Matt Barker

I make posting on LinkedIn fast, easy and fun. $3M+ revenue driven. 75M+ impressions. 250k+ followers.

I help you grow on LinkedIn using fast, easy and fun to write posts.

Results:

- 50+ clients helped since January 2022
- 2,500+ customers served
- £70k 4 day course launch (The Digital Copywriter)
- 2 x £100k+ digital products launched
- $3M+ in new client revenue driven
- 75M+ organic social views earned
- 200k+ LinkedIn followers gained
- 10,000+ LinkedIn posts created
- 13,000+ email subscribers driven

If you'd like to work together on growing:

- Your LinkedIn profile
- Your team's LinkedIn profile
- Your brand's LinkedIn profile

And growing in a way that is fast, easy and fun to do?

Just DM me so we can discuss how I can help you do that.

Writer

Join 11,000+ readers who get daily tips on attracting dream clients online with digital copywriting.

My business goal: hit $300k in 2025. I'm at $292k.

Here's the monthly revenue breakdown (so far):

Jan → $17,936
Feb → $19,668
Mar → $12,336
Apr → $22,808
May → $16,614
Jun → $37,206
Jul → $41,286
Aug → $41,413
Sept → $28,101
Oct → $47,441
Nov → $6,772 (10 days in)

I have no co-founders, team or payroll.

All gone to me, the tax man + a few contractors along the way.

But I use cheap tools I use to save time / make money:

- Loom saves me 20+ meetings and 30+ hours/month
- Zoom to speak to anyone worldwide anytime
- magicpost.in to write, schedule, analyse LinkedIn posts
- Skool where i host my private linkedin writing club
- Calendly saves hours of back and forth arranging times
- ThriveCart easy payments for clients / customers
- Kit write and send 5 x emails/week

I love my lean little business.

Growing LinkedIn profiles with fast, easy and fun writing.

What else would you like to know?

p.s. pic is me doing by best impression of a bro marketer 💪🫠

Matt Barker 

Fast, Easy & Fun LinkedIn Writing. Advisor @ magicpost.in. LinkedIn Writing & Growth Consultant.

A useful piece of LinkedIn advice:

Don’t worry about posting every day.
Don’t stress about people’s opinions.
Don’t overthink what your post says.
Don’t get anxious leaving a comment.

Nobody is thinking about you.

Cold, hard truth:

We’re all as irrelevant as each other.

Just go have fun :)

(found this cool image on ig by drex.dsgn)

Could your LinkedIn game be better?

I've posted 513 times this year. I never miss a day.

I'll teach you how here: https://lnkd.in/eE-6AE8f

Hold my beer. Save yourself 10 months learning LinkedIn. 

And copy my 3 step writing process:

(i’ve written over 5,000 posts using this)

1. Write the hook FIRST

- Hook first drives direction of the post
- Stops me swerving off writing nonsense
- Gives my writing purpose from the off
- Helps me stay on topic throughout
- Directs focus on the problem I’m solving

6 hook templates for you to try:

- How to {dream outcome} without {main obstacle}
- The best way to {dream outcome}
- How I {dream outcome} in {specific timeframe}
- My biggest struggles as a {type of person} were:
- It’s weird {type of person} still use {tool} to {outcome}.
- I’ve been {action} for {timeframe}.

2. Share stupidly, weirdly transparent details

- I educate with 75% of my posts
- It keeps people coming back to my posts
- Share every detail of your process
- If you think it’s boring, it’s not - i PROMISE you
- People are obsessed with behind the scenes stuff
- Help the reader solve a problem on the spot
- Add context to the detail you give
- Relate to own experiences, stories, learnings
- Actionable, actionable, actionable.

4 ways to structure educational posts:

- Problem → list why it’s bad → quick solution
- Hook → step by step guide → TL;DR
- Hook → numbered list of insights → summary
- Problem → agitate → solution

3. Sign off the post

- Simple takeaway the reader can remember
- Last line read → last thing they remember
- People forget the point of the post by the end
- Need to remind them or the message gets lost
- Emotional endings create action
- Think about it: beginning → middle → end
- Catch the reader off guard right at the end
- Make them think, laugh, sob, something

6 simple methods to sign off a post:

- A ‘yes or no’ question
- A motivational line
- An abrupt, sudden ending
- A funny comment
- A single emoji (i like ✌️)
- A Callback → re-iterating the hook

Then, schedule each post in magicpost.in and finito!

I’ve used this silly, simple writing process for 3+ years.

Over 5,000 posts.

And now magicpost.in is the engine I run it through.

Never fails me.

✌️

I’m calling it: this might be my boldest prediction ever.

The last time I shared this, I got ridiculed.

You'll want to save this for later.

I might take this down tomorrow, it's that bold.

This is MEGA news. 

Possibly my biggest, boldest prediction in years.

I might never predict something or call something quite as bold or as big as this ever again.

Share this!

In 2022 it was selfies.
In 2023 it was carousels.
In 2024 it was infographics.

