Matt Barker

I make posting on LinkedIn fast, easy and fun. $3M+ revenue driven. 75M+ impressions. 250k+ followers.

I help you grow on LinkedIn using fast, easy and fun to write posts.

Results:

- 50+ clients helped since January 2022
- 2,500+ customers served
- £70k 4 day course launch (The Digital Copywriter)
- 2 x £100k+ digital products launched
- $3M+ in new client revenue driven
- 75M+ organic social views earned
- 200k+ LinkedIn followers gained
- 10,000+ LinkedIn posts created
- 13,000+ email subscribers driven

If you'd like to work together on growing:

- Your LinkedIn profile
- Your team's LinkedIn profile
- Your brand's LinkedIn profile

And growing in a way that is fast, easy and fun to do?

Just DM me so we can discuss how I can help you do that.

Writer

Join 11,000+ readers who get daily tips on attracting dream clients online with digital copywriting.

My business goal: hit $300k in 2025. I'm at $292k.

Here's the monthly revenue breakdown (so far):

Jan → $17,936
Feb → $19,668
Mar → $12,336
Apr → $22,808
May → $16,614
Jun → $37,206
Jul → $41,286
Aug → $41,413
Sept → $28,101
Oct → $47,441
Nov → $6,772 (10 days in)

I have no co-founders, team or payroll.

All gone to me, the tax man + a few contractors along the way.

But I use cheap tools I use to save time / make money:

- Loom saves me 20+ meetings and 30+ hours/month
- Zoom to speak to anyone worldwide anytime
- magicpost.in to write, schedule, analyse LinkedIn posts
- Skool where i host my private linkedin writing club
- Calendly saves hours of back and forth arranging times
- ThriveCart easy payments for clients / customers
- Kit write and send 5 x emails/week

I love my lean little business.

Growing LinkedIn profiles with fast, easy and fun writing.

What else would you like to know?

p.s. pic is me doing by best impression of a bro marketer 💪🫠

Matt Barker 

Fast, Easy & Fun LinkedIn Writing. Advisor @ magicpost.in. LinkedIn Writing & Growth Consultant.

A useful piece of LinkedIn advice:

Don’t worry about posting every day.
Don’t stress about people’s opinions.
Don’t overthink what your post says.
Don’t get anxious leaving a comment.

Nobody is thinking about you.

Cold, hard truth:

We’re all as irrelevant as each other.

Just go have fun :)

(found this cool image on ig by drex.dsgn)

Could your LinkedIn game be better?

I've posted 513 times this year. I never miss a day.

I'll teach you how here: https://lnkd.in/eE-6AE8f

Hold my beer. Save yourself 10 months learning LinkedIn. 

And copy my 3 step writing process:

(i’ve written over 5,000 posts using this)

1. Write the hook FIRST

- Hook first drives direction of the post
- Stops me swerving off writing nonsense
- Gives my writing purpose from the off
- Helps me stay on topic throughout
- Directs focus on the problem I’m solving

6 hook templates for you to try:

- How to {dream outcome} without {main obstacle}
- The best way to {dream outcome}
- How I {dream outcome} in {specific timeframe}
- My biggest struggles as a {type of person} were:
- It’s weird {type of person} still use {tool} to {outcome}.
- I’ve been {action} for {timeframe}.

2. Share stupidly, weirdly transparent details

- I educate with 75% of my posts
- It keeps people coming back to my posts
- Share every detail of your process
- If you think it’s boring, it’s not - i PROMISE you
- People are obsessed with behind the scenes stuff
- Help the reader solve a problem on the spot
- Add context to the detail you give
- Relate to own experiences, stories, learnings
- Actionable, actionable, actionable.

4 ways to structure educational posts:

- Problem → list why it’s bad → quick solution
- Hook → step by step guide → TL;DR
- Hook → numbered list of insights → summary
- Problem → agitate → solution

3. Sign off the post

- Simple takeaway the reader can remember
- Last line read → last thing they remember
- People forget the point of the post by the end
- Need to remind them or the message gets lost
- Emotional endings create action
- Think about it: beginning → middle → end
- Catch the reader off guard right at the end
- Make them think, laugh, sob, something

6 simple methods to sign off a post:

- A ‘yes or no’ question
- A motivational line
- An abrupt, sudden ending
- A funny comment
- A single emoji (i like ✌️)
- A Callback → re-iterating the hook

Then, schedule each post in magicpost.in and finito!

I’ve used this silly, simple writing process for 3+ years.

Over 5,000 posts.

And now magicpost.in is the engine I run it through.

Never fails me.

✌️

I’m calling it: this might be my boldest prediction ever.

The last time I shared this, I got ridiculed.

You'll want to save this for later.

I might take this down tomorrow, it's that bold.

This is MEGA news. 

Possibly my biggest, boldest prediction in years.

