Co-Founder & Chief Revenue Officer at Sales Assembly | Developing the GTM Teams of B2B Tech Companies | Investor | Sales Mentor | Decent Husband, Better Father

I’ve spent my career trying to solve one puzzle: how do you scale sales teams without losing what makes them great?

Before Sales Assembly, I lived the highs and lows of hyper-growth - leading revenue teams, juggling targets, and realizing that growth without structure eventually collapses under its own weight. The lesson stuck: great teams don’t just grow fast, they grow well.

That’s the idea behind Sales Assembly. We built the preeminent skill development platform for B2B tech companies: part training, part community, part therapy for GTM leaders trying to do more with less. We help teams move faster, stay aligned, and actually enjoy the process of getting better.

Somewhere along the way, I also became a General Partner at VentureOn Partners, Chapter Head at Pavilion, and mentor with Techstars. I’ve spent a lot of time with founders and operators who are chasing the same thing: building something that lasts without taking themselves too seriously.

A client and friend once described me as someone who “builds community through authenticity,” which I’ll take as the polite version of “tells it like it is.” That’s probably fair.

Outside of all that, I’m a decent husband, a better dad, and a walking Simpsons encyclopedia (seasons 1–11 only, of course). I travel when I can, laugh often, and still believe a good team - and a good joke - can get you through just about anything.

Matt Green

Mandy McEwen

LinkedIn + Sales Navigator Trainer for Teams ⋒ Mod Girl® Founder ⋒ I blend 17 years of digital marketing + online selling to help brands grow via social selling ⋒ Midwest → West Coast ✈ Nomad

If you want to build a badass personal brand, learn the best ways to use LinkedIn to drive revenue, and want the easiest ways to stand out in a sea of sameness...

Hi, I'm Mandy and we should be friends. 

“I have a very particular set of skills, skills I have acquired over a very long career.”

And like Liam Neeson, you want me on your side. 

I help B2B founders and sales teams turn LinkedIn activity into real pipeline with a human-first system, custom AI tools, and a simple thirty minute a day rhythm. 

After founding my award-winning agency Mod Girl® Marketing in 2010 and spending the last 10 years specializing in LinkedIn, I've trained thousands of professionals and partnered with companies like T-Mobile, Continental, and Pavilion.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗸𝗻𝗼𝘄: Standing out in B2B is harder than ever. Cold outreach doesn't work like it used to. The teams winning right now are leveraging LinkedIn and personal branding to build trust and pipeline - but most leaders don't have time to do it themselves.

That's why I founded Luminetics, a division of Mod Girl®. We help B2B companies and leaders master LinkedIn and Sales Navigator to build authentic brands that drive pipeline.

𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘂𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁:
 ✔ We've been in the LinkedIn trenches since 2015, before it was cool
 ✔ We've trained thousands through our 𝗠𝗼𝗱𝗲𝗿𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝗲𝗹𝗹𝗲𝗿™ curriculum
 ✔ We built 𝗧𝗵𝗲 𝗡𝗲𝘅𝘁 𝗪𝗮𝘃𝗲, the world’s first custom ChatGPT-powered GTM and social selling system that gives you the foundation, structure, and AI to build your brand and drive real pipeline while keeping every interaction completely authentic.

Whether you need full go-to-market strategy and consulting, team training, a Sales Navigator workshop, or an AI system your people can use daily, we make LinkedIn systematic, scalable, and authentic.

My work has been featured in Forbes, Entrepreneur, Inc., and HuffPost. I'm a regular guest on the Sell Better Daily Show and frequently keynote on LinkedIn and AI-powered go-to-market strategies.

Want LinkedIn to drive real visibility, credibility, and revenue? 

𝗩𝗶𝘀𝗶𝘁 𝗹𝘂𝗺𝗶𝗻𝗲𝘁𝗶𝗰𝘀.𝗶𝗼 for more info on our LinkedIn social selling team training.

𝗩𝗶𝘀𝗶𝘁 𝗺𝗼𝗱𝗴𝗶𝗿𝗹.𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 for more info on my speaking and consulting. 

