Co-Founder & Chief Revenue Officer at Sales Assembly | Developing the GTM Teams of B2B Tech Companies | Investor | Sales Mentor | Decent Husband, Better Father

I’ve spent my career trying to solve one puzzle: how do you scale sales teams without losing what makes them great?

Before Sales Assembly, I lived the highs and lows of hyper-growth - leading revenue teams, juggling targets, and realizing that growth without structure eventually collapses under its own weight. The lesson stuck: great teams don’t just grow fast, they grow well.

That’s the idea behind Sales Assembly. We built the preeminent skill development platform for B2B tech companies: part training, part community, part therapy for GTM leaders trying to do more with less. We help teams move faster, stay aligned, and actually enjoy the process of getting better.

Somewhere along the way, I also became a General Partner at VentureOn Partners, Chapter Head at Pavilion, and mentor with Techstars. I’ve spent a lot of time with founders and operators who are chasing the same thing: building something that lasts without taking themselves too seriously.

A client and friend once described me as someone who “builds community through authenticity,” which I’ll take as the polite version of “tells it like it is.” That’s probably fair.

Outside of all that, I’m a decent husband, a better dad, and a walking Simpsons encyclopedia (seasons 1–11 only, of course). I travel when I can, laugh often, and still believe a good team - and a good joke - can get you through just about anything.

Matt Green

Spoke with a guy launching a company in stealth. His entire outbound strategy has been hundreds of handwritten notes. 6 months in, they're deploying ten Fortune 500 clients.

Not emails. Not LinkedIn messages. Not AI-powered video prospecting.

Actual handwritten notes. With a QR code to book time. Mailed to every executive he'd ever worked with.


Sounds bonkers, but actually makes perfect sense. I mean, I get that it's 2025. Sure, we have AI that writes perfect emails. Sequences that personalize at scale. Prospecting tools that know what cereal your buyer ate for breakfast.

But the gangster move is a stamp.


He told me what happened at dinner that kicked off his whole strategy.

He's breaking bread with an old contact. CRO of a $12B company. 3,000 employees. The exact buyer every SaaS vendor is chasing.

My guy mentions he's been emailing him. Ten times over a few months. Zero response.

The CRO laughs. "Oh, I don't read my inbox anymore. Just email my chief of staff if you want to get a hold of me."

Not "Sorry man I'm swamped." Not "Shit I think it went to spam."

He literally doesn't open his inbox. Ever.


Here's what's wild about this moment we're in:

We've spent three years building AI that writes better emails, crafts better subject lines, personalizes at scale. Meanwhile, the entire ENT buying committee has collectively decided to ignore ALL of it.


Every inbox will be perfect in 12 months. Every email will look hand-crafted. Every message will reference that podcast you were on or that article you wrote.

Which means every email will still be just noise. It'll be "better" by today's standards, but noise nonetheless.


But a handwritten note? That's a human being who gave a shit for 90 seconds.

That CRO gets 847 emails a day. 840 of them are vendors who "noticed he recently raised a Series C" or "thought his CEO's comments on the last earnings call were really compelling."


AI didn't kill email outbound. AI made it so good that everyone's doing it. 

Which is what killed it.


There's a huge shift right now going back towards relationship selling. It would be a bit romantic to think it's because it's noble or pure.

But in reality, we're going back to it because AI made everything else worthless.


Handwritten notes. Showing up at the conference. Actually knowing someone before you try to sell them something.

Sure, old farts like me might think it's romantic. But at the same time, you can also just consider it math.


When everyone can send a perfect email, nobody's reading email.

And yeah, the kinda stuff this guy did is harder. That's why it works.

CRO of Sales Assembly | Decent Husband, Better Father

Alex Newmann

Newmann Consulting Group

We focus in 3 areas:
1. Transitioning out of founder led sales into a repeatable and scalable sales process with a team
2. Fix and identify gaps & process break downs that former CROs/VP of Sales missed during their time
3. Coach founders and sales leaders to accelerate sales through their people

What you'll gain:
1. Accurate revenue forecasting
2. Repeatable sales process
3. Metrics-driven sales approach
4. Training from prospecting to closed won + upsells
5. Sales leadership coaching system
6. Interview assistance for key sales hires & leadership
7. Aligned GTM teams focused on a single goal

Visit alexnewmann.com to learn more

DM me or use: https://meetings.hubspot.com/alex2222/intro-with-alex to book time directly

Founder & CEO

Victory Hub

1st: Nail founder led sales
2nd: Set up your GTM engine so you can hire sellers
3rd: Transition from founder-led selling to a sales team motion

Accelerate your sales while setting up the systems you will need in order to scale. From Founder led to Sales led... that's Victory Hub.

