Matt Barker

I make posting on LinkedIn fast, easy and fun. $3M+ revenue driven. 75M+ impressions. 250k+ followers.

I help you grow on LinkedIn using fast, easy and fun to write posts.

Results:

- 50+ clients helped since January 2022
- 2,500+ customers served
- £70k 4 day course launch (The Digital Copywriter)
- 2 x £100k+ digital products launched
- $3M+ in new client revenue driven
- 75M+ organic social views earned
- 200k+ LinkedIn followers gained
- 10,000+ LinkedIn posts created
- 13,000+ email subscribers driven

If you'd like to work together on growing:

- Your LinkedIn profile
- Your team's LinkedIn profile
- Your brand's LinkedIn profile

And growing in a way that is fast, easy and fun to do?

Just DM me so we can discuss how I can help you do that.

Writer

Join 11,000+ readers who get daily tips on attracting dream clients online with digital copywriting.

My business goal: hit $300k in 2025. I'm at $292k.

Here's the monthly revenue breakdown (so far):

Jan → $17,936
Feb → $19,668
Mar → $12,336
Apr → $22,808
May → $16,614
Jun → $37,206
Jul → $41,286
Aug → $41,413
Sept → $28,101
Oct → $47,441
Nov → $6,772 (10 days in)

I have no co-founders, team or payroll.

All gone to me, the tax man + a few contractors along the way.

But I use cheap tools I use to save time / make money:

- Loom saves me 20+ meetings and 30+ hours/month
- Zoom to speak to anyone worldwide anytime
- magicpost.in to write, schedule, analyse LinkedIn posts
- Skool where i host my private linkedin writing club
- Calendly saves hours of back and forth arranging times
- ThriveCart easy payments for clients / customers
- Kit write and send 5 x emails/week

I love my lean little business.

Growing LinkedIn profiles with fast, easy and fun writing.

What else would you like to know?

p.s. pic is me doing by best impression of a bro marketer 💪🫠

Matt Barker 

Fast, Easy & Fun LinkedIn Writing. Advisor @ magicpost.in. LinkedIn Writing & Growth Consultant.

A useful piece of LinkedIn advice:

Don’t worry about posting every day.
Don’t stress about people’s opinions.
Don’t overthink what your post says.
Don’t get anxious leaving a comment.

Nobody is thinking about you.

Cold, hard truth:

We’re all as irrelevant as each other.

Just go have fun :)

(found this cool image on ig by drex.dsgn)

Could your LinkedIn game be better?

I've posted 513 times this year. I never miss a day.

I'll teach you how here: https://lnkd.in/eE-6AE8f

Hold my beer. Save yourself 10 months learning LinkedIn. 

And copy my 3 step writing process:

(i’ve written over 5,000 posts using this)

1. Write the hook FIRST

- Hook first drives direction of the post
- Stops me swerving off writing nonsense
- Gives my writing purpose from the off
- Helps me stay on topic throughout
- Directs focus on the problem I’m solving

6 hook templates for you to try:

- How to {dream outcome} without {main obstacle}
- The best way to {dream outcome}
- How I {dream outcome} in {specific timeframe}
- My biggest struggles as a {type of person} were:
- It’s weird {type of person} still use {tool} to {outcome}.
- I’ve been {action} for {timeframe}.

2. Share stupidly, weirdly transparent details

- I educate with 75% of my posts
- It keeps people coming back to my posts
- Share every detail of your process
- If you think it’s boring, it’s not - i PROMISE you
- People are obsessed with behind the scenes stuff
- Help the reader solve a problem on the spot
- Add context to the detail you give
- Relate to own experiences, stories, learnings
- Actionable, actionable, actionable.

4 ways to structure educational posts:

- Problem → list why it’s bad → quick solution
- Hook → step by step guide → TL;DR
- Hook → numbered list of insights → summary
- Problem → agitate → solution

3. Sign off the post

- Simple takeaway the reader can remember
- Last line read → last thing they remember
- People forget the point of the post by the end
- Need to remind them or the message gets lost
- Emotional endings create action
- Think about it: beginning → middle → end
- Catch the reader off guard right at the end
- Make them think, laugh, sob, something

6 simple methods to sign off a post:

- A ‘yes or no’ question
- A motivational line
- An abrupt, sudden ending
- A funny comment
- A single emoji (i like ✌️)
- A Callback → re-iterating the hook

Then, schedule each post in magicpost.in and finito!

