Local World Inc.

Client acquisition and business development, targeting mid-market and Fortune 1000 companies across the U.S.

Facilitate recruitment efforts to meet client requirements in support of their SAP, Salesforce and ERP initiatives.

Foster deep relationships with key stakeholders by delivering critical SAP and Salesforce talent in support of digital transformation objectives.

Act as a trusted advisor by leveraging massive technology network in support of strategic initiatives for clients, consultants, partners and team members.

Partner and Channel Lead - Business Development | SAP & Salesforce Contract Recruitment

Connect to Evolve 

We are all programmed for progress – it’s in our DNA. In the SAP / ERP world, this means connecting the market’s best talent with its most innovative clients to facilitate personal and professional evolution.

Local World builds the bridge between trusted ERP / CRM resources and those clients transforming their ERP landscapes to thrive in the digital age. 

As a client, choose from our pre-qualified, national talent pool of SAP Trusted Advisors on both a temporary and permanent basis. 

As a candidate, cut through the noise and find the role that will truly transform your career. 

We’ve raised our expectations. Isn’t it time you raised yours?

Managing Partner

Strategic Account Partner

Reutax Corp.

• Reutax Corp. is the U.S. subsidiary of Reutax AG, a privately held Professional Services and Consulting firm headquartered in Heidelberg, Germany.  

• With a pool of over 100,000 candidates globally, Reutax employs over 300 internal employees in the areas of sales & recruiting, human resources, finance, IT, and marketing in 9 different countries spanned across three continents and is currently planning further European and US locations, along with developments in South America and Asia.  

• Key Account Manager - North America

• Developing and Managing Current / New Contracts for SAP Professional Services Placement

• Taking a Consultative Approach to Placing High Level IT Consultants for SAP / Oracle Configurations and Development

Key Account Manager

Interprise software solutions, Inc

•  Account Manager / Business Development

•  Assistance in many areas of business development, including sales, administration, partner management, training, etc.

•  Work directly with the Executive Management Team to seek and gain new avenues of business

•  Acted as a Liason between Executive Level Management, Clients, the Development and Sales Teams Located in Philippines.  

•  Assistance with Process Improvements, Implementations, Partner Management, and Administrative Documentation.

Business Development Manager

DATAVO Communications

•  Acted as an Account Executive bringing in new accounts in the greater Los Angeles area through cold calling, prospecting, and partnering / networking with vendors affiliated with telecommunications.  

•  Worked closely with the Managing Director to map out sales strategies increasing overall team performance.

•  Acted as team lead for new associates, training in the field, and assisting in the close for new accounts.

Account Executive

Celtic Leasing Corp.

•  Managed entire sales process from cold call to close.  Worked with C-Level Executives to provide Lease Financing for Capital Equipment ranging from Desktop Computers to Medical Equipment.

Campbell-Ewald

• Full-Time, Paid Intern

• Campbell-Ewald is a full service Advertising Agency for both the Public and Private Sectors.

• Acted as Account Coordinator.  Participated in brainstorming, routing ads for approval, communications between account management and creative departments to ensure advertisements were delivered on time and under budget.

• Print & Digital Media for National City Bank, GM, XM Radio, Trip Rewards, Navy, and AC Delco.

• Extensive exposure to the creative process from round table meetings to Ad Placements. Worked directly with the Account Management and Creative Teams to meet deadlines.

• Assisted with organizing and presenting new ad campaigns to clients for approval.

Account Coordinator - Full-Time Intern

Helping hiring managers get the best SAP & Salesforce Talent the market has to offer | Taking SAP & Salesforce Recruiting to the next level for our growing list of clients

Struggling to find qualified, platinum level consultants, project / program managers, architects, etc for your digital transformation objectives?

Looking to build a strong and stable Center of Excellence for your SAP, Salesforce or IT environment?

Feeling over leveraged by your chosen Systems Integrator?

Having trouble building high performing SAP, Salesforce or IT teams? 

Struggling with navigating your internal recruitment process to get the best talent the market has to offer? 

Planning your S/4HANA journey and need helpful insights on how to navigate getting talent onboard within your organization to make it a success?

Let's Talk!

Who am I?

Founding Partner of a fast growing SAP and Salesforce focused Recruitment and Professional Services Firm delivering the absolute best talent the market has to offer.

What do we do?

Our focused efforts and dialed-in process for delivery has helped our growing list of clients meet their project specific goals and hiring needs for Contract, Contract-to-Hire and Permanent Requirements.

How do we do it?

Our rigorous qualification process includes a 14 point qualification, extensive screening, assessment of skill set to match requirements, and completed references prior to any of our resumes hitting the desks of our clients. This process eliminates many of the hurdles that our clients face in finding the proper talent for their challenging projects. 

What brought me here?

With a background in ERP Software Solutions and a complex understanding of business processes in the Information Technology capacity there's nothing I love more than working with people. There is no greater satisfaction than finding the right person, the right project while delivering on our promise to support our clients in their digital transformation initiatives.

What is my mission?

Networking and building relationships with IT Executives and Consultants is my specialty.  I take great pride in assisting SAP, Salesforce and IT Leadership Consultants in finding work that fit their qualifications by building quality relationships with Executives and Hiring Managers, understanding their greatest challenges to hiring the right people into their team and delivering.

