Matt Lerner

Startup growth strategist, Ex PayPal, 500 Startups VC, Founder @ SYSTM

I founded SYSTM to help startups find their big growth levers - the small actions that can have the biggest impact on their growth. We’ve worked with over 200 companies and earned a 96% founder “likely to recommend” score.

Before founding SYSTM, I was the London-based Partner of 500 Startups, an early-stage VC fund, where I built and ran an accelerator seed-stage growth program for our portfolio companies.

Prior to joining 500 Startups, I worked for many years building and managing growth teams for three  startups (two disasters, one exit), and later at PayPal. 

I approach my work first as a general manager and then as a marketer, product manager or both, as needed. My lens is quantitative, but rooted in deep customer insights and testing, and based on fast iteration. I’m always learning, and I really enjoy teaching and helping those around me to learn and improve. Skip to the references below, you'll see that I'm regarded as a thought leader in many areas of business, and an inspiring people manager who reliably delivers ahead of expectations.

Founder & CEO

At SYSTM (formerly Startup Core Strengths), our mission is to help early-stage startups find their big growth levers (and pull them). We've noticed that great startups don't waste time on small stuff, so we  focus everyone on the most impactful work.

Joanna Wiebe

The original conversion copywriter, I'm the creator of Copyhackers. For 20 years, incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO have trusted me to optimize their copy. And incredible conferences like Mozcon, INBOUND, SearchLove and CXL Live have invited me to teach their audiences to write copy that converts. And along the way, more than 70,000 people at early and growth-stage startups, small businesses, huge businesses, international agencies and indie establishments have let me coach their copy forward, which is and has been a great honour. With a U. Because I'm Canadian.

Founder

Leaving LA after talking shop with the legendary Chris Do on his podcast this afternoon… and reflecting on some truly amazing “copyhackers” who made the drive to Santa Monica and supported me in the studio audience. You rock. You all rock. ❤️❤️❤️

Author of The Copyselling System. I help stuck teams find + align around breakthrough messages.

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If you're in Santa Monica / LA this weekend... come to the live studio recording of my podcast 🎙️ with the amazing Chris Do (Futur). 

We'll be talking about the new content strategy game. 

It starts at noon on Saturday. 

And it's free.

Open article: Developing Content Strategies to Get Ahead of Everyone w/ Joanna Wiebe by eventbrite.com

Developing Content Strategies to Get Ahead of Everyone w/ Joanna Wiebe

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The Battle

Matt Lerner

Joanna Wiebe

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taplio

The Battle

Matt Lerner

Joanna Wiebe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joanna Wiebe's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoanna Wiebe's LinkedIn Performance