Mattia Schaper

Sales Cycle Club

Initiator

SDRs of Germany

Masterclass Academy Instructor

When I started as an SDR for the DACH region, I looked for guidance and content that would help me become better at my job. But there was no German content or communities – everything was always in English and tailored to English-speaking markets. I was frustrated, the German market is so unique, how was there no SDR content in German?!

So I decided to found the SDRs of Germany – the biggest German-speaking Sales community. Today we are thousands of members from thousands of companies. We share knowledge, mistakes, experiences, successes, perspectives and best practices.

Come join us, if you are a German-speaking salesperson – everyone is welcome ✨

https://sdrsofgermany.com

Co-Founder

TrainYo 🏳️‍🌈

This is one of my first Angel Investments ✌🏻 Super interesting to see how early-stage startups finance themselves and what the process for small angel investors look like!

Advisor & Investor

Vidu

Prospecting should be fun – for the prospect and for us Salespeople✨

Vidu.io brings laughter and joy to our inboxes and I obviously need to support that 🫶🏻

Advisor & Brand Ambassador

GROWTH MASTERY

The Growth Mastery is one of the few German-speaking Sales Enablement Program, and I am honoured to act as a Partner and Prospecting Trainer ✨

Partner & Prospecting Coach

SDRs of Germany - Der Podcast

The community podcast at SDRs of Germany is one of my favourite things to do. Every week we invite wonderful people that are passionate about sales and share their learnings with us 🥰

Podcast Host

Salesloft

DACH Sales Partner

Now, this is my dream job. I get to sell sales engagement software in the DACH area, that actually helps sales teams to be more successful. Basically, I get to speak to my friends all day. So much so, that it doesn't feel like selling — my discovery calls are conversations, where I get to learn from my prospects, and they get to see a young perspective on the sales development world.

DACH Sales Development Representative

Youvee UK

This is and was my first-ever side hustle. My uncle is an engineer, and he patented a revolutionary new technology for UV light air purifiers. When he asked me if I wanted to take over the sales department in the UK, I was so nervous — I had never done anything like this. 
Since then, it is fair to say I made a million mistakes on my journey! I have to oversee all marketing, sales, operations aspects in the UK on this project — and honestly: it is a lot.

But every sale feels like the best thing in the world!

Country Manager

Adverity

Wohoo I got promoted! Once I had learned the basics of the sales development role and consistently hit my target, I got to mentor new SDRs that joined the team. I realized how difficult people management can be and that continuous training is a must-have in the SDR role.

Senior Sales Development Representative

This was my first sales job ever 😍 Like every salesperson, I fell into sales just when the corona pandemic started. I had absolutely no idea what I was doing! The Sales Development Team was small and I was one of their first hires. I learned a lot about early SD Teams, what is important to get right from the start and how important training for new SDRs is.

Sales Development Representative

Co-Founder @ SDRs of Germany | between London and Berlin ✨

Hi, I'm Mattia ✌🏻

I started as an SDR in Software Sales in 2020 and fell in love with Sales Development. Quickly, I realized that Sales isn't just an awesome profession but that you can also personally grow a lot from it. 

I started sharing my professional and personal learnings here on LinkedIn, which made me go out of my comfort zone and held me accountable for all the things I wanted to achieve. 

In 2022, I started building a community for German-speaking SDRs and what started out as a hobby, quickly became a fully fledged business that I now run together with my Co-Founder Helena.

Being a female thought leader in the B2B SaaS Sales Space has had its challenges, which is why I started boxing to cope with the stress and pressure. I actually just wanted to box here and there, but now I've found myself fighting my second fight at the end of the year 🥊

My LinkedIn is my professional diary, so don't expect crazy content but life stories from a 26-year-old, female entrepreneur with a love for boxing ✌🏻

𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝘆 𝘄𝗼𝗿𝗸𝗼𝘂𝘁𝘀 𝗼𝗻 𝗦𝘁𝗿𝗮𝘃𝗮: https://www.strava.com/athletes/103689779 (I need more friends and some say, I have the best sweaty face selfie game on there 🤪)

𝗢𝗿 𝗳𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺, for a bit more personal life out takes: https://www.instagram.com/mattiaschaper/

Sales Development Coach

We offer strategic coaching for your Sales Development Team, that we wished we had as SDRs. We have been on the ground and know exactly what works in today's world and what doesn't. Visit our website to get in touch or just drop me a message!