I might never predict something or call something quite as bold or as big as this ever again.

Share this!

In 2022 it was selfies.
In 2023 it was carousels.
In 2024 it was infographics.

In 2025 it was being human.

My most engaged posts from 2025, had hooks like:

- "My 1st LinkedIn post got 22 likes."
- "I'm 32. English. Married. I run a one man writing business."
- "I'm a simple guy. I don't need to:"

Weird to say that "being human" was a way to win.

But there's SO many people on LinkedIn that write posts like their manager or high school English teacher is breathing down their neck.

No matter the "way to win". Selfies, carousels, infographics.

They're all nothing unless you figure out human writing.

5 bits of writing advice for you:

1. Remove the stick from your butt
2. Stop thinking everyone's watching you
3. Write from your Lived Experience
4. Don't rely on ChatGPT to write for you
5. Use tools to accelerate your writing / creativity

Learn. Writing.

Not sure where to start?

I (conveniently) put together a 30 page book on building a LinkedIn audience for you here: https://lnkd.in/eJvYp7wa

It's totally free.

Fast, Easy & Fun LinkedIn Writing. Advisor @ magicpost.in. LinkedIn Writing & Growth Advisor.

10 things that held me back from enjoying writing on LinkedIn:

1. Perfectionism
2. Overthinking every sentence
3. Worrying about judgment
4. Comparing my writing to others
5. Waiting for the "best" idea
6. Forcing a voice that wasn't mine
7. Obsessing over metrics
8. Starting without a clear point
9. Over-editing as I write
10. Caring what people think

What would you add?

I'll be honest:

Most people I meet HATE writing on LinkedIn.

Or they're fed up of it. Or they can't be bothered.

After 4 years, I've figured out ways to make it fun.

I'll teach you how here: https://lnkd.in/eskmexTD

p.s. throwback pic to me in Feb 2023, launching my first ever digital product. it was a free 7 days of linkedin templates email course that pitched a PDF guide with 30 more templates for $97. that product ended up generating over $100k and 1,000s of customers. mad, eh!

90% of successful LinkedIn writing is being active:

- work on projects / with clients
- participate in hobbies and interests
- test your skills and expertise in the field
- live a normal, unspectacular life
- have opinions on things

Then write on LinkedIn what:

- lessons you learned
- outcomes you drove
- failures you overcame
- emotions you felt
- problems you solved
- steps you took

You ARE the ideas.

Write from your Lived Experience.

Easiest, fastest and most fun way to write.

At some point, I had to stop:

- overthinking every word i write
- stressing over who was watching me
- second guessing and doubting myself
- worrying if i was "doing it right"

And just say "screw this" and hit post.

Action is the best cure for being in your own head.

I have zero doubts of this.

After 4 years, 2,382 posts, 57M impressions:

If you're in your own head, with writing on LinkedIn.

Force action. Force posting.

Worked for me ✌️

I'll teach you my best frameworks for LinkedIn writing here: https://lnkd.in/eskmexTD

First LinkedIn post possibilities:

- Woah: Three job offers in the DMs
- That's dumb: Radio silence for 48 hours
- Actually pretty fun: 50 thoughtful comments
- Freaking crazy, man: 10,000 views overnight
- WOAH: Speaking invitation from dream company
- Don't love it, don't hate it: 12 likes from colleagues
- Least problematic outcome: Mum comments "proud of you."
- Won't happen, but imagine: Goes viral and breaks LinkedIn

I said this 1 year ago today. But I still stand by it:

Writing online is THE best confidence hack.

4 years ago I was too scared to go put a business card in a cafe.

(not even lying. ask my wife 😂)

Today I teach ex-Morgan Stanley C-suites, Amazon leaders and 7 figure business founders to write on LinkedIn.

I write on LinkedIn every single day.

Here’s 13 benefits of writing on LinkedIn that you probably wouldn't ever think of, but make a MASSIVE difference to your confidence:

1. You get better at writing → the more you write the easier it gets to say what you really think.

2. You find your voice → writing helps you figure out how YOU like to share ideas.

3. People see your skills → sharing what you know shows others that you’re good at something (aka self promotion).

4. You build a good habit → writing teaches you to stick with something and builds discipline.

5. You see that your ideas matter → when people like or comment on your posts, it reminds you that what you say is actually worth something.

6. You get stronger inside → sharing your thoughts and getting bad/negative feedback builds thick skin.

7. You stop worrying about what people think → the more you write, the less you care about being judged, super freeing.

8. You find your people → writing online helps you meet others who care about the same things you do.

9. Cool things can happen → your posts could lead to new jobs, clients, friends and other exciting chances.

10. You get more creative → writing helps you think of new ideas and look at things in fresh ways.

11. You see how far you’ve come → over time, you’ll notice how much better your writing and ideas have gotten.

12. You learn more about yourself → writing helps you process your thoughts and what you really think of things.

13. You feel good about helping others → your posts might inspire or teach someone else and that is an awesome thing.

Write.

