Matt Barker

I make posting on LinkedIn fast, easy and fun. $3M+ revenue driven. 75M+ impressions. 250k+ followers.

I help you grow on LinkedIn using fast, easy and fun to write posts.

Results:

- 50+ clients helped since January 2022
- 2,500+ customers served
- £70k 4 day course launch (The Digital Copywriter)
- 2 x £100k+ digital products launched
- $3M+ in new client revenue driven
- 75M+ organic social views earned
- 200k+ LinkedIn followers gained
- 10,000+ LinkedIn posts created
- 13,000+ email subscribers driven

If you'd like to work together on growing:

- Your LinkedIn profile
- Your team's LinkedIn profile
- Your brand's LinkedIn profile

And growing in a way that is fast, easy and fun to do?

Just DM me so we can discuss how I can help you do that.

Writer

Join 11,000+ readers who get daily tips on attracting dream clients online with digital copywriting.

My business goal: hit $300k in 2025. I'm at $292k.

Here's the monthly revenue breakdown (so far):

Jan → $17,936
Feb → $19,668
Mar → $12,336
Apr → $22,808
May → $16,614
Jun → $37,206
Jul → $41,286
Aug → $41,413
Sept → $28,101
Oct → $47,441
Nov → $6,772 (10 days in)

I have no co-founders, team or payroll.

All gone to me, the tax man + a few contractors along the way.

But I use cheap tools I use to save time / make money:

- Loom saves me 20+ meetings and 30+ hours/month
- Zoom to speak to anyone worldwide anytime
- magicpost.in to write, schedule, analyse LinkedIn posts
- Skool where i host my private linkedin writing club
- Calendly saves hours of back and forth arranging times
- ThriveCart easy payments for clients / customers
- Kit write and send 5 x emails/week

I love my lean little business.

Growing LinkedIn profiles with fast, easy and fun writing.

What else would you like to know?

p.s. pic is me doing by best impression of a bro marketer 💪🫠

Matt Barker 

Fast, Easy & Fun LinkedIn Writing. Advisor @ magicpost.in. LinkedIn Writing & Growth Consultant.

A useful piece of LinkedIn advice:

Don’t worry about posting every day.
Don’t stress about people’s opinions.
Don’t overthink what your post says.
Don’t get anxious leaving a comment.

Nobody is thinking about you.

Cold, hard truth:

We’re all as irrelevant as each other.

Just go have fun :)

(found this cool image on ig by drex.dsgn)

Could your LinkedIn game be better?

I've posted 513 times this year. I never miss a day.

I'll teach you how here: https://lnkd.in/eE-6AE8f

Hold my beer. Save yourself 10 months learning LinkedIn. 

And copy my 3 step writing process:

(i’ve written over 5,000 posts using this)

1. Write the hook FIRST

- Hook first drives direction of the post
- Stops me swerving off writing nonsense
- Gives my writing purpose from the off
- Helps me stay on topic throughout
- Directs focus on the problem I’m solving

6 hook templates for you to try:

- How to {dream outcome} without {main obstacle}
- The best way to {dream outcome}
- How I {dream outcome} in {specific timeframe}
- My biggest struggles as a {type of person} were:
- It’s weird {type of person} still use {tool} to {outcome}.
- I’ve been {action} for {timeframe}.

2. Share stupidly, weirdly transparent details

- I educate with 75% of my posts
- It keeps people coming back to my posts
- Share every detail of your process
- If you think it’s boring, it’s not - i PROMISE you
- People are obsessed with behind the scenes stuff
- Help the reader solve a problem on the spot
- Add context to the detail you give
- Relate to own experiences, stories, learnings
- Actionable, actionable, actionable.

4 ways to structure educational posts:

- Problem → list why it’s bad → quick solution
- Hook → step by step guide → TL;DR
- Hook → numbered list of insights → summary
- Problem → agitate → solution

3. Sign off the post

- Simple takeaway the reader can remember
- Last line read → last thing they remember
- People forget the point of the post by the end
- Need to remind them or the message gets lost
- Emotional endings create action
- Think about it: beginning → middle → end
- Catch the reader off guard right at the end
- Make them think, laugh, sob, something

6 simple methods to sign off a post:

- A ‘yes or no’ question
- A motivational line
- An abrupt, sudden ending
- A funny comment
- A single emoji (i like ✌️)
- A Callback → re-iterating the hook

Then, schedule each post in magicpost.in and finito!

I’ve used this silly, simple writing process for 3+ years.

Over 5,000 posts.

And now magicpost.in is the engine I run it through.

Never fails me.

✌️

I’m calling it: this might be my boldest prediction ever.

The last time I shared this, I got ridiculed.

You'll want to save this for later.

I might take this down tomorrow, it's that bold.

This is MEGA news. 

Possibly my biggest, boldest prediction in years.

I might never predict something or call something quite as bold or as big as this ever again.

Share this!

In 2022 it was selfies.
In 2023 it was carousels.
In 2024 it was infographics.

In 2025 it was being human.

My most engaged posts from 2025, had hooks like:

- "My 1st LinkedIn post got 22 likes."
- "I'm 32. English. Married. I run a one man writing business."
- "I'm a simple guy. I don't need to:"

Weird to say that "being human" was a way to win.

But there's SO many people on LinkedIn that write posts like their manager or high school English teacher is breathing down their neck.

No matter the "way to win". Selfies, carousels, infographics.

They're all nothing unless you figure out human writing.

5 bits of writing advice for you:

1. Remove the stick from your butt
2. Stop thinking everyone's watching you
3. Write from your Lived Experience
4. Don't rely on ChatGPT to write for you
5. Use tools to accelerate your writing / creativity

Learn. Writing.

Not sure where to start?

I (conveniently) put together a 30 page book on building a LinkedIn audience for you here: https://lnkd.in/eJvYp7wa

It's totally free.

Fast, Easy & Fun LinkedIn Writing. Advisor @ magicpost.in. LinkedIn Writing & Growth Advisor.

10 things that held me back from enjoying writing on LinkedIn:

1. Perfectionism
2. Overthinking every sentence
3. Worrying about judgment
4. Comparing my writing to others
5. Waiting for the "best" idea
6. Forcing a voice that wasn't mine
7. Obsessing over metrics
8. Starting without a clear point
9. Over-editing as I write
10. Caring what people think

What would you add?

