Matt Lerner

SYSTM

At SYSTM (formerly Startup Core Strengths), our mission is to help early-stage startups find their big growth levers (and pull them). We've noticed that great startups don't waste time on small stuff, so we  focus everyone on the most impactful work.

Founder & CEO

TransferGo

During my part-time interim role, our team more than doubled the YoY growth rate of acquisitions while lowering CPAs and improving retention and revenue per transaction. I also sourced their full-time VP Growth, and hired 4 other diverse and talented marketers to the team.

Interim VP of Growth

500 Startups

I led 500 Startups operations in London, investing in 35 seed-stage companies including Storemaven, SimplyCook, ZenJob, AirSorted, Popsa, Settled, Lexoo, Thriva, CharlieHR, HonestBrew, Fy and Second Nature. I also set up and ran the "Distro Dojo" growth marketing program for our portfolio companies in London and Berlin, which I was able to staff with a handful of the most extraordinary growth marketers in Europe.

Partner, London

PayPal

I led business-to-business marketing for PayPal UK, and oversaw the SMB/SME merchant business as a general manager.

Director, SMB

Created and lead PayPal’s first website marketing team, including conversion specialists, web analysts, developers, designers and writers. With a $3.5M budget, I oversee all business-facing areas of PayPal.com, driving over 85% of PayPal’s small business acquisition. The team boosted conversion (visitors to signups) in 2011 by 28%, generating an extra $67M over three years.

Director, On-Site Marketing

Built and managed a team of direct marketers who oversaw all marketing to PayPal’s existing small business customer base including activation, cross-sell and retention, generating $30M in incremental revenue.
+ Led pricing in North America.
+ Oversaw all marketing for the PayPal Debit Card, a $60M business, accelerating growth from 7% to 20% YoY in 12 months.
+ Deployed a propensity model targeting our most promising new customers with a high-touch “welcome” experience, boosting their value by 34% vs. control. The program generated an extra $11M in revenue in the first year and $55M over three years.

Group Manager, Merchant Engagement Marketing

Promoted within the same role, grew the team to 18. Developed processes & metrics around go-to-market. Oversaw the launch of many of PayPal’s most popular small business products.

Group Manager, Product Marketing

Built PayPal’s first outbound Product Marketing team. We oversaw all outbound B2B product marketing, launched a dozen major products and features.

Sr. Manager, Product Marketing

+ Originally hired to oversee developer marketing
+ Managed partner marketing through our shopping cart partners including GoDaddy and Yahoo!
+ Ran PayPal’s first consumer engagement campaigns
+ Launched Website Payments Pro, which currently generates over $100M revenue/year.

Marketing Manager

Macromedia

Brought Fireworks MX 2004 to market. The launch exceeded sales forecast by 20%. Planned subsequent release including researching and writing the MRD.

Product Manager

Visited 36 countries, wrote a book, climbed two 18,000 ft. Himalayan peaks, dove some of the world's best reefs, and learned to "think globally."

International Traveller

+ Led the successful development and launch of two products and discontinued a third product without alienating valuable customers.
+ Led demand generation among designers and developers for four of Macromedia’s largest launches including the flagship Dreamweaver product. Sales consistently beat forecasts. Tactics included print advertising, online media, direct mail (Harte Hanks) and email (Digital Impact) campaigns.

Product & Marketing Manager

Elemental Software

Poppe Tyson

Led B2B online marketing programs for clients including Novell Inc., Edward Jones Inc. and IDG.

Assistant Account Executive

Startup growth strategist, Ex PayPal, 500 Startups VC, Founder @ SYSTM

I founded SYSTM to help startups find their big growth levers - the small actions that can have the biggest impact on their growth. We’ve worked with over 200 companies and earned a 96% founder “likely to recommend” score.

Before founding SYSTM, I was the London-based Partner of 500 Startups, an early-stage VC fund, where I built and ran an accelerator seed-stage growth program for our portfolio companies.

Prior to joining 500 Startups, I worked for many years building and managing growth teams for three  startups (two disasters, one exit), and later at PayPal. 

I approach my work first as a general manager and then as a marketer, product manager or both, as needed. My lens is quantitative, but rooted in deep customer insights and testing, and based on fast iteration. I’m always learning, and I really enjoy teaching and helping those around me to learn and improve. Skip to the references below, you'll see that I'm regarded as a thought leader in many areas of business, and an inspiring people manager who reliably delivers ahead of expectations.

The Church in Kuala Lumpur

• Planning and organising conferences and trainings to help the believers to enter into a deeper understanding of the Bible
• Communicating the Biblical truths to non-believers
• Building up among the people the sense of togetherness and mutual care and concern according to the principles set down in the Bible

Full-Time Worker, Church in Kuala Lumpur, Kuala Lumpur

Christian Full-Time Training

• Developed skills in Biblical study, character building, public speaking, time management, event management, team-building, self-discipline, interpretation in English and Mandarin

Trainee

Thinktechniq

• Worked with Singapore-based clients: a multinational bank, a multinational computer memory manufacturer and independent authors
• Worked on copywriting, social media marketing strategy (content creation, contest), blog posts, Google Ads strategy & optimization

Marketing Executive

CI Project

• Established a 102-strong multinational Facebook community dedicated to cochlear implant causes.
• Published a PDF book containing stories of 23 cochlear implant user stories from nine countries and user experience research.

Founder

• Managed Instagram and Facebook page of Toshiba Memory Asia Pacific
– Each Instagram post engages an average of 8,000; Facebook page grew from 550,000 to 610,000 page likes during my stint
• Managed daily operation and performance tracking of Toshiba Memory Asia Pacific live chat service 
• Contributed entries for Thinktechniq’s blog
• Completed copywriting of Toyota Environmental Challenge 2050 website revamp

Digital Marketing Intern

Fave

•	One of Southeast Asia’s fastest growing startups and e-commerce platforms; runs FaveDeal and FavePay
•	Assisted with the merchandizing strategy (e.g. newsletter, deal packaging) in an effort to sustain and increase the profitability of our clients

Growth Planning Intern

Harvard Project for Asian and International Relations (HPAIR)

The HPAIR Asia Conference is a 5-day academic program in mid-August hosted in an Asian country. Delegates will benefit from gaining a broader exposure to issues spanning multiple arenas, including political, social, economic, cultural, and business.

Responsibilities:
• Works with the Executive Director in making final decisions with regard to the conference planning
• Oversees the operations of Marketing, Delegate Relations and Design team
• Assists with the outreach of Corporate Relations team in securing sponsorship

Host Country Organizing Committee Vice Executive Director

Taylor's University Toastmasters Club

• In charge of membership recruitment and members relations 
• Expanded club size to qualify for Distinguished Club Status

Vice President Of Membership

I cover social media marketing, search engine marketing (Google ads), copywriting and public relations (PR) initiatives for clients (corporations, startups and individuals) at a digital marketing agency. Outside of work, I interview cochlear implant users globally and write stories about them which are published on ciproject.org.

I graduated with a B.A. in Sociology from State University of New York (SUNY) at Plattsburgh in December 2019.

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