I’ve used this silly, simple writing process for 3+ years.

Over 5,000 posts.

And now magicpost.in is the engine I run it through.

Never fails me.

✌️

I’m calling it: this might be my boldest prediction ever.

The last time I shared this, I got ridiculed.

You'll want to save this for later.

I might take this down tomorrow, it's that bold.

This is MEGA news. 

Possibly my biggest, boldest prediction in years.

I might never predict something or call something quite as bold or as big as this ever again.

Share this!

In 2022 it was selfies.
In 2023 it was carousels.
In 2024 it was infographics.

In 2025 it was being human.

My most engaged posts from 2025, had hooks like:

- "My 1st LinkedIn post got 22 likes."
- "I'm 32. English. Married. I run a one man writing business."
- "I'm a simple guy. I don't need to:"

Weird to say that "being human" was a way to win.

But there's SO many people on LinkedIn that write posts like their manager or high school English teacher is breathing down their neck.

No matter the "way to win". Selfies, carousels, infographics.

They're all nothing unless you figure out human writing.

5 bits of writing advice for you:

1. Remove the stick from your butt
2. Stop thinking everyone's watching you
3. Write from your Lived Experience
4. Don't rely on ChatGPT to write for you
5. Use tools to accelerate your writing / creativity

Learn. Writing.

Not sure where to start?

I (conveniently) put together a 30 page book on building a LinkedIn audience for you here: https://lnkd.in/eJvYp7wa

It's totally free.

Fast, Easy & Fun LinkedIn Writing. Advisor @ magicpost.in. LinkedIn Writing & Growth Advisor.

10 things that held me back from enjoying writing on LinkedIn:

1. Perfectionism
2. Overthinking every sentence
3. Worrying about judgment
4. Comparing my writing to others
5. Waiting for the "best" idea
6. Forcing a voice that wasn't mine
7. Obsessing over metrics
8. Starting without a clear point
9. Over-editing as I write
10. Caring what people think

What would you add?

I'll be honest:

Most people I meet HATE writing on LinkedIn.

Or they're fed up of it. Or they can't be bothered.

After 4 years, I've figured out ways to make it fun.

I'll teach you how here: https://lnkd.in/eskmexTD

p.s. throwback pic to me in Feb 2023, launching my first ever digital product. it was a free 7 days of linkedin templates email course that pitched a PDF guide with 30 more templates for $97. that product ended up generating over $100k and 1,000s of customers. mad, eh!

90% of successful LinkedIn writing is being active:

- work on projects / with clients
- participate in hobbies and interests
- test your skills and expertise in the field
- live a normal, unspectacular life
- have opinions on things

Then write on LinkedIn what:

- lessons you learned
- outcomes you drove
- failures you overcame
- emotions you felt
- problems you solved
- steps you took

You ARE the ideas.

Write from your Lived Experience.

Easiest, fastest and most fun way to write.

At some point, I had to stop:

- overthinking every word i write
- stressing over who was watching me
- second guessing and doubting myself
- worrying if i was "doing it right"

And just say "screw this" and hit post.

Action is the best cure for being in your own head.

I have zero doubts of this.

After 4 years, 2,382 posts, 57M impressions:

If you're in your own head, with writing on LinkedIn.

Force action. Force posting.

Worked for me ✌️

I'll teach you my best frameworks for LinkedIn writing here: https://lnkd.in/eskmexTD

First LinkedIn post possibilities:

- Woah: Three job offers in the DMs
- That's dumb: Radio silence for 48 hours
- Actually pretty fun: 50 thoughtful comments
- Freaking crazy, man: 10,000 views overnight
- WOAH: Speaking invitation from dream company
- Don't love it, don't hate it: 12 likes from colleagues
- Least problematic outcome: Mum comments "proud of you."
- Won't happen, but imagine: Goes viral and breaks LinkedIn

I said this 1 year ago today. But I still stand by it:

Writing online is THE best confidence hack.

4 years ago I was too scared to go put a business card in a cafe.

(not even lying. ask my wife 😂)

Today I teach ex-Morgan Stanley C-suites, Amazon leaders and 7 figure business founders to write on LinkedIn.

I write on LinkedIn every single day.