In 2025 it was being human.

My most engaged posts from 2025, had hooks like:

- "My 1st LinkedIn post got 22 likes."
- "I'm 32. English. Married. I run a one man writing business."
- "I'm a simple guy. I don't need to:"

Weird to say that "being human" was a way to win.

But there's SO many people on LinkedIn that write posts like their manager or high school English teacher is breathing down their neck.

No matter the "way to win". Selfies, carousels, infographics.

They're all nothing unless you figure out human writing.

5 bits of writing advice for you:

1. Remove the stick from your butt
2. Stop thinking everyone's watching you
3. Write from your Lived Experience
4. Don't rely on ChatGPT to write for you
5. Use tools to accelerate your writing / creativity

Learn. Writing.

Not sure where to start?

I (conveniently) put together a 30 page book on building a LinkedIn audience for you here: https://lnkd.in/eJvYp7wa

It's totally free.

Fast, Easy & Fun LinkedIn Writing. Advisor @ magicpost.in. LinkedIn Writing & Growth Advisor.

10 things that held me back from enjoying writing on LinkedIn:

1. Perfectionism
2. Overthinking every sentence
3. Worrying about judgment
4. Comparing my writing to others
5. Waiting for the "best" idea
6. Forcing a voice that wasn't mine
7. Obsessing over metrics
8. Starting without a clear point
9. Over-editing as I write
10. Caring what people think

What would you add?

I'll be honest:

Most people I meet HATE writing on LinkedIn.

Or they're fed up of it. Or they can't be bothered.

After 4 years, I've figured out ways to make it fun.

I'll teach you how here: https://lnkd.in/eskmexTD

p.s. throwback pic to me in Feb 2023, launching my first ever digital product. it was a free 7 days of linkedin templates email course that pitched a PDF guide with 30 more templates for $97. that product ended up generating over $100k and 1,000s of customers. mad, eh!

90% of successful LinkedIn writing is being active:

- work on projects / with clients
- participate in hobbies and interests
- test your skills and expertise in the field
- live a normal, unspectacular life
- have opinions on things

Then write on LinkedIn what:

- lessons you learned
- outcomes you drove
- failures you overcame
- emotions you felt
- problems you solved
- steps you took

You ARE the ideas.

Write from your Lived Experience.

Easiest, fastest and most fun way to write.

At some point, I had to stop:

- overthinking every word i write
- stressing over who was watching me
- second guessing and doubting myself
- worrying if i was "doing it right"

And just say "screw this" and hit post.

Action is the best cure for being in your own head.

I have zero doubts of this.

After 4 years, 2,382 posts, 57M impressions:

If you're in your own head, with writing on LinkedIn.

Force action. Force posting.

Worked for me ✌️

I'll teach you my best frameworks for LinkedIn writing here: https://lnkd.in/eskmexTD

First LinkedIn post possibilities:

- Woah: Three job offers in the DMs
- That's dumb: Radio silence for 48 hours
- Actually pretty fun: 50 thoughtful comments
- Freaking crazy, man: 10,000 views overnight
- WOAH: Speaking invitation from dream company
- Don't love it, don't hate it: 12 likes from colleagues
- Least problematic outcome: Mum comments "proud of you."
- Won't happen, but imagine: Goes viral and breaks LinkedIn

I said this 1 year ago today. But I still stand by it:

Writing online is THE best confidence hack.

4 years ago I was too scared to go put a business card in a cafe.

(not even lying. ask my wife 😂)

Today I teach ex-Morgan Stanley C-suites, Amazon leaders and 7 figure business founders to write on LinkedIn.

I write on LinkedIn every single day.

Here’s 13 benefits of writing on LinkedIn that you probably wouldn't ever think of, but make a MASSIVE difference to your confidence:

1. You get better at writing → the more you write the easier it gets to say what you really think.

2. You find your voice → writing helps you figure out how YOU like to share ideas.

3. People see your skills → sharing what you know shows others that you’re good at something (aka self promotion).

4. You build a good habit → writing teaches you to stick with something and builds discipline.

5. You see that your ideas matter → when people like or comment on your posts, it reminds you that what you say is actually worth something.

6. You get stronger inside → sharing your thoughts and getting bad/negative feedback builds thick skin.

7. You stop worrying about what people think → the more you write, the less you care about being judged, super freeing.

8. You find your people → writing online helps you meet others who care about the same things you do.

9. Cool things can happen → your posts could lead to new jobs, clients, friends and other exciting chances.

10. You get more creative → writing helps you think of new ideas and look at things in fresh ways.

11. You see how far you’ve come → over time, you’ll notice how much better your writing and ideas have gotten.

12. You learn more about yourself → writing helps you process your thoughts and what you really think of things.

13. You feel good about helping others → your posts might inspire or teach someone else and that is an awesome thing.

Write.

Watch yourself become a more confident person.

✌️

Wanna grow your confidence and write on LinkedIn?

I'll show ya. 

