Virtual Sales RX

Virtual Sales Rx is a strategy and personalized approach that focuses on building trust and relationships with customers, understanding their needs and preferences, and providing them with tailored solutions utilizing brand awareness, content marketing, and personalized videos. 

We launched an agency for sales consultants that want to build a 6 figure side-hustle that can lead to a 7 figure stand-alone agency.

Chief Evangelist

FEED. The Agency

Voted #1 Agency by the American Marketing Association (Amy Award) for Best Cause Marketing Advertisement. 

FEED is an award-winning healthcare brand agency engaged by doctors and dentists who want to creatively differentiate themselves in their local marketplace in the mindset of their ideal patients. With more than 50 years of combined healthcare advertising and patient marketing experience, FEED can create, design, and deliver talked about patient campaigns for the doctor who is frustrated with cookie cutter marketing approaches.

Recent out of the box creative brand projects include:

1. Video brochures and marketing that generate more patient leads. 
2. ReBranding. We help practices revitalize their brand positioning at critical seasons of their brand cycle.
3. Healthcare professional brand platforms that help physicians and dentists differentiate their unique perspective, procedure, and protocol in the marketplace and mindset of their ideal patients. 
4. Brand Guides for medical device companies. 

Services we provide:

Brand Strategy
Website Development
Personal Brand Platform Development
Lead Generation Campaign Development
Online Brand Reputation Management
Increased 5 Star Patient Reviews
Video Marketing
Brand Journalism and Social Media Management
Creative Design

Principal + Managing  Director

Lorem Cytori USA, Inc

Senior Director, Social Media

The Strategic Incubator

The Strategic Incubator equips healthcare brands to monetize their healthy ideas.

Managing Partner

Smith & Nephew

Director of Pacific Northwest Sales 

MacroPore Biosurgery

Co-Developer and General Manager of a biotechnology bio-resorbable implant used in controlling cardiovascular adhesions.

Responsible for Global Sales & Marketing.

Vice President, Sales 

Straumann Group

Director of Craniomaxillofacial Sales

US Army

United States Army Officer

I help specialty surgeons avoid the money pit of traditional marketing, digitize trust, and monetize their digital thought leadership. 

We help medical technology develop (DOL) campaigns:

Instead of pushing cold outbound at unqualified leads, med tech will:
✔ Attract buyers who already trust & respect them.
✔ Nurture demand at scale with strategic content.
✔ Fill the pipeline with surgeons who are ready to act.

This is how the most successful MedTech brands in 2025 are winning.
Not by chasing leads, but by engineering intent.

I launched FEED. The Agency in 2010 to help med tech companies and specialty surgeons create brand stories that differentiate them from the sea of sameness. We received ADDY and AMY Awards for best healthcare brand marketing and were selected by The American Marketing Association as Best Cause Marketing Agency. 

Personal description:

82nd Airborne Warrior Poet. Army Officer. Husband to Sweet Sandi. Father of three fearless artists.

Matthew Ray Scott

Why I’m NEVER Invited to Speak at Med Sales Meetings (And Why I’m Fine Escaping the Matrix).

Because I say the quiet parts out loud:

1️⃣ Never Carry Anyone Else’s Quota
If someone benefits from your effort more than you benefit from your effort… you’re not in sales. You’re in servitude.

2️⃣ If You Have To Wait To Get Promoted, You’re Not Being Developed - You’re Being Contained. High performers don’t need ladders. They build exits.

3️⃣ Non-Competes Are Corporate Handcuffs
If a company’s best retention strategy is a legal document, the culture was already broken.

4️⃣ Selling Through VAC Is Politics Masquerading as Process
It’s not about innovation.
It’s not about outcomes.
It’s about navigating a maze of bureaucracy, bundle deals, turf wars, and hidden agendas -where the best idea loses to the best internal alliance.

5️⃣ Fear-Based Leadership Is the Real Matrix
Meetings. Metrics. Mandates.
All engineered to keep you compliant, not creative.

The Matrix doesn’t break you.
It just hopes you never realize the door was open the whole time.

Top Physician Brand Strategist for Surgeons | Physician Brand Rx™ Creator | Best-Selling Author | Voted Best Cause Marketing Agency by The AMA.

No alternative text description for this image

This morning, I’m recommending an orthopedic surgeon go from “one of many shoulder guys” to getting calls from NIL agents, medical device companies, and media in 6 months. 

What changes?

He stops saying “rotator cuff repair” and starts saying “throwing athlete restoration protocol.”

Same surgery. Different category.

Here’s what most surgeons miss: patients don’t remember your fellowship or your publications. They remember the problem you solve that no one else has named.

Category creation beats credential listings every time.

My 1:30 pm meeting, I’m recommending:

From the 11th hip surgeon in town to the hip preservation specialist who rebrands as “the corporate athlete longevity surgeon.”

I’m still searching for the hand surgeon wanting to move forward with my idea:  “musician’s performance restoration.”

Let me be clear:

They didn’t invent new procedures. They invented new problems to solve.

Three moves that separate category creators from everyone else:

Own the language. If you’re explaining your specialty using the same words as 10 other surgeons in your city, you’re building someone else’s brand.