Watch yourself become a more confident person.

✌️

Wanna grow your confidence and write on LinkedIn?

I'll show ya. 

I put together this 4 hour training course for you here: https://lnkd.in/ekj8PEhs

But I'm closing it today. 

So if you wanna improve your writing / grow your confidence?

Get on it!

After 4 years writing on LinkedIn, I know:

Being 100% original, all the time, is HARD.

- feels like everything already exists
- why listen to me when it’s been said before?
- i’m not creative ALL the time
- my own ideas don’t work as well as other writers’

So I’ll let you in on a little secret.

I’m not 100% original all the time.

Because writing that already worked, is already proven.

So the best strategy is:

Do more of what worked.

Here’s my exact 15 step process to keep writing banger post after banger post and keep getting more LinkedIn post engagement (without needing to be 100% original every time):

1. Go to magicpost.in
2. Go to Metrics
3. Select last 30 days
4. Sort by likes
5. Click on a post
6. Click Save as template
7. Go to New post
8. Select Template mode
9. Find the template you saved
10. Click Use this template
11. Select Close similarity
12. Write an opinionated subject, 5-10 sentences
13. Click Generate a post
14. Tweak and edit to make it ‘you’
15. Schedule to post

This process MASSIVELY increases my odds of hitting another big post.

And I don’t need to be 100% original.

I just need to do more of what works.

But now it’s your turn.

You should try this with magicpost.in if you’re:

- A ghostwriter wanting to grow your client’s profile
- A solopreneur wanting to get more engagement
- An employee wanting to quickly write + post content
- A consultant wanting to scale your LinkedIn posts

Or if you’re struggling for engagement on your LinkedIn posts.

(because who isn’t in 2025, eh?)

Re-use your best posts → get more engagement, faster.

How to Quickly Write Banger LinkedIn Posts

My business goal: hit $300k in 2025. I'm at $296k.

Here's the monthly revenue breakdown (so far):

Jan → $17,936
Feb → $19,668
Mar → $12,336
Apr → $22,808
May → $16,614
Jun → $37,206
Jul → $41,286
Aug → $41,413
Sept → $28,101
Oct → $47,441
Nov → $11,250 (17 days in)

I have no co-founders, team or payroll.

All gone to me, the tax man + a few contractors along the way.

But I use cheap tools I use to save time / make money:

- Loom saves me 20+ meetings and 30+ hours/month
- Zoom to speak to anyone worldwide anytime
- magicpost.in to write, schedule, analyse LinkedIn posts
- Skool where i host my private linkedin writing club
- Calendly saves hours of back and forth arranging times
- ThriveCart easy payments for clients / customers
- Kit write and send 5 x emails/week

I love my lean little business.

Growing LinkedIn profiles with fast, easy and fun writing.

What else would you like to know?

p.s. i shared this exact post last monday and it went bonkers! so sharing again, in case you missed it.

p.p.p.s for all the people who messaged / commented willing me on to hit my $300k goal, thank you! i don't post this to gloat. there's loads of people who make more money than me. i post this to be transparent and helpful for anyone who finds this kinda stuff helpful

4 years ago, I didn't have AI to write my LinkedIn posts.

(yep, I did it manually like a chump 😅)

Instead of getting clients and making money, I'd:

- Waste my time overthinking every word I wrote
- Sit there like a prat trying to think of cool ideas
- Spend 1 hour/day on this activity that made me $0

I was a beginner in a time Before AI.

But in 2025, beginners don't need to waste time.

I just cloned myself to write LinkedIn posts in 5 mins.

Yes. I created an AI clone of myself.

But instead of:

- Spending 100s hours teaching myself AI
- Spending 100s hours building agents
- Spending 100s hours on prompts

I clicked one button in magicpost.in and it took 5 minutes.

Here’s the stupidly simple 8 step guide (below).

In this guide you’ll learn how to:

- Write posts in your tone of voice every time
- Clone yourself as your own ghostwriter
- Create first drafts in less than 2 minutes
- Make instant tweaks to make posts mobile friendly

I love writing LinkedIn posts from scratch.

But magicpost.in is:

- SO fun to use this way.
- SO easy to use this way.
- SO fast to use this way.

Clone yourself → make writing LinkedIn posts simple ✌️

P.S. Simple question: do you use AI to write?

I do! It's how I write so much, in little time :)

How to clone yourself to write LinkedIn posts in 5 minutes

It's exactly 1 month 'till Christmas.

That means it's basically 1 month until:

2026. 

What. The. FOOK. Year's flown by. As it always does.

But one thing you may have on your list for Santa this year is:

Grow your LinkedIn.

That's great. Until you remember that you can't do this:

Stay consistent.

