Co-Founder & Chief Revenue Officer at Sales Assembly | Developing the GTM Teams of B2B Tech Companies | Investor | Sales Mentor | Decent Husband, Better Father

I’ve spent my career trying to solve one puzzle: how do you scale sales teams without losing what makes them great?

Before Sales Assembly, I lived the highs and lows of hyper-growth - leading revenue teams, juggling targets, and realizing that growth without structure eventually collapses under its own weight. The lesson stuck: great teams don’t just grow fast, they grow well.

That’s the idea behind Sales Assembly. We built the preeminent skill development platform for B2B tech companies: part training, part community, part therapy for GTM leaders trying to do more with less. We help teams move faster, stay aligned, and actually enjoy the process of getting better.

Somewhere along the way, I also became a General Partner at VentureOn Partners, Chapter Head at Pavilion, and mentor with Techstars. I’ve spent a lot of time with founders and operators who are chasing the same thing: building something that lasts without taking themselves too seriously.

A client and friend once described me as someone who “builds community through authenticity,” which I’ll take as the polite version of “tells it like it is.” That’s probably fair.

Outside of all that, I’m a decent husband, a better dad, and a walking Simpsons encyclopedia (seasons 1–11 only, of course). I travel when I can, laugh often, and still believe a good team - and a good joke - can get you through just about anything.

Matt Green

Christina Brady

GTM Builder | Host of Taking The Lead | 2x Demandbase top 100 Revenue Leader | People Leader | SKO Speaker | Animal Enthusiast

With 19+ years of overall SaaS sales experience, covering both land and expand strategies and teams, and 14+ years of executive leadership in the SaaS space, Christina has a proven track record of leading individuals and organizations to growth & profitability through creative, scalable, and targeted strategy. As a former artist, musician, and improv performer, she has a genuine passion for building culture, coaching & developing leaders, and producing top-performing Sales and CS teams across small to enterprise organizations. Christina uses her experience, data driven approach, and people first mentality to revolutionize how revenue teams practice and ingrain learning, skills, and ongoing development. On a daily basis, she is energized by the opportunity to help companies of all sizes grow and make a worldly impact.

CEO & Co-Founder

Helping GTM teams polish and shine through practice.

"We are looking for a tool that will give our reps feedback during a live call!"

....

You sure?

90% of adults, when interrupted, will actually erode performance.

Picture being on a call with a prospect. They give you an objection, and while you're listening, a bubble pops up with a bunch of sentences, telling you how you can respond. 

You stop listening and start reading, awkwardly pausing on the call. You lose your focus, and read one of the lines given to you by your new, special AI live coach. After reading the prompt, the prospect responds, with a new objection.

Rinse and repeat. 

Live coaching on a call sounds great, until you realize that you're about to distract and hurt the performance of your entire team, and make your prospects collateral damage.

Isn't preventing the mistake before the call a better idea? Identify where a skill gap is about to erode revenue, and enable before the call - not during. 

Please...don't start interrupting your reps on customer calls.

Christina Brady 

"I don't have time to do that training, I need to prep for my call tomorrow"

Sound familiar?

Whether it's training, AI Role Play, Courses, or anything else that's one sized fits all with good intention - if the training, coaching, or practice feels disconnected from performance, it's not going to move the needle. 

In fact, its distracting and will hinder performance.

We've been forced into reactive guesswork when it comes to enablement. 

But, we no longer have to be. Picture a world where every bit of training, coaching, role play, etc. is purpose built and specific to each individuals needs. Picture a world where their call prep includes your training assets, and their day to day feels unified and distraction free. 

If your tooling isn't diagnostic based, and specifically targeted - that line item in your budget has an ROI of $0.

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The Battle

Matt Green

Christina Brady

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taplio

The Battle

Matt Green

Christina Brady

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christina Brady's LinkedIn Performance

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