1. Name the transformation, not the technique. 
2. Patients buy outcomes. 
3. Medtech companies partner with surgeons who define market categories.

Stop listing services. Start claiming problem solving. 

What category could you create that would make everyone else’s positioning irrelevant?

- - - 

Scott Sigman MD, my co-author - upcoming book, Physician Brand Rx, inspired this post.

The best career advice is now the worst.


Pick one thing. Specialize. Go deep.

That worked when geography was required and employers held all the cards.

But something shifted.

The most interesting people I meet aren’t specialists.

They’re slash careers.

Lifestyle Design Entrepreneurs. 

Writer/consultant. Designer/coach. Surgeon/speaker.

Not because they can’t commit.

Because they’ve realized the old model was never about them - it was about making them easier to categorize, easier to hire, easier to control.

These people aren’t only in Boston or Orlando.

We’re even in Bentonville, Arkansas.

Turns out lifestyle design isn’t about escaping work.

It’s about refusing to let geography, job titles, or someone else’s org chart dictate how you build a life.

The question isn’t “what do you do?”

The question is “what have you designed?”

Here’s to the ones who refused to pick a lane.

The Modern Shepherd

A shepherd doesn’t herd sheep anymore.

Not the kind that matters.

Matt Hallmark understands this. Which is why Ortho Shepherd isn’t really about orthopedics.

It’s about something we’ve almost forgotten how to do.

Think about it:
A Naval Academy ethics professor.
An AI software entrepreneur.
Orthopedic surgeons.
Tony Sommer (most interesting man in world). 

What do they have in common?

Nothing.
And everything.

Because here’s what Matt figured out:

In a world drowning in connection, we’re starving for conversation.
In a society built on networks, we’ve forgotten how to build tables.
In an age of infinite reach, we’ve lost the art of gathering.

The old shepherd protected sheep from wolves.
The modern shepherd protects ideas from noise.

So Matt did something radical:
He asked people to fly in.
Not for a conference.
Not for content.
Not for a transaction.

For a meal.
For discourse.
For the one thing algorithms can’t replicate: presence.

Ortho Shepherd isn’t a business model.
It’s a decision.

The decision that some conversations are worth protecting.
That some people are worth gathering.
That breaking bread matters more than breaking news.

Most of us are building platforms.
Matt’s building tables.

And people came.
From around the country.
Because someone finally asked them to stop broadcasting and start connecting.

The shepherd’s job hasn’t changed.
It’s still about bringing the scattered together.
About creating safe space for what matters.
About leading without forcing.

We just forgot we needed one.

What would happen if you stopped trying to reach everyone and started gathering the right ones?

The Stocking Stuffer Test

Twenty copies.

That’s how many books, Mike Nelligan, a friend just bought to give away as stocking stuffers this Christmas.

Not because I asked.
Not because there was a discount.
Not because he wanted to be nice.

Because he believed the ideas inside might matter to twenty people he cares about.

After such a thoughtful gesture, I think: 

How many people believed in your work enough to put their reputation on it?

When someone buys twenty copies of anything - a book, a course, a product-they’re not making a purchase.

They’re making a statement:
“This changed something for me. And I think it might change something for you.”

We wrote men@pause: Life 2.0 because we saw men struggling with transitions in silence. The book wasn’t supposed to be a bestseller. It was supposed to start conversations.

Turns out, when you give people permission to talk about the hard stuff, they want to share that permission with others.

To my friend who bought those twenty copies-and to anyone who’s ever believed in someone’s work enough to share it:

You’re not customers.
You’re conspirators.

And that matters more than any bestseller list.

The People Who Jump

Legend has it that General Eisenhower approached a young paratrooper before D-Day.

The soldier was loading up. Combat jump. 101st Airborne. Into occupied France.

Eisenhower asked: “Son, you must like jumping out of perfectly good airplanes?”

The paratrooper looked at him and said: “Heck no, sir. I just like hanging out with people who do.”

That’s the thing about service nobody tells you.

You don’t join because you’re fearless.
You join because you want to be around people who are.

The valor isn’t just in the jump.
It’s in choosing to stand next to someone who will.

I served in the Army. Not because I had all the answers. Not because I was the toughest or the bravest or the most certain.

I served because I wanted to be in a room—or a foxhole, or a mess hall, or a transport—with people who understood something I needed to learn.

That when it matters most, you show up.
That your word means everything.
That the person next to you is more important than your comfort.

On Veterans Day, we don’t celebrate our service.

I celebrate theirs.

The people who taught me what it means to jump when the plane door opens.
The people who showed me what courage looks like when nobody’s watching.
The people who reminded me that you don’t have to be fearless to be faithful.

You just have to be willing to hang out with people who do it anyway.

To every veteran: Thank you for letting me stand next to you.

Who taught you what courage really looks like?

#VeteransDay

Physician KOLs respond to the industry narrative. Physician DOLs (Digital Opinion Leaders) write it.

“I help physician DOLs create the categories companies compete in.”

It’s how I answered a young surgeon that contacted me and hoping he gets picked by med tech to become a KOL soon.