Why we should talk?

If you're in the planning phase or in the heat of a Digital Transformation and you're worried about having the right partnerships in place to engage just in time staffing for your critical objectives and milestones, I know that a conversation will bring value to you.

Ping me and we can setup a discovery call that will support your goals.

Matthew Frieling

Where SAP Programs Start Drifting Long Before Anyone Notices

Every troubled SAP program has a moment when things begin to drift.
It almost never starts with a major event.
It begins quietly, in places that do not get much attention.
And by the time leaders notice the symptoms, the root issues have already spread.

Picture a program where everything looks fine on paper.
Config is progressing.
Workshops are closing.
Status reports show green.
Leadership feels confident.
The SI is pushing ahead and keeping momentum.

But below the surface, small cracks begin to form.

📌 A business decision gets delayed because the right people were not involved.
📌 A design choice works for the project team but creates long term pain for operations.
📌 An integration dependency shows up, but nobody circles back to validate the impact.
📌 Data ownership between the client and the SI is blurry.
📌 Functional teams assume another group is handling a critical detail.

None of these cracks are dramatic.
They live in side conversations, task trackers, and the natural urgency to stay on schedule.

But little issues grow.

🔶 The business starts losing clarity on how future processes will actually work.
🔶 Functional leads feel pressure to accept design decisions they do not fully agree with.
🔶 Testing becomes the moment when hidden problems finally surface.
🔶 Leadership begins to feel surprised instead of informed.

By the time this drift becomes visible, it is often expensive and extremely disruptive to fix.

This is why top performing SAP programs make a key decision early.
They bring in independent experts whose only focus is protecting the client’s interests.

Strong independent SAP leaders can spot misalignment before it becomes a problem.
They slow down confusion before it speeds up risk.
They make sure decisions are made with business clarity.
They connect teams that have started to work in silos.
They keep the future state aligned to reality, not assumptions.

✨ This protects timelines.
✨ It protects quality.
✨ And it protects the client’s long term ownership of the solution.

Local World supports this approach by helping clients bring in independent SAP talent that sees issues early and keeps the program steady before drift becomes damage.

Why SI-Led Testing Misses Real Business Risk

Most SIs test to prove the system works.

But your business needs testing that proves your world works.
Here’s what usually gets missed when the SI owns testing:

➡️ Real business scenarios
They test what they built, not what you actually do.

➡️ Cross-team handoffs
SIs test by module… your users work by process.

➡️ Edge cases
Discounts, exceptions, approvals, corrections, returns… the messy stuff.

➡️ Business risk prioritization
 The SI sorts defects by “severity.”
Your world sorts them by “impact.”

This is why so many teams get to UAT and realize:
 
“Wait… we never tested how we actually run the business.”

👉 An independent testing lead fixes this by bringing your business reality into the center of the test strategy.

How Early Design Choices Turn Into Hidden Technical Debt 🚧 

One of the biggest risks in any SAP program is the quiet moment when a design decision gets made without the right voices in the room.

It might feel small at the time.
A shortcut to keep momentum.
A compromise nobody pushes back on.
A detail that gets labeled as “to be refined later.”

But these little choices can turn into long term technical debt that follows the business for years.

Imagine a team debating how a core pricing rule should work.
The SI recommends a structure that is easier for them to deliver.
The business has concerns, but they are not fully represented during the decision.
To keep the project moving, the team approves it.

Months later, during testing, the downstream impacts appear.

🔸 Sales cannot maintain pricing without IT help
🔸 Finance struggles to reconcile numbers from multiple streams
🔸 Custom workarounds get introduced to fill the gaps
🔸 Enhancements pile up before the system even goes live

What felt like a small decision becomes a long term burden.

This is where independent SAP architects and functional leaders make a huge difference.
They look beyond the build and ask how the decision will hold up after go-live.
They challenge quick answers.
They push for clarity in the process design.
They consider how the business will actually use the system every day.

Their goal is simple.
Protect the client from inheriting a solution that becomes more expensive and harder to maintain with each passing quarter.

✨ Clean design is not just good practice.
✨ It is risk prevention.
✨ It is cost prevention.
✨ And it is culture protection because nothing hurts morale like a system that fights the business instead of helping it.

Local World supports this approach by connecting clients with independent SAP talent who protect design integrity from the beginning, not after the damage is done.

The Hidden Cost of Skipping Real Change Management

One of the quietest risks in SAP programs is weak change management.
On paper, it looks like a communications plan, some training sessions, and a few newsletters.
But real change management is much deeper than that.
It decides whether the new system becomes part of the business or something the business constantly fights.

Picture a team rushing toward go-live.
The SI is focused on configuration and delivery.
Technical teams are burning through defects.
Leadership is asking for cutover plans.

Meanwhile, the business is still trying to understand what is coming.

People know their old processes, but they don’t fully understand their new ones.
They have seen demo slides, but not real end to end flows.
They have been trained on transactions, but not on how decisions will change.
They are aware of deadlines, but not entirely sure what their new responsibilities will be.

This gap creates real cost.

