Matt Lerner

SYSTM

At SYSTM (formerly Startup Core Strengths), our mission is to help early-stage startups find their big growth levers (and pull them). We've noticed that great startups don't waste time on small stuff, so we  focus everyone on the most impactful work.

Founder & CEO

TransferGo

During my part-time interim role, our team more than doubled the YoY growth rate of acquisitions while lowering CPAs and improving retention and revenue per transaction. I also sourced their full-time VP Growth, and hired 4 other diverse and talented marketers to the team.

Interim VP of Growth

500 Startups

I led 500 Startups operations in London, investing in 35 seed-stage companies including Storemaven, SimplyCook, ZenJob, AirSorted, Popsa, Settled, Lexoo, Thriva, CharlieHR, HonestBrew, Fy and Second Nature. I also set up and ran the "Distro Dojo" growth marketing program for our portfolio companies in London and Berlin, which I was able to staff with a handful of the most extraordinary growth marketers in Europe.

Partner, London

PayPal

I led business-to-business marketing for PayPal UK, and oversaw the SMB/SME merchant business as a general manager.

Director, SMB

Created and lead PayPal’s first website marketing team, including conversion specialists, web analysts, developers, designers and writers. With a $3.5M budget, I oversee all business-facing areas of PayPal.com, driving over 85% of PayPal’s small business acquisition. The team boosted conversion (visitors to signups) in 2011 by 28%, generating an extra $67M over three years.

Director, On-Site Marketing

Built and managed a team of direct marketers who oversaw all marketing to PayPal’s existing small business customer base including activation, cross-sell and retention, generating $30M in incremental revenue.
+ Led pricing in North America.
+ Oversaw all marketing for the PayPal Debit Card, a $60M business, accelerating growth from 7% to 20% YoY in 12 months.
+ Deployed a propensity model targeting our most promising new customers with a high-touch “welcome” experience, boosting their value by 34% vs. control. The program generated an extra $11M in revenue in the first year and $55M over three years.

Group Manager, Merchant Engagement Marketing

Promoted within the same role, grew the team to 18. Developed processes & metrics around go-to-market. Oversaw the launch of many of PayPal’s most popular small business products.

Group Manager, Product Marketing

Built PayPal’s first outbound Product Marketing team. We oversaw all outbound B2B product marketing, launched a dozen major products and features.

Sr. Manager, Product Marketing

+ Originally hired to oversee developer marketing
+ Managed partner marketing through our shopping cart partners including GoDaddy and Yahoo!
+ Ran PayPal’s first consumer engagement campaigns
+ Launched Website Payments Pro, which currently generates over $100M revenue/year.

Marketing Manager

Macromedia

Brought Fireworks MX 2004 to market. The launch exceeded sales forecast by 20%. Planned subsequent release including researching and writing the MRD.

Product Manager

Visited 36 countries, wrote a book, climbed two 18,000 ft. Himalayan peaks, dove some of the world's best reefs, and learned to "think globally."

International Traveller

+ Led the successful development and launch of two products and discontinued a third product without alienating valuable customers.
+ Led demand generation among designers and developers for four of Macromedia’s largest launches including the flagship Dreamweaver product. Sales consistently beat forecasts. Tactics included print advertising, online media, direct mail (Harte Hanks) and email (Digital Impact) campaigns.

Product & Marketing Manager

Elemental Software

Poppe Tyson

Led B2B online marketing programs for clients including Novell Inc., Edward Jones Inc. and IDG.

Assistant Account Executive

Startup growth strategist, Ex PayPal, 500 Startups VC, Founder @ SYSTM

I founded SYSTM to help startups find their big growth levers - the small actions that can have the biggest impact on their growth. We’ve worked with over 200 companies and earned a 96% founder “likely to recommend” score.

Before founding SYSTM, I was the London-based Partner of 500 Startups, an early-stage VC fund, where I built and ran an accelerator seed-stage growth program for our portfolio companies.

Prior to joining 500 Startups, I worked for many years building and managing growth teams for three  startups (two disasters, one exit), and later at PayPal. 

I approach my work first as a general manager and then as a marketer, product manager or both, as needed. My lens is quantitative, but rooted in deep customer insights and testing, and based on fast iteration. I’m always learning, and I really enjoy teaching and helping those around me to learn and improve. Skip to the references below, you'll see that I'm regarded as a thought leader in many areas of business, and an inspiring people manager who reliably delivers ahead of expectations.

