Co-Founder & Chief Revenue Officer at Sales Assembly | Developing the GTM Teams of B2B Tech Companies | Investor | Sales Mentor | Decent Husband, Better Father

I’ve spent my career trying to solve one puzzle: how do you scale sales teams without losing what makes them great?

Before Sales Assembly, I lived the highs and lows of hyper-growth - leading revenue teams, juggling targets, and realizing that growth without structure eventually collapses under its own weight. The lesson stuck: great teams don’t just grow fast, they grow well.

That’s the idea behind Sales Assembly. We built the preeminent skill development platform for B2B tech companies: part training, part community, part therapy for GTM leaders trying to do more with less. We help teams move faster, stay aligned, and actually enjoy the process of getting better.

Somewhere along the way, I also became a General Partner at VentureOn Partners, Chapter Head at Pavilion, and mentor with Techstars. I’ve spent a lot of time with founders and operators who are chasing the same thing: building something that lasts without taking themselves too seriously.

A client and friend once described me as someone who “builds community through authenticity,” which I’ll take as the polite version of “tells it like it is.” That’s probably fair.

Outside of all that, I’m a decent husband, a better dad, and a walking Simpsons encyclopedia (seasons 1–11 only, of course). I travel when I can, laugh often, and still believe a good team - and a good joke - can get you through just about anything.

Matt Green

Spoke with a guy launching a company in stealth. His entire outbound strategy has been hundreds of handwritten notes. 6 months in, they're deploying ten Fortune 500 clients.

Not emails. Not LinkedIn messages. Not AI-powered video prospecting.

Actual handwritten notes. With a QR code to book time. Mailed to every executive he'd ever worked with.


Sounds bonkers, but actually makes perfect sense. I mean, I get that it's 2025. Sure, we have AI that writes perfect emails. Sequences that personalize at scale. Prospecting tools that know what cereal your buyer ate for breakfast.

But the gangster move is a stamp.


He told me what happened at dinner that kicked off his whole strategy.

He's breaking bread with an old contact. CRO of a $12B company. 3,000 employees. The exact buyer every SaaS vendor is chasing.

My guy mentions he's been emailing him. Ten times over a few months. Zero response.

The CRO laughs. "Oh, I don't read my inbox anymore. Just email my chief of staff if you want to get a hold of me."

Not "Sorry man I'm swamped." Not "Shit I think it went to spam."

He literally doesn't open his inbox. Ever.


Here's what's wild about this moment we're in:

We've spent three years building AI that writes better emails, crafts better subject lines, personalizes at scale. Meanwhile, the entire ENT buying committee has collectively decided to ignore ALL of it.


Every inbox will be perfect in 12 months. Every email will look hand-crafted. Every message will reference that podcast you were on or that article you wrote.

Which means every email will still be just noise. It'll be "better" by today's standards, but noise nonetheless.


But a handwritten note? That's a human being who gave a shit for 90 seconds.

That CRO gets 847 emails a day. 840 of them are vendors who "noticed he recently raised a Series C" or "thought his CEO's comments on the last earnings call were really compelling."


AI didn't kill email outbound. AI made it so good that everyone's doing it. 

Which is what killed it.


There's a huge shift right now going back towards relationship selling. It would be a bit romantic to think it's because it's noble or pure.

But in reality, we're going back to it because AI made everything else worthless.


Handwritten notes. Showing up at the conference. Actually knowing someone before you try to sell them something.

Sure, old farts like me might think it's romantic. But at the same time, you can also just consider it math.


When everyone can send a perfect email, nobody's reading email.

And yeah, the kinda stuff this guy did is harder. That's why it works.

CRO of Sales Assembly | Decent Husband, Better Father

Sales Assembly

As the President, I oversee many facets of the business including: Go-To-Market Strategy, Customer Success, Revenue Operations, Product Development & Delivery, and Business Operations.

My primary objective is to drive cross-functional alignment while delivering on business level KPIs (revenue and cash flow).  I do this by helping to enhance pipeline generation, optimize the sales process, implement best-in-class technology / systems, inform on the top ways we can utilize AI to make our business efficient, and ensure we hit our new business and retention goals.

President

Spiff Inc

Advisor

My Subscription Addiction

Chief Revenue Officer

Head of Revenue Operations - led the go-to-market strategy for G2.

Revenue Operations teams (Sales Operations, Sales Enablement, and Partnerships) are responsible for: sales strategy, sales forecasting and reporting, territory and quota planning, sales training, Salesforce administration, sales compensation management, pricing/packaging strategy and rollout, process improvement, and systems management.

The Strategic Partnerships team negotiated integrations with other B2B SaaS leaders as well as sold review syndication and data solutions.

Vice President of Revenue Operations and Strategic Partnerships

Built and ran the CSM team to ensure customer happiness and ROI.  
Led strategic partnerships in order to drive revenue and growth.

Director of Customer Success and Strategic Partnerships

Built and ran the sales team which is tasked with reaching out to all software vendors across the B2B ecosystem and providing them with relevant marketing solutions.

Director of Sales

Toodalu

Helped facilitate partnerships and sales for a disruptive mobile payment technology

Vice President of Business Development

U.S. Bank

Structured Finance - Modeling Analytics Department

AVP, Wealth Management Trust Manager

Bank of America

AVP, Transaction Manager

Proven GTM Leader having led teams across the revenue org: Sales, CS, Strategic Partnerships, and Revenue Operations.  I have extensive experience in growing B2B GTM teams - including being employee #3 at G2.

I am currently scaling Sales Assembly, which focuses on foundational skill development for GTM Teams.  Fostering an environment of learning and growth is essential to developing GTM talent within any successful SaaS organization.

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