I put together this 4 hour training course for you here: https://lnkd.in/ekj8PEhs

But I'm closing it today. 

So if you wanna improve your writing / grow your confidence?

Get on it!

After 4 years writing on LinkedIn, I know:

Being 100% original, all the time, is HARD.

- feels like everything already exists
- why listen to me when it’s been said before?
- i’m not creative ALL the time
- my own ideas don’t work as well as other writers’

So I’ll let you in on a little secret.

I’m not 100% original all the time.

Because writing that already worked, is already proven.

So the best strategy is:

Do more of what worked.

Here’s my exact 15 step process to keep writing banger post after banger post and keep getting more LinkedIn post engagement (without needing to be 100% original every time):

1. Go to magicpost.in
2. Go to Metrics
3. Select last 30 days
4. Sort by likes
5. Click on a post
6. Click Save as template
7. Go to New post
8. Select Template mode
9. Find the template you saved
10. Click Use this template
11. Select Close similarity
12. Write an opinionated subject, 5-10 sentences
13. Click Generate a post
14. Tweak and edit to make it ‘you’
15. Schedule to post

This process MASSIVELY increases my odds of hitting another big post.

And I don’t need to be 100% original.

I just need to do more of what works.

But now it’s your turn.

You should try this with magicpost.in if you’re:

- A ghostwriter wanting to grow your client’s profile
- A solopreneur wanting to get more engagement
- An employee wanting to quickly write + post content
- A consultant wanting to scale your LinkedIn posts

Or if you’re struggling for engagement on your LinkedIn posts.

(because who isn’t in 2025, eh?)

Re-use your best posts → get more engagement, faster.

How to Quickly Write Banger LinkedIn Posts

My business goal: hit $300k in 2025. I'm at $296k.

Here's the monthly revenue breakdown (so far):

Jan → $17,936
Feb → $19,668
Mar → $12,336
Apr → $22,808
May → $16,614
Jun → $37,206
Jul → $41,286
Aug → $41,413
Sept → $28,101
Oct → $47,441
Nov → $11,250 (17 days in)

I have no co-founders, team or payroll.

All gone to me, the tax man + a few contractors along the way.

But I use cheap tools I use to save time / make money:

- Loom saves me 20+ meetings and 30+ hours/month
- Zoom to speak to anyone worldwide anytime
- magicpost.in to write, schedule, analyse LinkedIn posts
- Skool where i host my private linkedin writing club
- Calendly saves hours of back and forth arranging times
- ThriveCart easy payments for clients / customers
- Kit write and send 5 x emails/week

I love my lean little business.

Growing LinkedIn profiles with fast, easy and fun writing.

What else would you like to know?

p.s. i shared this exact post last monday and it went bonkers! so sharing again, in case you missed it.

p.p.p.s for all the people who messaged / commented willing me on to hit my $300k goal, thank you! i don't post this to gloat. there's loads of people who make more money than me. i post this to be transparent and helpful for anyone who finds this kinda stuff helpful

4 years ago, I didn't have AI to write my LinkedIn posts.

(yep, I did it manually like a chump 😅)

Instead of getting clients and making money, I'd:

- Waste my time overthinking every word I wrote
- Sit there like a prat trying to think of cool ideas
- Spend 1 hour/day on this activity that made me $0

I was a beginner in a time Before AI.

But in 2025, beginners don't need to waste time.

I just cloned myself to write LinkedIn posts in 5 mins.

Yes. I created an AI clone of myself.

But instead of:

- Spending 100s hours teaching myself AI
- Spending 100s hours building agents
- Spending 100s hours on prompts

I clicked one button in magicpost.in and it took 5 minutes.

Here’s the stupidly simple 8 step guide (below).

In this guide you’ll learn how to:

- Write posts in your tone of voice every time
- Clone yourself as your own ghostwriter
- Create first drafts in less than 2 minutes
- Make instant tweaks to make posts mobile friendly

I love writing LinkedIn posts from scratch.

But magicpost.in is:

- SO fun to use this way.
- SO easy to use this way.
- SO fast to use this way.

Clone yourself → make writing LinkedIn posts simple ✌️

P.S. Simple question: do you use AI to write?

I do! It's how I write so much, in little time :)

How to clone yourself to write LinkedIn posts in 5 minutes

It's exactly 1 month 'till Christmas.

That means it's basically 1 month until:

2026. 

What. The. FOOK. Year's flown by. As it always does.

But one thing you may have on your list for Santa this year is:

Grow your LinkedIn.

That's great. Until you remember that you can't do this:

Stay consistent.

- can't post consistently
- can't think of ideas consistently
- can't create a system to do it consistently

It's the number 1 problem, hands down.

I've been a total psycho and posted on LinkedIn for 4 years.

- 2,300+ posts
- 60M+ impressions
- 185,000+ followers

It's been a ride.

I now am able to post 2 x per day and do it all in just one day of the week.

So the rest of the week I focus on my health, making money and life.