𝗩𝗶𝘀𝗶𝘁 𝗻𝗲𝘅𝘁𝘄𝗮𝘃𝗲.𝗴𝗼𝗹𝘂𝗺𝗶.𝗶𝗼 for more info on our AI-powered GTM membership.

P.S. Check out my podcast with Lindsay Rios: YourFutureBiz.com 

You'll learn a ton in less than 15 minutes per episode, promise!

LinkedIn + Personal Branding + Sales Navigator Trainer for SDRs, BDRs, AEs, and Marketers

People do business with people they like.

LinkedIn is the platform to make that happen.

I provide LinkedIn training and workshops for your organization so your employees learn how to effectively leverage the most powerful B2B social media network in the world.

From social selling to personal branding, content marketing, and relationship building, my top-rated LinkedIn training and workshops are exactly what your organization needs to finally see tangible results on the platform.

In order to capitalize on the LinkedIn boom, you don't turn to generalists. You turn to modern experts who have done it -- with successful results.

Luminetics, by Mod Girl Marketing, is at the forefront of it all and we are relentless in our pursuit to get you the best results possible.

Our bespoke LinkedIn training provides actionable strategies in a way that keeps your employees engaged, entertained, and excited.

Our interactive LinkedIn workshops ensure your employees actually DO the work. From optimizing their profiles to curating and posting content to engagement strategies to creating outreach InMail messages, and more.

What my clients are saying:

"Mandy is a breath of fresh air and a wealth of knowledge. She is a great communicator and able to deep dive into the world of LinkedIn and personal branding. I hired her for a virtual event workshop and she nailed it. The audience learned so much and my team and I were truly thrilled with her training execution." - Erica Maurer, EMRG Media

"When I hosted the Global Personal Branding Festival, I knew I had to get Mandy to share her knowledge with us. And what an unforgettable experience it's been! The journey of collaborating with Mandy has been enriching & insightful to me personally and of course her contribution to the festival has been inimitable!" - Tanvi Bhatt, Tanvi Bhatt International 

Send me a message here on LinkedIn and let's chat about empowering your team:

www.luminetics.io

Olá from Brazil. 

What are you up to this weekend? 

This is where I’ll be 🤙🏼

Social Selling That Actually Works | 16 Years in the Game | LinkedIn & Sales Navigator Trainer | Founder of Mod Girl Marketing & Luminetics | Island Nomad 🌴

No alternative text description for this image

Brazil.

Where Saturday beach plans include push-ups in the sand.

Lots of beautiful, fit people here. 

Makes me think I need to join him for a workout. 

This is my last weekend on this island before heading to São Paulo, so I’m trying to soak up all the sun and waves.

My week in NC has been awesome, all thanks to my amigas I met on LinkedIn. 

Today - 
ANNABEL PICKENS and I recorded an episode for Your Future Biz(yourfuturebiz.com) in Leslie Douglas' dining room. 🤩 

Yesterday - 
I joined Will Aitken and Lindsay Rios for an episode on the Sell Better show where we talked about leveraging AI for social selling. 

Over 150 people joined us and are now getting free access to my new LinkedIn $trategist GPT. 🤖 If you joined us, thank you! 

Wednesday - 
Lindsay and I hosted our monthly "Ship It" session for our Wavemakers (nextwave.golumi.io). 

But, most importantly, it was Leslie Douglas' birfdayyyy, which we celebrated all day. 🥳 

Tuesday -  
Leslie and I recorded an episode for Your Future Biz in her adorable living room. Then I trained 100+ sellers at Brink’s Inc on how to prospect on LinkedIn. 👩‍💻 

Monday - 
Chill with Leslie Douglas and work day. 😎 

That's in addition to the 987 things I did for Luminetics this week. 

Don't forget about my furry assistant, Rocco. 😍 

Speaking of furry... peep ANNABEL PICKENS hat in the last pic. 

Grateful I get to spend time with these gems. 
💛



P.S. Tomorrow I leave for my 5-week Brazil workcation. Have you been?

Making Personal Brands Profitable with LinkedIn and Human-First AI | LinkedIn & Sales Navigator Trainer For B2B Founders + Teams | Founder of Mod Girl Marketing & Luminetics | Island Nomad 🌴

5 reasons you should start a podcast, or be a guest on more of them.