I’ve worked with some of the top surgeons in the world, names you’d recognize from the podium. They don’t call me for more patients. They call because they’re tired of being “excellent” in a saturated market.

Here’s what they understand that most don’t: Clinical mastery is table stakes. Professional control and reputation monetization comes from strategic positioning.

That’s why we built the Brand Strategy Rx, a system that translates surgical precision into market dominance.

Here’s what goes into it:

1. Category Ownership. We architect the competitive space you’ll own alone. Not “hip replacement surgeon” but “anterior approach lifestyle design specialist for restless-aging patients.” Patients can’t comparison-shop what only you do.

2. Branded Protocols. Your surgical reasoning becomes a named system patients request and referring physicians remember. The moment your approach has a name, you stop competing on price.

3. Multi-Persona Architecture. One strategic narrative that works across patient acquisition, media placement, and MedTech advisory positioning. Trust and clarity for patients. Newsworthiness for media. Category expertise for industry.

4. Thought Leadership Engine. 144 posts per year that build the digital authority that opens doors. Speaking invitations, consulting opportunities, partnership offers.

The surgeons who engage our Brand Strategy Rx aren’t looking for visibility. They’re building the professional infrastructure that turns clinical excellence into industry influence and selective control over the opportunities they accept.

You didn’t spend 15 years mastering your craft to compete on the same playing field as every other surgeon in your zip code.

This is how you architect differentiation.

My take on our best-selling book that showed up next to Dr. Peter Attia Best Seller:

1. The Counterintuitive Buyer -We wrote a book about men's transitions. Women are buying it. Here's what that tells us about who actually does the work of growth.
2. The Format Innovation Angle -77 maxims. Poetic sentences. Optimized for phones, tablets, and paper. Why we designed a masculinity book like a product, not a manifesto.
3. The Collaboration Story Three longtime friends. One book on manhood. Zero testosterone-filled BS. We wrote men@pause as poetry instead of prescription.
4. The Audience Revelation - Here's the uncomfortable truth: More women than men bought our book on male transitions. That's not a marketing problem—it's a mirror.
5. The Category Challenge - Most books on manhood read like locker room speeches. We wrote ours like poetry. Turns out, transitions require nuance, not noise.
6. The Meta Insight - The people buying our book about men's transitions aren't the men transitioning. They're the women waiting for them to start. That gap is the whole story.

11 Elite Tips for Surgeons Who Want to Own Their Brand Category

(Brand Positioning • Digital Thought Leadership • MedTech Monetization • Reputation Management)

1. Create a category, not a procedure.
Patients want the "restless-aging orthopedic surgeon" - not the 17th ortho surgeon.

2. Write the headline that defines your career.
If your name were on a billboard in Times Square, what would it say?

3. Build a branded proprietary protocol.
Surgeons without named processes look interchangeable. THE Orthopedic Journey =Ryan “Saw-Bones” Molli, D.O.

4. Stop waiting to be selected as a KOL; start being a DOL.
Key Opinion Leaders talk about products. Digital Opinion Leaders shape the market w/their own narrative.

5. Digitize trust before the first visit.
Personalized videos collapse the distance between “stranger” and “this is my doctor.”

6. Make your brand a problem statement.
Patients don’t choose surgeons — they buy solutions to their specific fear.

7. Create your Persona Map.
Most surgeons talk about procedures; the elite talk about who they are built for.

8. Become searchable in AI.
If ChatGPT can’t reference you, you don’t exist in modern patient discovery.

9. Build MedTech inbound — not outbound.
Make device companies come to you because of your digital footprint.

10.  Don’t share cases — share frameworks.
Frameworks scale your mind. Cases only scale your technical ability.

11. Stop paying to be found and start paying as little as possible to be heard.

Olympic athletes belong on podiums. But film them walking through the Louvre? 

Suddenly you can’t look away.

Same principle applies to surgeons.

Your clinical excellence is expected. It’s table stakes. What’s unexpected - what builds actual authority - is when you show up in rooms where surgeons ‘aren’t supposed to be.’

Boardrooms. 
Podcasts. 
Stages. 

The OR is your arena. But your reputation is built in the rooms you’re not expected to enter.

After 15 years helping surgeons digitize trust and monetize their reputation, here’s what I hold to be true:

1. The reputation monetization isn’t in being a KOL. It’s in being a DOL.
Most surgeons still dream of being selected as a Key Opinion Leader by a medtech company.

That’s renting influence.
A (DOL) Digital Opinion Leader owns it.

KOLs wait to be chosen.
DOLs build their own platform.

KOLs are controlled by company messaging.
DOLs control the narrative.

2.	Surgeons rely on the least qualified person to handle their digital presence.

And this is exactly why everyone is indifferent.

The practice manager doesn’t understand thought leadership.

The local agency doesn’t understand surgeon culture.

Medtech isn’t looking out for your individual authority.

So surgeons outsource their reputation to whoever has time - not whoever has strategy.

And they get crappy social media instead of digital thought leadership.

Posting isn’t positioning.
Activity isn’t authority.
The surgeons who win will understand the difference.
These aren’t popular opinions.

