Co-Founder & Chief Revenue Officer at Sales Assembly | Developing the GTM Teams of B2B Tech Companies | Investor | Sales Mentor | Decent Husband, Better Father

I’ve spent my career trying to solve one puzzle: how do you scale sales teams without losing what makes them great?

Before Sales Assembly, I lived the highs and lows of hyper-growth - leading revenue teams, juggling targets, and realizing that growth without structure eventually collapses under its own weight. The lesson stuck: great teams don’t just grow fast, they grow well.

That’s the idea behind Sales Assembly. We built the preeminent skill development platform for B2B tech companies: part training, part community, part therapy for GTM leaders trying to do more with less. We help teams move faster, stay aligned, and actually enjoy the process of getting better.

Somewhere along the way, I also became a General Partner at VentureOn Partners, Chapter Head at Pavilion, and mentor with Techstars. I’ve spent a lot of time with founders and operators who are chasing the same thing: building something that lasts without taking themselves too seriously.

A client and friend once described me as someone who “builds community through authenticity,” which I’ll take as the polite version of “tells it like it is.” That’s probably fair.

Outside of all that, I’m a decent husband, a better dad, and a walking Simpsons encyclopedia (seasons 1–11 only, of course). I travel when I can, laugh often, and still believe a good team - and a good joke - can get you through just about anything.

Matt Green

Leslie Greenwood

Chief Evangelist, Community Strategist, Co-Founder of Wednesday Women, Startup Advisor, Ex-Stay-At-Home Mom

I'm the Co-Founder of Wednesday Women and the Founder of Chief Evangelist Consulting: two ventures grounded in a core belief: community isn’t a tactic, it’s a force.

Wednesday Women began as a ripple in 2023 as a small, intentional effort to elevate executive women. We amplify women’s voices on LinkedIn, on stages, on podcasts, not as polished personas, but as their real, remarkable selves (the woman behind the title). Our public platform is for everyone, and we’ve built a private membership for executive women who want to go deeper with that mission and create connections both help unlock challenges but also are their biggest cheerleaders. 

Through Chief Evangelist Consulting, I help companies design community strategies that create lasting engagement. With 20+ years in customer-facing leadership roles, I approach community as a strategic lever, rooted in trust, value, and connection.

At the heart of everything I do is a belief in the power of evangelism, authenticity, and shared momentum.

And yes — I run on coffee, dark chocolate, trying (and failing) to keep me very vocal dog in check and talking loudly about diversity in tech.

Ambassador

Advocating for Pavilion’s mission of helping every leader and their team achieve their professional potential through community-powered learning. I will be supporting key initiatives, developing and teaching curriculum for Pavilion University and providing over 10,000 members with leadership advice. Join us at joinpavilion.com.

Breaking all the LinkedIn rules tonight!  

You know why? 

Too many exciting Wednesday Women events.  

2/20 - Denver Coffee - https://lnkd.in/g9mxhUqG

3/11 - Come spend the day in Napa with us - https://lnkd.in/gnDxz773

3/12 - SF Coffee - https://lnkd.in/gk2v94aH

3/26 - Anchorage Coffee - yes I’ll be in ALASKA and no I’m still not buying a coat -  
https://lnkd.in/gxMXKSeq

4/1 - Dinner in Seattle  - Regustration up by tomorrow here - https://lnkd.in/gg68APf2

4/15 - Dinner in Austin - https://lnkd.in/giWj4BPa

4/15 - 4/16 - Join us at SaaStock in Austin 

4/20 - Dinner in Dallas - https://lnkd.in/gXxx9XYW

5/8 - Dinner in SF - Details coming soon. 

5/13 - Dinner in San Mateo - Details coming soon.  

Middle of September - Dinner in Chicago - Details coming soon. 

Middle of September - Boston for Inbound 👀ing for a partner for an executive dinner! 

November Conference activation at ZERO-IN

Thinking about how intimate, curated events drive meaningful results? We have a point of view.  Our partners might agree 😉.  Happy to chat! 

If you’re an executive woman looking for meaningful connections, look no further.  💜

Leslie Greenwood 

💜 Bringing public awareness and private support to executive women, Co-Founder of Wednesday Women, Community Strategist, Chief Evangelist, Startup Advisor, Ex-Stay-At-Home Mom

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Matt Green

Leslie Greenwood

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The Battle

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Leslie Greenwood

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Leslie Greenwood's LinkedIn Performance

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