Today, on a live & FREE LinkedIn Live, I'll show you how I:

1. Plan my LinkedIn posts
2. Write my LinkedIn posts
3. Schedule my LinkedIn posts

...for a whole week, in less than 2 hours.

It's at 4pm UK time, TODAY.

Last chance to grab a seat here: https://lnkd.in/e_iRRvXH

(542 people are joining so far, don't miss out)

Plus, I have a gift for everyone who joins me on the Live.

So make sure you join and hang about to the end to get it.

✌️

MagicPost just dropped a new Calendar feature.

Here's how I'm using it:

1. Capture an idea on the day I want to post it
2. Fill my calendar up with post ideas
(really useful so i don't forget ideas)
3. Click 'Convert to Post' straight from the calendar
4. Write the post in the editor tab that opens
5. Add any media / emojis etc I wanna add
6. Schedule at the time I post e.g. 9:57am
7. Click 'Schedule Post'

Finished.

I love this because before (even though I was already using magicpost.in to write and schedule my LinkedIn posts) I used Google Sheets for planning my posts out.

Now I just do it in MagicPost so it's all in one place.

Try it out for ya self: magicpost.in

Cheers to MagicPost for making this whole LinkedIn stuff very easy, efficient and simple 🫡

My LinkedIn posts started getting more impressions when I:

Had fun writing them.

But most people avoid posting all together.

Because they think LinkedIn is "serious."

Here's what changed everything for me:

1. I stopped writing for everyone
2. I wrote like I talk
3. I shared what I actually think
4. I stopped overthinking every word
5. I wrote from my Lived Experience
6. I let my personality show

Now, this ain't easy. 

But if you're still stuck in that LinkedIn is "serious" thinking?

I put together 4+ hours of training on:

- Writing hooks that attract the right audience
- Storytelling that isn't cringe or embarassing
- Getting more clicks on your links in posts

(there's a nuance to that last one)

17 lessons. 6 modules. 

But these trainings are a BF special.

Only available to the internet until Tuesday.

After that they'll disappear, only for my clients.

It's here: https://lnkd.in/ekj8PEhs

Happy writing!

5 tools you should use to run a one person writing business:

- Kit (for email marketing)
- magicpost.in (for LinkedIn content)
- Loom (for client feedback)
- Trello (for project management)
- Skool (for my community)

What did I forget? 

Tag 'em.

🔹Are you tired of scrolling through LinkedIn without getting any traction for your business or professional profile? Look no further! 🔹

I'm Ophir Tal - The Linkedin Content Writer and marketing strategist you've been searching for.

With over 5 years of experience in creating engaging content, I know what it takes to get your target audience hooked, lined up, and tinkered with. 

⭐I have a rich background in journalism and bilingual content creation in both English and Hebrew, which is essential in creating compelling messages that resonate with your audience and get you the results you need.

⭐Whether you're a big or small business, a solopreneur, or just an individual looking to get ahead, I'm your guy!  

⭐My Content writing services have helped an array of clients boost their brand awareness, attract quality leads and create content that have their audience begging for more and unlocking new opportunities.

I'm here to help you crush it on LinkedIn! 


👉So, if you're ready to boost your brand awareness and get new opportunities on LinkedIn, let's chat!

Ophir Tal

Ophirwriter

Linkedin ghostwriting & personal branding for B2B Founders & CEOs to make their LinkedIn profile a beacon of business relationships.

Want to grow your linkedin? Book a call with me here:

ophir-tal.com

Founder | LinkedIn Consultant & Ghostwriter

Wikimedia Israel

Managed Wikimedia Israel's social media channels (Facebook, LinkedIn, Instagram) and wrote newsletters about Wikimedia's activism in sharing free knowledge

Marketing and Events Manager

Combat Anti-Semitism Movement

Promoted brand awareness by writing youtube scripts, tweets and posts on Facebook and Instagram.

Social Media Intern

The Jewish Agency for Israel

Initiated, facilitated, and hosted Israel-themed arts, culture events, and lecture series for a Jewish community of 26,000 people and wrote a blog aimed at that community.

Community Specialist

Eloops

Created Blogposts and newsletters aimed towards raising the topic of Employee Experience and brand awareness for a Saas Startup.

Content Management Intern

ynet

Wrote articles and conducted interviews for Xnet Magazine of The Ynet network

Freelance Journalist

Build a LinkedIn personal brand you’re proud of.

If you’re a founder who’s active on LinkedIn and doesn’t get results, it’s either because of these 2 reasons:


→ You’re not reaching the right people.

→ You’re not saying the right things to get their attention.

You’ve put in hours writing posts, but most of the engagement comes from colleagues, friends, and family, not decision-makers.

You hesitate to post because you don’t want to sound “salesy.”

You keep giving away free value, hoping something will happen.

Meanwhile, the right audience still doesn’t know you exist.

When I partner with you, we fix both problems so your LinkedIn starts working for you:

→ Your profile positions you as a trusted authority.

→ Your posts spark interest from the people you actually want to talk to.