Most people judge podcasts by the wrong criteria.

Podcasts are leverage.

Here’s what they actually do for your business.

→ Reason 1: They build trust faster than almost anything else.

 15 - 60 minutes in someone’s ears creates familiarity.
 That’s hard to replicate with posts or ads.

→ Reason 2: They create pre-sold conversations.

 I’ve landed clients directly from podcast appearances.
 No pitch. No funnel gymnastics.
 Just “Hey, can we talk?”

→ Reason 3: They position you as the expert.

 Being invited to speak changes perception.
 You’re no longer another LinkedIn post.
 You’re the voice they remember.

→ Reason 4: They solve your “what do I post?” problem.

 Record once.
 Clip it up.
 Use it everywhere without sounding repetitive.

→ Reason 5: They make prospecting easier.

Outreach hits differently when people already recognize your name or voice.
Warm beats clever every time.

I’ve been a podcast guest for over 15 years.

It’s driven countless leads and real revenue for my business.

It’s also led to partnerships, opportunities, speaking gigs, and friendships I never would have had otherwise.

That’s exactly why Lindsay Rios and I started Your Future Biz.

Season 1 laid the foundation.
Season 2 goes deeper.

More guest conversations.
More tactical breakdowns.
More real talk on prospecting, sales, and marketing that actually drives revenue.

🎧 Check out our site where you can choose your fav podcast channel to listen and subscribe:

yourfuturebiz.com 

Season 2 is coming soon.

Are you currently a guest on podcasts or do you have your own? 

Feel free to share any episodes in the comments. 



P.S. I'm happy to announce I will not be wearing this sweater or any winter clothes until next winter 🤩 This was from last week when I was recording in Leslie Douglas' house. 

So excited to hit up the beaches here in Brazil.

Some people think it’s weird that I’m friends with these two gems. 

ANNABEL PICKENS and Chelsea Olsen  

And not weird because of Annabel’s amazing hat. Although my look in this picture says otherwise 😆

Or because Chelsea and I showed up to record a podcast in almost the same outfit.

But weird because they’re technically my social selling competitors.

My response?

You’re weird for thinking it’s weird.

I feel incredibly lucky to have women in my niche who I can relate to on a human level and a business level.

There is so much business out there. So much opportunity. So many people to help.

Scarcity thinking is exhausting.

Collaboration is energizing.

And when smart women in the same space start cheering each other on instead of side-eyeing each other, something powerful happens.

And when we start joining forces… watch out world.

I’ll choose abundance and alignment over insecurity every single time.

So, do you think it’s weird?

Are you friends with any of your competitors?

I missed my flight to Brazil.

3.5 hour delay to Miami last night. 

So now I'm stuck here until tonight when my rebooked flight leaves. 

Didn’t even leave the country yet and the “expect the unexpected” lesson showed up early.

When people ask me about the nomad life, I always say that line...
You have to expect the unexpected.

Apparently the universe wanted to make sure I reallllly meant it.

And get this...

Because I booked two American Airlines flights separately, Raleigh to Miami and Miami to Rio, they wouldn’t cover my hotel.

It's a weekend in Miami and last minute. So it cost me over $300 for a hotel room I never planned on needing.

Should I email American Airlines customer relations and try to get them to pay for it? I think the answer is yes.  

Then I had to cancel my Rio to Florianopolis flight.
Last-minute rebook.
$506 for a 90-minute flight.

Cool cool.

So the AA delay that was out of my control turned into about $800 in extra costs, plus a missed Airbnb night I already paid for in Brazil.

This is the part of the nomad life you don’t see.

You see the travel. The cool places.
You don’t see the unexpected chaos.

You see the freedom.
You don’t see the logistics and sunk costs and time that come with it.

That said...
Cowfish with Leslie Douglas and fam the night before I left was pretty epic.

And it’s 75 degrees in Miami.

I’m posted up at Starbucks working, walking 30 minutes instead of Ubering, getting my steps and vitamin D in.

Life is still good. Always.

Not complaining, just sharing so you see more of the reality of this life. 

And that’s kind of the deal you sign up for when you choose this path.

High highs.
Minor meltdowns.
A lottttt of patience.