Coolie

1. Launched in < 4 weeks
2. Acquired 200+ users and paying customers

Secret

1. Developing business, generating revenue & leading partnerships with top SaaS companies worldwide via cold outreach methods & nurturing inbound leads
2. Responsible for strategizing & executing new business plans with the co-founders
3. Aligning with cross-functional teams to ensure smooth onboarding of the clients, solve business operational issues & share feedback
4. Leading & managing the different stages of the sales cycle
5. Guiding, training & motivating team members

International Sales, Business Development & Partnership Lead

Zapp

1. Evaluated and reported on KPIs, improved process & proposed solutions to increase the output thus achieving 100% SLA
2. Partnered with customer service & cross-functional team to solve operational issues
3. Refined & supervised the operations procedure in close collaboration with the other departments
4. Coached & led a team of 8+ people in the alignment of the company values

Operations Lead

Business Tools Centre - India

1. Exceeded the ARR target of the company by finding new opportunities, opening & managing new and existing accounts, offering suitable solutions, negotiating contracts & closing the deals
2. Customer acquisition of national & international clients (retail & wholesale) by hunting, presenting, educating and demonstrating the company’s products & services via cold calling, emailing, consultation, attending exhibitions & seminars, etc.
3. Amplified ROI of key accounts by ameliorating up-sell opportunities
4. Retained clients by measuring & evaluating their needs and improved the number of referred clients year on year.
5. Launched worldwide business service by initiating B2B & B2C marketing campaigns online that augmented the lead count
6. Managed, reported & forecasted the entire sales cycle by using MS Excel & CRM software
7. Mentored, hired & trained a team of 10 people (SDR & Manager) and retained them with strong work culture & ethics

International Sales, Partnership & Business Development Manager

Moshe Productions Private Limited

1. Developed 3 business projects from scratch, pitched the story line & raised an investment with no prior experience
2. Started online & offline marketing promotions that produced a 15% profitable project
3. Employed & bargained the core team & key personnel fees thus decreasing the expenses by 10%
4. Led & controlled the production’s finances & troubleshot problems that arise during the production with less than 4% increase in the budget by solving problems & taking critical decisions under high duress.

Co-Founder - Sales, Partnership & Business Development

Abercrombie & Fitch Co.

1. Managed & trained a team of 7 stock associates and ensured 100% merchandise flow & presentation standards.

Team Leader

1. Retained efficiency of merchandise flow, filling & presentation standards throughout the store.

Associate

Enabling AI-powered cold (email) outbound strategies to generate revenue for B2B SaaS Companies

Cold email isn’t dead. It's just most people are doing it wrong.

👉 Helping you to book more meetings through hyper-personalized and relevant cold emails that actually get replies using AI.

◼️ Who I help: Sales reps. at fast-growing B2B SaaS companies.

◼️ What I do: Help you write prospect-specific cold email sequence that cut through the noise.

◼️ How I do it: By combining deep cold outreach expertise with AI-driven personalization, delivered inside a simple & scalable workflow.

✅ I’ve spent a decade studying what works in outbound and what gets ignored. Now I’m building the tool I wish every SDR had.

1/ It helps sales reps. write prospect-specific, tailored cold emails in seconds. No more template or ​{​{spintax}}

2/ Help B2B sales reps. turn bland outreach into booked calls, at scale.

SDRs are burning time on low-performing cold emails. I built Coolie to fix that with 10x faster personalization and real replies.

No more templates. No more guesswork. Just cold outreach that works 

Want me to roast your copy? Send me a DM to get started 📧

taplio

The Battle

Mattia Schaper

Shabbir Bhanpurawala

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