But in 15 years, I’ve never once had a practice manager ask me what we’ve learned about building surgeon authority.

Only once has a medtech company ask how they could help their surgeons become Digital Opinion Leaders.

Nobody is looking out for your digital thought leadership.

It’s on

God in the Space Between My Children


My son is Catholic.

Mass on Sundays.
Rosary on his nightstand.
The faith of his father’s grandfather’s grandfather.

My oldest daughter is Church of Christ.

Scripture as anchor.
Tradition as compass.
The certainty her husband was raised in.

The first time I visited my wife’s Pentecostal church, I genuflected. Everyone thought I was slain in the Spirit. I just didn’t know whether to duck or dance.

And then there’s Sierra.

The middle daughter.

The one who burned the map.

She deconstructed everything her brother and sister kept.

The hymns.
The rituals.
The certainty.
The comfort.

I used to think I failed her.

One child got my roots.
One child got her mother’s.
One child got… questions.

Everyone warned her about the slippery slope.

But nobody warned me what it’s like to sit at a dinner table with three children -

And realize they’re all finding the same God through completely different doors.

My son kneels.
My oldest daughter studies.
My middle daughter wrestles.

And somehow -

They all arrive.

Maybe that’s grace.

Not one path.

Just one destination with infinite entry points.

I didn’t fail Sierra.

I gave her permission to find her own way in.

Even if it scared me to watch.

- - - 

I encouraged Sierra to write about her journey. A brief snippet below.

I scrolled through 50 orthopedic surgeon LinkedIn profiles this week. 47 of them posted announcements and information. 3 of them posted ideas and built authority.

Guess which ones get media calls when journalists need expert commentary?

Most surgeons treat LinkedIn like a digital CV. They announce conference attendance. They share journal articles. They post about new equipment in their OR. This is social media behavior—passive, forgettable, indistinguishable from every other surgeon in their specialty.

Digital thought leadership looks completely different.

The surgeon who gets quoted in The New York Times isn’t posting about attending AAOS. She’s posting her contrarian take on why the standard approach to ACL reconstruction is outdated and what elite athletes actually need.

The surgeon who appears on The Joe Rogan show isn’t sharing someone else’s research. He’s sharing his framework for why desk workers are destroying their spines and what actually prevents surgery.

The surgeon whose opinion gets sought by health reporters isn’t announcing he learned a new technique. He’s posting ideas about emerging trends that make journalists want his perspective on record.

Here’s what shifts: 

Announcements make you visible. 
Ideas make you quotable. 
Information makes you helpful. 
Authority makes you the first call.

What idea could you post this week that would make a health journalist save your contact?​​​​​​​​​​​​​​​​

Ryan “Saw-Bones” Molli, D.O.

Surgeons see something most people miss:

Men aren’t broken - they’re in transition.

Every day you meet the 48-year-old who “just has back pain”…
the athlete who “just tore a tendon”…
the husband who “just feels off.”

But it’s never just the injury.

It’s identity.
It’s transition.
It’s the moment a man realizes his old map no longer works.

As we wrote in men@pause:
“The journey isn’t linear. It’s cyclical. Like seasons.”  

And surgeons often become the first place a man stops pretending he’s fine.

That’s why your work matters so much more than the procedure:
You don’t just restore movement - you help men reclaim momentum, meaning, and the possibility of a next chapter.

Men aren’t falling apart.
They’re becoming.

And surgeons guide that becoming every single day.

G. Bryan Cornwall, PhD, MBA, PEng 
Chris Lisle

Everyone's got an opinion about turkey.
Brine it. Smoke it. Deep fry it. (Don't deep fry it inside, please.)

The turkey isn't the point.
The point is the pause.

[I co-authored men@pause: Life 2.0 - a best-selling book on "pause." https://a.co/d/bn7W781]

Because Thanksgiving isn't really about the food. It's about the rare moment when everyone stops. Stops scrolling. Stops pitching. Stops optimizing.

For one meal, we sit across from people instead of screens.
That's rarer than you think.

Your inbox will still be there Friday. The deal will still need closing Monday. The algorithm will still be hungry tomorrow.
But today?
Today is for the people who showed up. Not your LinkedIn connections. Not your ICP. Not your target demographic.

Just... people. Eating carbs. Telling the same stories. Pretending someone's casserole is better than it is.

That's the gift.

The world tells us to optimize everything. Thanksgiving says: just be present for this one.

So whether your turkey is deep-fried, smoked, or suspiciously dry—it doesn't matter.

What matters is who's at the table.

And that you're grateful enough to notice.

Happy Thanksgiving.

If you feel like you’ve got a book inside you, here’s what I learned the hard way:

1. You don’t need the perfect year.
 You need one imperfect monk-mode weekend.
 men@pause, our best-selling book, started in 48 hours messy monk-mode weekend-not a perfectly planned season. Momentum beats magic.

2. Format is a differentiator.
 We weren’t the first to write about men’s growth.
 But the "poetic field-manual style" (how I describe) made the book feel different. Format is part of your category design.