I'll be honest:

Most people I meet HATE writing on LinkedIn.

Or they're fed up of it. Or they can't be bothered.

After 4 years, I've figured out ways to make it fun.

I'll teach you how here: https://lnkd.in/eskmexTD

p.s. throwback pic to me in Feb 2023, launching my first ever digital product. it was a free 7 days of linkedin templates email course that pitched a PDF guide with 30 more templates for $97. that product ended up generating over $100k and 1,000s of customers. mad, eh!

90% of successful LinkedIn writing is being active:

- work on projects / with clients
- participate in hobbies and interests
- test your skills and expertise in the field
- live a normal, unspectacular life
- have opinions on things

Then write on LinkedIn what:

- lessons you learned
- outcomes you drove
- failures you overcame
- emotions you felt
- problems you solved
- steps you took

You ARE the ideas.

Write from your Lived Experience.

Easiest, fastest and most fun way to write.

At some point, I had to stop:

- overthinking every word i write
- stressing over who was watching me
- second guessing and doubting myself
- worrying if i was "doing it right"

And just say "screw this" and hit post.

Action is the best cure for being in your own head.

I have zero doubts of this.

After 4 years, 2,382 posts, 57M impressions:

If you're in your own head, with writing on LinkedIn.

Force action. Force posting.

Worked for me ✌️

I'll teach you my best frameworks for LinkedIn writing here: https://lnkd.in/eskmexTD

First LinkedIn post possibilities:

- Woah: Three job offers in the DMs
- That's dumb: Radio silence for 48 hours
- Actually pretty fun: 50 thoughtful comments
- Freaking crazy, man: 10,000 views overnight
- WOAH: Speaking invitation from dream company
- Don't love it, don't hate it: 12 likes from colleagues
- Least problematic outcome: Mum comments "proud of you."
- Won't happen, but imagine: Goes viral and breaks LinkedIn

I said this 1 year ago today. But I still stand by it:

Writing online is THE best confidence hack.

4 years ago I was too scared to go put a business card in a cafe.

(not even lying. ask my wife 😂)

Today I teach ex-Morgan Stanley C-suites, Amazon leaders and 7 figure business founders to write on LinkedIn.

I write on LinkedIn every single day.

Here’s 13 benefits of writing on LinkedIn that you probably wouldn't ever think of, but make a MASSIVE difference to your confidence:

1. You get better at writing → the more you write the easier it gets to say what you really think.

2. You find your voice → writing helps you figure out how YOU like to share ideas.

3. People see your skills → sharing what you know shows others that you’re good at something (aka self promotion).

4. You build a good habit → writing teaches you to stick with something and builds discipline.

5. You see that your ideas matter → when people like or comment on your posts, it reminds you that what you say is actually worth something.

6. You get stronger inside → sharing your thoughts and getting bad/negative feedback builds thick skin.

7. You stop worrying about what people think → the more you write, the less you care about being judged, super freeing.

8. You find your people → writing online helps you meet others who care about the same things you do.

9. Cool things can happen → your posts could lead to new jobs, clients, friends and other exciting chances.

10. You get more creative → writing helps you think of new ideas and look at things in fresh ways.

11. You see how far you’ve come → over time, you’ll notice how much better your writing and ideas have gotten.

12. You learn more about yourself → writing helps you process your thoughts and what you really think of things.

13. You feel good about helping others → your posts might inspire or teach someone else and that is an awesome thing.

Write.

Watch yourself become a more confident person.

✌️

Wanna grow your confidence and write on LinkedIn?

I'll show ya. 

I put together this 4 hour training course for you here: https://lnkd.in/ekj8PEhs

But I'm closing it today. 

So if you wanna improve your writing / grow your confidence?

Get on it!

After 4 years writing on LinkedIn, I know:

Being 100% original, all the time, is HARD.

- feels like everything already exists
- why listen to me when it’s been said before?
- i’m not creative ALL the time
- my own ideas don’t work as well as other writers’

So I’ll let you in on a little secret.

I’m not 100% original all the time.

Because writing that already worked, is already proven.

So the best strategy is:

Do more of what worked.

Here’s my exact 15 step process to keep writing banger post after banger post and keep getting more LinkedIn post engagement (without needing to be 100% original every time):

1. Go to magicpost.in
2. Go to Metrics
3. Select last 30 days
4. Sort by likes
5. Click on a post
6. Click Save as template
7. Go to New post
8. Select Template mode
9. Find the template you saved
10. Click Use this template
11. Select Close similarity
12. Write an opinionated subject, 5-10 sentences
13. Click Generate a post
14. Tweak and edit to make it ‘you’
15. Schedule to post

This process MASSIVELY increases my odds of hitting another big post.

And I don’t need to be 100% original.

I just need to do more of what works.

But now it’s your turn.

You should try this with magicpost.in if you’re:

- A ghostwriter wanting to grow your client’s profile
- A solopreneur wanting to get more engagement
- An employee wanting to quickly write + post content
- A consultant wanting to scale your LinkedIn posts

Or if you’re struggling for engagement on your LinkedIn posts.

(because who isn’t in 2025, eh?)

Re-use your best posts → get more engagement, faster.

How to Quickly Write Banger LinkedIn Posts

My business goal: hit $300k in 2025. I'm at $296k.

Here's the monthly revenue breakdown (so far):

Jan → $17,936
Feb → $19,668
Mar → $12,336
Apr → $22,808
May → $16,614
Jun → $37,206
Jul → $41,286
Aug → $41,413
Sept → $28,101
Oct → $47,441
Nov → $11,250 (17 days in)

I have no co-founders, team or payroll.

All gone to me, the tax man + a few contractors along the way.

But I use cheap tools I use to save time / make money:

- Loom saves me 20+ meetings and 30+ hours/month
- Zoom to speak to anyone worldwide anytime
- magicpost.in to write, schedule, analyse LinkedIn posts
- Skool where i host my private linkedin writing club
- Calendly saves hours of back and forth arranging times
- ThriveCart easy payments for clients / customers
- Kit write and send 5 x emails/week

I love my lean little business.