Here’s 13 benefits of writing on LinkedIn that you probably wouldn't ever think of, but make a MASSIVE difference to your confidence:

1. You get better at writing → the more you write the easier it gets to say what you really think.

2. You find your voice → writing helps you figure out how YOU like to share ideas.

3. People see your skills → sharing what you know shows others that you’re good at something (aka self promotion).

4. You build a good habit → writing teaches you to stick with something and builds discipline.

5. You see that your ideas matter → when people like or comment on your posts, it reminds you that what you say is actually worth something.

6. You get stronger inside → sharing your thoughts and getting bad/negative feedback builds thick skin.

7. You stop worrying about what people think → the more you write, the less you care about being judged, super freeing.

8. You find your people → writing online helps you meet others who care about the same things you do.

9. Cool things can happen → your posts could lead to new jobs, clients, friends and other exciting chances.

10. You get more creative → writing helps you think of new ideas and look at things in fresh ways.

11. You see how far you’ve come → over time, you’ll notice how much better your writing and ideas have gotten.

12. You learn more about yourself → writing helps you process your thoughts and what you really think of things.

13. You feel good about helping others → your posts might inspire or teach someone else and that is an awesome thing.

Write.

Watch yourself become a more confident person.

✌️

Wanna grow your confidence and write on LinkedIn?

I'll show ya. 

I put together this 4 hour training course for you here: https://lnkd.in/ekj8PEhs

But I'm closing it today. 

So if you wanna improve your writing / grow your confidence?

Get on it!

After 4 years writing on LinkedIn, I know:

Being 100% original, all the time, is HARD.

- feels like everything already exists
- why listen to me when it’s been said before?
- i’m not creative ALL the time
- my own ideas don’t work as well as other writers’

So I’ll let you in on a little secret.

I’m not 100% original all the time.

Because writing that already worked, is already proven.

So the best strategy is:

Do more of what worked.

Here’s my exact 15 step process to keep writing banger post after banger post and keep getting more LinkedIn post engagement (without needing to be 100% original every time):

1. Go to magicpost.in
2. Go to Metrics
3. Select last 30 days
4. Sort by likes
5. Click on a post
6. Click Save as template
7. Go to New post
8. Select Template mode
9. Find the template you saved
10. Click Use this template
11. Select Close similarity
12. Write an opinionated subject, 5-10 sentences
13. Click Generate a post
14. Tweak and edit to make it ‘you’
15. Schedule to post

This process MASSIVELY increases my odds of hitting another big post.

And I don’t need to be 100% original.

I just need to do more of what works.

But now it’s your turn.

You should try this with magicpost.in if you’re:

- A ghostwriter wanting to grow your client’s profile
- A solopreneur wanting to get more engagement
- An employee wanting to quickly write + post content
- A consultant wanting to scale your LinkedIn posts

Or if you’re struggling for engagement on your LinkedIn posts.

(because who isn’t in 2025, eh?)

Re-use your best posts → get more engagement, faster.

How to Quickly Write Banger LinkedIn Posts

My business goal: hit $300k in 2025. I'm at $296k.

Here's the monthly revenue breakdown (so far):

Jan → $17,936
Feb → $19,668
Mar → $12,336
Apr → $22,808
May → $16,614
Jun → $37,206
Jul → $41,286
Aug → $41,413
Sept → $28,101
Oct → $47,441
Nov → $11,250 (17 days in)

I have no co-founders, team or payroll.

All gone to me, the tax man + a few contractors along the way.

But I use cheap tools I use to save time / make money:

- Loom saves me 20+ meetings and 30+ hours/month
- Zoom to speak to anyone worldwide anytime
- magicpost.in to write, schedule, analyse LinkedIn posts
- Skool where i host my private linkedin writing club
- Calendly saves hours of back and forth arranging times
- ThriveCart easy payments for clients / customers
- Kit write and send 5 x emails/week

I love my lean little business.

Growing LinkedIn profiles with fast, easy and fun writing.

What else would you like to know?

p.s. i shared this exact post last monday and it went bonkers! so sharing again, in case you missed it.

p.p.p.s for all the people who messaged / commented willing me on to hit my $300k goal, thank you! i don't post this to gloat. there's loads of people who make more money than me. i post this to be transparent and helpful for anyone who finds this kinda stuff helpful

4 years ago, I didn't have AI to write my LinkedIn posts.

(yep, I did it manually like a chump 😅)

Instead of getting clients and making money, I'd:

- Waste my time overthinking every word I wrote
- Sit there like a prat trying to think of cool ideas
- Spend 1 hour/day on this activity that made me $0

I was a beginner in a time Before AI.