- can't post consistently
- can't think of ideas consistently
- can't create a system to do it consistently

It's the number 1 problem, hands down.

I've been a total psycho and posted on LinkedIn for 4 years.

- 2,300+ posts
- 60M+ impressions
- 185,000+ followers

It's been a ride.

I now am able to post 2 x per day and do it all in just one day of the week.

So the rest of the week I focus on my health, making money and life.

Today, on a live & FREE LinkedIn Live, I'll show you how I:

1. Plan my LinkedIn posts
2. Write my LinkedIn posts
3. Schedule my LinkedIn posts

...for a whole week, in less than 2 hours.

It's at 4pm UK time, TODAY.

Last chance to grab a seat here: https://lnkd.in/e_iRRvXH

(542 people are joining so far, don't miss out)

Plus, I have a gift for everyone who joins me on the Live.

So make sure you join and hang about to the end to get it.

✌️

MagicPost just dropped a new Calendar feature.

Here's how I'm using it:

1. Capture an idea on the day I want to post it
2. Fill my calendar up with post ideas
(really useful so i don't forget ideas)
3. Click 'Convert to Post' straight from the calendar
4. Write the post in the editor tab that opens
5. Add any media / emojis etc I wanna add
6. Schedule at the time I post e.g. 9:57am
7. Click 'Schedule Post'

Finished.

I love this because before (even though I was already using magicpost.in to write and schedule my LinkedIn posts) I used Google Sheets for planning my posts out.

Now I just do it in MagicPost so it's all in one place.

Try it out for ya self: magicpost.in

Cheers to MagicPost for making this whole LinkedIn stuff very easy, efficient and simple 🫡

My LinkedIn posts started getting more impressions when I:

Had fun writing them.

But most people avoid posting all together.

Because they think LinkedIn is "serious."

Here's what changed everything for me:

1. I stopped writing for everyone
2. I wrote like I talk
3. I shared what I actually think
4. I stopped overthinking every word
5. I wrote from my Lived Experience
6. I let my personality show

Now, this ain't easy. 

But if you're still stuck in that LinkedIn is "serious" thinking?

I put together 4+ hours of training on:

- Writing hooks that attract the right audience
- Storytelling that isn't cringe or embarassing
- Getting more clicks on your links in posts

(there's a nuance to that last one)

17 lessons. 6 modules. 

But these trainings are a BF special.

Only available to the internet until Tuesday.

After that they'll disappear, only for my clients.

It's here: https://lnkd.in/ekj8PEhs

Happy writing!

5 tools you should use to run a one person writing business:

- Kit (for email marketing)
- magicpost.in (for LinkedIn content)
- Loom (for client feedback)
- Trello (for project management)
- Skool (for my community)

What did I forget? 

Tag 'em.

Matt Swain

LinkedIn for Founders & Execs

I’ve built my career as a creator, thought-leader, author and entrepreneur who helps executives and founders evolve their online presence into genuine influence. I’ve had the privilege of working with global icons such as Wim Hof, Steven Bartlett and Arthur Brooks, and collaborated directly with LinkedIn to shape the conversation around digital content, executive-led brands and how social influence can drive commercial growth.

At the start of 2024, I founded Triangle Branding, an exclusive B2B thought leadership agency built for category-leading founders and CEOs who want to turn their ideas into influence. We help them build human-led digital reputations by using their own personal voice to drive commercial impact through LinkedIn-first content, strategic storytelling and demand-generation systems. 

Over the last 18 months, we’ve helped clients raise over $100M, land deals with companies such as Sony, Nvidia and Virgin, had 100 million eyeballs on clients’ content and generate meaningful inbound opportunities by building executive-led brands that people trust.

www.triangle-branding.com

Founder of SOCIAL CLUB

Founder and Manager of SOCIAL CLUB - an exclusive social media community where members manage over 328 million followers. 

If you're an influencer or brand who wants to connect please get in touch. 
If you're interested in investing/sponsoring/collaborating please email on matt@mattswain.co.uk

4 years ago on a random Wednesday morning I hit post on LinkedIn. 

It's been a wild ride since: 

– Publishing my first book
– Winning clients, losing clients
– Hitting record-breaking months
– Speaking on international stages
– Travelling & working across continents 
– Hiring my first team member (then my tenth)
– Waking up to emails from Fortune 500 brands
– Heaps of self-doubt, rejection and imposter syndrome
– Working with Wim Hof, Arthur Brooks, and Steven Bartlett

When I set out on this journey, I focused on followers, impressions, metrics - they mattered. 

But as you grow, you forget all about those, and start to focus on how posting online opens up business, friendships, opportunities - the things the numbers can't capture. 

So while hitting 50,000 followers should feel like a milestone - it doesn't. 

Because I've come to realise, it's not about the audience. It’s about the projects, conversations, people, opportunities, connections, meaning and growth that comes with it.

