Matt Lerner

SYSTM

At SYSTM (formerly Startup Core Strengths), our mission is to help early-stage startups find their big growth levers (and pull them). We've noticed that great startups don't waste time on small stuff, so we  focus everyone on the most impactful work.

Founder & CEO

TransferGo

During my part-time interim role, our team more than doubled the YoY growth rate of acquisitions while lowering CPAs and improving retention and revenue per transaction. I also sourced their full-time VP Growth, and hired 4 other diverse and talented marketers to the team.

Interim VP of Growth

500 Startups

I led 500 Startups operations in London, investing in 35 seed-stage companies including Storemaven, SimplyCook, ZenJob, AirSorted, Popsa, Settled, Lexoo, Thriva, CharlieHR, HonestBrew, Fy and Second Nature. I also set up and ran the "Distro Dojo" growth marketing program for our portfolio companies in London and Berlin, which I was able to staff with a handful of the most extraordinary growth marketers in Europe.

Partner, London

PayPal

I led business-to-business marketing for PayPal UK, and oversaw the SMB/SME merchant business as a general manager.

Director, SMB

Created and lead PayPal’s first website marketing team, including conversion specialists, web analysts, developers, designers and writers. With a $3.5M budget, I oversee all business-facing areas of PayPal.com, driving over 85% of PayPal’s small business acquisition. The team boosted conversion (visitors to signups) in 2011 by 28%, generating an extra $67M over three years.

Director, On-Site Marketing

Built and managed a team of direct marketers who oversaw all marketing to PayPal’s existing small business customer base including activation, cross-sell and retention, generating $30M in incremental revenue.
+ Led pricing in North America.
+ Oversaw all marketing for the PayPal Debit Card, a $60M business, accelerating growth from 7% to 20% YoY in 12 months.
+ Deployed a propensity model targeting our most promising new customers with a high-touch “welcome” experience, boosting their value by 34% vs. control. The program generated an extra $11M in revenue in the first year and $55M over three years.

Group Manager, Merchant Engagement Marketing

Promoted within the same role, grew the team to 18. Developed processes & metrics around go-to-market. Oversaw the launch of many of PayPal’s most popular small business products.

Group Manager, Product Marketing

Built PayPal’s first outbound Product Marketing team. We oversaw all outbound B2B product marketing, launched a dozen major products and features.

Sr. Manager, Product Marketing

+ Originally hired to oversee developer marketing
+ Managed partner marketing through our shopping cart partners including GoDaddy and Yahoo!
+ Ran PayPal’s first consumer engagement campaigns
+ Launched Website Payments Pro, which currently generates over $100M revenue/year.

Marketing Manager

Macromedia

Brought Fireworks MX 2004 to market. The launch exceeded sales forecast by 20%. Planned subsequent release including researching and writing the MRD.

Product Manager

Visited 36 countries, wrote a book, climbed two 18,000 ft. Himalayan peaks, dove some of the world's best reefs, and learned to "think globally."

International Traveller

+ Led the successful development and launch of two products and discontinued a third product without alienating valuable customers.
+ Led demand generation among designers and developers for four of Macromedia’s largest launches including the flagship Dreamweaver product. Sales consistently beat forecasts. Tactics included print advertising, online media, direct mail (Harte Hanks) and email (Digital Impact) campaigns.

Product & Marketing Manager

Elemental Software

Poppe Tyson

Led B2B online marketing programs for clients including Novell Inc., Edward Jones Inc. and IDG.

Assistant Account Executive

Startup growth strategist, Ex PayPal, 500 Startups VC, Founder @ SYSTM

I founded SYSTM to help startups find their big growth levers - the small actions that can have the biggest impact on their growth. We’ve worked with over 200 companies and earned a 96% founder “likely to recommend” score.

Before founding SYSTM, I was the London-based Partner of 500 Startups, an early-stage VC fund, where I built and ran an accelerator seed-stage growth program for our portfolio companies.

Prior to joining 500 Startups, I worked for many years building and managing growth teams for three  startups (two disasters, one exit), and later at PayPal. 

I approach my work first as a general manager and then as a marketer, product manager or both, as needed. My lens is quantitative, but rooted in deep customer insights and testing, and based on fast iteration. I’m always learning, and I really enjoy teaching and helping those around me to learn and improve. Skip to the references below, you'll see that I'm regarded as a thought leader in many areas of business, and an inspiring people manager who reliably delivers ahead of expectations.

DROPS

Co-Founder

GrowthHackers

GrowthHackers, the largest online community of growth professionals on the web.

Our solutions include:
> Experiments, growth management platform for teams running tests and experiments.
> Workflow, a content marketing platform for content and communication teams with large productions;
> Insights, daily actionable google analytics insights in your inbox.

Head of Growth

Growth Boulevard

Co-Founder 

Contentools

Contentools help business plan, create, distribute and analyze content at scale through an intuitive and integrated content marketing automation platform and a database of talented content professionals (writers, designers, editors, managers, translators).
With the cloud-based Contentools CMP, companies and marketing agencies can brainstorm and approve their editorial lines, create content for blogs, social media and emails, organize and publish through an integrated editorial calendar, keep track of their production and analyze its results from a SEO and social media perspective after publication. In addition to the user-friendly interface, Contentools offers a marketplace of content professionals, segmented by expertise, roles and language available to all customers on the go. Besides that all, customers also have access to free educational resources as well as implementation services and consultancies.
My role at Contentools is to make our technology available for every business in the world willing to get better online results with content.