But in 2025, beginners don't need to waste time.

I just cloned myself to write LinkedIn posts in 5 mins.

Yes. I created an AI clone of myself.

But instead of:

- Spending 100s hours teaching myself AI
- Spending 100s hours building agents
- Spending 100s hours on prompts

I clicked one button in magicpost.in and it took 5 minutes.

Here’s the stupidly simple 8 step guide (below).

In this guide you’ll learn how to:

- Write posts in your tone of voice every time
- Clone yourself as your own ghostwriter
- Create first drafts in less than 2 minutes
- Make instant tweaks to make posts mobile friendly

I love writing LinkedIn posts from scratch.

But magicpost.in is:

- SO fun to use this way.
- SO easy to use this way.
- SO fast to use this way.

Clone yourself → make writing LinkedIn posts simple ✌️

P.S. Simple question: do you use AI to write?

I do! It's how I write so much, in little time :)

How to clone yourself to write LinkedIn posts in 5 minutes

It's exactly 1 month 'till Christmas.

That means it's basically 1 month until:

2026. 

What. The. FOOK. Year's flown by. As it always does.

But one thing you may have on your list for Santa this year is:

Grow your LinkedIn.

That's great. Until you remember that you can't do this:

Stay consistent.

- can't post consistently
- can't think of ideas consistently
- can't create a system to do it consistently

It's the number 1 problem, hands down.

I've been a total psycho and posted on LinkedIn for 4 years.

- 2,300+ posts
- 60M+ impressions
- 185,000+ followers

It's been a ride.

I now am able to post 2 x per day and do it all in just one day of the week.

So the rest of the week I focus on my health, making money and life.

Today, on a live & FREE LinkedIn Live, I'll show you how I:

1. Plan my LinkedIn posts
2. Write my LinkedIn posts
3. Schedule my LinkedIn posts

...for a whole week, in less than 2 hours.

It's at 4pm UK time, TODAY.

Last chance to grab a seat here: https://lnkd.in/e_iRRvXH

(542 people are joining so far, don't miss out)

Plus, I have a gift for everyone who joins me on the Live.

So make sure you join and hang about to the end to get it.

✌️

MagicPost just dropped a new Calendar feature.

Here's how I'm using it:

1. Capture an idea on the day I want to post it
2. Fill my calendar up with post ideas
(really useful so i don't forget ideas)
3. Click 'Convert to Post' straight from the calendar
4. Write the post in the editor tab that opens
5. Add any media / emojis etc I wanna add
6. Schedule at the time I post e.g. 9:57am
7. Click 'Schedule Post'

Finished.

I love this because before (even though I was already using magicpost.in to write and schedule my LinkedIn posts) I used Google Sheets for planning my posts out.

Now I just do it in MagicPost so it's all in one place.

Try it out for ya self: magicpost.in

Cheers to MagicPost for making this whole LinkedIn stuff very easy, efficient and simple 🫡

My LinkedIn posts started getting more impressions when I:

Had fun writing them.

But most people avoid posting all together.

Because they think LinkedIn is "serious."

Here's what changed everything for me:

1. I stopped writing for everyone
2. I wrote like I talk
3. I shared what I actually think
4. I stopped overthinking every word
5. I wrote from my Lived Experience
6. I let my personality show

Now, this ain't easy. 

But if you're still stuck in that LinkedIn is "serious" thinking?

I put together 4+ hours of training on:

- Writing hooks that attract the right audience
- Storytelling that isn't cringe or embarassing
- Getting more clicks on your links in posts

(there's a nuance to that last one)

17 lessons. 6 modules. 

But these trainings are a BF special.

Only available to the internet until Tuesday.

After that they'll disappear, only for my clients.

It's here: https://lnkd.in/ekj8PEhs

Happy writing!

5 tools you should use to run a one person writing business:

- Kit (for email marketing)
- magicpost.in (for LinkedIn content)
- Loom (for client feedback)
- Trello (for project management)
- Skool (for my community)

What did I forget? 

Tag 'em.

The Foundry for Art Design + Culture

The market doesn't reward the best. It rewards the best positioned.

The Foundry builds premium brand ecosystems that make leaders and organizations irreplaceable. Strategy. Story. Systems. Since 2007.

Most leaders and organizations have transformative value the world never sees. They're brilliant in boardrooms but invisible in markets. Their expertise dies in PowerPoints. Their culture gets lost in corporate speak.