📌 Resistance that shows up late
📌 Defects that stem from misunderstanding, not design
📌 Workarounds that become permanent habits
📌 A system that looks ready but is not truly adopted

This is where independent change leaders make a huge impact.

They walk the halls. They listen to concerns that never make it to a status report.
They translate the new process into business reality.
They push the project to explain decisions in plain language rather than technical terms.
They build confidence rather than compliance.

Their influence is subtle, but the results show up everywhere.

⭐ Smoother business readiness
⭐ Stronger user confidence
⭐ Fewer escalations at go-live
⭐ Faster stabilization
⭐ A culture that feels prepared, not blindsided

Local World supports clients by connecting them with independent change and training leaders who protect the human side of transformation, which is often where the real success is determined.

Why SAP Programs Fail When Clients Don’t Control Their Talent Mix

There’s a pattern that shows up in SAP programs across every industry.

A company kicks off a transformation. The SI brings a polished methodology. Teams look full. Everyone feels confident.

Then something shifts.
Timelines slip.
 Scope grows quietly.
 Quality gets uneven.
 The business feels unheard.
 Leadership gets surprised instead of informed.

Most people blame complexity or change resistance... But there’s a deeper reason that rarely gets talked about.

The client never controlled the talent mix.

When the SI supplies almost everyone, the program naturally leans toward what the SI is measured on, delivery speed, scope progression and hitting milestones on paper. 

That isn’t wrong, BUT it just isn’t the same as what the client cares about.

Clients care about long-term ownership, clean data, adoption, stability, and a system that won’t collapse under real-world use.

Those priorities need their own voice in the room.
If the client doesn’t build that voice into the team design, no process in the world will fix it later.

Here’s what actually keeps SAP programs balanced:

👉 Client-side leaders with the authority to set direction
👉 Independent specialists who protect business outcomes
👉 SI teams that focus on execution instead of self-review
👉 A talent structure where no single group controls the entire narrative

When these pieces are in place, everything works differently and risks surface earlier.

Design choices get challenged before they become technical debt. Testing feels real instead of rushed.

Go-live becomes a transition, not a rescue mission.

Most importantly, leadership gets a clear view of what’s really happening.

Local World supports this approach by helping clients bring in independent SAP experts who keep the program anchored to the client’s goals. Quietly. Professionally. Without noise.

This is the start of a bigger conversation about building balanced delivery teams.

What does your SAP talent mix look like? Are you owning your digital transformation?

When One Team Controls the Whole Story  😬 

When a single delivery team controls requirements, design, testing, and sign-off, the client eventually loses visibility into what’s real and what’s assumed.

Risks get softened and with time, the scope shifts slowly. Delays get reframed as “tradeoffs.”

No one is misleading anyone. The story is simply being told from one perspective.

When there is an independent voice at the table, you get:

↳ Clearer transparency
 ↳ More grounded expectations
 ↳ Alignment based on actual progress, not optimism

It’s not about challenging the SI.

It’s about protecting clarity and your company's objectives.

👉 Local World helps organizations place independent SAP leaders who ensure transparency stays intact from kickoff to go-live.

What Happens When the SI Is the Only Voice in the Room 🗣️ 

Imagine a steering committee meeting on a large SAP program.
The SI presents updates. A lot of green. A few yellow boxes. No reds. Everything looks fine on the surface.
But once the meeting ends, the whispers start.

Testing feels rushed.
Data issues keep resurfacing.
Design choices were made without business input.
Cross functional impacts are unclear.
People sense friction, but they can’t fully explain it.

This is what happens when the SI becomes the only voice shaping the story.

It isn’t bad intent... It’s structure.

The SI reports on delivery progress. That is their job. So the narrative naturally tilts toward forward motion. Risks get softened. Problems get packaged as normal. Concerns get redirected toward future milestones.

Meanwhile, the client’s priorities fade into the background.

Without independent leaders in key spots, important areas don’t get the attention they deserve.

⭐ Business readiness
🔍 Real end to end process quality
📊 Data health across all functions
🧩 Integration behaviors that don’t show up on a slide
🧭 The long term sustainability of what is being built

These things rarely show up in an SI dashboard until they have already turned into real problems.

Here is where strong SAP programs separate themselves.

Clients build their own voice.
They bring in independent SAP experts who sit on their side of the table and speak truth early, not after the damage is done.

Then the steering committee hears what it actually needs.
Risk levels get corrected.
Quality gets seen through the business lens.
Timelines get evaluated based on readiness, not hope.
Decisions get pressure tested before they harden.

The room becomes balanced again.

⭐ Local World helps clients strengthen that internal voice by supplying independent SAP specialists who keep the program aligned to business goals and long term success.

When Testing Becomes the Moment of Truth

Every SAP program eventually reaches the point where the system must prove itself.
That moment is testing.
And it is often the first time the business sees what was actually built.

This is where misalignment finally shows its face.

A process that sounded fine in a workshop suddenly breaks when multiple functions try to run it together.
A design that looked clean on a slide fails under real data.
Two teams discover they had completely different assumptions.
A workflow that worked perfectly in a silo collapses when integrated with the next step.

You can feel the tension shift.
Leaders start asking tougher questions.
Business users get nervous.
The SI scrambles to keep the schedule intact.