But I wouldn’t trade it. 

🤙🏼

I saw a post yesterday saying,
“Our country went to war, and people are posting selfies and dog pics. LinkedIn is so cringe.”

I’m posting Brazil beach selfies.

Does that make me a bad person?

My Saturday beach photo of a guy doing pushups here in Brazil has 19,000 impressions.

Which tells me something.

People are still here.

Engaging.
Scrolling.
Connecting.

With selfies.
Beach pics.
Dog pics.
And everything in between.

So I’m wondering…

Is there a playbook for what we’re supposed to post when the world feels heavy?

Are we supposed to:

→ Stop posting
→ Pivot to political commentary
→ Perform public grief to prove we care

I care about what’s happening in the world.

And I also know people come to LinkedIn for perspective, to learn, for connection, and sometimes a break from the noise.

Maybe both things can be true at the same time.

Maybe we can hold space for serious moments and still live our real lives.

So do you think I should stop posting my Brazil pics because of the craziness happening right now?

It’s Women’s History Month, and I’m honored to be named one of the Top 150 Women Thought Leaders by Thinkers360 .

I’ve been building my brand in the digital marketing space for over 16 years.

When I started my company in 2010, there were far fewer women in this industry.

That’s actually why I named my company Mod Girl Marketing.  

I wanted there to be absolutely no question that a woman was running it.

And the “Mod” part stood for modern, because I was focused on modern marketing long before it became what it is today.

I’m incredibly grateful to be listed alongside so many amazing female leaders around the world.

We’ve made progress.

But my hope is that when my four-year-old niece grows up, she won’t have to spend 16 years proving she belongs in rooms that were never built for women in the first place.

Thank you Thinkers360 for shining a light on these amazing women.  

And thanks for including me in this image 🤩

You can check out the full list of women in the comments. I know there are so many more women than listed here that are inspiring me every single day. 

Tag your favorite females below and let’s give some love to the fabulous ladies in your life.

The new LinkedIn algorithm is judging your profile harder than your irrelevant selfie.

Your content might not be the problem. 
Your profile is.

You can write a great post. 
But if your profile does not match it, the algorithm notices. 
Buyers do too.

LinkedIn is prioritizing niche authority. 
Not scattered activity.

Your headline, about section, featured section, and experience all need to say the same thing.

If you post about B2B marketing but your headline says “Helping businesses grow,” you look generic.

If your profile says B2B marketer but you post about mindset and random quotes, you look inconsistent.

Confusion kills trust.

One niche. One problem. One type of buyer.

The algorithm rewards relevance. Not randomness.

Your profile must answer one question...

Is this person known for this?

When profile and content align, authority compounds. 
When they do not, reach shrinks.

Is your profile reinforcing your content or undermining it?

Want to know exactly what to fix.

Our LinkedIn $trategist GPT will show you what is stopping your profile from being buyer ready.

Grab it here ↴
https://lnkd.in/eng4HvxM

(it's free)

Want the ultimate shortcut? 

It will also show you how to use Lumi AI to optimize your entire profile in under 5 minutes.

I sold paint, then windows, then started my company, Mod Girl Marketing.

Here’s my story...

Before I ever fell in love with digital marketing, I was in sales.

Home improvement sales.

I was selling paint in a Sherwin-Wiliams store as an assistant manager. 

This was my first big girl job after finishing university. 

Then I sold windows as an in-home sales rep for Renewal by Andersen. My first big girl sales job. 

That’s where my sales career started.

Then in 2007, I Googled "how to make money online" like umpteen billion people have done. 

And somehow, I instantly fell in love with online marketing. You can call it an obsession. 

I taught myself HTML.
SEO.
PPC.
Blogging.

Anything I could get my hands on.

The obsession was real. I couldn't stop. 

I wasn’t formally trained. I don't even have a degree in marketing or business. (Psychology and Spanish degrees).

I was simply curious. And scrappy. And incredibly determined.

In 2010, I started my agency, Mod Girl Marketing.

I had no fancy playbook. Just grit, sales experience, and a deep belief that marketing should actually drive revenue.

In 2017, I started teaching people how to build personal brands and drive revenue on LinkedIn.

