Co-Founder & Chief Revenue Officer at Sales Assembly | Developing the GTM Teams of B2B Tech Companies | Investor | Sales Mentor | Decent Husband, Better Father

I’ve spent my career trying to solve one puzzle: how do you scale sales teams without losing what makes them great?

Before Sales Assembly, I lived the highs and lows of hyper-growth - leading revenue teams, juggling targets, and realizing that growth without structure eventually collapses under its own weight. The lesson stuck: great teams don’t just grow fast, they grow well.

That’s the idea behind Sales Assembly. We built the preeminent skill development platform for B2B tech companies: part training, part community, part therapy for GTM leaders trying to do more with less. We help teams move faster, stay aligned, and actually enjoy the process of getting better.

Somewhere along the way, I also became a General Partner at VentureOn Partners, Chapter Head at Pavilion, and mentor with Techstars. I’ve spent a lot of time with founders and operators who are chasing the same thing: building something that lasts without taking themselves too seriously.

A client and friend once described me as someone who “builds community through authenticity,” which I’ll take as the polite version of “tells it like it is.” That’s probably fair.

Outside of all that, I’m a decent husband, a better dad, and a walking Simpsons encyclopedia (seasons 1–11 only, of course). I travel when I can, laugh often, and still believe a good team - and a good joke - can get you through just about anything.

Matt Green

Todd Caponi

As it turns out, being transparent sells better, retains better, grows better, negotiates better & leads better. I speak (CSP®) and teach revenue organizations how we as human beings engage, prioritize, and decide - then how to use that knowledge (for good...not evil!) in their 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 (informal and formal), 𝐧𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐧𝐠 and 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩. 

I wrote two award-winning books about it, 𝘛𝘩𝘦 𝘛𝘳𝘢𝘯𝘴𝘱𝘢𝘳𝘦𝘯𝘤𝘺 𝘚𝘢𝘭𝘦 and 𝘛𝘩𝘦 𝘛𝘳𝘢𝘯𝘴𝘱𝘢𝘳𝘦𝘯𝘵 𝘚𝘢𝘭𝘦𝘴 𝘓𝘦𝘢𝘥𝘦𝘳. I have a third book coming out January 27th 2026 called 𝘍𝘰𝘶𝘳 𝘓𝘦𝘷𝘦𝘳𝘴 𝘕𝘦𝘨𝘰𝘵𝘪𝘢𝘵𝘪𝘯𝘨.

I am a multi-time C-Level sales leader, a behavioral science and sales history nerd, and have led in seven different roles - including at two companies through successful exits. One of them had a double exit (IPO, followed by an exit valued at ~$3B) 

I achieved the exclusive status of CSP® (certified speaking professional) in 2024, which only ~500 active speakers have achieved in the world.

Founder, Speaker & Workshop Leader

A consumer behavior research study changed my life. While that may sound odd, it fueled my fire to take a wide range of behavioral science, research and data, and use those elements to drive simple solutions into the sales and sales leadership world.

taplio

The Battle

Matt Green

Todd Caponi

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?