Testing becomes the mirror. It shows everything.

Here is the part most leaders do not expect.
By the time problems appear in testing, the root cause usually started months earlier.
Somewhere in design.
Somewhere in ownership.
Somewhere in communication.
Somewhere in the talent mix.

Independent testing leadership changes this dynamic entirely.

A strong independent testing lead does not wait for issues to explode.
They validate process clarity during design.
They retire assumptions before they harden.
They challenge handoffs that feel incomplete.
They push for end to end visibility instead of “module by module” thinking.
They make sure data, roles, and integration are part of the conversation early.

This reduces risk long before the first test script is executed.

⭐ Better test scripts
⭐ Clearer scenarios
⭐ Cleaner handoffs
⭐ Realistic business flows
⭐ No surprises that the client cannot afford

Local World helps clients bring in independent SAP testing leaders who focus on what truly matters. Not just proving the system works in theory, but proving it works in the real world.

GrowthX

Board Member

Pantech Digital

🚀 The journey from 0 to 1 is much tougher than 1 to 100. Whether launching new products, entering new markets, or reaching fresh customer segments, the 0 to 1 path is full of hurdles—and only 1% of these initiatives survive the first year.

🎯 We know the struggle—because we've been there too.

As Smarketers, we’ve helped drive $100M+ in incremental revenue for Unicorns and Super Unicorns looking to scale, innovate, and boost revenue. With Pantech, marketing isn’t just an expense—it's a Sales engine fueling revenues and profits.

💡 Our secret? A world-class team of specialists in performance and influencer marketing. We've partnered with powerhouse brands like TikTok Shop, Temu, Shein, Ulike, and Mobile Legends, helping them crush their growth KPIs and dominate the market.

⚡ It’s not easy. There are challenges at every turn. But we thrive in the hustle—and we absolutely love what we do!

Managing Director and CEO

As an investor and board member, I offered strategic guidance during the early stages of the organization's development, helping the core team establish foundational processes, infrastructure, and delivery capabilities.

Investor / Board Member

Quickads

Over the past decade, I've had the privilege of working with industry giants like Google, Disney+, TikTok, and more. In doing so, it became abundantly clear that our reliance on ad creatives was a fundamental pillar of any successful Go-To-Market strategy. Yet, it often felt like millions of marketing dollars were left on the table, affecting agencies, publishers, and marketers worldwide.

I always yearned for a straightforward, scalable solution—one that could be effortlessly implemented by countless clients. It was during a casual conversation over coffee with Nitin Mahajan that my decade-long aspiration finally found its purpose. Our mission? To create ads with a single click in just 30 seconds!

The utilization of generative AI to automate ad creation is poised to revolutionize the marketing landscape. I'm eagerly anticipating the opportunity to collaborate with the Quickads team, and together, we aim to make a profound impact for global SMBs and agencies.

Onward and upward! 🚀🚀

Advisor

Insight

Investor / Advisor

ByteDance

► Role Summary: As Category head - drove Growth and Marketing for Key Clients across categories.
► Impact: Setup and Grew Banking, Financial Services, Insurance and Auto Category P&L to $100k+ within 2 quarters
▪ Growth Marketing: Drove growth marketing for key clients along with full-funnel activations:
▪ Upper and Mid Funnel: Branding, awareness and engagement through innovative solutions like Hashtag Challenges, 
Brand Takeovers and Impact properties on Tiktok and Helo.
▪ Lower funnel solutions: Performance marketing solutions to deliver on lower funnel goals:
✓ Shallow Goals: Optimized campaigns to enhance CTR (click-through-rate), CPC (cost-per-click) and C2V 
(click to visit) 
✓ Deep Goals: Used advanced AI/ML (artificial intelligence/machine learning) and predictive models to 
optimize for deep goal KPI’s like CPI (cost-per-install), CPR (cost-per-registration), CPFD (cost-per-first-deposit) etc.

Vertical Head <> Revenue Growth and Monetization

Disney+ Hotstar

► Role Summary: As client partner - managed trusted relationships with Key Clients across Mobile Handsets, Consumer Durables & IT.
► Impact: Drove Revenue and Growth for the Vertical through Focused Initiatives, Custom Solutions and Innovation.
▪ Entertainment: Sponsorships and Inventory Deals across Genres - English (Koffee with Karan, Ted Talks), Hindi (Nach Baliye, 
Bigg Boss), GEC’s, Movies > 10X uplift in Revenue to ~$1Mn/Quarter.
▪ Sports: >$Multi Million Revenue across IPL, World Cup, EPL, PKL etc.
▪ Innovation: Innovative Solutions to Drive Growth & Engagement -> Live Streaming, In-show Integrations, Content Solutions etc.

Vertical Manager <> Revenue Growth

Lava International Limited

►Role Summary: Led the Digital Vertical at Lava Mobiles.
► GTM and Product Launches: Conceptualized and launched campaigns across Search, GDN, FB to drive Awareness, Preference & Sales.
▪ Moneyback Challenge: PAN India campaign with over 300M impressions >3X uplift in Brand Searches, 1.6X uplift in sales).
▪ 2 Years Warranty: First of its kind program launched across India with over 100M impressions >1.5X uplift in sales, <1% return.