→ Your network fills with the right connections who open doors to opportunities.

Here’s what other founders have achieved working with me:

→ Grew their following 10x in 6 months, attracting the right investors and partners.

→ Started conversations with relevant prospects through content aligned to their values.

→ Built credibility in front of people who could hire them, invest, or refer them.

If you want to make LinkedIn work for your business goals, book a discovery call: ophir-tal.com

I’ll partner with you to manage your content strategy, execution, and delivery in full, while you stay focused on running your company.

All under a fixed monthly retainer with clear pricing and set conditions.

Book your 1:1 call with me (link in bio) to make it all happen, so you can attract the right people, start the right conversations, and open the right doors.

Because I’m a LinkedIn ghostwriter and coach, I work remotely.

Because I help my clients get leads and followers there, and built my personal brand around that, I get paid.

Because of that, I can live as a digital nomad.

And because of that, I’m spending this long weekend in Pai, northern Thailand.

This is freedom through branding :)

LinkedIn content strategy built for clarity and results

No alternative text description for this image

Black Friday Special: LinkedIn Content Strategy that will help you generate leads 🤘


If you're tired of posting without getting any results keep reading.

I'm offering a 1-hour intensive content strategy session that will transform how you approach LinkedIn.

The goal is to build your systematic approach to convert your audience to whatever goal you have in mind (leads, job applicants, podcast interview-you name it).

Here's exactly what you'll walk away with after our session:

THE STRATEGY

↳ Content calendar structure you can follow week after week.

↳ DM conversation starters that actually get responses and book calls.

↳ Engagement tactics that build genuine relationships, not just vanity metrics.

↳ Positioning framework that differentiates you from every other person in your space.

↳ Content pillars tailored to your audience so you know exactly what to write about.

THE PROCESS

We'll spend one focused hour together where I analyze your current approach, identify the gaps, and build your custom strategy from scratch.

After our call, I'll write everything down for you in a comprehensive strategy document. You'll have your roadmap ready to execute the moment we hang up.

THE RESULTS

My clients typically see engagement increases within the first week and start booking discovery calls within 90 days. One founder I worked with recently booked 9 calls in 1 week.

Is it guaranteed? Nope. 

Will you have a strategy to get you there in 30, 60, 90, 120, or 180 days? 

Yes. 

It’s up to YOU how to implement it.

THE DEAL

Normal investment: $150
Black Friday price: $100 (30% off)

This offer expires Sunday night. 

After that, I’m back to regular pricing.

YOU

↳ Ready to invest one hour to transform your entire LinkedIn strategy.

↳ Solopreneur or founder ready to take LinkedIn seriously.

↳ Looking for a systematic approach, not random tactics.

↳ Willing to post consistently and engage authentically.

This is your opportunity to stop guessing what works on LinkedIn and start following a proven system that generates real business results.

Want in?

Send me a DM and I'll send you the link to book and pay for our 1:1 LinkedIn content strategy call.

P.S. Only taking 10 clients at this price. When they're gone, they're gone.

My 6 favorite things about Chiang Mai (as a digital nomad):


1. The Coliving & coworking space work! 

Fast internet. Real community. Quality of life. 
I enjoy walking to it everyday,
Connecting with other nomads 
And getting my work DONE.

2. Night markets where $1 gets you dinner.

And it's better than most $30 meals back home.

Pad Thai, shrimps, meat-you name it.

Everything is fresh and delicious.

3. The air quality.

It’s so clean and breathable! 
And not that hot for Thailand. 
God bless altitude! 

4. The digital nomad scene without the toxicity.

People here build real things.
Less hustle porn, more actual work.
And real friendships.

People who understand that linkedin matters. 

5. Temples everywhere.

I'm not religious, 
But something about those golden Buddhas centers me. Being surrounded with history reminds me that everything is passing. 

6. Coffee shops that let you stay all day.
No passive-aggressive "one drink minimum" energy.

And the coffee here is something else, hard ti explain how, but the aroma is deeper.

This city helps me to slow down,

And ironically that helps me do things with speed.

Building my substack, 
Getting LinkedIn done with you clients 
Even improving my overall endurance 

All happens thanks to the healthy routine Chiang Mai (and the lovely Coliving where I’m at, Alt Ping River, enables me). 

Good work happens in rhythm,

And Chiang Mai?

Has the best groove there is.

I show you how to turn LinkedIn into a predictable growth channel without sacrificing your freedom.

"I'm here for connection not business" is the biggest lie on LinkedIn.


Every single person saying this still pays for Netflix, buys coffee at Starbucks, and orders from Amazon.

They're literally supporting businesses every day while pretending they're above commerce.

They’re the ultimate hypocrites.

They can’t deny there's nothing wrong with 
doing business on a business platform. 

LinkedIn was literally created for professional networking and business development! 

No one is a mother Theresa who's above making money. 

We all have bills to pay and goals to achieve.

If you want to get clients be honest about it.