Apply at victoryhub.io

Founder

NextGen Venture Partners

NextGen Venture Partners typically invests $1-2 million in seed-stage companies. Venture Partners are founders and innovators across the country whose expertise support NextGen's portfolio growth.

Venture Partner

Sales Assembly

Featured Thought Leader

Techstars

Mentor

Workbox Company

From Start to Scale

Hear from CEOs, founders, sales leaders, and investors how they built their businesses from the early days through scale. Learn about their best bets and wish I could take backs. We dive into strategies, tactics, and would do agains. Available wherever you listen to podcasts

Podcast Host

VentureSCALE

Galvanize Inc

Catapult Chicago

Transitioning founder-led sales teams into repeatable & scalable sales orgs | Growth & sales audits to identify gaps & bottlenecks | Sales Coach

Transitioning out of founder-led sales and into a scalable and repeatable sales team motion is tough. Have you tried to hire a VP of Sales and bet they could figure it out only to realize a costly mistake. Are you dealing with poor sales hires, missed revenue targets, no predictability and struggling to figure out how to make the transition?

Hi, Im Alex and here's how I help:

It starts with a sales assessment and diagnostic in your sales and GTM team and process. We dig into people, process, systems, enablement, strategy, hiring, and performance. We identify why the team is not selling, holes in your sales and marketing processes, and pinpoint what is stopping you from accelerating sales and building a high performing sales team.

These questions should be happening in your mind or I am the wrong person:
- I mis-hired multiple sellers and it is hurting growth
- I cannot transition out of founder led sales. The team is not generating enough business or new opportunities
- The VP of Sales I hired is not working out. Or, I fired my VP of Sales as the team was not selling
- My forecasts are inaccurate and consistently wrong. Im frustrated, the board is frustrated, what do I do?
- My revenue is peaking at $X million and I cannot break through it. Im not sure what else to do
- My sales process isn't working. The data is wrong. KPIs are needed, but something isnt't working right
- I need to generate more meetings and opportunities and what we have been doing isn't working

👉🏻  Learn more at: alexnewmann.com

When we're done together, you'll have:
- a metrics-driven sales process that is repeatable and easy for others to follow
- accurate revenue forecasting dashboards, reports and KPIs
- KPIs to measure business health, growth, and identify issues
- Messaging that has been tested and converts
- A prospecting motion that generates new customers
- Onboarding & training plan that decreases ramp time + gets new hires productive fast
- Sales leadership role hired, trained, and productive executing the playbook
- New Customers!!!
- A documented sales playbook that new & existing reps can follow and execute against

Outside of work, I'm an avid skier, martial artist, wakeboarder, reader, & traveler. 

50+ testimonials below 
DM me directly or book time on my website

We focus in 3 areas:
1. Transitioning out of founder led sales into a repeatable and scalable sales process with a team
2. Fix and identify gaps & process break downs that former CROs/VP of Sales missed during their time
3. Coach founders and sales leaders to accelerate sales through their people

What you'll gain:
1. Accurate revenue forecasting
2. Repeatable sales process
3. Metrics-driven sales approach
4. Training from prospecting to closed won + upsells
5. Sales leadership coaching system
6. Interview assistance for key sales hires & leadership
7. Aligned GTM teams focused on a single goal

Visit alexnewmann.com to learn more

DM me or use: https://calendly.com/alex-newmann/discuss-my-company to book time directly

What do the best sales candidates do in an interview?

The difference between getting the job or a second interview and not could be this

The depth of your answer
Sharing details

When you provide details in your answers, you SHOW that you know what you are talking about

When you breeze over it because you think they don't want a long answer, you are hurting yourself

Then comes the coachability

There isn't a role on this planet that the hiring manager does not want to see coachability in their candidates

It is how you improve
Whatever you do, you should always be trying to improve
If not, pick something else to do

When you share the details, you show your stuff

When you share what you could have done better or differently, it shows coachability
It shows you are human
It shows self awareness

Sales managers WANT to see this

You are not perfect
No one expects you to do
But how you convey your vulnerabilities and willingness to improve go a long way

Next time you are interviewing, try these

I go further into all of this with Jason Lalk on his podcast

Alex Newmann 🥷

Transition out of founder-led sales into repeatable & scalable sales system | GTM assessments identifying gaps & bottlenecks | CEO at NCG | Sales Coach

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