The Foundry changes that narrative.

Since 2007, we've turned hidden giants into market leaders. We decode what makes you irreplaceable—then build the brand systems that prove it. Corporate storytelling that makes culture magnetic. Executive positioning that commands premium opportunities. Strategic video and design that transforms expertise into influence.

Your competition is playing small with "good enough" brands. You're building an empire of influence.

From Mohawk to Marriott, from founders to Fortune 500s—we make the invisible undeniable.

The Foundry. Where leaders become irreplaceable.
New York State certified MWBE.

Chief Branding Officer + Co-Founder

United Group of Companies

Responsible for developing strategic branding solutions for all commercial, multi-family, student housing, and senior housing portfolios. Develop brand creative, market research, brand purpose, strategy and voice, naming, and visual identity. Developed concepts for integrating the brand into built environments. Responsible for planning, developing, and implementing all marketing and sales strategies, marketing communications, and public relations activities, both external and internal.

Director of Brand & Marketing

Oberlander Group

Responsible for the development and management of all creative work including concept, design, presentation, execution, and production. Senior management leader executing agency vision and brand stewardship, strategic planning across agency products and services—including marketing and public relations, and new business development.

Creative Art Director

Russell Sage College

Full-time faculty member responsible for teaching advanced level Visual Communication Design courses and development of Graphic Design, Typography, and Portfolio course curricula.

Professor

The College of Saint Rose

Full-time faculty member responsible for teaching advanced level Visual Communication Design courses and development of advance level Graphic Design, and Portfolio curricula.

Personal brand strategy for CEOs & C-Suites | 10Xing Executive Brands to increase revenue, build authority, and attract unicorn talent | Top 50 LinkedIn Creator 11th Worldwide, 3rd US | +94K IG | NYS M/WBE

There are two ways to build a business, a career, or a legacy in 2025:

1. Blend in. Get replaced.
2. Lead. Build a brand that's irreplaceable.

Most are stuck in the first.

Even brilliant executives. Successful founders. Industry experts with decades of proof.

Here's what no one tells you: Having expertise isn't enough anymore. Having a "personal brand" isn't enough either.

You need the complete strategic ecosystem, positioning, brand strategy, and aligned offers, working together to make you the only choice in your market.

Right now, you're likely leaving $100K-$250K on the table because:


• Your positioning sounds like everyone else's "I help" statements
• Your brand strategy and business strategy aren't aligned (the expensive gap)
• Your offers don't reflect your true value or market position
• These pieces operate in silos instead of as one powerful system


The real problem? You're treating brand as decoration when it should be your business strategy.

Imagine instead:
Having positioning so clear that ideal clients find YOU. A brand strategy that drives every business decision. Offers that practically sell themselves at premium rates. All working as one ecosystem that builds your authority, revenue, and the freedom to live how you choose.

That's where I come in.

I'm the brand strategist who transforms high-performing leaders into irreplaceable market authorities. Using my Value DNA™ framework, I architect the complete system, brand strategy, premium positioning, and aligned offers, that makes you uncopyable.

Whether you prefer the energy of group momentum (VIB, the focus of private coaching, or complete done-for-you execution, I help you:
→ Build brand strategy that becomes your business strategy
→ Position and differentiate yourself as the only choice (not the best choice)
→ Design offers that align with your premium market position
→ Create the ecosystem where every element amplifies your value

The result? You stop competing and start commanding your category.

If you're ready to build the brand strategy that makes you irreplaceable, and add $250K+ through an aligned ecosystem that actually works, let's talk.

Explore offers below.

Alana Sparrow

Your network isn't your net worth anymore.

( for real woot the fook ↓ )

Because here's what's happening in real time, whether we like it or not:

LinkedIn's new algorithm 360Brew's job is hyper-focused on personalization. 

Not serendipity.

Sooo...all those real relationships you've been building? 

The DMs where you're actually funny? 

The coffee chats where you solve their entire business model in 47 minutes? 
(you need to stop that anyway)

The "we should totally work together" conversations that feel like you finally found your people?

The platform can't see any of it.

Your relationships are invisible unless they're public.

So if you're....

– best clients aren't commenting
– your dream collaborators aren't sharing
– your actual humans aren't showing up 

where the robot can 𝘴𝘦𝘦 them doing it... 

the algorithm thinks you're sitting in an empty room talking to yourself.

And it's definitely not setting you up on any blind dates with new audiences.