Growing LinkedIn profiles with fast, easy and fun writing.

What else would you like to know?

p.s. i shared this exact post last monday and it went bonkers! so sharing again, in case you missed it.

p.p.p.s for all the people who messaged / commented willing me on to hit my $300k goal, thank you! i don't post this to gloat. there's loads of people who make more money than me. i post this to be transparent and helpful for anyone who finds this kinda stuff helpful

4 years ago, I didn't have AI to write my LinkedIn posts.

(yep, I did it manually like a chump 😅)

Instead of getting clients and making money, I'd:

- Waste my time overthinking every word I wrote
- Sit there like a prat trying to think of cool ideas
- Spend 1 hour/day on this activity that made me $0

I was a beginner in a time Before AI.

But in 2025, beginners don't need to waste time.

I just cloned myself to write LinkedIn posts in 5 mins.

Yes. I created an AI clone of myself.

But instead of:

- Spending 100s hours teaching myself AI
- Spending 100s hours building agents
- Spending 100s hours on prompts

I clicked one button in magicpost.in and it took 5 minutes.

Here’s the stupidly simple 8 step guide (below).

In this guide you’ll learn how to:

- Write posts in your tone of voice every time
- Clone yourself as your own ghostwriter
- Create first drafts in less than 2 minutes
- Make instant tweaks to make posts mobile friendly

I love writing LinkedIn posts from scratch.

But magicpost.in is:

- SO fun to use this way.
- SO easy to use this way.
- SO fast to use this way.

Clone yourself → make writing LinkedIn posts simple ✌️

P.S. Simple question: do you use AI to write?

I do! It's how I write so much, in little time :)

How to clone yourself to write LinkedIn posts in 5 minutes

It's exactly 1 month 'till Christmas.

That means it's basically 1 month until:

2026. 

What. The. FOOK. Year's flown by. As it always does.

But one thing you may have on your list for Santa this year is:

Grow your LinkedIn.

That's great. Until you remember that you can't do this:

Stay consistent.

- can't post consistently
- can't think of ideas consistently
- can't create a system to do it consistently

It's the number 1 problem, hands down.

I've been a total psycho and posted on LinkedIn for 4 years.

- 2,300+ posts
- 60M+ impressions
- 185,000+ followers

It's been a ride.

I now am able to post 2 x per day and do it all in just one day of the week.

So the rest of the week I focus on my health, making money and life.

Today, on a live & FREE LinkedIn Live, I'll show you how I:

1. Plan my LinkedIn posts
2. Write my LinkedIn posts
3. Schedule my LinkedIn posts

...for a whole week, in less than 2 hours.

It's at 4pm UK time, TODAY.

Last chance to grab a seat here: https://lnkd.in/e_iRRvXH

(542 people are joining so far, don't miss out)

Plus, I have a gift for everyone who joins me on the Live.

So make sure you join and hang about to the end to get it.

✌️

MagicPost just dropped a new Calendar feature.

Here's how I'm using it:

1. Capture an idea on the day I want to post it
2. Fill my calendar up with post ideas
(really useful so i don't forget ideas)
3. Click 'Convert to Post' straight from the calendar
4. Write the post in the editor tab that opens
5. Add any media / emojis etc I wanna add
6. Schedule at the time I post e.g. 9:57am
7. Click 'Schedule Post'

Finished.

I love this because before (even though I was already using magicpost.in to write and schedule my LinkedIn posts) I used Google Sheets for planning my posts out.

Now I just do it in MagicPost so it's all in one place.

Try it out for ya self: magicpost.in

Cheers to MagicPost for making this whole LinkedIn stuff very easy, efficient and simple 🫡

My LinkedIn posts started getting more impressions when I:

Had fun writing them.

But most people avoid posting all together.

Because they think LinkedIn is "serious."

Here's what changed everything for me:

1. I stopped writing for everyone
2. I wrote like I talk
3. I shared what I actually think
4. I stopped overthinking every word
5. I wrote from my Lived Experience
6. I let my personality show

Now, this ain't easy. 

But if you're still stuck in that LinkedIn is "serious" thinking?

I put together 4+ hours of training on:

- Writing hooks that attract the right audience
- Storytelling that isn't cringe or embarassing
- Getting more clicks on your links in posts

(there's a nuance to that last one)

17 lessons. 6 modules. 

But these trainings are a BF special.

Only available to the internet until Tuesday.

After that they'll disappear, only for my clients.

It's here: https://lnkd.in/ekj8PEhs

Happy writing!

5 tools you should use to run a one person writing business:

- Kit (for email marketing)
- magicpost.in (for LinkedIn content)
- Loom (for client feedback)
- Trello (for project management)
- Skool (for my community)

What did I forget? 

Tag 'em.

Ruben Hassid

Master AI before it masters you.

Founder

Master the AI revolution with me.

Go to: rubenhassid.ai

Step 1: Grab my $1 ChatGPT Pack.

→ 1600+ prompt library.
→ 100 AI tools, curated.
→ Free access to weekly videos.

Step 2: Get instant access to my course.

→ GPT-4 & content creation.
→ Midjourney & design.

Step 3: Follow my journey.

→ Twitter: @rubenhssd
→ Instagram: @rubenhassid.ai
→ Tiktok: @rubenhassid.ai
→ YouTube: @ruben hassid

Who am I?

☑️ Top #2 Linkedin Creator.
☑️ Top #15 AI Content Creator.
☑️ My content reached 50M+ people. 

Ranking: Favikon.

BREAKING: Google released a professional headshot prompting guide.

1. Take a clear photo of yourself.
2. Upload it to Gemini, by Google.
3. Click “Tools” and then “create images.”
4. Make sure it's on "Thinking" (bottom left).
5. Use this prompt guide: https://lnkd.in/dqKd-qGM.