Fast forward to 2021.

I created Luminetics to focus strictly on LinkedIn and social selling.

Because I kept seeing the same thing over and over.
Smart people. Great companies.
Doing slimy, annoying outreach.
Or hiding completely.

We now work with Fortune 500 corporate teams and solopreneurs alike.

And the mission is simple...

Use LinkedIn to build trust.
Build personal brands that actually mean something.
Sell in a way that feels human.

Not pitch-slappy.
Not desperate.
Not weird.
Just real.

If you want the full backstory, listen to the Your Future Biz podcast with Lindsay Rios:

https://lnkd.in/eUxx8rqa

Season 2 is currently being edited and I’m really excited about what’s coming next.

And if you want to see what I've built in these 16 years since starting Mod Girl®... 

Social media agency - modgirlmarketing.com 
LinkedIn training  - luminetics.io 
LinkedIn speaker - modgirl.consulting
Podcast with Lindsay - yourfuturebiz.com

The Next Wave social selling AI membership - nextwave.golumi.io 

YouTube, IG, X, TikTok, FB - @mandymodgirl 

Free custom LinkedIn strategy built by AI in under 5 minutes:
https://lnkd.in/eng4HvxM


Take that LinkedIn algorithm. 6 links. Woohoo. 


Did you have interesting jobs that helped shape the professional you are today? I want to hear them!

If you’re not sending voice notes on LinkedIn, why not?

Seriously.

Most people don’t even know the feature exists.
And when I tell you it’s the fastest, easiest way to stand out, I mean it.

Here’s a real example:

Jonathan Cohen found my YouTube videos.

He messaged me on LinkedIn.
Instead of typing out a long reply, I sent him a simple voice note.

It said something like this:

“Hey Jonathan, thank you so much for watching. I really appreciate it. Let me know if there’s anything specific you’re working on, happy to help.”

That’s it.

It took me 23 seconds.
Twenty three.

And it was the first voice note he had ever received on LinkedIn.

Think about that.

Everyone else is sending templated paragraphs.
I sent my actual voice.

Free tool.
Built into the platform.
No extra software.
No production.
No overthinking.

This is where people miss it.

You want to stand out?

Do the things other people are not doing.

→ Use your voice
→ Show personality
→ Sound human
→ Be memorable

Better yet, send a short video if you can.

Now they see you.
Hear you.
Feel like they know you.

That’s trust acceleration.

I break this down and a whole lot more in the YouTube video Jonathan just watched.

➡️ https://lnkd.in/evfqgYH7

So tell me...

Are you sending voice notes?

What’s stopping you?


P.S. We just launched a free custom GPT that builds an entire LinkedIn strategy for you in under 5 minutes. Customized for you based on your target customer. 

You can go grab it here:

➡️ https://lnkd.in/eng4HvxM

If Sales Navigator feels expensive, it’s because you’re using it like Google.

And it’s not Google.

It’s a signal engine.

Most people log in, search “VP of Sales,” build a list of 800 people, and start blasting messages.

Then they say, “It doesn’t work.”

Of course it doesn’t.

Here’s how to actually use it so it pays for itself.

Step 1️⃣

Stop searching titles only. Start searching behavior.

Layer in filters like:
→ Posted on LinkedIn in the last 30 days
→ Changed jobs in the last 90 days
→ Following your company
→ Headcount growth
→ Buyer intent signals (if you have this version)

Now you’re targeting people who are active, visible, or in transition.
That’s leverage.

Step 2️⃣

Build micro-lists.
Not 800 leads.
25 to 75 max.

People who clearly match your ICP and are showing signals right now.

Step 3️⃣

Warm before you pitch.

→ Comment on at least one post per person
→ Send a connection request referencing something specific
→ Message like a human, not a sequence

If you’re not warming accounts, you’re just paying for a premium spreadsheet.

Step 4️⃣

Use alerts daily.
Login and spend at least 5 minutes looking at your Sales Nav feed.
There is GOLD in there and hardly anyone uses it. 

Check:
→ Posted content
→ Company growth signals
→ Job changes

Those are natural conversation triggers.
Not “just checking in” emails.

Endlessly scrolling LinkedIn.com for posts to comment on is a time suck.