Cool cool cool. Love that for us.

We're out here trying to build real community and run actual businesses, and these absolute geniuses keep rewriting the rules like we don't have sh*t to do.



But here's what I'm watching 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 work:

1 / You have to engineer the overlap now.

2 / Comment in rooms where your 𝘯𝘦𝘹𝘵 clients are. 
( Bring a jacket or personality...it's cold AF)

Not just your cozy little echo chamber where everyone already loves you.

3 / Save content from people whose audience you want. 
(I know. Feels weird. Do it anyway.)

4 / Get your people to share your work.

That's how the model figures out who the hell you're for.



The algorithm rewards substance now. Not "great post, bestie!" 𝘈𝘤𝘵𝘶𝘢𝘭 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴.

So yeah. 

Your offline relationships still matter, but if those people are lurking like they're watching you through a window, the model thinks you're a lonely cat lady with a sad little blog.

What's something you've done (on purpose or completely by accident) that actually got you in front of a new audience here?

I'ma dyin' to know.

PS: Go on and share...it'll help us both. Please and thank you.

Alana Sparrow 

Making Leaders Irreplaceable (+$250K) | Positioning & Premium Brand Strategy for CEOs, Founders & Executives | Private + VIB Group Coaching + DFY Brand Strategy | Global Top 1% Strategist | NYS M/WBE

I've had people say, can I sliiiide into your DMs?

( this is not a children's playground jeff )

You should be completely honest.

You should say,

Hey, can I, um walk
awkwardly into your
DM region?

Can I roll into your
DMs like a potato
going down a hill?

Jeff, here's a powerful tip that changed my
connection game forever:

Personalization + Familiarity + Affinity = 👯‍♀️👯‍♂️

For example:

1. I say why I want to connect [build]
2. I mention something familiar [resent post]
3. I marry their interests and mine [shared insights]

This is how I have an +90% acceptance.
And why I’ve grown a +65% ideal audience so fast .

I don't randomly connect; I strategically request.

Bonus tip:
Use the first line to say why you want to connect
↳ Use the second line to resonate with their interests

Real life example:

"Hey Howie, we both breathe air so would love to connect. Ha, jokes aside, would be honored to have you in my connections, and to bring some branding value to your feed too."

Bonus bonus tip:
You can skip a note if you have a solid well positioned profile or you've had good dialog in the comments.

PS: Join my newsletter for regular goodness not shared here: https://lnkd.in/eACn29sZ

Hot take: your "brand voice" isn't the asset. 

( this wacky thing is )

Your nervous system is.

Most people build backwards.

Pick a personality...

quirky! 
relatable! 
no-BS!

then stuff their actual thinking into it like a Lithuanian grandma making sausage.

Works great until someone disagrees with you in the comments.

Then it's just... 𝘥𝘦𝘧𝘭𝘢𝘵𝘦 𝘴𝘰𝘶𝘯𝘥𝘴.

𝗬𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘄𝗮𝘁𝗰𝗵 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗯𝗮𝗰𝗸𝗽𝗲𝗱𝗮𝗹 𝗶𝗻 𝗿𝗲𝗮𝗹 𝘁𝗶𝗺𝗲?

The wobble. The qualifier. The "well what I 𝘳𝘦𝘢𝘭𝘭𝘺 meant was..."
(so awkward)

Your body registers it before your brain does.

That's not a voice problem. 
That's a calibration problem.

Your tone is just your nervous system protecting ideas you haven't fully moved into yet.

Like wearing someone else's shoes and hoping no one notices you're walking weird.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜'𝘃𝗲 𝗻𝗼𝘁𝗶𝗰𝗲𝗱 𝘄𝗶𝘁𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗼𝗺𝗺𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗿𝗮𝘁𝗲𝘀:

Their voice isn't something they built.

It's what got left behind after they stopped performing and started inhabiting.

You can borrow syntax. Copy cadence. Mimic structure.

But you can't rent someone else's conviction and expect it to hold your weight when the room gets spicy.

𝗧𝗵𝗲 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝘄𝗵𝗼 𝗱𝗼𝗻'𝘁 𝗴𝗲𝘁 𝘀𝗵𝗮𝗸𝗲𝗻?

They've just done the work to inhabit what they're saying.

So their voice isn't a costume. 
It's just them, standing still.

Which sounds boring but is actually magnetic as hell.