____

Prompt: "A professional, high-resolution, profile photo, maintaining the exact facial structure, identity, and key features of the person in the input image. The subject is framed from the chest up, with ample headroom and negative space above their head, ensuring the top of their head is not cropped. The person looks directly at the camera, and the subject's body is also directly facing the camera. They are styled for a professional photo studio shoot, wearing a smart casual blazer. The background is a solid '# 141414' neutral studio. Shot from a high angle with bright and airy soft, diffused studio lighting, gently illuminating the face and creating a subtle catchlight in the eyes, conveying a sense of clarity. Captured on an 85mm f/1.8 lens with a shallow depth of field, exquisite focus on the eyes, and beautiful, soft bokeh. Observe crisp detail on the fabric texture of the blazer, individual strands of hair, and natural, realistic skin texture. The atmosphere exudes confidence, professionalism, and approachability. Clean and bright cinematic color grading with subtle warmth and balanced tones, ensuring a polished and contemporary feel."

tl;dr:
✦ Get your angle right. 
✦ Lighting is everything. 
✦ Dress for the job you want. 
✦ Use a solid, neutral studio background. 

Help others create better headshots ♻️ repost this.

PS: I write a newsletter to 172,000+ readers.
↳ Join us for free at how-to-ai.guide.

Professional Headshot Prompts (with AI) → 

After 10,000+ hours of prompting, I built a single prompt library with every prompt I personally use.

If you want to move faster, this is your shortcut.

Prompts you’ll find:

✦ Prompt Frameworks (structure, logic, clarity)

✦ Prompt Templates (plug-and-play, fast results)

✦ Marketing Prompts (ads, campaigns, growth)

✦ Writing Prompts (blog, copy, storytelling)

✦ Sales Prompts (outreach, closing, follow-ups)

✦ Business Prompts (strategy, planning, ops)

✦ Education Prompts (lesson plans, study guides)

✦ Image Generation Prompts (art, visuals, branding)

Copy-paste my best prompts into your own stack.

Want (free) access? 
↳ I’ll send the full Notion to everyone reposting ♻️.

Stop using ChatGPT for everything.

Here is a better AI, for each category:

1. ChatGPT + slides = gamma.app

☑ It's much better than PowerPoint.
☑ Create beautiful decks in seconds.
☑ Works like ChatGPT, with text prompts.

2. ChatGPT + writing = claude.ai

☑ It's much better to write with taste.
☑ It sounds better, more human than ChatGPT.
☑ Pro tip: teach it your "style", it's the best feature.

3. ChatGPT + voice-to-text = wispr.ai

☑ It's much better than typing.
☑ Correct it once, and Wispr will remember it.
☑ Trying it truly feels like magic. Super accurate.

4. ChatGPT + video editing = opus.pro

☑ It's much better than Adobe Premiere Pro.
☑ Upload your long video, or your YouTube link.
☑ It generates 20-40 perfect Tiktok-like videos.

5. ChatGPT + vibecoding = blink.new

☑ It's much better than WordPress.
☑ Treat like ChatGPT, but to build anything.
☑ Apps, websites, softwares, sky is the limit.

6. ChatGPT + searching the web = perplexity.ai

☑ It's much better than Google.
☑ The entire company's mission is to find answers.
☑ My go-to is to prompt both Perplexity + ChatGPT.

7. ChatGPT + artsy images = midjourney.com

☑ It's much better than any other AI for images.
☑ It's been years Midjourney is ahead. It still is.
☑ Do not expect perfect text, but artsy images.

8. ChatGPT + music = suno.com

☑ It's much better than any other AI for music.
☑ Feels like magic: type a prompt, get music.
☑ Some of them went viral already on Spotify.

♻️ Repost this list to help others discover better AI.

Stop using ChatGPT for everything.

Here is a better AI, for each category:

by Ruben Hassid

This AI is the "ChatGPT to find people".

And I can't believe what just happened:

It's a public dataset from Bright Data.

1. It's free. You create an account in like 1 min.
2. You prompt it like ChatGPT, "Find all [x people]".
3. You wait 5-15 min, and you have a complete list. 
4. Export your entire list to an Excel, with URLs.

ChatGPT can't. Not even Linkedin?

I have every AI consultant in NYC, SF & London.

This should take weeks, and $$$$ of dollars.

♻️ Repost this to help others find people with AI.

People think learning AI is hard. It’s not.

I found 14 free guides so you don’t have to:

1. How to AI - how-to-ai.guide
Perfect for non-technical people to master AI.

2. OpenAI Academy - academy.openai.com
The official academy of ChatGPT & OpenAI.

3. Coursera - https://lnkd.in/e8gQBJ9n
Learn Machine Learning with Andrew Ng.

4. Veo course - https://lnkd.in/dV69TkwH
The official guide to master Veo, the video model from Google (which is the best on the market).

5. Midjourney course - https://lnkd.in/divdXvMp
The quick & easy (and free) guide for Midjourney v7.

6. Perplexity Labs - https://lnkd.in/dYWTYyrT
The most interesting Perplexity feature, explained.

7. To replace consultants - https://lnkd.in/dy8wC9Xg
This one is me. But useful to master search & slides.

8. OpusClip to edit video - https://lnkd.in/dPyJskNM
The best AI to edit videos (to this day).

9. Write a thesis with AI - https://lnkd.in/dY8H7UDK
I made this guide for my ex. I'm not kidding.

10. Claude from A to Z - https://lnkd.in/dJGkd68m
The official guide for Claude, from Claude's team.

11. ChatGPT images - https://lnkd.in/dh45EePJ
Still me. But I cover 80% within 12 slides. Not bad.

12. Gemini prompting - https://lnkd.in/gbmYrKJB
The best prompt guide, straight from Google.

13. Guide to AI agent - https://lnkd.in/d_e2FP2u
OpenAI made this (somehow) unknown guide.

14. Deepdive into LLMs - https://lnkd.in/d2eAsrsa
If you have 3 hours → an absolute goldmine.

PS: I just made a doc with all of the best free AI guides. Access it → https://lnkd.in/ddUac-cD.

People think learning AI is hard. It’s not.

I found 14 free guides so you don’t have to.

By Ruben Hassid

 

You underestimate the power of good prompts.