Head <> Digital Marketing and Revenue Growth

Max Healthcare

►Role Summary: Led the Digital Team - drove Digital Transformation, Performance and Revenue.
► Digital Revenue Channel: Setup and grew the channel to ₹50cr+.
▪ Lead generation: Organic (SEO) & Paid (Search, GDN & FB) >CPA: < ₹1k, LTV: >₹30k.
▪ Sales: Setup the sales team for lead management and conversion >Lead Conversion: 10%+.
▪ Attribution: Integrated analytics & multiple systems (CRM, HMS) for tracking Customer Journey and Revenue.
► SEO, Social Media and Asset Management.
▪ Website Launch: Launched responsive & adaptive website (April ’16) in Drupal.
▪ SEO and content marketing: Optimized 8k+ KW’s, added 400 blogs/infographics & 250 videos.

Lead <> Digital Marketing and Revenue Growth

Google

►Role Summary: 3 Years of experience in Client Management, Business Development & Consultative Sales.
► Key Client Management: Managed trusted relationships with a Multi-million $ portfolio.
	Conceptualized, implemented & optimized Campaigns on Search, Display & YouTube.
	Tailored strategies for PC’s, Tablets and Mobiles (Mobile first, multi-device campaigns).
► Performance Marketing
	Optimized campaigns for higher ROI >4X uplift in optimizations, 5X uplift in adoptions.
	Enhanced Campaigns Migration Lead: 250 Accounts migrated in 2 weeks (EC’s allow multi-device campaign management).
	Success Story: Optimization for an ecommerce client >5X CPA reduction, 40X conversion uplift, 10X budget uplift.
► Success Metrics
	 Global #1 in multiple metrics for 3 quarters with over 120% attainment of targets in a 200+ strong sales organization.
	 Fastest Promotion in Sales Team within a year by exceeding expectations, driving innovation & leadership initiatives.

► Left Google: After completing three truly amazing years at Google, joined the PG. Program at the Indian School of Business (Hyd.)

Senior Account Manager <> Australia - New Zealand

[𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞 𝐏𝐄𝐏 𝐇𝐨𝐥𝐝𝐞𝐫] ▶️𝗖𝗠𝗢@𝗣𝗮𝗻𝘁𝗲𝗰𝗵> Delivered 𝟭𝗕𝗻+ Impressions @ 𝟮.𝟱𝗫 𝗥𝗢𝗜 with Integrated 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Campaigns🚀🚀▶️ISB'15 ▶️Ex Google/Disney+/Bytedance

✅ Still treating marketing like a cost center?
You're not alone.
But the best in the game? 

They know better.

Marketing that doesn't convert isn't marketing.
It's a silent leak —
Draining your growth, your team’s energy, and your budget.

That’s why we do things differently.
We blend Sales + Marketing into a single growth machine.
We call it  𝐒𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 — and it’s not just a buzzword.
It’s how we helped brands like  𝗦𝗵𝗲𝗶𝗻, 𝗔𝗹𝗶𝗯𝗮𝗯𝗮, 𝗧𝗲𝗻𝗰𝗲𝗻𝘁 𝗚𝗮𝗺𝗲𝘀, 𝗦𝗵𝗼𝗽𝗲𝗲, 𝗟𝗮𝘇𝗮𝗱𝗮 etc. drive 𝗨𝗦$ 𝟮𝗕𝗡+ 𝐢𝐧 𝐫𝐞𝐯𝐞𝐧𝐮e with 4-6x ROAS.

We’ve got boots on the ground in Singapore, Hong Kong, India, China, and the US,
And hearts set on building performance systems that don’t just scale, they stick.

🌱We don’t chase growth.
We engineer it.
Across borders. Across product lines. Across customer journeys.
And yes, we have a damn good time doing it.

💬 Curious what your marketing could do if it actually worked like a business engine?
Let’s have a real conversation: 
https://calendly.com/sam-pant

Sam Pant

You know that heavy feeling in your chest?
The one that makes you question everything?

I know it well.

My journey started with two big dreams: IIT and IIM. I got a "no" from both.

Then came the job interviews. One rejection after another. Even my dream company, Bytedance, said no.

Each "no" felt like a door slamming shut. I started to wonder if I was on the wrong path entirely.

But life has a funny way of working out.

Today, I run an agency that does millions in revenue. We work with amazing brands I once only admired from afar. And the most beautiful part?

I get to provide employment to a wonderful team.

Looking back, I see it clearly now: every single rejection was a redirection.

If I had gotten any of those "yeses," I wouldn't be here. I wouldn't have this business, this team, or this purpose.

The "perfect plan" I had for my life was actually too small. The universe had something bigger in store, but it had to close those doors to guide me to the right one.

So if you're hearing "no" right now, please remember:

Your worth is not defined by a rejection. It’s defined by your courage to keep going.

Trust the timing of your life. Sometimes the most beautiful stories begin with a chapter of "no's."

What rejection set you on a better path? I’m listening.