500 to 50,000 followers - my takeaway 

I was invited by LinkedIn to attend B2Believe, and the message was clear:

B2B is shifting faster than most teams realise. Creativity, buyer confidence, and human connection are becoming the new growth levers.

Here are my 7 core takeaways (share & save this!) 

1. Creativity is becoming the language of B2B

Creative that grabs and holds attention multiplies leads by 3x. But while 92% say consistent creative matters – only 12% deliver it. 

49% B2B decision-makers say they’re more likely to explore a company if its advertising is creative

40% B2B decision-makers say they’d be more likely to consider a purchase if the ad is seen as “creative”


2. Millennials + Gen Z now make up 71% of B2B buyers 

You need to engage them differently – they respond to: Cultural references; human stories; faces, not logos. 

87% of B2B buyers now prefer content from trusted industry influencers over brand-authored content.


3. Buyability: the new model for growth

B2B buying is slow because buyers don’t feel safe with 64% of marketers saying decisions now take longer. 

The top job-to-be-done is: “Can I defend this decision if it goes wrong?”

Buyers don’t need more information — they need more confidence.


4. Your network is a marketing asset — not a distribution channel

When employees from your target accounts follow your company, you generate 2.4x more leads.

And when senior decision-makers at those target accounts are connected to your employees, that jumps to 2.2x more leads.

You are more than 20x more likely to be bought when everyone in the Buyer Group knows you on Day One. Build brand, trust & authority with the right people. 


5. Video is non-negotiable

Jonathon Palmer said it well: Sound, movement, and visual cues trigger far stronger memory formation than static content ever can.

It generates 1.4x more engagement, meaning more people stop, watch, and interact.

And most importantly: viewers retain 95% of the message when it’s delivered via video.

+20% more leads are driven with video

Attention is scarce and recall is even scarcer. Video gives you the highest chance of being remembered — and being acted on.


6. Employee content > corporate content

B2B is shifting from logos to faces; from corporate statements to human voices.

Even when only 3% of employees post regularly, companies drive 20% more leads.

So bring your team to the forefront. 


7. Brand and demand are no longer separate

Everything now all comes down to trust, Tunji Akintokun put it: “In B2B, trust is the ultimate growth metric that closes deals.”

The era of “brand OR performance” is finished. Full-funnel integration is now a growth multiplier with always-on brand activity showing +10% conversion lift. 


In summary: 

The brands that win in 2025 won’t be the ones who look good in reports — they’ll be the ones who move buyer groups to act.

In partnership with LinkedIn for Marketing #Ad

He has 2,100 followers and averages 5 likes a post. Yet books in calls with Nvidia, HP & Shell. True story of one of my clients: 

His LinkedIn presence books monthly new business development opportunities with $10m annual contract value. 

Yet, we don't follow any of the "hacks" or "templated content" or "automated outreach" approaches that go viral on here. Because if you're selling to high-value decision makers with 7-figure deals, they won't work. 

Our process at Triangle starts long before the post goes live. We study how your ideal buyers think – their pressures, quarterly goals, decision frameworks, and what creates credibility in their world. And build an authority-building content strategy and human-touch DM messaging plan around that. 

If you're just hoping that hitting post and sending a few random connects is enough – it's not. If you want to reach your long-term demand-generation goals with LinkedIn – you need a nuanced, custom approach based on your business, target persona and wider marketing strategy. 

LinkedIn can open doors to 7-figure opportunities – but only if you stop playing the same game as everyone else.

10 shocking stats you need to know about the Creator Economy:

(1) Nearly 1 in 3 creators launched a product, agency or SaaS tool in 2025 – the line between creator and entrepreneur is gone.

(2) HubSpot now allocates 10% of its influencer budget to LinkedIn, while Notion will spend 40–45% here by end of 2025. LinkedIn is the place to be for B2B creators. 

(3) The creator economy will grow from $191B in 2025 to $528B by 2030 – a 22.5% CAGR. The “creator economy” is no longer a niche – it’s the next great economic sector built on individual IP.

(4) Unilever will allocate half of its entire marketing budget on socials by the end of 2025. Legacy brands are admitting what startups already knew – creators are the new media channels.

(5) 1 in 5 social media users now identify as a creator – everyone’s a broadcaster now.

(6) Knowledge creators (educators, founders, consultants) earn 3x more than lifestyle creators with the same audience size. Depth beats aesthetics – audiences are craving insight, not aspiration. 

(7) The average enterprise spends $1.7M/year on creator collaborations, up 40% since 2022. Creator partnerships have gone from “test campaigns” to core marketing channels. 

(8) 91% of creators now use AI tools as part of their workflow – AI has turned solo creators into full production teams.

(9) Courses, newsletters and podcasts, known as the knowledge creator stack, are now the fastest-growing revenue channels in the creator economy. Creators are moving from ad-driven to IP-driven models. The goal isn’t virality – it’s ownership.