𝗜𝗳 𝘆𝗼𝘂𝗿 𝘃𝗼𝗶𝗰𝗲 𝗳𝗲𝗲𝗹𝘀 𝗳𝗿𝗮𝗴𝗶𝗹𝗲, 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲𝗻'𝘁 𝗰𝗹𝗮𝗿𝗶𝗳𝗶𝗲𝗱 𝘆𝗼𝘂𝗿 𝘀𝘁𝗮𝗻𝗰𝗲 𝘆𝗲𝘁.

Stop polishing delivery.

Start living into what you actually believe.

The way you say it will sharpen itself.

That's how you build a signal strong enough to survive scrutiny.

And weird enough to be worth the premium.

PS: If you had to teach this, where would you start?

PPS: Follow for more branding truth bombs M-F 6:30am EST. Ring my bell boop.

How to win at failing on LinkedIn ↓

( steal this DM strategy ) 

I’ll give him credit…he played the long game…and is now working on his ‘priorities.’

In all seriousness, of all the platforms not to be a creep on it’s this one.

Why Alana?…. Do tell!

Well Mark…this platform is directly tied to your livelihood like no other. 

Jobs, careers, and businesses are all tethered here.

Don't be a dope and fook things up for yourself in the worst way.

For the rest of you who have your priorities in order...connect with 10 relevant people today.

Making Leaders Irreplaceable (+$250K) | Positioning & Premium Brand Strategy for CEOs, Founders & Executives | Private + VIB Group Coaching + DFY Brand Strategy | Global Top 1% Brand Strategist | NYS M/WBE

If selling feels uncomfortable AF, here's why…


It's a disconnect.

The truth?

Every sale is a struggle when you’re not passionately connected to your offers and personal brand.

But when you’re completely aligned with what you do?

It’s magnetic.

You show up, share, and sell effortlessly.

I used to chase strategies and search for that “perfect” sales script, only to feel frustrated and stuck. 

It all changed when I realized it wasn’t just finding the next script but building a foundation I believed in.

Here’s what most people get wrong:

– They chase endless strategies
– They hunt for more followers
– They perfect every script

But here’s what I've come to learn:

It’s not about the “how,” it’s about building a brand you’re obsessed with.

When your personal brand foundation is strong, even the most straightforward strategy becomes powerful.

Ask yourself:

Are you clear on WHO you are and WHY your offers truly matter to your dream clients?

When you are...selling isn’t "selling" anymore, it’s serving. It’s about sharing solutions you genuinely believe in with people who need them.

The magic happens when:
– You’re fully in love with your brand
– You’re crystal-clear on your unique value
– You feel deeply aligned with your purpose (it does matter)

So, take a moment. 

Ask yourself:

What’s one thing about your brand that you absolutely love?

Comment below, I’d love to know your thoughts.

PS: Stuck on that question? 

Here's a hint: I'm not asking about your expert status or methodology. I'm asking about that thing you do differently that makes other people in your industry raise their eyebrows (million $ problem only you can solve). The way you break the "rules." The approach that's uniquely yours, but you've been afraid to own fully. Yeah, that one. 

Share it below, the scarier it feels to post, the more I want to hear about it. 😉

If I ever became stuck in a job again…  

( the exact 4 things I'd do )  

It wouldn’t start with updating my résumé. 

Or posting a single piece of content. 

Or rewriting my LinkedIn headline.  

It would start with getting 𝘤𝘳𝘺𝘴𝘵𝘢𝘭 𝘤𝘭𝘦𝘢𝘳 on four things:  

1. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝗜 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗮𝗻𝘁?    
Not the vague version. 
The real one.    
The work that matters. 
To me.     

2. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝗜 𝗯𝗿𝗶𝗻𝗴?    
Not just skills. Value. Perspective. Power.    
The stuff that changes outcomes.     

3. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝗜 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗱𝗼 𝘄𝗶𝘁𝗵 𝗶𝘁?    
Stay. Leap. Lead. Build. Shift.    
Doesn’t matter... until I know.     

4. 𝗪𝗵𝗼’𝘀 𝗶𝘁 𝗳𝗼𝗿?    
A company. A cause. A client.    
If you don’t know who you’re calling in, no one hears you.  
Without this fundamental clarity?  

–  It creates friction. 
–  You lose momentum. 
–  You start second-guessing. 
–  You might even lose 𝘵𝘳𝘶𝘴𝘵...in yourself or from others.  

And that’s not just a professional problem. That’s a personal one.  