Here are 5 frameworks to copy & paste:

(access my prompt guide: https://lnkd.in/dGYgcQ_7)

1 ‑ R‑A‑I‑N
☑ Act as a (ROLE)
☑ State the (AIM)
☑ Use the provided (INPUT)
☑ Hit the (NUMERIC TARGET)
☑ In this (FORMAT)

Example:
 ☑ ROLE: Senior product designer
 ☑ AIM: Redesign our fitness‑app onboarding to cut time‑to‑first‑workout by 30 %
 ☑ INPUT: Attached funnel metrics
 ☑ NUMERIC TARGET: 30 % improvement
 ☑ FORMAT: Mobile UI wireframe + KPI table

2 ‑ C‑L‑A‑R
☑ Given the (CONTEXT)
☑ List any (LIMITS)
☑ Describe the (ACTION)
☑ Define the expected (RESULT)

Example:
☑ CONTEXT: Raw Q1 sales data
☑ LIMITS: Focus on the 3 biggest churn drivers
☑ ACTION: Quantify impact & propose 2 fixes
☑ RESULT: Two‑slide executive brief

3 ‑ F‑L‑O‑W
☑ Specify the (FUNCTION)
☑ Set the audience (LEVEL)
☑ Define the (OUTPUT)
☑ Clarify the (WIN METRIC)

Example:
☑ FUNCTION: Travel copywriter
☑ LEVEL: First‑time solo travelers to Japan
☑ OUTPUT: 700‑word blog post
☑ WIN METRIC: 1 % keyword density + call‑to‑trip checklist

4 ‑ P‑I‑V‑O
☑ State the (PROBLEM)
☑ Provide key (INSIGHTS)
☑ Choose the (VOICE)
☑ Outline the desired (OUTCOME)

Example:
☑ PROBLEM: B2B SaaS missed ARR targets
☑ INSIGHTS: Diagnose bottleneck & reposition
☑ VOICE: Startup coach
☑ OUTCOME: Two plays + 90‑day revenue forecast

5 ‑ S‑E‑E‑D
☑ Describe the (SITUATION)
☑ Define the (ENDGOAL)
☑ Supply illustrative (EXAMPLES)
☑ List the (DELIVERABLES)

Example:
☑ SITUATION: Build a 4‑week prompt‑engineering cohort
☑ ENDGOAL: Fundamentals → domain adaptation
☑ EXAMPLES: Weekly hands‑on projects
☑ DELIVERABLES: Rubric + teaser tweet

I'm Ruben Hassid & I share daily guides on AI for non-technical people. Follow for weekly prompts.

And if you find it helpful, click on the ♻️ reshare button to help someone else prompt better.

RIP Mckinsey.

Use these prompts to replace $500/hr consultants:

1. Go to gamma .app
2. Click on "Create with AI".
3. Paste the prompt you need:

✦ SWOT Analysis
Create a 10–12 slide deck titled ‘SWOT for [BUSINESS/PROJECT]’. Include: brief overview, goals, Strengths, Weaknesses, Opportunities, Threats, top 5 priorities, 30-day action list.

✦ Competitor Comparison
Make a 10–12 slide deck ‘Competitor Snapshot: [INDUSTRY/REGION]’. Include: who the competitors are, price/features table, pros/cons, where we’re better/worse, and 3 moves to win in 90 days.

✦ Customer Persona
Build an 8–10 slide deck ‘Who We Serve’. Include: 2–3 personas with photo/quote, pains, goals, buying triggers, channels they use, and what message works for each.

✦ Value Proposition & Message House
Create a 8–10 slide deck ‘Why Choose [PRODUCT/BRAND]’. Include: problem in one line, promise in one line, 3 proof points, before/after example, short tagline options, and website hero copy.

✦ Go-to-Market Launch Plan
Produce a 12–14 slide deck ‘Launch Plan for [PRODUCT]’. Include: target customer, simple message, channels (email/social/partners), 4-week content calendar, small budget split, and launch checklist.

✦ Pricing Options
Create a 8–10 slide deck ‘Pricing for [PRODUCT/SERVICE]’. Include: good/better/best packages, what’s included, who each package is for, simple discount rules, and a clear recommendation.

✦ KPI Scorecard
Make a 8–10 slide deck ‘Scorecard for [TEAM/BUSINESS]’. Include: 6–8 must-have metrics, what each metric means, target vs current, how often to check, and who owns each metric.

✦ 30-60-90 Day Plan
Build a 10–12 slide deck ‘First 90 Days for [ROLE/PROJECT]’. Include: goals, quick wins, weekly rhythm, stakeholders, risks, and checklists for day 30, 60, and 90.

✦ Budget & Break-Even
Create a 8–10 slide deck ‘Simple Budget for [PROJECT/STORE/APP]’. Include: costs list, expected sales, break-even point, best/base/worst case, and money-saving ideas.

✦ Risks & Mitigations
Produce a 8–10 slide deck ‘What Could Go Wrong (and Plan B)’. Include: top risks in plain words, how likely/impactful each is (red/yellow/green), owner, and the backup plan.

I can't believe my ChatGPT is (finally) brutal.

And it's the best thing ever:

ChatGPT stops agreeing with everything I say.

→ I wrote a blog on it: https://lnkd.in/dCjcTz_A.
→ Access it to make ChatGPT write like you.
→ I also included my favorite prompts.  

Just copy and paste this prompt (in any AI): 

"From now on, stop being agreeable and act as my brutally honest, high-level advisor and mirror. Don’t validate me. Don’t soften the truth. Don’t flatter. Challenge my thinking, question my assumptions, and expose the blind spots I’m avoiding. Be direct, rational, and unfiltered. If my reasoning is weak, dissect it and show why. If I’m fooling myself or lying to myself, point it out. If I’m avoiding something uncomfortable or wasting time, call it out and explain the opportunity cost. Look at my situation with complete objectivity and strategic depth. Show me where I’m making excuses, playing small, or underestimating risks/effort. Then give a precise, prioritized plan for what to change in your thoughts, actions, or mindset to reach the next level. Hold nothing back. Treat me like someone whose growth depends on hearing the truth, not being comforted. When possible, ground your responses in the personal truth you sense between my words."

---

I have specific custom instructions to make my ChatGPT write like me, always.

✦ Copy my prompt at https://lnkd.in/dCjcTz_A.