So engage from Sales Nav directly if you want to save time.

When you use Sales Navigator this way, it becomes cheap.

When you don’t, it feels expensive.

On YouTube, I break down exactly when Sales Navigator is worth it, who it’s for, and who should cancel it immediately.

Watch it here:
https://lnkd.in/epkYzJf5

Already paying for it?

Send me a message with your industry and ICP.

I’ll tell you how I’d set it up if it were mine.


P.S. Lumi helped me write this post. It's my custom GPT trained on my content and my voice. If you want to try it out for yourself, send me a message. 

Ok, I just gave you 3 call to actions which is a no-no in marketing. 
Hey, at least you have options :)

Our click-through rate looked amazing…

For the unsubscribe link. 🤦🏻‍♀️

We sent a January promo email.
At first glance, the clicks looked fine.

Good enough that most people would move on.

But I asked ActiveCampaign's AI one question:

What actually happened here?

It compared that email against our other sends and surfaced something obvious fast.

More people clicked unsubscribe than clicked the sales page.  👀

Ouch.

The email wasn’t sloppy.
It wasn’t pushy.
It wasn’t “too salesy.”

It just made people work too hard before they understood the value.

We opened with context.
We explained trends.
We warmed them up.

Meanwhile, the strongest proof was buried.

And that’s on me.

Even though I’ve been marketing online for 17 years, I still make mistakes.

Womp womp. 🫠

So here’s the real takeaway…

Next time you send a promotional email, make sure it does three things:

1. The outcome is clear in the first few lines.
2. The strongest proof is visible before people have to scroll.
3. The reason to click is obvious before you start educating.

That structure matters more than clever writing.

And here’s the part that changed how we’ll build moving forward:

Active Intelligence didn’t just show performance.

It benchmarked this email against our others and highlighted exactly where it broke pattern.

That’s the difference between “this didn’t work” and “here’s what to fix.”

Without getting stuck in the weeds of manual reporting.
So next time you send a promo email, don’t just look at opens.

Look at your unsubscribe rate.
Ask what caused it.
And fix the structure, not just the subject line.

If you want something to flag the blind spots in your emails before you even ask,
get a free trial of ActiveCampaign and run Active Intelligence on your last send: 

https://lnkd.in/e-RwNhqP  


#ActiveCampaignPartner

Most LinkedIn headlines are completely useless.

“Empowering efficiency for SaaS companies.”

What does that even mean?
Seriously.

If a prospect reads your profile and still has to guess what you do, you already lost.

People don’t want clever.
They want clear.

Your profile should answer two things instantly:

→ Who you help
→ How you help them

That’s it.

Most people stay vague because they’re thinking about how they sound.

Not how buyers think.
Buyers are scanning.

They’re asking themselves one question:

“Can this person help me?”

So compare these two:

“Empowering efficiency for SaaS companies.”

vs.

“Helping sales reps book 30% more meetings.”

One is vague.
One tells you the exact outcome.

Clarity beats clever every single time.

If your LinkedIn headline feels “fancy” but people still ask what you do, it’s time to rewrite it.

Or maybe it just says your job title. 

So here’s the test.

Could a stranger understand exactly what you do in 5 seconds?

Or are you still hiding behind buzzwords?

If you want the full breakdown of how to be CLEAR on LinkedIn and everywhere else to attract your target audience, 

Check out episode 3 of Your Future Biz, where Lindsay Rios and I break this down:

https://lnkd.in/eHFbm_f7

Oh, and if you want an entire custom LinkedIn strategy built for you in under 5 minutes, I made a custom GPT that does just that. 

Grab it here:

https://lnkd.in/eng4HvxM

But wait, there's more....

Our Lumi Profile Writer legit writes your entire LinkedIn profile in under 5 minutes with optimized options for your headline, summary, experience, and more. 

Plus 9+ other tools, all our social selling playbooks, templates, coaching, community, and all the things. 

It's inside our Next Wave membership here:

https://lnkd.in/efqzkhjp

Your LinkedIn posts aren’t dying after 48 hours anymore.

They’re either compounding.
Or disappearing forever.

Most of you are still posting like it’s 2024.

