Co-Founder & Chief Revenue Officer at Sales Assembly | Developing the GTM Teams of B2B Tech Companies | Investor | Sales Mentor | Decent Husband, Better Father

I’ve spent my career trying to solve one puzzle: how do you scale sales teams without losing what makes them great?

Before Sales Assembly, I lived the highs and lows of hyper-growth - leading revenue teams, juggling targets, and realizing that growth without structure eventually collapses under its own weight. The lesson stuck: great teams don’t just grow fast, they grow well.

That’s the idea behind Sales Assembly. We built the preeminent skill development platform for B2B tech companies: part training, part community, part therapy for GTM leaders trying to do more with less. We help teams move faster, stay aligned, and actually enjoy the process of getting better.

Somewhere along the way, I also became a General Partner at VentureOn Partners, Chapter Head at Pavilion, and mentor with Techstars. I’ve spent a lot of time with founders and operators who are chasing the same thing: building something that lasts without taking themselves too seriously.

A client and friend once described me as someone who “builds community through authenticity,” which I’ll take as the polite version of “tells it like it is.” That’s probably fair.

Outside of all that, I’m a decent husband, a better dad, and a walking Simpsons encyclopedia (seasons 1–11 only, of course). I travel when I can, laugh often, and still believe a good team - and a good joke - can get you through just about anything.

Matt Green

Spoke with a guy launching a company in stealth. His entire outbound strategy has been hundreds of handwritten notes. 6 months in, they're deploying ten Fortune 500 clients.

Not emails. Not LinkedIn messages. Not AI-powered video prospecting.

Actual handwritten notes. With a QR code to book time. Mailed to every executive he'd ever worked with.


Sounds bonkers, but actually makes perfect sense. I mean, I get that it's 2025. Sure, we have AI that writes perfect emails. Sequences that personalize at scale. Prospecting tools that know what cereal your buyer ate for breakfast.

But the gangster move is a stamp.


He told me what happened at dinner that kicked off his whole strategy.

He's breaking bread with an old contact. CRO of a $12B company. 3,000 employees. The exact buyer every SaaS vendor is chasing.

My guy mentions he's been emailing him. Ten times over a few months. Zero response.

The CRO laughs. "Oh, I don't read my inbox anymore. Just email my chief of staff if you want to get a hold of me."

Not "Sorry man I'm swamped." Not "Shit I think it went to spam."

He literally doesn't open his inbox. Ever.


Here's what's wild about this moment we're in:

We've spent three years building AI that writes better emails, crafts better subject lines, personalizes at scale. Meanwhile, the entire ENT buying committee has collectively decided to ignore ALL of it.


Every inbox will be perfect in 12 months. Every email will look hand-crafted. Every message will reference that podcast you were on or that article you wrote.

Which means every email will still be just noise. It'll be "better" by today's standards, but noise nonetheless.


But a handwritten note? That's a human being who gave a shit for 90 seconds.

That CRO gets 847 emails a day. 840 of them are vendors who "noticed he recently raised a Series C" or "thought his CEO's comments on the last earnings call were really compelling."


AI didn't kill email outbound. AI made it so good that everyone's doing it. 

Which is what killed it.


There's a huge shift right now going back towards relationship selling. It would be a bit romantic to think it's because it's noble or pure.

But in reality, we're going back to it because AI made everything else worthless.


Handwritten notes. Showing up at the conference. Actually knowing someone before you try to sell them something.

Sure, old farts like me might think it's romantic. But at the same time, you can also just consider it math.


When everyone can send a perfect email, nobody's reading email.

And yeah, the kinda stuff this guy did is harder. That's why it works.

CRO of Sales Assembly | Decent Husband, Better Father

TrustRadius

Helping B2B buyers confidently make decisions with comprehensive, vetted product information and customer-generated content.

Enterprise Customer Success Manager

metadata.io

B2B marketers use Metadata’s demand generation platform to automate their paid campaigns and drive more revenue.

From building target audiences to executing campaign experiments to automatically optimizing campaigns to revenue – Metadata automates all of this. This means less time spent on tactical execution and more time spent on high-value work like strategy and creativity.

Meltwater

Provided white glove experience and strategic guidance for Meltwater’s largest enterprise social clients worldwide

Enterprise CX Manager, Social

Provided business development and leadership serving as a trusted advisor to named enterprise accounts in the Social Media SaaS space

Senior Strategy and Success Manager

Sysomos

•	Manages a large portfolio of customers worldwide selling SaaS social media solutions in the MarTech space.

•	Provides strategic insight and direction regarding customer social media initiatives in a consultative manner resulting in the identification of a compelling value proposition for business needs and project requirements. 

•	Excels at solution selling resulting in customer retention, expansion of existing opportunities , and increased revenue through expansion into new business areas

Strategic Account Director

•	 Leads team of CSMs in project delivery implementing Service Level Agreement criteria insuring contractual compliance 

•	Serves as an escalation point with client stakeholders.  Resolves client concerns and strengthens client satisfaction by working with Product Managers and operations to address client feature requests, implementation issues, and software bugs

•	Utilizes Salesforce.com and Amity to document account activity,  track and measure client health KPIs and minimize client churn.

Customer Success Director

Sysomos Expion

•	Works with Sales Directors to transition assigned accounts from closed deal to successful implementation and training users insuring software adoption

•	Builds partnerships with client marketing executives serving as a trusted advisor in developing strategies addressing business needs using Sysomos Expion software resulting in the identification and closure of additional business opportunities

Customer Success Manager

Brandzilla

•	Led all aspects of the sales process for Brandzilla a brand marketing company. Worked independently from home reporting directly to the founder and president of Brandzilla

•	Identified and qualified sales opportunities by understanding the client’s promotional needs for trade shows, sales engagements, and user events

•	Designed targeted solutions to business problems which delivered increased brand awareness and exceeded customer expectations within budgetary constraints

•	Negotiated, contracted and managed off-sight 3rd party vendors to meet critical deadlines that resulted in repeat orders and positive referrals

•	Consistently increased total revenue by 25%.

Client Relationship Manager

Commercial Nuclear Sev/ Black Diamond Services

•	Brought in to address deficiencies in project delivery functions during the last six months of a 2 year project. Utilized software development and project management background to implement a procedure which improved process efficiency by 300%

•	Managed delivery of 50-60 long range plans coordinating Duke Progress Energy managers and engineers and the project team (tech writers, estimators, schedulers) ensuring a quality product

Consultant

Working everyday to help my clients answer key business questions and reach their business goals in the MarTech SaaS space. As the primary POC/trusted advisor, I am maniacally focused on the client relationship, managing all aspects of their post sales experience from successful onboarding to renewal, identifying and collaborating internally on expansion opportunities along the journey.

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The Battle

Matt Green

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Green's LinkedIn Performance

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