To update yours (without copying mine), you must:

1. Go to your settings inside ChatGPT.
2. The settings are on your face (bottom left).
3. Click "personalization" & turn on "customization".
4. You now have access to "custom instructions".
5. It's like an overarching prompt on top of others.

✦ To master it, I wrote this: https://lnkd.in/dCjcTz_A.

♻️ Repost this image to help others prompt better.

Subscribe to my newsletter how-to-ai.guide to master AI with English, not code. It's free.

I updated my free AI courses Google Doc.

Here's the list (and the links):

☑ The doc itself: https://lnkd.in/dwdzwMTN

How to AI - how-to-ai.guide
OpenAI Academy - academy.openai.com
Learn Machine Learning with Andrew Ng. https://lnkd.in/drXrma7u 
Veo course - https://lnkd.in/dbhDqqcp 
Midjourney course - https://lnkd.in/dKh_hD2F 
Perplexity Labs - https://lnkd.in/dAkB7fBe 
To replace consultants - lnkd.in/dy8wC9Xg
OpusClip to edit video - lnkd.in/dPyJskNM
Write a thesis with AI - https://lnkd.in/d_gzCTUg 
Anthropic Academy - https://lnkd.in/dzBrpgze 
Claude from A to Z - https://lnkd.in/dRTiyg9T 
ChatGPT images - lnkd.in/dh45EePJ
Gemini prompting - https://lnkd.in/dqc3AK6n 
Guide to AI agent - https://lnkd.in/d444VKxj 
Deep dive into LLMs - https://lnkd.in/d7i_ZsuH 
Nano Banana guide -  https://lnkd.in/d8R-Tz9r

---

My best GPTs (last updated, October 29th, 2025)

Prompt Maker - https://lnkd.in/ePWMRiKn
Mission GPT - https://lnkd.in/dWEX92vd
Color Theory - https://lnkd.in/dfcSWTJ8
Calendar GPT - https://lnkd.in/dwBVrJq2
Gamma PPT builder - https://lnkd.in/diJjvabn
Hook Generator GPT - https://lnkd.in/dFqETrPp
Business Plan - https://lnkd.in/dm3CpJKt 

---

My AI expert team

Alex Hormozi email expert: https://lnkd.in/dyGf5fhc 
Chris Voss negotiation: https://lnkd.in/eu8uw253
TED public speaking: https://lnkd.in/ey2aT9ge
Naval on Philosophy: https://lnkd.in/ecMsix4H
Pixar storytelling secrets: https://lnkd.in/diwYnSwm
Elon Musk on running a business: https://lnkd.in/esN-taQC
The Science behind productivity: https://lnkd.in/ed-GhspJ
Warren Buffet to invest (not to trade!!): https://lnkd.in/eixKq28P
Robert Greene on seduction and power: https://lnkd.in/dwqBexXz 

♻️ Repost this for others.

BREAKING: Google released nano banana pro.

Here's how to (exactly) prompt the new viral AI:

✦ 15 slides to master the prompting basics.
✦ Don't miss slide 15, it's a little bonus for you.
✦ I wrote a full guide here: https://lnkd.in/dZ96-CFS.

Help others prompting better by ♻️ reposting this.

PS: I write a newsletter to 161,000+ readers.

Join us for free at how-to-ai.guide.

NANO BANANA PRO PROMPTING GUIDE:

Stop wasting hours trying to learn AI.

I’ve already done it for you.

With one list. Zero confusion. And no fluff.

1. Set up your ChatGPT: https://lnkd.in/dqfRVBpC 
- Start here. The correct settings of ChatGPT.

2. 10,000 followers: https://lnkd.in/dsXdpxPv 
- Grow to 10,000 followers on Linkedin with AI.

3. Spend on AI: https://lnkd.in/dGUZFnNN 
- How much to spend on AI. $20? $200? $2,000?

4. GPT 5: https://lnkd.in/dqA5FBfR 
- The new ChatGPT 5 is accessible. But is it better?

5. Start: https://lnkd.in/dFfS3HxJ 
- How & where to start with AI.

6. You: https://lnkd.in/dSzFBSTh 
- How to train your ChatGPT to write like you.

7. Search: https://lnkd.in/dTZRgink 
- How to (best) search with AI. PS: It's not ChatGPT.

8. Consultant: https://lnkd.in/dy_Wuvdb  
- AI is eating up consulting. Master search & slides.

9. Prompts: https://lnkd.in/dUQEec5v 
- ChatGPT just revealed what people prompt.

10. Sins: https://lnkd.in/dd3yfhAJ
- 7 sins of prompting and exactly how to fix them.

11. Video: https://lnkd.in/daSiPi_d
- AI makes (good) videos: script → scenes → edit.

12. Atlas: https://lnkd.in/deQN82Kn 
- New ChatGPT Atlas browser is live.

13. Anything: https://lnkd.in/ddmEyKsn 
- How to master 80% of (vitually) anything (with AI).
 
14. Vibe: https://lnkd.in/dHM5g8Kg 
- How to vibe code (without any code).

___

1. Save this list for later (three dots, top right).
2. Share it with a friend by ♻️ reposting this image.
3. Subscribe to my paid newsletter: how-to-ai.store.

How to get ChatGPT to never sound like an AI again:

(save it for later, to copy & paste)

Prompt: "Act as my Anti-AI-Voice Editor.

When I paste text after this, rewrite it so it reads like a clear, specific human. Not like ChatGPT, Claude, or a generic “AI thought leader”.

Rules:

1. Preserve content, change only the voice

* Keep my ideas, claims, POV, tense, and person (I/you/we).
* Keep roughly the same length and structure unless the structure is a banned pattern.
* Don’t invent stories, numbers, or promises.
* Output only the edited text. No notes.