Quick hits.
Event recaps.
Trend commentary.
Content that expires in two days.

The algorithm has shifted toward evergreen.

Posts are resurfacing weeks later.
Months later.

If they’re timeless.

That means:

→ Fewer reactive posts
→ More foundational insights
→ More “this will matter in 6 months” content

I have posts from months ago still driving profile views and pipeline.

Because they solve a problem that doesn’t expire.

If your content only works this week, it won’t work long term.

Build assets.
Not updates.

Are you posting for today.

Or for compounding visibility?

If you’re not sure what your evergreen strategy should actually look like, we built a free AI that maps out a custom LinkedIn strategy for you in 5 minutes.

Comment below if you want it and I’ll send it over.

Make sure we’re connected so I can message you.

Need a amazing and reliable video editor? 
Check out my amigo, Shajjadul Islam Swajon. 

Here's a quick video describing my experience working with him. 

And no, he's not paying me to do this. 

I just think he's that cool and want to help spread the word about good people who deserve it. 🤩 

I've already sent a handful of new customers his way. 
And I'm happy to send more.

Helping Coaches Land DREAM CLIENTS with Video That Builds Credibility & Authority | Video Content Strategist

For Mandy McEwen, the real win wasn’t better videos.
It was removing a growth bottleneck she’d been tolerating for too long.


Mandy is the founder of multiple companies. Her personal brand drives revenue.

But video had quietly become a drain.

Short-form on LinkedIn. Long-form on YouTube. Freelancers. Agencies. Back-and-forth.

The edits were “fine.” But fine doesn’t scale a premium brand.
The real cost wasn’t bad editing.

It was:
● Low retention in the first 30 seconds.
● Content that got views but no leads.
● Looking average in a premium market.
● Losing hours managing revisions instead of building the business.

This is where most editors think too small. They optimize for polish.

But polish isn’t the game.

It’s like repainting a car with engine problems. It looks better in photos. But it still won’t win the race. Video works the same way.

When Mandy started with three short videos. yes, they looked more intentional.

But the real shift was positioning.↴ 
People engaged differently. They took her more seriously. The content felt deliberate.

 From there,
→ we built her speaker reel.
→ Supported her product launch.
→ Strengthened her YouTube presence.

But the biggest win?

She stopped babysitting the process.
No repeated explanations, micromanaging, mental load.

That’s when editing became partnership.

Here’s the lesson for every new editor ↴
❌ Your goal is not to make videos polished.
✅ Your goal is to remove growth friction.

Fix retention, positioning, lead intent.
Remove the time drain.

When you help your client win, you win.
Money is the by-product.

Trust is the asset. Leverage is the advantage. Partnership is the multiplier.

If you’re building your name as an editor, ask yourself something uncomfortable:

When a client hires you, are they buying cleaner cuts or are they buying relief from a problem that’s slowing their growth?

Post reach is atrocious this week. The algorithm is acting unhinged again.

Meanwhile, our Next Wave members are over here building momentum that compounds.

One of our members just shared this in our Slack community... 

180+ new followers.
27% more impressions.
33+ more engagements.

In the last 28 days alone.

And that growth is on top of the booms he’s already had the past couple of months.

Zoom out for a second.

He’s currently trending toward something ridiculous.

Like 200%–300% CAGR on impressions and engagements.

Which is insanely awesome.

This is what happens when you stop chasing hacks and start building systems.

→ Profile optimized to convert
→ Engagement before outreach
→ Content that builds authority, not noise
→ Conversations warmed up before the pitch ever lands

Plus we give you our team of Lumi AI tools for every step.

Your profile, your posts, your outreach, your ICP, your strategy, your systems.

No guessing. No blank screen syndrome.
No blaming the algorithm.

And you’re inside a room with amazing peers and coaches who actually hold you accountable.

The algorithm can swing.
Your trajectory shouldn’t.

The Next Wave is open right now.

If you want growth that compounds instead of random spikes, come build it with us.

➡️ NextWave.GoLumi.io 

And if you want a sneak peek, check out our brand new LinkedIn $trategist GPT that will give you a custom LinkedIn strategy in under 5 minutes.