3. Don’t write alone.
 Co-authoring accelerates clarity. It removes blind spots and collapses time. My best decision was not going solo. Gave me confidence to approach Scott Sigman MD and begin co-author project: Physician Brand Rx

4. Your book is part of your (slash) career.
 men@pause had nothing to do with my profession-
 and everything to do with my identity.
 Lifestyle design entrepreneur\best-selling author\physician brand strategist, etc. 

If you’ve got a book inside you:
 Start imperfectly.
 Structure boldly.
 Collaborate wisely.
 And let it expand who you're becoming.

I wrote this m@xim for a Green Beret buddy and a poet in a carriage. 

The Soldier/

Jacob David George, 32, survived the war. The fog of war took him at his home in Fayetteville, Arkansas. He served three tours as a U.S. Army Special Operations combat engineer with Operation Enduring Freedom. After returning from Afghanistan, he recorded an album, "Soldier's Heart."

The Poet/

William Cowper, the English poet (1774) who wrote the hymn "God Moves in a Mysterious Way," struggled all his life with depression. One day, Mr. Cowper called for a carriage and ordered the driver to take him to the Ouse River, three miles away, where he planned to kill himself. 

The driver of the carriage sensed the state of sadness Mr. Cowper displayed. He said a quick prayer for guidance and breathed a sigh of relief when he saw a rolling fog ahead in the distance. The carriage driver purposely lost his way in the fog, jogging up one road and down another as Cowper fell into a deep sleep. Several hours passed, the driver going in circles, letting his passenger rest. Finally he returned Mr. Cowper to his home.

Mr. Cowper awakened and asked why they were back home?
The carriage driver said, "Got lost in the fog, sir. Sorry."

Mr. Cowper went inside, and pondered how he had been spared from self-destruction. That same evening in 1774, age forty-three, wrote his autobiographical hymn, "God Moves in a Mysterious Way" sung in churches across the world today.

m@xim

Surgeons don’t go viral because of social media.


They go viral because someone finally articulated what every surgeon feels. 

Surgeons don’t need social media help.
They need someone who can articulate their philosophy, their frustrations, and their mission.

If one surgeon writes a courageous post, hundreds rally.

But most surgeons don’t know how to articulate their point of view.

That’s why we help selected surgeons become Digital Opinion Leaders - the ones shaping the profession instead of getting shaped by it.

After 5000 + surgeon published pieces, (2025) we’re learning how surgeons digitize trust and monetize their reputation.

Lindsay Kough

TRIDENT 11

We solve problems, and construct and renovate buildings on behalf of veterans who have served our great nation.

UEI:  TT1ZZAJR9LX5
CAGE Code:  95F88
DUNS Number:  015451889

www.trident11.com

Chief Executive Officer

Clement J. Zablocki VA Medical Center

TRIDENT 11 manages Superintendent services for the "Upgrade Plumbing for Legionella Prevention" project at Clement J. Zablocki VA Medical Center; oversees subcontractor operations and ensures project compliance on behalf of the prime contractor, Richard Group, and the U.S. Department of Veterans Affairs; and implements and manages safety protocols and quality control measures ensuring project success.

Superintendent

Institute for Veterans and Military Families - IVMF

CEOcircle is a monthly peer accountability group for growth-stage companies looking to scale. Over the course of nine virtual huddles and four in person fly-in forum events, CEOs and executives can ask critical questions impacting their businesses today. Together, we learn from our peers and national experts alike how to take our company to the next level. Progress through the program is focused and measured based off self-set goals and helped by intentional and facilitated connections. Additionally, CEOcircle members also gain access to dedicated JPMorgan Chase Commercial Banking liaisons.

CEOcircle

Regional Lead Ambassador

The Ambassador Program is a dynamic 12-month program of entrepreneurial servant-leaders connecting military community business owners in the local entrepreneurial ecosystem. This volunteer role expands one's professional network while supporting budding veteran-owned businesses in one's community.

Ambassador

Veterans in Residence is a business incubator that provides Veteran and military spouse entrepreneurs and business owners with co-working space, local community, a national business network, and targeted support to grow their business.

Veterans in Residence is a partnership of WeWork and Bunker Labs.

https://bunkerlabs.org/veterans-in-residence/

Veterans in Residence Cohort 22-A

Veterans in Residence Cohort 21-B

Next Dynamics, Inc.

Next Dynamics Inc. is an emerging global leader in designing, manufacturing and integration of some of the world’s best-performing military technologies.  Next Dynamics currently holds numerous patents in the field of armaments, ballistics, weapons.

Our team is composed of some of the brightest minds in the field of armaments, ballistics, weapons as well as wide ranging global marketing strategists.

Advisory Board Member

Richard Group

Unpaid internship learning from top-tier construction professionals in various disciplines in Oklahoma, Arizona, and Illinois at Richard Group, a leading general contracting firm in the United States.

As a life-long learner, refined my hands-on skills in project management, estimating, marketing, business development, site supervision, and quality control acumen.

Intern (unpaid)

Bancroft Architects + Engineers

Bancroft Architects + Engineers is a service-disabled veteran-owned engineering firm, dedicated to pioneering the efficient design of highly technical electrical and mechanical systems.  The company was named in honor of the late Secretary of the Navy, George Bancroft, who established the United States Naval Academy in 1845.  The trademark signature that forms Bancroft’s company logo is actually the signature of George Bancroft, used with permission.