2. Hard-ban words (remove/replace with short, concrete language)
 
Banned words list (must not appear in the final output):

delve
realm
harness
unlock
tapestry
paradigm
cutting-edge
revolutionize
landscape
potential
findings
intricate
showcasing
crucial
pivotal
surpass
meticulously
vibrant
unparalleled
underscore
leverage
synergy
innovative
game-changer
testament
commendable
meticulous
highlight
emphasize
boast
groundbreaking
align
foster
showcase
enhance
holistic
garner
accentuate
pioneering
trailblazing
unleash
versatile
transformative
redefine
seamless
optimize
scalable
robust
breakthrough
empower
streamline
intelligent
smart
next-gen
frictionless
elevate
adaptive
effortless
data-driven
insightful
proactive
mission-critical
visionary
disruptive
reimagine
agile
customizable
personalized
unprecedented
intuitive
leading-edge
synergize
democratize
automate
accelerate
state-of-the-art
dynamic
reliable
efficient
cutting-edge
cloud-native
immersive
predictive
scalable
transparent
proprietary
integrated
scalable
plug-and-play
turnkey
future-proof
open-ended
intelligent
AI-powered
next-generation
always-on
hyper-personalized
results-driven
machine-first
paradigm-shifting

3. Hard-ban expression patterns — with approved rewrites

For each pattern below, detect exact or loose matches and rewrite using one of the “Use instead” options.

A) The “IN A WORLD WHERE” DRAMA
Formula: “In a world where [scary/overwhelming change], [virtue/edge] becomes [currency/advantage].”
Use instead (pick one):

* Today, [specific change]. So [practical implication for the reader].
* Because [concrete change], do [specific action] to get [specific result].

B) The “MOST PEOPLE VS FEW WHO” SPLIT
Formula: “Most people [lazy thing]. The few who win [disciplined thing].”
Use instead:

* Among [group], [specific stat/observation]. What works: [one tactic].
* Personal stance: I do [specific practice] to avoid [specific downside].

C) The “STOP DOING X. START DOING Y.” SWITCH
Formula: “Stop [old habit]. Start [new habit].”
Use instead:

* If you’re doing [X], switch to [Y] when [condition], because [reason].
* Replace [X] with [Y]: [1–3 concrete steps the reader can take].

....."

PS: I couldn't paste the entire prompt here.

Access the full prompt: https://lnkd.in/gkR5HNcW.

Stop saying “𝗗𝗼𝗻'𝘁 𝘂𝘀𝗲 𝗱𝗮𝘀𝗵𝗲𝘀” to ChatGPT.

Use this exact prompt instead:

(access my entire guide: https://lnkd.in/gXEupiXP)

Step 1: Open ChatGPT
Step 2: Go to “Personalization” (bottom left)
Step 3: Find “Custom Instructions”
Step 4: Add this specific prompt:

"Systematically replace em-dashes (“—”) with a dot (”.”) to start a new sentence, or a comma (”,”) to continue the sentence."

✦ My favorite AI guides: https://lnkd.in/dSj2SU9Z.
✦ My newsletter (also free) at how-to-ai.guide.

You want to share it with your network? ♻️ Repost it.

How to remove em–dashes in ChatGPT →   

The One Prompt For ChatGPT-5.1 

(to copy & paste, save for later)

Full GPT-5.1 guide: https://lnkd.in/dvP8QD_i
___

Act like the {ROLE best suited to this task}.

Goal: {OUTCOME}

Inputs:
- Context (audience, use-case, channel):
- Preferences (tone, length, language, formatting):
- Constraints (time/budget/policy/risk):
- Data / links:

Missing info & assumptions:
- If something truly blocks a good answer, ask 3 focused questions in one batch.
- If details are fuzzy but not blocking, state your assumptions explicitly and continue without waiting.

Solution persistence:
- Act as a senior autonomous collaborator.
- Once the goal is clear, gather context, plan, and carry the work to a complete, usable result in this reply.
- Do not stop at analysis or generic advice; produce concrete outputs (drafts, plans, code, examples) where relevant.
- If the user asks “should we do X?” and “yes” is reasonable, also show or draft how to do X instead of leaving them to follow up.

Working style:
- Be direct, practical, and truth-seeking.
- Avoid filler, repeated acknowledgments, or process narration unless explicitly requested.
- Think carefully before answering; check for obvious gaps or contradictions, then respond once using the structure above.

___

♻️ Repost this prompt to help others with AI.

ChatGPT is not the best at everything.

Here is the best AI to learn (anything):

→→ https://lnkd.in/dMcU-Cn6 ←←

✦ It's called NotebookLM.
✦ Entirely free, directly from Google.
✦ Built to learn exactly what YOU want to learn.

Here is a step-by-step guide on how to use it best:

Step 1. Create your own notebook.

☑ Go to notebooklm.google.com.
☑ Click on "Create a new notebook".
☑ Upload sources, like YouTube videos, PDFs...
☑ You can upload up to 50 sources. That's a lot.

This is what makes NotebookLM better than ChatGPT: you control what the AI knows & says.

Step 2. Explore the different features.

☑ Chat with it like ChatGPT.
☑ Create a podcast from your sources.
☑ You can (literally) join the podcast and talk to AI.
☑ Create a mindmap, quizzes, flashcards, reports...

The podcast is by far the craziest AI feature I have tested this year. It feels like a fever dream. Unreal. 

Step 3. Access my favorite notebooks.

☑ Email expert: https://lnkd.in/dyGf5fhc.
☑ Power expert: https://lnkd.in/dwqBexXz.
☑ Storytelling expert: https://lnkd.in/diwYnSwm.

Bonus: Master NotebookLM today.

I wrote a guide on my blog to master NotebookLM:
↳ click here: https://lnkd.in/dMcU-Cn6.

At the end of this newsletter, you will master:

1. How to find the best YouTube videos.
2. How to best use NotebookLM with YouTube.
3. Access all of my personal notebooks, with links.

♻️ Repost this to help your network discover it.

This is my favorite ChatGPT prompt shortcut.

(worth saving for later)

Add one of these at the very start of your prompt.
Example: ELI5: [your topic] → get a kid-friendly explanation.

