a modern and collaborative approach to working with customers. #CollaborativeSelling

This helps by:
 
• Countering ‘Busy Busy Busy’ by becoming more effective. 
- Prepare to make the most of opportunities
- Plan to balance work and reduce stress
- Process to focus on the right activity

• Countering ‘Olde Worlde’ by getting up to date. 
- Flip attention to the world of the customer
- Follow an approach that identifies issues rather than forces a solution
- Focus on things that actually work rather than old school tricks

• Countering ‘Muddled Mindset’ by creating better alignment. 
- Clarity within the organisation
- Coaching by management 
- Confirmation for individuals they are doing things right

WHY ME ► Using my experience to understand what's needed to be successful in sales today I wrote my first book 'Selling Through Partnering Skills’ 

Yet selling continues to change at pace, and sales professionals need to keep in touch with the latest trends to stay relevant I wrote my second book ‘Hybrid Selling’

Recognising what customers are really looking for is the reason behind book three ‘Ethical Selling’

We talk about these things on the podcast I host – ‘Sales Today’ 

LET’S TALK ► Ring the bell 🔔 on my profile to get notified about my posts. DM me or book straight into my diary for a chat here: https://calendly.com/fredcopestake 

OUTSIDE OF WORK ► Sport especially rugby (which I used to referee), travel to Spanish speaking countries, food and drink. We have three cats Oscar, Luna and Caspar

MY GOAL ► It's all about 'good people doing good things in a good way'

Fred Copestake

"I don’t hate salespeople.... I hate how most of you sell to me"

The orange hat recently got upgraded with mind reading powers (AI is so last year)

It gives a startling insight into the mind of the customer

"You come in talking.
You assume what I care about.
You push 'the solution' before I’ve even defined the problem."

Oh dear... it doesn't stop there though

"Let me be clear: I don’t need a pitch.
I need help making a decision."

And there's more

"I’ve already done research. Don’t repeat it.
I’m under pressure. Don’t waste my time.
I want relevance. Don’t guess what that means."

My goodness... anything else?

"The problem isn’t your product.
It’s that you’re more focused on getting a “yes” than helping me say it confidently."

So what to do?

I've captured the customers voice against the VALUE Framework

"If you actually want to earn my attention - and my business - do this instead...

🔸Validate = right opportunities

"Ask why I’m exploring this now. Find out if it makes sense for both of us.

🔸Align = right research

"Come in knowing the basics. Show me you’ve done more than skim the website."

🔸Leverage = right conversations

"Ask questions I haven’t thought of yet. Make me think differently."

🔸Underpin = right solutions

"Don’t pitch. Prove. Connect what you do to what I want."

🔸Evolve = right outcomes

"Tell me what happens after I sign. I’m buying results, not a project plan."

Final words?

"If you treat me like a deal, I’ll walk.
If you treat me like a partner, I’ll buy.
It really is that simple.
Make it easier for me to say yes.
Or stop complaining when I don’t."

Tough stuff 

Would your customers be saying this about you?

#OrangeHatThinking

Sales Trainer | Author | Coach | Working with engineering and manufacturing teams | Selling has changed – have you? 🇬🇧 🇪🇸

It's not always what it seems 


Travelling for work often isn't as glamorous as it may sound

Rock up at hotel...

- Game of padel 

- Lounge by the pool

- Hit the gym 

Often no time for that even if they are open 

(To be fair this hotel in Madrid was having a refurb)

People sometimes forget why you are traveling 

It's not a holiday 

Brilliant if you can combine work and pleasure which I've done before 

But that's not the primary reason 

It's about quality of work

People getting together to multiply the impact of activity 

That's now a key factor in deciding if I will travel 

Will it make a difference? 

I've been blessed to work in 38 countries 

Some trips have been a waste of time 

Some I've not particularly enjoyed 

Some both!

It's time to be more picky 

Does it fit professionally and personally 

I'm not being a diva about this

Just practical

Life is too short

“I’m just not the sales type”

I hear this from engineers all the time

The idea that sales is only for slick, outgoing people is one of the biggest myths holding good technical experts back

Sales isn’t about being loud

It isn’t about pressure

It’s about listening, asking smart questions, and helping customers make sense of their world

That’s problem-solving... and engineers are brilliant problem-solvers

You don’t need to become someone else
You just need to apply the skills you already have in a different way

Have you ever told yourself you’re “not a sales type”?

#sales #engineering #manufacturing

(Check out this FREE course for engineering sales https://lnkd.in/eved3-Uv - unlisted on YouTube so no sign ups )

What if sales paid no commission?

Just gave a salary like a normal job

Maybe that would solve the 'salesiness' issue

Or

Maybe no one would want to do it

Doctors don't get a bonus

(And we love that comparison)

But then bankers do

It's unlikely to happen

Yet nothing wrong with a cheeky hypocritical question though

They help people to think... and earn us commission

A techie trained to sell Vs a seller trained in tech

Who you picking?

Why?

Say the tech is engineering solutions

(Industrial, mechanical, electrical or chemical)

The customer is likely to be another engineer...

... plus other roles in the decision making unit

Classic complex sale

- Longer cycle
- More stakeholders
- More sophisticated solution

There are pros and cons for having different people leading the sales activities

What's your preference?

“You're telling me stuff I already know. I’ve got internet access!”

You wear the Orange Hat to your first sales meeting with a prospect... mind-reading function activated

Is that what they are thinking before slide 5?

Along with

- “This could’ve been an email. Or a brochure. Or just a Google search.”

- “You’re here to understand me... not educate me on your product.”

- “I don’t need a guided tour. I need help making a decision.”


If your sales meeting feels like a website… you're not helping. You're reciting

Parroting

The customer isn’t impressed by your knowledge.

They want you to help them make sense of things

Partnering


What should the customer experience instead?

Use the VALUE Framework to shift from your perspective to theirs

This is what they are thinking 

🔸 Validate = right opportunities

"Start by checking if this is actually worth my time – not just yours."

🔸 Align = right research

"Come in already knowing the basics. Ask me about what’s not on the website."

🔸 Leverage = right conversations

"Challenge my assumptions. Ask sharper questions than my team does."

🔸 Underpin = right solutions

"Don’t explain features. Show how this fits my priorities."

🔸 Evolve = right outcomes

"Don’t stop at the sale. Help me believe I’ll get results after signing."


Customers don’t want more information.
They want better insight.

Are you adding value through sense making?
Or just restating what they already know?

Many salespeople today are still parroting rather than partnering

Why?

#OrangeHatThinking
#VALUEFramework


(The mind reading enabled Orange Hat is priceless and not for sale

Training to achieve the same effect is... at a fair price... and guaranteed! 

Ask me how)

Full of smart people wanting to make a difference


Not there!

Round the corner

The MySalesCoach coaches get together last week was a chance to hang out with some top folk

Huge amounts of experience generously shared

Plus an opportunity to learn more about using assessments to have even greater impact (via Ben Tagoe of Objective Management Group )

Coaching can have such a profound effect it's sad that it's often the piece that's ignored

Not by everyone though

And judging be some of the stories shared in the group some salespeople are benefiting massively

Are you?

taplio

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