Maybe you like the work but 
hate the environment.  

Maybe you’re in the right room 
but they don’t see you.  

Maybe you’re in the wrong industry, 
chasing someone else’s definition of success.  

And NO...
entrepreneurship isn’t the answer for everyone.  

I’m not here to sell it. 
Unless it’s what you 𝘳𝘦𝘢𝘭𝘭𝘺 want. 

And it gets you where you’re 𝘳𝘦𝘢𝘭𝘭𝘺 going.  

But this? This is for everyone:  

–  You deserve to feel fulfilled in your work. 
–  To see the ripple effect of your contribution. 
–  To know you’re making an impact.  

And if you’re an employer reading this:  

Companies are healthier when people know their worth. 
Teams are stronger when clarity drives action. 
And lives change when people stop settling.  

So….  

–  Don’t rewrite your résumé. 
–  Don’t update your title. 
–  Don’t post a single thing...  

Until you know exactly what you want, what you bring, what you’re here to do, and who it’s for.  

Clarity isn't a warm-up.  

Its the work. 
It’s the shift. 
It’s the difference.  

Don't move until you've got it. 

PS: applies whether you feel stuck or not. Too many of ya’ll are underpositioned. This should help.

How I create crazy high-converting content 

(I’m specific AF ↓)

Imagine your content having prospects say: 

“Are you inside my head?”

Your words so magnetic they screenshot and save every post you write.

Not because you went viral. 

But because you finally got 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 enough to matter.

This isn’t fantasy. 

It’s what happens when you master the art of 𝗽𝗿𝗲𝗰𝗶𝘀𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴, when every word mirrors your audience’s truth 𝘴𝘰 𝘢𝘤𝘤𝘶𝘳𝘢𝘵𝘦𝘭𝘺 they feel seen, heard, and understood.

Just ask Elif. 

➝‬ She called me a “brand surgeon” because I dissect brilliance and rebuild it so your message finally matches your genius.

Watch the shift:

(𝗢𝗨𝗧𝗖𝗢𝗠𝗘) 
“Create the freedom you deserve” 
vs. 
“Build your first 7-figure year while staying true to your mission and working 4-day weeks.” 

Your dream client just stopped scrolling.

(𝗦𝗧𝗢𝗥𝗬) 
“Scale your business” 
vs. 
“Take your private practice from $10K to $50K months by turning your 1:1 therapy sessions into a premium group program that serves more clients in less time.” 

She’s now in your DMs.

(𝗧𝗔𝗡𝗚𝗜𝗕𝗟𝗘) 
“Find your ideal clients” 
vs. 
“Build a brand so clear that aligned founders see your $25K offer and think, ‘𝘧𝘪𝘯𝘢𝘭𝘭𝘺 𝘧𝘰𝘶𝘯𝘥 𝘪𝘵.’” 

She’s reaching for her credit card.

The difference? 

One paints a vague dream. 
The other shows her exact future.

Because your dream client doesn’t want possibilities. 
She wants her 𝘃𝗶𝘀𝗶𝗼𝗻 𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝗲𝗱 𝗯𝗮𝗰𝗸 𝘄𝗶𝘁𝗵 𝗽𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻.

And when you can do that on command, you don’t just attract. You convert.

𝗣𝗦: If you’re ready to sharpen your message with surgical precision, the 𝟳-𝗙𝗶𝗴𝘂𝗿𝗲 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗠𝗲𝘁𝗵𝗼𝗱™ inside the 𝗩𝗜𝗕 will show you how.

Flash Enrollment is open now, and for a limited time, you can start with a $𝟱𝟵𝟱 𝗶𝗻𝘀𝘁𝗮𝗹𝗹𝗺𝗲𝗻𝘁.

This isn’t a teaser or trial. It’s the 𝘧𝘶𝘭𝘭 VIB experience, with flexible entry for those ready to play big.

DM 𝗩𝗜𝗕 and I’ll send the details.

PPS: A client calling you their "ride or die till the end"? There's no higher compliment. Follow her, she so fabulous.

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The Battle

Matt Barker

Alana Sparrow

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Performance ScoreMatt Barker's LinkedIn Performance

Performance ScoreAlana Sparrow's LinkedIn Performance

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taplio

The Battle

Matt Barker

Alana Sparrow

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Barker's LinkedIn Performance

Performance ScoreAlana Sparrow's LinkedIn Performance

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Performance ScoreMatt Barker's LinkedIn Performance