By 2009, Geo. Bancroft Engineering had earned its CVE certification as a Service Disabled Veteran Owned Small Business (SDVOSB) and had grown to 11 full-time engineers, each with sterling academic credentials that include multiple and advanced degrees from the world’s top schools.  With mechanical, electrical, civil, and aerospace engineers, Geo. Bancroft Engineering offered clients a range of engineering services, backed by a portfolio of project experience unlike any other set-aside firm in America.

Recognizing the need to broaden its scope of design expertise, Jenkins purchased one of the region’s most respected small architectural firms, Facilities Solutions Group, in 2011.  Known for their precision in designing intensely complex facilities for scientific, military, and life sciences clients around the world, Facilities Solutions Group had the added advantage of an impeccable project history that extends back into the late 1990s.  The name of the merged firm, Bancroft Architects + Engineers, reflects both the legacy of the original company with the historical connection to the Navy and Naval Academy as well as the full range of services on offer.

Now with 59 full-time architects and engineers working from regional offices around the United States, in addition to the Illinois headquarters, Bancroft continues to grow.

President

Senior Vice President

TRIDENT 11 is a subcontractor to a prime government contractor, Bancroft Architects + Engineers (BAE), in the disciplines of project management and other special duties supporting government contracting projects throughout the United States.  

BAE is an expert team of professionals specializing in the planning and design of highly technical and efficient facilities.  Please review BAE's body of work, and let me know how we may serve you.  

www.bancroft-ae.com

Director, Special Projects

Currently manage several US Department of Veterans Administration (VA) architecture and engineering projects in VA Medical Centers in California, Arizona, and Florida; and a contract pharmaceutical manufacturing facility in Connecticut.

Project Manager

Veterans In Residence

A partnership of WeWork and Bunker Labs, Veterans in Residence is a highly selective six-month startup incubator and leadership program that provides veteran and military family member entrepreneurs the community, business support, and workspace to help launch and grow their businesses.

WeWork Veterans in Residence
https://www.wework.com/veterans-in-residence

Cohort 22-A

Cohort 21-B

VETtoCEO

We are a community of veterans who connect through entrepreneurship and military training. We offer an online, 7-course entrepreneurship program featuring industry guest speakers and interactive modules. Our exclusive program is designed by veteran/entrepreneurs to educate transitioning warriors on the path to entrepreneurship as a business model. 

We offer the program to qualified/verified members of the military and veterans. We fund our programs through the generosity of leading corporations, grants, and individuals who have a passion for helping veterans.

www.vettoceo.org

Cohort 2019-01

CRC Surface Technologies

Founded in 1954, CRC Surface Technologies is a Nadcap-certified, AS9100-registered, and ITAR-registered, USG contractor who is a single-source chemical processing provider for the aerospace, defense, medical, semiconductor/electronics, space and heavy equipment industries.  Located in central Phoenix, AZ our multi-shift 65,000 square foot special processing facility services regional and national machine shops including OEMs such as Boeing, BAE Systems, Bombardier Aerospace, Eaton, General Electric, Honeywell, Hamilton Sundstrand, Goodrich, Northrop Grumman, Parker Aerospace, Bell Helicopter, Rolls Royce, Spirit AeroSystems, Space X, Woodward and many more.

Our 68-year-old corporation is one of the largest special processing companies in AZ offering over a 130 plating configurations and metal finishing services which include Anodize, Cadmium, Chem-Film, Chrome, Copper, Dow 7, Electroless Nickel, Grinding (ID/OD), Nickel, Nital Etch, Non-Destructive Testing, Passivate, Phosphate, Shot Peening and Silver.  Along with our array of surface treatment capabilities we provide value-added logistics solutions such as pick-up and delivery, testing, part identification, silk screening, assembly and more.

www.ChemResearchCo.com

Executive Vice President and Chief Business Development Officer

UNITED STATES DEPARTMENT OF THE NAVY

Political Appointee as Chief of Staff to the Under Secretary of the Navy, serving the second-highest ranking civilian official leading the United States Department of the Navy, with over 900,000 personnel (Sailors, Marines, reservists, and civilian personnel), and an annual budget of over $211 billion.  Served the Honorable Gregory J. Slavonic, RDML, USN, (Ret.), https://www.linkedin.com/in/greg-slavonic-b089586/, in the Senior Executive Service as a SES-III (three-star equivalent).

3rd Chief of Staff to the Under Secretary of the Navy

I help grow companies | Navy SEAL Veteran | Former Chief of Staff to the Under Secretary of the Navy (SES-III)

My why:   to serve God, country, and family by inspiring and empowering others to achieve their greatest potential living out their own why.

Gallop Strengths:   Self-Assurance | Achiever | Belief | Responsibility | Activator

Kolbe A Index:  5-5-7-3

We solve problems, and grow client companies in the United States and abroad.  We focus on innovation in architecture, engineering, healthcare, space, and defense.