#Rejection #Resilience #CareerJourney #Entrepreneurship #PersonalGrowth

💲🅰️Ⓜ️     / /   The Smarketer aka Sametravels 🌍✈️

💰💰 $5B+ in Revenue for Global Brands like SHEIN, Alibaba, Shopee & more! ➡️➡️ CPA • CPS • REV-SHARE Campaigns ➡️➡️ Premium • Direct • High-Quality Traffic ➡️➡️ DM for Growth 🚀🚀

Annddd it begins! Feel the magic in the air!

#affiliateworld #affiliateworldasia #awa2025 #conference #affiliate

I’m Attending Affiliate World Asia 2025, Bangkok! 

Excited to share that I’ll be at Affiliate World Conferences Asia in Bangkok on 3–4 December 2025.

If you’re attending as well, I would love to catch up, exchange ideas, and explore opportunities to work together.

We’re scaling fast across performance marketing, influencer growth, native, and AdTech, and are always open to connecting with great partners.

 Feel free to DM me or email me at: sp@pantech.digital

If you’d like to lock in a time in advance, just ping me and we’ll set up a slot during the event.

Looking forward to meeting founders, media buyers, networks, advertisers, publishers, and anyone building cool things in the performance ecosystem.

See you in Bangkok! 
— Sam

𝐓𝐡𝐞 𝐠𝐫𝐞𝐚𝐭𝐞𝐬𝐭 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 𝐢𝐧 𝐢𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐢𝐬 𝐚𝐥𝐬𝐨 𝐢𝐭𝐬 𝐠𝐫𝐞𝐚𝐭𝐞𝐬𝐭 𝐭𝐫𝐚𝐩.
And for most, it costs them their fortune.

Warren Buffett shared a profound truth: you don’t need to be a genius to build wealth.
In fact, making just one great decision every two years is enough.
He points out that someone who bought Berkshire Hathaway 50 years ago only had to make one decision.

The problem isn't a lack of opportunity.
It's the illusion of constant action.

We can trade stocks with a click. They’re liquid, cheap to move, and always available.
This should be an advantage.
But for most, it becomes a crippling disadvantage.

Why?
Because we treat our portfolios like a social media feed, constantly checking, refreshing, and reacting.

We feel the need to do something, just because we can.
And each "do something" incurs a cost: a commission, a spread, and most importantly, the cost of a potential mistake.

We would never do this with a farm or an apartment building we owned.
We’d buy it, tend to it, and hold it for years.

But with stocks, the daily noise tricks us into being speculators instead of owners.

Here’s what I learned from his wisdom:
💡 Wealth is built through inaction, not constant reaction.
💡 Your best investment is often the one you forget you have.
💡 Liquidity is a test of patience, not an invitation to trade.

The goal isn't to have more activity.
It's to have more clarity.

To buy a wonderful business and simply hold on.
To let compounding do the heavy lifting while you live your life.

𝐀𝐬𝐤 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟:
Are you building a portfolio, or are you just keeping your broker busy?

If this resonates, take a step back.
Turn off the screen.
The most powerful move you can make today might be no move at all.

Because in the pursuit of wealth, patience isn't just a virtue, it's a strategy.

#Investing #WarrenBuffett #LongTermThinking #WealthBuilding #StockMarket #Compounding #FinancialFreedom

✦ Everyone talks about what they did right to build a business.
Let me tell you the 3 things I did wrong — and what I’ll never repeat when building a billion-dollar company.

✦ For the first 5 years of my journey, I wasn’t “failing forward.”
I was simply failing… because of myself.

➞ I hired fast because I was impatient.
➞ I scaled fast because I was insecure.
➞ I agreed to bad deals because I wanted validation.

✦ The world will tell you:
“Failure is good. Failure teaches you.”
Here’s the truth nobody likes saying out loud:

➞ Most failures are avoidable.
➞ Most failures come from ego, not effort.
➞ Most failures set you back years, not weeks.

✦ Failure isn’t a badge of honour.
It’s a bill you pay — with time, money, mental health.

✦ But here’s the snapback:
After burning years and making stupid decisions…
I realised something I wish someone told me earlier:

➞ You don’t need to fail big to win big.
You just need to correct fast.

✦ Today, with sharper judgment, better people around me, and brutal honesty with myself, I’m rewriting the playbook.

And if you’ve been failing recently — just remember:
You’re not broken.
You’re just mid-pivot.

👉 Follow Sam Pant
For founder mindsets, scaling lessons & hard-earned truths.

#Entrepreneurship #FounderMindset #ContrarianWisdom #Startups #Growth

✦ You think you know advertising? Well… get lost!

Not literally.
Get lost in the basics — because that’s where 90% of performance marketers screw up.

✦ Truth:
Ads don’t fail because Meta, Google, TikTok, or Ad Networks “aren’t working.”

Ads fail because the user doesn’t understand your message instantly.

Confusion = Scroll
Scroll = Lost auction
Lost auction = ROI funeral

✦ What actually works in performance marketing?
Here’s the stuff we see across 800M+ MAUs & $5B+ GMV:


✦ 1. Clarity > Creativity
Say the offer in 1–2 seconds.
Show the value visually.
 No poetry, no puzzles.

“30% OFF + Free Delivery”
 beats
 “Discover the new era of shopping.”
Every. Single. Time.


