Matt Lerner

Startup growth strategist, Ex PayPal, 500 Startups VC, Founder @ SYSTM

I founded SYSTM to help startups find their big growth levers - the small actions that can have the biggest impact on their growth. We’ve worked with over 200 companies and earned a 96% founder “likely to recommend” score.

Before founding SYSTM, I was the London-based Partner of 500 Startups, an early-stage VC fund, where I built and ran an accelerator seed-stage growth program for our portfolio companies.

Prior to joining 500 Startups, I worked for many years building and managing growth teams for three  startups (two disasters, one exit), and later at PayPal. 

I approach my work first as a general manager and then as a marketer, product manager or both, as needed. My lens is quantitative, but rooted in deep customer insights and testing, and based on fast iteration. I’m always learning, and I really enjoy teaching and helping those around me to learn and improve. Skip to the references below, you'll see that I'm regarded as a thought leader in many areas of business, and an inspiring people manager who reliably delivers ahead of expectations.

Founder & CEO

At SYSTM (formerly Startup Core Strengths), our mission is to help early-stage startups find their big growth levers (and pull them). We've noticed that great startups don't waste time on small stuff, so we  focus everyone on the most impactful work.

Head of Growth at HeliosX | ex-BCG Digital Ventures

Confident, creative and commercially focused marketing leader with strategic experience delivering scalable growth and building brands across B2B SaaS and B2C marketplaces.

Specialisation in ABM, Demand Gen, CRO & AARRR acceleration, Product Marketing, Sales & Marketing Ops and Team Leadership.

Cross-functional and user-centric, with a data-driven approach to lead funnel optimisation and pipeline acceleration for seamless brand and customer experiences. I aim to anticipate trends, inspire teams and drive innovation with an entrepreneurial mindset and passion for digital transformation.

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Experience spans startups from early seed and Series A through to global enterprises in B2B SaaS, B2C eCommerce and mobile apps. 

Reforge and Google Squared graduate with distinction for thought leadership.

www.cornellazar.com

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Expertise: Growth strategy | Funnel optimisation | Pipeline acceleration | ABM | Demand gen | Product marketing | CRO | Brand positioning | Team leadership | Content marketing

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Matt Lerner

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