CAGE Code:  95F88
DUNS Number:  015451889

www.trident11.com

Prior to the SEAL Teams, it was also an honor to serve in the US Marine Corps…



After Regis Jesuit High School, I attended Regis College (what is now, Regis University).

I always wanted to be a pilot, but we did not have the funds to attend Embry-Riddle or any other fine aviation universities.

So, during my freshman year at Regis College, I banged the yellow pages and called every military service and the Coast Guard (they were part of the US Department of Transportation at the time) to figure out how I could serve and lead, but also be a pilot.

Since I had a scholarship to attend Regis College (translate, I received a small stipend to swim there, but 99% of my costs were taken care of by the fact that our dear mother worked there and part of her compensation was full tuition at both Regis Jesuit High School and Regis College; thanks again, MOM!), I never considered any ROTC programs… 

Full disclosure, with my focus on having fun in high school, I don’t think I would have been eligible for an ROTC/NROTC scholarship…



Well, the summation of all of those conversations with the military and Coast Guard recruiters was that only one service would give me a “Flight School Guarantee” if I attended United States Marine Corps Officer Candidate School (OCS) during the summers while I was attending Regis College, and if my eyes were still good. 

I would have a guaranteed flight school slot after college graduation and after "The Basic School."

Wait, leading Marines and serving as a pilot? 

What could be better?

So, I began my journey earning the eagle, globe, and anchor by attending the "Platoon Leaders Course, Junior Course" at OCS at Camp Upshur in Quantico, Virginia forty-three (43) short years ago…

After graduating from that training with a shaved head and my forest-green t-shirt with large white letters on the front, "USMC," I took a bus to visit my younger brother during his "Plebe Summer" at the United States Naval Academy in Annapolis, Maryland…



And, that starts another story for another time…



Happy birthday, USMC!

You have always been a huge part of my personal and professional life. 

I have no idea where these two Marines are today, but Staff Sergeant Campos and Corporal Eshelman left an indelible mark on my life.



Thank you again, Marines.

Semper Fidelis!

V/r, LTK



P.S.: This photograph is from the US Marine Corps Birthday Ball in Nairobi, Kenya in 2005 when I humbly served as the Special Operations Liaison Element (SOFLE) in the US Embassy, Kenya supporting special operations throughout East Africa.  John Fielder...

I Help Grow Companies | Navy SEAL Veteran

The greatest servant leader I have ever known would have turned 25 today…



Today would have been our daughter Leslie’s 25th birthday. 

We miss her beyond words.

We are proud of the servant leader she was and the huge heart she shared with the world. 

Leslie (our “Lulu”) had a remarkable gift for giving to others, even from a young age.



When Leslie was in high school, she spent a summer in Cambodia working at an orphanage and teaching English to children in the slums. 

She came home forever changed, telling us how those kids gave her perspective on gratitude and love. 

I remember the glow on her face when she talked about the little ones she taught. 

She worked tirelessly and loved those children deeply, reminding us what true servant leadership looks like.



Back home, Leslie continued to lead with her heart. 

Her favorite high school class was the peer mentoring program, where she worked one-on-one with developmentally disabled classmates. 

She made everyone feel valued. 

Watching her befriend and uplift her classmates taught me so much about kindness.



Leslie’s compassion didn’t stop there…

She also volunteered at the VA hospital, spending her Sundays listening to veterans’ stories and bringing them snacks or a warm blanket. 

She had a soft spot for those who served our country. 

Seeing our teenage daughter chatting and laughing with an elderly veteran, calling him “sir” and thanking him for his service, remains one of my fondest memories. 

Her empathy bridged generations.

As she did for everyone she met, she made these heroes feel seen and appreciated.



The impact Lulu had on people around her was extraordinary. 
Her high school dance team teammates still call her their “guardian angel,” carrying her strength and remembering the good times they shared. 

It’s clear that her light lives on in so many hearts.

Lulu lived her 18 years on Earth with a purpose: to love and serve others unconditionally. 

She reminded us that true leadership isn’t about titles or accolades, but about lifting others up. 

Even though she’s no longer physically with us (we lost her in 2019), I feel her presence in the lessons she left behind. 

She continues to inspire us every day to be better, love harder, and give more freely.



If Leslie’s story teaches us anything, it’s to lead with love. 

In her memory, I challenge all of us to be a little kinder, lend a helping hand, and live with an open, generous heart. 

I know she’s smiling down on us, proud and encouraging us to carry her legacy forward.



Happy 25th Birthday in Heaven, sweet princess. 

Thank you for showing us what servant leadership truly means. 

We love you deeply, always.

Love, Dad



P.S.: As you already figured out, Lulu’s birthday is on Veterans Day. Her great grandfather, two grandfathers, uncle, brother-in-law, and father are veterans, and two of her siblings are currently serving. Happy Veterans Day to all of them, as well.

When your heroes are in your family, every day feels like Veterans Day…



Please join me in celebrating my two favorite Veterans…

On your left, the best brother anyone could dream of…
Next to him, our late father, rest in peace.



My brother, Lawrence Kough, is one of the best warrior gentlemen among gentlemen on the planet. 

Not only is he a great husband, father, son, uncle, and brother, but he is also anyone’s best friend who knows him.