(10) 82% of consumers say they trust creators more than brand ads. In an era of AI-generated everything, human credibility is the ultimate growth moat.

The Creator Economy is only going in one direction – up! 

And with the rise of knowledge creators, LinkedIn is a core platform marking a new era where expertise outperforms entertainment.

Jae Oh flew in from San Francisco for B2Believe, and LinkedIn asked me to sit down with him to kick off their new series, #B2BOverBevies. Jae leads measurement at LinkedIn, and he’s one of the few people who actually sees how B2B performance, intent, and ROI play out in reality on the platform. 

We talked about the myths holding teams back: why ROAS is often misunderstood, why intent now matters as much as conversion, why incrementality reveals what dashboards hide, and the difference between confidence & clarity for marketers.  

Conversation dropping soon! 👀

2 weeks ago, we got introduced to a Harvard Professor. We've been working with one of their colleagues and generated 4.5 million views in the last 90 days and grew their audience by 19,500 followers. 

We sat down with this new professor and talked about what they’re trying to achieve over the next 6 months. 

They have a book launching with Penguin in 2026 & want a channel to drive speaking and corporate training bookings. And they want a brand that does justice to 20+ years of academic research, depth of thinking, and nuance in their ideas – this is what we do best. 

We built an action plan and walked through our strategy, our process and a bunch of initial ideas. 

They loved it & signed contracts 2 days later. 

We kicked off yesterday with our Deep Dive session where we: 

(1) Codified his Intellectual Property – So he can own a clear space in his market — anchored in his strongest ideas, opinions, and niche-defining frameworks.

(2) Mapped his Story Arcs – Extracting the pivotal moments, transformations, and turning points that make his journey memorable, relatable, and worth following.

(3) Distilled his Core Messaging Pillars – Clarifying the 3–5 themes he’ll become known for — so every post, story, and idea reinforces a consistent, recognisable brand.

I get asked about the best thing about Triangle – and my answer is always the same – our client base is incredible. 

Week after week, we get to partner with world-class thinkers, operators, founders, professors, economists, and industry leaders who are shaping the conversation in their fields.

Taking their brilliance and building the systems, stories, and positioning that make the world take notice.

10 unpopular opinions about LinkedIn that I'll stand by:

1. Your "thought leadership" post with zero original thought is just noise. If ChatGPT could write it, why are you?

2. Posting 3x a week without strategy is worse than not posting at all. You're training your audience to ignore you.

3. 2,100 followers who buy from you beats 100k who scroll past you. I've seen clients book calls with Nvidia, HP & Shell averaging just 5 likes per post.

4. Stop chasing viral templates. Lean into your unique advantage, core IP, and the expertise only you can deliver. That's what creates category ownership.

5. Your company page isn't going to drive results. Faces drive 10x more engagement than logos - bring YOU to the forefront. 

6. "Building in public" only works if you're actually building something and sharing your lessons from the trenches. Your morning coffee routine isn't a founder story. 

7. Most founders spend 5 hours writing one post. We get 10 posts from 1 hour of conversation. You don't need more time – you need better systems.

8. Millennials and Gen Z make up 71% of B2B buyers. If you're still writing like it's 2015, you're speaking to an audience that's already left.

9. Your audience doesn't need more information. They need confidence to make decisions. Stop educating, start reassuring.

10. LinkedIn isn't a content platform. It's a trust-building platform. If you're not increasing buyer confidence, you're doing it wrong. 

--

B2B buying is slow because buyers don't feel safe. 

Their top question isn't "Does this work?" – 
It's "Can I defend this decision if it goes wrong?"

Every post should build confidence, not just awareness.

If you still think LinkedIn is “just a place to post” – think again.

Because the results we’re generating for clients right now — from Harvard professors to £100M founders – show a completely different reality.

A reality where content isn’t vanity… it’s pipeline, authority, and multi-seven-figure opportunities.

Some of our results: 

Client A – Director, Co-working Space (London)

Goal: Increase visibility, attract inbound demand, and build a steady flow of MQLs.

Result:
- 300,000 impressions in 90 days
- 1,381 highly targeted new followers
- 51 MQLs
- One week with £300,000+ inbound leads


Client B – Leader in Emerging Tech

Goal: Build authority from scratch, grow an industry audience, and position as a recognised voice.

Result:
- 24,255,000 impressions
- 9,953 engagements on best post
- 3,034 profile views in 90 days
- Grew from 300 connections → 10,000 followers


Client C – CRO at $150M ARR B2B SaaS

Goal: Produce high-quality, technical executive content that drives engagement & industry visibility.

Result:
- 635,363 impressions in first 2 months
- 1.25% engagement rate
- 7,396 reactions, 529 comments, 35 shares
+5,609 profile views


Client D – Co-Founder at £100M Agency, Forbes 30 Under 30

Goal: Create strategic content & outbound to open enterprise doors and generate pipeline.