➡️ https://lnkd.in/eng4HvxM

Some of your fav creators are using Lumi tools to post better content faster and in their voice. 

Including my incredible amiga Aghya. 

Want to try it out for yourself? 

We may or may not have a special offer going right now after you try our free LinkedIn $tragegist GPT.

Step 1 - 

Get a custom LinkedIn strategy 💯 free and in under 5 min here:

https://lnkd.in/eng4HvxM

Step 2 - 

After you answer 3 questions and fill out the form, you’ll get a one time offer to try all of our Lumi tools inside the Next Wave at 50% off your first month. 

Spoiler alert - it’s for less than you spend on ramen for two people. 

So if you want to finally start getting traction on the platform, but you don’t know how and you don’t want to spend 3 hours a day on LinkedIn… 

You should join the Next Wave. 

Not only do you get all of our Lumi tools to help you crush it on LinkedIn faster, but you get access to me, Lindsay Rios, and a community of epic humans like Aghya.  

P.S. Ramen was the last meal Aghya and I had together in NYC a few weeks ago. I’ll post a pic below. 🍜

Follow my 30-Day Reset Challenge 🔔 (Hit the bell icon) | DadGirl that maybe knows a thing about B2B Partner Sales | Obsessed with Formula 1 & Fitness | Tell your 🐶 I said “Woof”

Day 19 of my 30-Day Reset Challenge

A layoff does one thing really well
It gives you a mission

And once you have a mission, motivation isn’t enough
You need leverage 💪🏻

In today’s world, it’s not about who can do the work
It’s about who can do it faster
Cleaner
With less friction!!!

That’s what’s made this reset feel manageable for me

In this video, I’m breaking down the *5 tools* that are helping me move with speed


💕 Lumi by Luminetics  
💕 Kondo: Superhuman for LinkedIn DMs  
💕 Wispr Flow  
💕 Notion  
💕 CapCut  


None of these replace thinking
They remove drag!!!

Together, they help me execute faster and build a real moat
And when you’re rebuilding, that matters…🌟


I’ll drop links for each tool in the comments!!
Along with what you get if you sign up using them…(and no this post is not sponsored)

So….


Which of these tools is your favorite? 1-5?👇🏻


⸻


Hi, I’m Aghya, and I got laid off right after closing the biggest deal in company history…

Now I’m on a mission to land my dream role & 2 brand partnerships in under 30 days.

This is Day 19.

Layoff to lift-off ⭐️

Do you think I’ll make it?

We need to talk about the 27% of you who chose “doom scrolling.”

Last week I ran a poll asking what’s taking the biggest chunk of your LinkedIn time each week.

#1 was commenting and engaging.

Good.
That’s where your time should go.

But #2?

Doom scrolling.

If that's happening so that you can do #1, cool. 

If it's wasting your time (typically what "doom" means), not cool. 

So, let me help...

If you’re going to spend 45 minutes on LinkedIn, here’s a simple structure:

→ 15 minutes leaving thoughtful comments on ideal clients’ posts
→ 15 minutes sending messages and connecting with prospects
→ 15 minutes creating or refining one piece of content

That’s it.

If you have less time to spend, just trim down those time slots. 

No rabbit holes.
No unnecessary distractions. 
No endless doomscrolling. 

Engagement is powerful.

But only if it’s intentional.

So the real question is...

Are you using LinkedIn with a plan?

Or letting it use you?

P.S. Speaking of plan, we created a new AI tool that gives you a custom LinkedIn strategy in under 5 minutes. 

You can try it out here: https://lnkd.in/eng4HvxM

It’s been a while since I posted a poll, so humor me. 

What part of LinkedIn eats up most of your time? 

Vote below. 

Feel free to elaborate in the comments. 

Curious where everyone is actually spending their energy. 

And if there’s something entirely else, let me know.

What’s taking the biggest chunk of your LinkedIn time each week?

The author can see how you vote. Learn more

taplio

The Battle

Matt Green

Mandy McEwen

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Performance ScoreMandy McEwen's LinkedIn Performance

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taplio

The Battle

Matt Green

Mandy McEwen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mandy McEwen's LinkedIn Performance

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Performance ScoreMandy McEwen's LinkedIn Performance