✦ 2. Show the outcome, not the product
People don’t click for the product.
They click for the result.
Clear skin
Lower prices
Instant cashback
Faster wins
Cheaper flights
Outcome > feature.


✦ 3. One message. One CTA. One job.
Multiple ideas kill ads faster than bad CPCs.
Ad networks reward momentum — not options.


✦ 4. Build for intent, not demographics
“Who is this user?”
Wrong question.
“What is this user WANTING right now?”
That’s the money question.
Intent > audience segment.


✦ 5. Give the value upfront
Your offer shouldn’t be at the end of a paragraph.
It should be at the top.
This is value compression.
It increases hold-time + click-through immediately.


✦ 6. Proof = Instant trust
Users don’t trust ads.
So show:
➞ Ratings
➞ Orders
➞ Delivery time
➞ Testimonials
➞ Certifications
➞ Guarantees
Proof > promise.


✦ 7. Contrast = Hook
“Most people waste money on X — here’s the smarter way.”
Contrast snaps the brain awake.
Your CPM stays the same.
Your CTR goes up.


✦ So… you think you know advertising?
Maybe.
But the brands scaling 1,000–10,000 daily orders aren’t geniuses.
They’re just brutally clear.

No confusion.
No fluff.
No warmup.

Just value, proof, and simplicity at insane speed.

👉 Follow me for punchy insights on ads, performance, and scaling revenue
♻️ Repost if clarity beats complexity every day of the week

✦ Your ad copy doesn’t suck. Your offer does...
You can flex your copy all day. But if the offer is weak, the campaign won’t lift.

Everyone blames the wrong thing:
➞ Marketers blame the creative.
➞ Founders blame the agency.
➞ Agencies blame the algorithm.

But here’s the real muscle behind performance:
➞ If the offer isn’t irresistible, the ad will NEVER convert —
no matter how strong your copy looks.

✦ Here’s what we see across 800M+ MAUs:
Weak offers quietly kill campaigns.

➞ “Up to 15% OFF”
= ignored.

➞ “Free shipping above $80”
= ignored.

➞ “New collection live”
= ignored.

The user isn’t tired.
Your offer just isn’t strong enough to make them stop scrolling.


✦ What actually makes an offer convert?
Here’s the real performance checklist 👇

✦ 1. Clear, quantifiable value
Users don’t respond to vibes.
They respond to math.
➞ “Save $10 today”
➞ “First order free”
➞ “Flat 30% OFF — no minimums”
➞ “2 for $19.99”

Numbers > adjectives.
Always.


✦ 2. Zero friction
If redeeming your offer feels like homework,
your CTR is already dead.
➞ One step
➞ One CTA
➞ One promise

No puzzles.
No multi-step nonsense.


✦ 3. Sell the outcome, not the product
People don’t click for the item.
They click for the result it gives.

Not a blender → 5-minute smoothies
Not skincare → clear skin
Not a course → a better job
Not a loan → cash today

Outcome > feature.
Every vertical. Every geography. Every ad network.


✦ 4. Authentic urgency (not fake scarcity)
“Sale ends tonight.”
No one believes it.

But:
➞ “Only on the app”
➞ “Valid for new users”
➞ “First 500 customers”
➞ “Price resets at midnight”

Real urgency converts.
Fake urgency annoys.


✦ 5. Proof inside the offer
Proof crushes scepticism instantly:
➞ “Rated 4.8⭐ by 10,000+ buyers”
➞ “120,000 orders last month”
➞ “Trusted by 3M+ users”
➞ “Delivered in 24 hours”

Proof > promise.


✦ So no… your ad copy doesn’t suck.

It’s just trying to carry a weak offer on its back.

Fix the offer → the ad magically “starts working.”
It’s not magic. It’s math + psychology.

➞ Great ads can’t save bad offers.
➞ Great offers save average ads.

👉 Follow me for insights on ads, offers & scaling performance
♻️ Repost if strong offers win more auctions than strong copy ever will

✦ Somewhere along the way, we turned burnout into a status symbol.
Long hours became a personality.
Exhaustion became a flex.
“Look how tired I am.”
quietly replaced
“Look how effective I am.”

✦ You’re not “hustling.”
You’re not “built different.”
You’re not “on the grind.”
You’re just terrified of slowing down
because you don’t know who you are
without the chaos.

✦ Let’s be real:
➞ Skipping meals isn’t discipline.
➞ Answering emails at 1 AM isn’t commitment.
➞ Feeling dead every weekend isn’t ambition.
That’s not high performance.
That’s self-harm with a LinkedIn caption.

✦ I’m not preaching from a pedestal.
I used to be that clown too.
I wore eye-bags like trophies.
I thought being the most drained person in the room
meant I was the most driven.
I told myself I was “doing it for the future.”
In reality, I was doing it for validation.

✦ Here’s the part nobody likes hearing:
Burnout isn’t caused by work alone.
It’s caused by needing to prove you’re never enough.
That’s not ambition.
That’s insecurity with a productivity filter.

✦ And the cruel joke?
The world doesn’t reward you for burning out.
It just replaces you.

Quietly.
Quickly.
Effortlessly.