Result:
- 310,866 content impressions
- 55+ MQLs
- 10+ SQLs in first 2 months (including SVPs at Snap, Paramount, etc)
- Reached senior decision makers across Coca-Cola, Unilever, EA, Ubisoft, etc.
- Attracted organic engagement from execs at Nike, Mars, L’Occitane, Swatch, L'Oréal


Client E – CEO, Energy Tech Platform (1,000+ employee clients)

Goal: Build authority in the energy & climate sector and drive enterprise conversations.

Result:
- 164,676 impressions
- 410 engagements on best post
- 1,411 profile views
- Audience surpassed 16,000+ professionals
- Booked meetings with leaders at Walgreens, Starbucks, GSK, Mars


Client F – Harvard Professor & Author

Goal: Expand thought leadership reach, attract senior decision-makers, and strengthen global influence.

Result:
- 5M+ impressions in 90 days
- 40,000 engagements
- 3,000,000+ impressions on best post
- Earned LinkedIn Top Voice
- Invited to LinkedIn’s exclusive Creator Programme
- 34% of his 78,000 followers are senior decision-makers at 10k+ employee companies

This is what happens when you combine premium positioning, high-quality thought leadership, and human-led outbound into one system designed to earn attention from the people who actually want to reach. 

If you want to build the same level of authority and demand in 2026, send me a message!

If you’re struggling to post consistent, high-quality content, you don’t have a system in place. 

Yesterday we spent 1-hour with a CEO client in the energy space, who with our support is signing enterprise deals through his LinkedIn. 

We ran one of our Strategic Ideation Sessions (think podcast-styled-conversation) where we got 10 posts from 1 hour together. 

They share their incredible ideas, insights & stories. 

We layer in our LinkedIn expertise. 
We run the whole system. 
We do all the research.
We ideate, write, schedule, assets, report. 

This is the power of having a repeatable content engine.
This is how you stay consistent without burning out.
This is how you show up as a category leader every week.

Here’s the posts we ideated: 

1. Tapping into the macro narrative their ICP cares about. 

2. Riding the AI + energy discourse dominating LinkedIn. 

3. Speaking the same language as his prospects. 

4. Reframing risk to shift how his audience thinks. 

5. Building credibility through relatable leadership storytelling. 

6. Reinforcing their biggest commercial differentiator. 

7. Using story + analogy to create memorable insight. 

8. Speaking to enterprise frustration to drive demand. 

9. Delivering a simple “aha” insight for his ICP. 

10. Injecting personality and humour to increase relatability. 


All strategically building the right blend of touch-points to drive 127,221 impressions, 35 MQLs, 5 booked calls with VP's at enterprise companies - in the last 30 days. 

Building his influence - but also generating commercial value.

A Fortune 500 CMO called me last week: "Matt, we're posting 3x a week and getting nowhere. What are we missing?"

I pulled up their content. 

No imagination.
No strategy.
No system.
Not audience-first.
Not LinkedIn-first.
Just… posts.

That's when I showed them the framework we use at Triangle – the same one that's generated 1,500,000 impressions for our clients in the last 30 days.

Every piece of content we create passes through 4 critical filters:

1) The Content Test: Would you stop scrolling for this? We obsess over hooks, clear angles, and making sure there's one unmistakable takeaway your audience will remember. 

2) The Data Layer: Your best-performing post from 6 months ago? Run it again with a fresh hook. That viral TikTok format? Test it on LinkedIn. We track everything – which hooks work, which stories resonate, which formats your ICP actually engages with.

3) The Strategy Check: Every post needs a job. Drive traffic? Build authority? Generate leads? We time posts with industry moments, tag the right people, and always include a clear next step. 

4) The Soul Filter: This is where most content dies. If it doesn't move you, it won't move them. We ask: Could the client have written this themselves? Will anyone care about this next week? Does this actually add value or just add noise?

Posting is not enough. 

You need strategy, results, outcomes with quality & authentic content that genuinely grows your audience and builds authority & trust.

--
We've been working hard on our content formula the last couple months - the image shows screenshots of some of our client results.

While everyone talks about being consistent, it is the No.1 proof point of success. 

The truth is: everything meaningful in business compounds. Authority compounds as you show up with perspective. Trust compounds as people see you week after week. Distribution compounds when your name becomes familiar. But none of these effects reveal themselves quickly. You have to be in the game long enough for the multiplication to begin — and almost nobody is.

This means you need to build a systemised Content Engine for: 

1. Volume/reps over a long time period. 
2. Quality, authentic, original, value-adding content. 

I’ve seen it with clients, we start working together and build momentum, with more touchpoints, more qualified leads, more premium positioning. Then they leave and stop posting. Within weeks, everything slows down. The awareness. The authority. The inbound demand. The shorter sales cycles. All the benefits evaporate as quickly as they appeared. Not because the strategy stopped working — but because the consistency did.