People respect it way more than fake altruism.

I forgot to tell you that Anna Pitner and I are now in our 10th country as digital nomads: The Philippines! 🇵🇭

From Makati in Manila, during weekdays:

Build LinkedIn content strategies for people who want to get results & clarity 

Coach clients who want to master content & social selling skills for life 

Ghostwrite on LinkedIn for the founders who want to scale their personal brand 

And in the weekends, explore the beautiful islands of the Philippines.

I'll keep you posted about my experiences here!

LinkedIn strategy built for clarity and results

I have a confession: I don’t care if someone is a founder or not when I work with them.

What I care about is:

That they want to grow on LinkedIn.
That they want to grow FROM LinkedIn. 
That they have money to pay for my help. 
That they have an open heart and low ego. 

I’ve worked with $150 clients who were amazing and with $2000 clients who were a nightmare (And Vice Versa). 

What made the great ones great:

They were open for feedback and growth. 

What made the lousy ones stink:

Ego bigger than the Eiffel tower. 

So fuck ICPs. 

At least in the traditional sense. 

Industries, ARR, titles?

Are worth nothing if the person behind them is an uncoachable jerk in a constant state of denial. 

Let’s celebrate APT instead (awesome people to work with). 

It may not be as catchy, 

But it’s goddamn what I believe in.

P.S. What matters to you more: title or personality?

I'm sick and tired of generic LinkedIn content. And I bet you are too.

"Failure is the stepping stone to success" 🙄
"Here are 5 tips to boost productivity"
"Agree? Thoughts?"

It's content pollution.

The problem isn't that people don't have interesting stories.

It's that they default to sanitized, soul-crushing content that sounds like everyone else.

But your mess is your message!

That time you got fired after calling your boss a narcissistic jerk? 

POST IT.

The product launch that flopped because your audience lied in the market survey? 

POST IT.

The investor who ghosted you but then you saw them at the Starbucks line and hit it off?

POST IT.

I've stopped telling my LinkedIn coaching clients to write  "inspirational" posts.

Now I hunt for their uncomfortable truths. 
The moments that made them sweat.
The decisions that kept them up at night.

Stories people can’t copy,
But can deeply relate to. 

Generic content brings generic results.
Specific content warms potential clients.

They both work.
One against you and the other for you.

P.S. Are you team generic or specific?

What if your personal brand could set you free? That's what my newsletter, Freedom Through Branding, is all about. 

In my substack newsletter, I'm going to share tools, stories and lessons from: 

My life as a professional writer,
As a digital nomad,
And a neurodivergent, 

That will help you become free,
Through the filter of your work online, 
Through your social media, 
Through your content. 

Subscribe to my newsletter, and let's build your freedom together:

https://lnkd.in/dF_av2CA

Before working with me: 
No calls from LinkedIn. 

After working with me on his branding: 
9 calls booked from linkedin. 

1 hour call, 1 strategy, optimized for results. 
Now, as it’s Black Friday, 

I offer the same kind of session, 30% off. 

If you’re interested in linkedin content strategy that converts, DM me “strategy”

I’ll send you the link to book our 1:1 linkedin strategy session at the discounted price of $100.

Story-based posts on social media will change your life and career and I created a guide to help you do create this change in your life.

I can think of at least 5 things that can happen to you thanks to telling stories on social media:

1. You will build trust with potential clients and thanks to the personal connection, it will be easier to sell to them (those who have a business).

2. You will make those who help you find a job like you and connect with you. When you ask for help, they will be open to it (relevant for anyone who hires and wants to network without getting sick of it).

3. You will be able to build a community of people around you who support you, and be an inspiration to others. 

4. You will be able to reach people from around the world who you would not reach in any other way. 

5. And you know what? You will feel better about yourself all the time, because there is something very liberating about telling your story online, you have nothing to hide. 

And the beauty is, no matter what platform you create on, 

There are principles that repeat themselves in writing story-based posts, 

That you really don't need to be a super writer to know and apply to any network you want. 

So, I created a simple guide that will teach you how to write your story on any platform even if you are not an experienced writer. 

In the guide, you will discover how to turn everyday moments into stories that people connect with, 

How to write in a way that sounds natural and confident even if you are not used to writing, 

And what questions to ask yourself to discover the stories that are already inside you and waiting to be written. 

The guide is full of practical tips that will inspire you to write in a smart, personal and touching way. 

If you have always felt like you had something to say but didn't know how, this guide will help you turn thoughts and feelings into stories that build trust online and open doors. 

One time download, $29, lifetime access.

Get access to the guide here: 

https://payhip.com/b/639AE

Too many founders on LinkedIn obsess over “high ticket” clients, but all they should focus on is providing wonderful services to wonderful people.

Some even give marine animal nicknames to clients…whale client, fish, shark. How degrading! These are people. Treat them with respect and give them what they’ve paid for. 

Someone who pays is always more valueable than someone who doesn’t pay and seemingly has more money. 

Like Dumbledore said: 

Help those who deserve it. 