I don’t mean, “bestie...”

What I mean is that when someone is in need, or just wants someone with whom to run things by, he is one of the best people with whom to do that, whether or not you are personal friends with him.

I could write a book about my brother (don’t tempt me), but I will keep this short…

Lawrence walks in others’ shoes before he speaks, and cares about people to their deepest core.

He is a true servant leader.



Throw in too that he has been married forever…

and he has two awesome daughters and a son-in-law,

and he is crushing it as a Delta Airlines Captain,

and he was the United States Naval Academy’s (USNA's) first All-American in Water Polo (2 years),

and he swam in US Olympic Trials,

and he flew not just the S-3 Viking, but retired as a Navy Captain in his US Navy career as an F/A-18 Super Hornet pilot,

and served as the first (plank owner) Commanding Officer of a reserve F/A-18 Super Hornet squadron,

and I could go on and on…



Lawrence, I love you. I am so grateful you are my brother and best friend.



Second from the left… our dear and late father, rest in peace.

Our Dad went to US Navy Recruit Training in San Diego and then went on to become a Dental Technician in the Navy.

The Navy figured out our Dad could play some basketball…

So, he was in a basketball uniform more often than his Navy uniform as their regional Navy basketball team travelled and played junior colleges and universities around the country on behalf of Navy Recruiting.



All that said, the most important person in the photograph is on the far right, the Saint of our family, our dear mother.

Thanks, Mom, for putting up with the three of us, and for doing such a fantastic job of raising Lawrence and me (with Dad).

Mom, you are the best.

You are not the kind of “best” that everyone else talks about.

You are the actual best!


Love, Lindsay



PS: This photograph is from my “Parents Weekend” in the summer ("plebe summer") immediately before my “second” freshman year (after a couple of years attending Regis University and just under a year at the University of Denver).

Yes, my younger brother was two years ahead of me at USNA… That is a story for another time…

V/r, LTK

What happens when veteran entrepreneurs and Fortune 500s meet with purpose?



What an incredible experience at the Joint Forces Forum had by all! 

Honored to have attended this recent event co-hosted by the Veteran Institute For Procurement (VIP) and the National Veteran Owned Business Association (NaVOBA).

Truly inspired, I remain.

The forum brought together veteran-owned businesses and corporate leaders for powerful, execution-oriented, opportunity networking and learning. 

We literally sat face-to-face with decision makers who could "green light" contracts across every commercial product or service discipline. 

It was amazing.



We kicked off with an awards reception celebrating veteran entrepreneurs and their corporate partners, followed by a day of dynamic sessions and opportunity-surfacing networking.

The energy was incredible, and the camaraderie was unmatched.

We saw firsthand how the forum sparked new connections and actual contracts that help veteran-owned businesses thrive.



Shoutout to Barbara Ashe, National Director (on the right) and Patty A. Brown, VP of Operations (pictured left) of VIP for their leadership and unwavering commitment to empowering veteran entrepreneurs. 

Their vision and dedication truly made this forum possible and impactful.

Watching both of them receive awards that night was more than icing on the cake!



Outstanding organizations like VIP and NaVOBA are crucial in helping veteran-owned businesses succeed in both federal contracting and commercial markets. 

Proud to be part of this journey. 

Much like the D'Aniello Institute for Veterans and Military Families - IVMF’s Veteran EDGE, the Joint Forces Forum is a must-attend.



When veteran entrepreneurs succeed, we all win!


V/r, LTK



#VIPCORPORATE #NaVOBA #JointForcesForum #WinningVets #IVMFSyracuseU

Someone asked me recently why my company is named, TRIDENT 11...



Well, here is the short version...

TRIDENT 11 is a representation of four of the most important parts of my life.

My children...



There are some other assumptions that are secondary to why TRIDENT 11 is TRIDENT 11, but the root is the four awesome children I raised (no, not all by myself).



The simpler assumptions are:

TRIDENT came from the US Navy SEAL breast insignia from my service in the Teams…

or,

TRIDENT came from the trident that is at the top of the United States Naval Academy crest, the crest of my alma mater.



Although those assumptions may have had some influences, "TRIDENT" represents three of my four children we raised, and the "11" represents our late daughter, Lulu, in heaven.



Why the 11? Lulu was born on November 11, 2000. 

While Lulu was with us throughout her life on earth, the date, 11/11, and time, 11:11, have always been a sign to our family in honor of Lulu. 

Our family members would consistently reach out to Lulu, not just on her birthday, but also whenever they saw 11:11 on the clock, wherever they/we were throughout the world.

Although we are not numerologists, 11 has always made us think about and honor Lulu, and her boundless love for others.



TRIDENT, at yet another elevated level in my heart, also represents the Holy Trinity: God the Father, God the Son, and God the Holy Spirit.

Adding the 11 to TRIDENT is a representation to me of Lulu's beautiful place in God's arms in heaven.



Well, there you have it!



Hence, TRIDENT 11.



Stay tuned for future updates as to the focus of TRIDENT 11 in the near future...



Call to action: words have meaning. Make your words mean something.



Lulu, pray for us.



Love, Dad

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Lindsay Kough

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