I help mighty founders establish sales & marketing processes, to achieve PMF, get feedback from the market, acquire customers, drive revenue, and gain traction.

Outbound Sales & Digital Marketing enthusiast

Instantly.ai

I still build the lead gen engines for my clients, now backed by Instantly software.

Tool, warmup, and prospect list building is now included in my service. 
You'll just need domains and mailboxes, the rest is on my side.

Outbound Partner

PracticeBox

PracticeBox is an international sales & marketing online school.

TeQatlas

I leverage all my experience to drive revenue growth and enhance customer engagement through strategic and communication initiatives.

Fractional Outbound Marketing Lead

MageCloud

- CRM migration and implementation
- Sales & Lead generation process
- Cold Outreach hypotheses
- Content Marketing
- Email-marketing

Fractional Outbound Sales&Marketing Lead

Amconsoft

Chief Business Development Officer

Mushket Mobile

I founded Mushket Mobile company in 2016 to help entrepreneurs, businesses and startups with creating sustainable applications and other mobile solutions for their purposes. Now, Mushket Mobile is a team of strong result-oriented individuals working collectively to achieve common goals. We create, develop and upgrade all kinds of iOS and Android applications. We could assist you with prototyping, deployment, consulting. In case you have any queries, I’d be glad to answer you personally.

Tomenko Studio LLC

XITEX Software

Flash Developer

Cold Emails | Automation | Clay | Instantly.ai Outbound Partner

👋 Fractional Outbound Sales expert. How can I help?

Cold email B2B Lead generation: let's build a lead gen engine from scratch. Or maintain/adapt the existing process.

Email marketing: engage, educate, and nurture your leads with personalized email marketing strategies.

Marketing automation and CRM setup: Ensure seamless integration between all your sales and marketing channels and build sales processes and funnels.

Options of work:
- Free 30-min session - ask anything
- Paid 1:1 coaching session (150EUR/hour)
- Hire me on long-term

Niches where I delivered results:
VC, Pre-seed startups, SaaS, Transportation&Logistics, EdTech, FinTech

Tools I use and suggest:
Instantly, Clay, Hubspot, Make, Zapier, Apollo, Sales Navigator

Clients from: USA, EU, UK

Oleg Tomenko

Don’t ignore “not interested” replies.
All replies matter.

1) You should respond to every reply - even the negative ones. Algorithms don’t care if the reply is positive or negative - what matters is that there’s a conversation. That back-and-forth helps strengthen your domain reputation. (Instantly.ai AI agent is built for this.)

2) Sometimes, a negative reply can turn into a positive - or at least a warm lead. Depends on how you handle it. You can use, for example, Josh Braun’s style of objection handling. But don’t ask “May I know why you are not interested?” - that’s really annoying and accomplishes nothing.

3) A “not now” reply means you can easily re-engage in 3-4 months - and they won’t be as cold by then.
Handle all replies to show there’s a real human behind the outreach.

4) Negative replies also mean you hit the inbox - and you weren’t ignored. They’re a great source of insight too - why weren’t they interested? Look at the prospect’s data - maybe there are some common patterns.

5) If your email is well-written, the majority of your “not interested” replies will look like the ones in the attached pictures.

What’s not cool is getting no replies at all.

Pipeline for data-heavy B2B SaaS | Instantly.ai Outbound Partner

Instantly.ai + HeyReach.io
This is a very good model. You don't try to add everything to your product; you just integrate with existing and proven tools.

We used Clay for orchestrations like this, but now we're ready to transfer some event-based workflows, such as:

 -> Out of office
 -> Interested
 -> Not now, thanks
 -> Nurturing (that's our internal status)

Shoutout and applause to both teams!

Cold Email mistake 6. Ignoring recipient time zones

Small detail - but it can boost replies simply because your email lands when your prospect is active during business hours.

Business inboxes are usually less crowded than the personal ones - but it’s always better to be at the top of the inbox, not buried at the bottom.

To start, divide your sending schedule into Europe, the Americas, and the Pacific. 
A more advanced approach is to use the prospect’s actual location - not just the company’s HQ. 

Some tools - like Reply - can automatically adapt to the prospect’s time zone.

I get it - people travel, work remotely, and have flexible hours. But this small adjustment might still give your results a lift.

taplio

The Battle

Matt Lerner

Oleg Tomenko

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taplio

The Battle

Matt Lerner

Oleg Tomenko

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oleg Tomenko's LinkedIn Performance

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Performance ScoreOleg Tomenko's LinkedIn Performance