It feels like trite advice, and to be honest, it is. But I believe it is the No.1 factor determining success.

Having spent 3 years building leading personal brands, generating over 100 million impressions and now running an agency turning CEO's & Execs into Thought Leaders on LinkedIn, I've always felt that: 

A founder’s voice is the most valuable marketing asset a company has.

We all know, people buy from people. 

And now, the latest data from LinkedIn backs this up. 

– Startups whose founders post at least ten times a year on LinkedIn generate 33% more leads than those who remain silent.

– Deals close 22% faster when buyers feel they know the founder. Sendoso reported an 11% higher win rate and 120% higher deal sizes when prospects followed their executives.

– Hootsuite, CEO Irina Novoselsky traced 37% of monthly leads and £12 million in influenced pipeline directly to her presence on LinkedIn.

This is the commercial ROI of visibility on LinkedIn through Execs.  

The founder’s perspective builds trust long before a sales conversation begins. It strengthens pricing power, accelerates recruitment, and shortens deal cycles.

Momentum also grows quickly once consistency sets in. Founders who post regularly achieve three times more engagement and four times more followers than those who post occasionally. You create organic, value-adding, authority & trust-building touch-points with your network at scale. 

At Triangle, we've seen this first-hand. And have so many case studies showcasing the impact of this in action. 

If you're not activating your CEO & Execs on LinkedIn with authentic content – you're missing out.

A client of ours has 1,237 followers, and only gets 10 likes a post. But in October we booked 15 calls with $5M+ tech companies using nothing but his LinkedIn profile.

He offers 6-figure+ M&A consulting services that are incredibly specialised. 

In order to get a conversation started in this area you need trust. 

We don’t do any of the growth hacks. 

Instead our strategy is custom, based on a deep understanding of: 

- Your unique differentiators — what truly sets you apart in your market

- Your ideal buyer — who they are, how they think, and what drives their decisions

- Your expertise — the insight, experience, and proof that builds trust

- Your offer — the tangible value and transformation you deliver

- Your narrative — how all of the above connects into a story people actually care about

In October we booked him 15 qualified conversations. 

And 15,000+ ICP impressions. 

The screenshot is an extract from the call transcript the team had last week. Tom Muller and Jacob Edwards are smashing it! Client happiness & results are everything to us. 

Our approach is NOT lead generation. 

But instead, a relationship-building approach through content & human-led outbound flows that engages senior decision-makers — who are interested, engaged and qualified before they even join the call. 

They already have a connection. 
They already see him as the expert. 
They already know he can help with their pain. 

We've aligned closely with our client to make this work. Iterating message flows, DM structures, and signal-based targeting. 

Because, for this to work, you need a partner – taking all of your insights and combining it with our LinkedIn Content & Outbound expertise & data. 

And it drives results like this. 

Ready to see how we can do the same for you?

Excited to be sharing our playbook with the Apollo community next week — breaking down the exact system we use to book calls with senior decision makers at companies like Nvidia, Sony Ericsson, Virgin, Starbucks, Walgreens, GSK and more. 

Through a blend of authority-building content, expert positioning, signals and high-intent human-led outbound.

Excited for this one!

How to get 100k+ impressions and booked conversations with enterprise companies through LinkedIn (a case study):

A CEO came to us frustrated that LinkedIn wasn’t driving the growth, visibility, or conversations they expected.

We took over the content (fully DFY) and built an Outbound motion through the CEO’s profile.

Taking him from no traction, no booked conversations, no growth on LinkedIn. 

To these results:  

– 170,000+ impressions
– 1,450 profile views 
– 111 MQLs
- 5% monthly follower growth
– 23 booked calls with VPs at Starbucks, Mars, Lidl, and more. 

Here’s what made the difference:

(1) Content that focused on the buyer – their world, their problems – building trust and content specifically designed to reach audiences beyond their existing network.

(2) A DM approach designed to engage senior decision-makers at 1,000+ companies – targeted, human, conversational, and relationship-based, using our proven data points and message frameworks.

(3) A streamlined, systemised setup so the CEO only needed to dedicate 2 hours a month – we handled the heavy lifting to keep everything consistent (because consistency is what compounds).

Proof that when you combine the right content with targeted outreach – LinkedIn becomes a growth engine.

Want to do the same? Happy to share our learnings over a Strategy call.

taplio

The Battle

Matt Barker

Matt Swain

Followers

Posts

Engagements

Likes

Performance ScoreMatt Barker's LinkedIn Performance

Performance ScoreMatt Swain's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Matt Barker

Matt Swain

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Barker's LinkedIn Performance

Performance ScoreMatt Swain's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Barker's LinkedIn Performance