✦ So here’s the snapback:
Real power is not in showing how much you can suffer.
Real power is doing exceptional work
without setting yourself on fire to impress people
who won’t even remember your name in 3 years.
If this stings a bit, good.
That’s your body and your brain asking for a different strategy.

👉 Follow me for uncomfortable truths about growth, work & ambition.

#Growth #Burnout #SustainableDevelopment

✦ Everyone sees the ride. No one sees the grind...

People dream of starting up because they see the outcome:
➞ Money
➞ Freedom
➞ Travel
➞ Glamour
➞ Popularity
➞ “Living life on their own terms”

But the truth?
The journey is the opposite of what it looks like from the outside.


✦ Here’s the real startup picture:
There’s no glamour in the early days.
There’s no money.
There’s no stability.
There’s no “freedom lifestyle.”
There’s no guaranteed success — not even close.

In fact, your odds of making it are less than 0.001%.

The road looks smooth in photos.
In reality, it’s full of potholes.


✦ If you need stability, routine, or financial safety…
A startup will eat you alive.

If you have responsibilities, dependents, loans, or a need for predictable income —
don’t let anyone shame you into “just start bro.”

It’s not about courage.
It’s about timing and readiness.


✦ But if you’re wired differently…
If you’re comfortable with discomfort,
If 4 a.m. nights don’t scare you,
If chaos feels normal,
If your health, sleep, and peace take a beating…
and you STILL want to build…

Then maybe — maybe —
you’re built for this ride.

But even then, there’s one condition:


✦ Your idea must be strong enough to survive the grind.
Not hype.
Not vibes.
Not ego.
Not pressure.

Your conviction has to be louder than the noise.

Because that’s what carries you when:
➞ the money runs out
➞ the team leaves
➞ the plan breaks
➞ the market shifts
➞ your confidence collapses

This journey awards pain tolerance, not clout.

✦ So ignore the noise.

Don’t start because it “looks cool.”
Don’t start because others are starting.
Don’t start because of FOMO.

Start because:
➞ it’s the right time
➞ with the right idea
➞ in the right market
➞ with the right fuel inside you

Starting up is NOT the end goal.
Succeeding is.

The world sees the ride.
Only founders see the grind.

👉 Follow me for raw, unfiltered truths about building, scaling & surviving startups
♻️ Repost if the “ride” looks easy… but you know the grind isn’t.

Your next interview might feel more like a puzzle than a Q&A.
And that’s exactly how companies are seeing through resumes made perfect by AI.

These days, AI can make anyone look perfect on paper.
But a resume can't show the real you.
It can't show your grit, your creativity, or how you collaborate when things get tough.

That’s why companies are trying something new.
Imagine you’re asked to solve a puzzle or build a virtual ecosystem.
No right or wrong answers. Just you, navigating a challenge.

This isn’t about being the best gamer.
It’s about showing who you are when no one is watching.
Your approach. Your judgment. Your potential.

Why I believe in this shift:

It’s Fairer. It gives everyone a true shot—no matter your school, background, or resume gaps. Your skills do the talking.

It’s Real. You can’t rehearse your way through it. It shows how you actually think, not just what you say you think.

It Finds Potential. It uncovers raw talent that a traditional interview might miss. The kind of talent every company needs.

For me, this is the future of hiring.
It’s less about your polished story and more about your raw potential.
It’s about seeing a person, not just a profile.

What do you think? Would you welcome an interview that felt more like a challenge than a test?

#Hiring #FutureOfWork #Recruitment #HumanPotential #FairChance

✦ People worship “yeses.” Let me tell you how every bad yes I chased would’ve ruined my life — and how the “no’s” I hated saved me.

✦ For years, I thought the world was unfair.
 IIT said no.
 IIM said no.
 Bytedance said no.
 A dozen other interviews said no.
Back then, I thought rejection was a verdict.
 Now I realise it was protection.

✦ Here’s the uncomfortable truth nobody tells you:
 A “yes” at the wrong time is far more dangerous than a “no” at the right time.
If IIT had said yes, I would’ve walked someone else’s path.
 If IIM had said yes, I would’ve built someone else’s dreams.
 If Bytedance had said yes, I would’ve been just another employee — not a founder.

✦ The universe wasn’t blocking me.
 It was editing my script.
Every “no” forced me to confront myself.
 Forced me to learn.
 Forced me to build.
 Forced me to stop playing small.

✦ Today I run a multi-million dollar agency.
 I work with brands I used to admire from a distance.
 And the best part?
 I get to create jobs for people — something none of those “dream yeses” would’ve given me.
So here’s the snapback:
 Rejection is not humiliation.
 Rejection is direction.

✦ If you’re drowning in “no’s” right now, don’t romanticize them…
 Just understand them.
A “no” is the universe quietly saying:
 Not this. Not yet. Not here.
 Because something bigger needs space to arrive.

👉 What rejection pushed you onto a better path? I’d love to hear your story.

#Rejection #FounderMindset #ContrarianWisdom #Growth #LifeLessons

💲🅰️Ⓜ️ / / The Smarketer aka Sametravels 🌍✈️

View 💲🅰️Ⓜ️     / /   The Smarketer aka Sametravels 🌍✈️’s profile

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