Clients aren’t high or low ticket. 

They are people goddamit.

Most people think fast success is the goal, but it’s an outcome of slow progress. 

Why? 

The moment learning accumulates,

You succeed faster and faster and faster 

Until fast success takes over. 

But if your goal I fast success,

And you’re moving too quickly without a strategy 

Then you’re like a Carthaginian elephant in 3rd century BCE running amok on its own military.

Believe me, you don’t want to be there when it happens. 

You can win battles without tactics,

And you can't wage your campaign without a roadmap. 

It create slow success first, that teaches you:

- Why systems matter more than luck
- How to lead through uncertainty
- How to handle rejection
- When to pivot vs. persist

All of the above create ongoing speed. 

Take me for instance. 

I've built my LinkedIn coaching business over 3 years.

It felt so slow when I started. 

Every client rejection taught me something.
Every failed post showed me what works.
Every slow month built my resilience.

But now, my content-DM apparatus sustains itself. 

It feels fast now, because it felt slow before. 

Want lasting success?

Stop chasing the quick win.

Start building character instead.

If will pay off-literally! 

P.S. Are you on team fast or slow success?

If you're here for business, be honest about it.

There's nothing wrong with that!
Actually, there's everything right with it.

Hiding behind soft language,
Talking about “connection” and synergy,
Will ruin your journey towards getting results.

Too many founders dance around their goals.

They post about "networking",
when they mean "prospecting."
They talk about "sharing value" 
When they mean "getting leads.

When you're clear about your intentions:

- You stop wasting time
- Your messaging becomes direct
- Your content attracts the right people

The people who succeed online are the ones who own their business intentions.

They say: "I help X achieve Y through Z."

Not: "I'm passionate about connecting with like-minded individuals." 🤮

Your audience respects honesty.
They smell the fake humility from miles away.

So stop apologizing for building on LinkedIn.

Call it what it is: business.

You’ll grow your business faster.

How to become a digital nomad in 90-180 days: 


1. Interview your colleagues and friends (to focus on your strengths)

2. Build a remote service around those strengths 

3. Get 1-3 retainers in 1-3 months 

4. Make a living off it 

5. Travel the world 

Is it simple? 
Yes.

Is it doable?
Yes.

Is it easy?
NO.

But you can do it if: 

You follow the steps I've listed
Ask for 1:1 help (ehm ehm)
Test & iterate (HELL YES)

And subscribe to my newsletter "freedom through branding", where I cover how I became a digital nomad who works remotley and travels in his free time (next post is on monday)

https://lnkd.in/dJC3Hi3b

Repost to people in your network who want to become nomads too ♻️

How To Become A Digital Nomad In 90-180 Days 

Why LinkedIn has DMs in the first place?


It wants candidates to message employers.
It wants employers to message candidates.
It wants prospects to message businesses.
It was businesses to message prospects. 

Linkedin even created sales navigator,

To help people find specific prospects. 

SALES navigator. 
Not “synergy” navigator.
Not “connection” navigator. 

Sales, goddamit! 

When people write against sending DMs? 
They’re writing against LinkedIn. 

When people say that LinkedIn isn’t for sales? 
They’re denying LinkedIn their money. 

A platform like LinkedIn can’t say: 

“You’re allowed to message someone if you’re interested in their services, but you’re never allowed to message someone who you see as a potential client”.

If it would have been the case,

The platform would be called North KoreadIn,

Not LinkedIn. 

So get used to it:

The wheel is round. 

One day you buy, the other day you sell. 
One day you look for a job, 
The other you’re hiring.

People wouldn’t be here if LinkedIn wouldn’t make them money in the short or long term.

Those who fail to understand it?

Shouldn’t be on LinkedIn, period.

Ego has 0 legitimacy in business.

Period, period, PERIOD! 

Having experience doesn't mean:

→ You know everything 
→ You have nothing new to learn 
→ You're equipped for the brave new world 

Because those who want to rise in life?
→ MUST be in a constant learning mode.

Not despite of their experience,
→ BECAUSE of their experience. 

A true expert always says “I don’t know!”

I'm a LinkedIn ghostwriter & coach,
→ And still learning new things about LinkedIn.

Software developers are experts in code,
→ And even they have a learning curve. 

CEOs and founders? 
→ If they don't learn, they're toast.

They can be experts in their field, 
But they are not marketers (most of them)
Let alone LinkedIn experts.

They either need to learn how to do it, 
Or outsource to someone who knows.

If they let ego win on LinkedIn, 

God knows how much they're losing in their biz.

So I don't care how old you are,
Or how many years of experience you have, 

Learn or collapse.

The choice is yours. 

P.S. What are you learning right now?

I don’t work with people who hate AI.


As a LinkedIn coach, GPTs that I created are a major part of my work, 

Mixing profesionalism, nuance and effiency. 

I’m deeply excited about the new technology,

It helps my clients who are non-writers start writing themselves with my mentonrship. 