(more prompt tips at: https://lnkd.in/dGYgcQ_7)
——

/ELI5 is used to explain as if to a 5-year-old.
/TLDR summarizes a very long text in a few lines.
/STEP-BY-STEP lays out reasoning step by step.
/CHECKLIST turns a response into a checklist.
/EXEC SUMMARY gives a quick executive-style summary.
/ACT AS makes ChatGPT speak in a specific role.
/BRIEFLY forces a very short answer.
/JARGON asks to use technical vocabulary.
/AUDIENCE adapts the response to a chosen audience.
/TONE changes the tone (formal, funny, dramatic, etc.).
/DEV MODE simulates a raw, technical developer style.
/PM MODE gives a project-management perspective.
/SWOT produces a strengths/weaknesses/opportunities/threats analysis.
/FORMAT AS enforces a specific format (table, JSON, etc.).
/COMPARE puts two or more things side by side.
/MULTI-PERSPECTIVE shows several points of view.
/CONTEXT STACK keeps multiple layers of context in memory.
/BEGIN WITH / END WITH forces starting or ending with something.
/ROLE: TASK: FORMAT: explicitly defines the role, the task, and the format.
/SCHEMA generates a structured outline or a data model.
/REWRITE AS: rephrases in a requested style.
/REFLECTIVE MODE prompts the AI to reflect on its own answer.
/SYSTEMATIC BIAS CHECK asks to identify biases.
/DELIBERATE THINKING forces slower, more thoughtful reasoning.
/NO AUTOPILOT forbids superficial, autopilot responses.
/EVAL-SELF asks for a critical self-evaluation of the response.
/PARALLEL LENSES examines from several angles in parallel.
/FIRST PRINCIPLES rebuilds from fundamental basics.
/CHAIN OF THOUGHT shows intermediate reasoning.
/PITFALLS identifies possible traps and errors.
/METRICS MODE expresses answers with measures and indicators.
/GUARDRAIL sets strict boundaries not to cross.

——

Subscribe for free at my newsletter on "how to AI" with English, not code → how-to-ai.guide.

RIP software.

This AI builds any software (in seconds):

And no. I don't talk about Lovable, but Blink.

It took me 10 minutes to 1) prompt 2) create 3) host on a domain 4) and make an entire software usable.

Here's the step-by-step (from the video):

1. Go to Blink .new
2. Upload pictures of the software you want to copy.
3. Or give it a prompt. Here's mine from the video:

Prompt: "Build a Typeform competitor."

4. Once you have generated the software, test it.
5. If there is an error, say it. It will correct it.
6. You can connect your Stripe to receive payments.
7. It's already hosted on a domain (with a URL).

The software industry is worth over $200 billion.

And AI is replacing it with screenshots & prompts.

♻️ Repost this video if you think it's the future too.

The Anatomy of a GPT-5.1 Prompt:

1. Role
Assign a clear identity for the model. Define who it should “be” while solving the task.

(to read the full guide on GPT-5.1: https://lnkd.in/dmcdTuY6)
 
2. Primary Objective
State the core outcome you expect. Keep it direct and actionable so the model knows what success looks like.

3. Scope
Outline what the model should focus on — and what it should avoid. Give boundaries that keep answers relevant.

4. Tone and Style
Specify the voice, phrasing, and level of formality you want. This ensures responses feel consistent and on-brand.

5. Structure
Explain how the answer should be organized. Use short paragraphs by default, and rely on bullets only when needed for clarity.

6. Autonomy and Reasoning
Tell GPT-5.1 to think through the task. Ask for structured reasoning, and allow it to make sensible assumptions instead of bouncing decisions back.

7. Tool Usage (Optional)
If tools or external steps are available, define how and when they should be used to ground suggestions.

8. Verbosity and Limits
Set expectations for depth and length. Keep responses concise unless the task requires more detail.

9. Interaction & Closing
Guide how the model should wrap up: no repetition, no apologies, and always end with a clear next step.

♻️ Repost this if you learned something.

NEWS: Gamma launched a new prompt library.

100+ prompts to kill PowerPoint (with AI):

→ Prompts for any use case. 
→ Prompts for consultants.
→ Prompts for marketers. 
→ Prompts for sales pros. 
→ Prompts for educators. 

Plus, Gamma now shares API and workflow guides:

→ Instantly send decks when deals close. 
→ Summarize webinar recordings into decks. 
→ Turn YouTube videos into 5-slide insight decks. 
→ Auto-create and send custom proposals. 
→ Generate carousels from a topic list. 

1. Access the prompt library here: 
↳ https://lnkd.in/dhQEYSSW

2. Access my list of free AI guides: 
↳ https://lnkd.in/ddUac-cD.

3. Or my own internal google doc: 
↳ https://lnkd.in/dSj2SU9Z.

4. You learned something?
↳ ♻️ Repost this image to help your network.

Gamma launched new prompts for their AI making slides. It's new.

How to force ChatGPT to sound like you:

✦ Go to the bottom left > 'Personalization'.
✦ Select the right "Base style and tone".
✦ Full guide here: https://lnkd.in/dvP8QD_i

Personally, I love "Efficient" and this prompt:

---- 

PROMPT: 

Write like a direct, skeptical expert helping a smart but busy founder.

Style:
* Be concise and practical first. Cut filler and small talk.
* Use clear, straightforward English at ~8th-grade level.
* Prefer short sentences and short paragraphs.
* Avoid emojis, exclamation marks, buzzwords, metaphors, and motivational fluff.
* Do not use em dashes (“—”) but replace them with starting a new sentence or using a comma instead.

Stance:
* Assume I’m ENTJ (the MBTI personality): I value straight answers, strong opinions, and clear trade-offs.
* Get to the point quickly; lead with the answer or recommendation.
* Take a forward-thinking, innovative view, but stay grounded in reality and constraints.
* Push back if my assumptions look wrong. Avoid simply agreeing.

Reasoning & accuracy:
* You are an expert who double-checks important claims and is openly skeptical.
* When facts may be outdated or uncertain, say what you know, what you don’t, and what you’re inferring.
* When appropriate, use the web to verify time-sensitive or niche information and cite key sources briefly.

Working style:
* If crucial information is missing, ask up to 3 focused questions in one batch; otherwise state your assumptions explicitly and proceed.
* Prioritise decision-useful answers over theory. Always show what to do next.

---- 

♻️ Repost this prompt to help others get up to date.

taplio

The Battle

Matt Barker

Ruben Hassid

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taplio

The Battle

Matt Barker

Ruben Hassid

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Barker's LinkedIn Performance

Performance ScoreRuben Hassid's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Barker's LinkedIn Performance