StartupSC (Sebrae) - 2013
SEED-MG (Startups and Entrepreneurship Ecosystem Development) - 2013
StartupBrasil (Acelera MGTi + FUMSoft) - 2014
500s Startups (12b) #500Strong - 2015
GrowthX Capital (San Francisco) - 2016
The LAUNCH Incubator (Jason Calacanis) - 2018

VP Global Sales

Resultados Digitais

Digital Marketing Consultant

Grupo RBS

Marketing

Ação Júnior - Consultoria em Gestão

Consulting Associate

Testing, Learning and Growing.

Pedro Clivati

Demis Hassabis 1o1, CEO do Google DeepMind: 

> se tornou o jogador de xadrez #2 do mundo aos 13 anos
> criou o jogo mais popular do mundo aos 17 anos
> recusou uma oferta de emprego de £1mi para ir estudar em Cambridge
> 2010: co-fundou o primeiro lab de AGI do mundo, a DeepMind 
> 2013: resolveu todos jogos de Atari usando RL
> 2014: vendeu a DeepMind para o Google por $500mi
> 2016: ganhou do melhor jogador de Go do mundo com o AlphaGo
> 2020: desvendou o dobramento de proteínas com AlphaFold
> 2021: open-sourced o maior banco de dados de proteínas (200milhões)
> 2023: título de cavaleiro no UK por serviços prestados à IA, Sir Demis
> 2024: ganhou o prêmio Nobel de química 
> 2025: liderou o Google para criar o melhor LLM do mundo
... ainda nem completou 50 anos.

>anos 90, ganhava o jogo tech quem conseguia desenvolver a tecnologia.
>anos 2000, ganhava o jogo quem conseguisse a tech e o produto.
>anos 2010, ganhava o jogo se conseguisse a tech, produto e a distribuição.
>nos anos 2020+, ganha quem consegue tech, produto, distribuição + branding/storytelling.

cliente não compra AI, compra a produtividade
cliente não compra cripto, compra o futuro do dinheiro
cliente não compra java/python, compra a automação
cliente não compra biotech, compra longevidade

cliente compra uma vantagem, uma história, uma crença, um movimento e as novas mídias (newsletter, podcasts, social, private events) são a camada de tradução entre a tecnologia incompreensível e sua adoção em massa.

Luana Lara Lopes, a bailaria tech bilionária brasileira de 29 anos.

> nasceu em BH
> mudou para joinville
> conheceu e se apaixonou pelo ballet

> ingressou na escola rússa de corografia, Bolshoi ainda criança
> de 8-10 horas de treinamento por dia
> além das aulas academicas
> dez anos de pura disciplina e esforço
> se apresentou no espetáculo Cisne Negro na Áustria

> migrou para MIT
> biz-dev na AB-Inbev
> engenheira de software na Bridgewater 
> pesquisadora de IA
> quantitative trader na Five Rings Capital

> migrou para tech-founder
> aplicou a mesma mentalidade de atleta de elite
> cria a Kalshi 
> plataforma de mercado para prever eventos do mundo real
> cresce para se tornar o maior app de prediction-market do planeta
> anos de brigas regulatórias
> Trump Jr. entra no board

> Jun'25: série C de US$ 185 milhões a um valuation de US$ 2 bilhões.
> Agos'5: série D de US$ 300 milhões a um valuation de US$ 5 bilhões.
> Dez'25: série E de US$ 1 bilhão a um valuation de US$ 11 bilhões.

> continua...

Ramp seria a #117 maior empresa da Nasdaq se tivesse feito IPO. Ao invés disso, a maior fintech da Europa saiu de $0 para $32bi de valor de mercado em 6 anos, pisando no acelerador do crescimento enquanto pisa no freio das despesas corp dos seus clientes: 

> 2019:
founded
funding: $7mi seed round

> 2020:
clientes: +100 
funding: $55mi série A 

> 2021 
clientes: +1000 clientes
funding: $115mi série B
funding: $300mi série C
valuation: $3.9bi valuation

> 2022
clientes: 10k 
receita: $100mi ARR
funding: $200M equity + $550M debt (extensão série C)
valuation: $8.1bi

> 2023
clientes: 15k 
receita: $300mi ARR
funding: $300mi série D
valuation: $5.8bi (downround)

> 2024:
clientes: 25k 
receita: +$300mi ARR
funding: $150mi série D-2
valuation: $7.65bi  

> 2025 (junho):
clientes: +30k
receita: +$700mi ARR
funding: $200mi série E
valuation: $16bi

> 2025: (julho):
clientes: +40k
receita: +700mi ARR (breakeven)
funding: $500mi série E-2
valuation: $22bi

> 2025 (novembro):
clientes: +50k
receita: +1bi ARR
funding: $300mi
valuation: $32bi

acelerador: 
*a empresa média de SaaS listada na bolsa cresce 16% ao ano. 
*as dez melhores, com melhor desempenho, crescem 30% ao ano. 
*Ramp cresce 153%, ~10x a mais que a média.

freio: somente em outubro
*agente de seguros impediu 511.157 transações fora da apólice, economizando US$ 290 milhões.
*agente financeiro transferiu 5,5 milhões de dólares de caixa ocioso para investimentos de 4%.
*agente antifraude bloqueou 49 mil faturas falsas geradas por IA

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Matt Lerner

Pedro Clivati

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The Battle

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Pedro Clivati

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pedro Clivati's LinkedIn Performance

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