So when people attack AI…They attack me.

They attack my clients who love these tools. 

If you want AI in your toolkit, 

As an aid in your journey to freedom?

I’m the guy for you. 

If you think AI is inauthentic, 

You ain’t my person to work with.

There are 5 types of people in your DMs:


(Get your strategy for booking meeting through LinkedIn here: https://lnkd.in/dkuyTP62 )

→ Type 1: The Valuable Prospect

Needs your help, 
Answers questions,
Cooperative. 
These are your next clients. 
True partners who make your job easy.


→ Type 2: The Self-Denier 

Clearly needs help but waves their "million years of experience" flag.

They're drowning but won't grab the life preserver.

Leave them to drown. 


→ Type 3: The "Best, Name" Guy

Still living in 1995, 
Treating DMs like formal work emails.
“At this time I’m not looking to explore this. Best, name) 

AVOID LIKE PLAGUE. 


→ Type 4: The Helper

Can't afford you now but happily refers others.
These people are networking gold mines.
They will build your pipeline long-term.


→ Type 5: The Ghoster

Silence is their only language.
They read, they see, they vanish.
Block them after 3 days of not answering. 


Knowing which type you're dealing with saves you hours of wasted effort.

Stop treating everyone the same.

The valueable prospect will convert, 
The helper is worth building a relationship with. 

The rest are not worth your time and energy,

If you want to generate leads via LinkedIn.

I've built my entire DM strategy around these 5 types.

And it's transformed my response rates.

Because once you know who you're talking to...

You know exactly what to say and to WHOM.

Found this post helpful? Repost it ♻️

P.S. How many DMs do you send daily?

Some people want access to your time and experience but believe they shouldn't have to pay for any of it.


I had someone yesterday who embodied this perfectly.

"I have this problem that's holding me back in business."

They connected with me. 
They sent me a DM. 
They initiated the outreach.

But the moment I started asking simple questions to understand their situation, 

They got defensive.

Not because the questions were wrong, 

But because answering them required honesty and responsibility they weren't ready for.

Then came the classic line: "I don't want to go into this. Best, craphead”.

Haha, best? 

This is LinkedIn DMs, not email you weirdo!

They reached out for help, 
Then panicked the second it required depth.

They wanted clarity without commitment.

These are the type of people I block now.

Not remove as a connection, 

I block them entirely,
So they’ll lose access to me forever.

Only people who benefit my brand get access to my content:

- Clients
- Engagers 
- Past clients
- Mentors I’ve worked with 
- Service providers I’ve paid to 
- People who refer me to potential clients 

They all help me grow, 
They all get access to me.

If you can't invest financially, 
The minimum you can do is engage,
Or refer me to someone who needs help. 

If you do neither, then no:

You don't get to consume my content.

I'm here for people who are serious about LinkedIn,

Not those who drain my energy,

And make fool of themselves.

I'm Israeli. 31. Digital nomad with Anna Pitner. We're both copywriters. Currently in Chiang Mai. This is my story: 

Left the 9-5 grind in 2022.

Was stuck in a marketing job I hated. 
Endless meetings about meetings. 
Pointless presentations. 
Office politics. 

Hated every second. 

Realized I'd rather write copy from a beach in Thailand than sit in another "synergy session."

Now we work from cafes, co-working spaces, Airbnbs.

Best decision ever!
No commute. No dress code. No pretending to look busy. 
Just pure focus on client work. 
My girlfriend handles paid ad campaigns. 
I focus on LinkedIn ghostwriting & coaching for founders. 
We're like a 2-person content machine.

I'm neurodivergent and proud of it.

Autism brain means I hyperfocus on projects I love, 
completely ignore stuff I don't. 
Traditional office life was torture. 
Now I work in 90-minute sprints, take breaks when I need them. 
Use AI tools to handle the boring stuff so I can focus on strategy and creativity.

I help founders build LinkedIn presence.

Not interested in vanity metrics. 
Don't care about viral posts. 
I care about posts + DMs that turn into metrics that improves their business.

They can be clients, talent they hire, partnerships.
Been doing this for 3 years now. 

I use AI agents without losing my soul

ChatGPT for ideation. Claude for editing. 
GPTS I built with psychology embeded to help my clients write on their own. 
Why work harder when you can work smarter, and with your own logic incorporated into it? 

My girlfriend thinks I'm obsessed. She's probably right.

Travel is our lifestyle, not a vacation.

3-6 months per location. Long enough to feel local, short enough to stay excited. 

Tbilisi, Bansko, Da Nang, Chiang Mai. As long as there's good internet and decent coffee, we're happy.

That's literally my whole life.

3 years of running a solo business, 2 years of nomading

What else do you want to know?

About my business / my lifestyle / my work? 

Feel free to share in the comments

taplio

The Battle

Matt Barker

Ophir Tal

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taplio

The Battle

Matt Barker

Ophir Tal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Barker's LinkedIn Performance

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Performance ScoreMatt Barker's LinkedIn Performance