🌍 I build brands & experiences that move the world forward

Most frontier tech founders believe they’re communicating their technology clearly.

But being deep in the science makes it hard to understand what your audience actually hears. 

The result is a underwhelming website overloaded with information but failing to make a clear, memorable impression.

Here’s what I see happen:

→ Your tech is groundbreaking, but your site buries the value in complex tech jargon
→ Your message focuses on features, not the outcomes that actually matter to your audience
→ Your website experience feels underwhelming compared to competitors who do it better

People can’t back what they can’t understand - and without clarity and a standout experience, investors, partners and customers move on without ever enquiring.

I build websites for tech startups that make the right people pay attention:

✓  Clear, confident messaging that explains your value in seconds
✓  Credibility built into every interaction, so you look mature, fundable and ready to scale
✓  Website experiences that exude maturity, command attention and cut through the noise

Because your website isn’t just a brochure - it’s the most important sales conversation you’ll ever have. 

And if it doesn’t cut through, nothing else matters.

Matthew C. Gough

People, change and creativity. Keeping busy with eclectic and interesting things and ideas. 

-Entrepreneur and startup co-founder & CEO
-Communication-communication-communication: corporate, internal, local, global 
-Stakeholder management and engagement
-Innovation, change management and digital transformation
-Novelist, storyteller, brand management and engaging speaker
-Organisational strategy, execution and growth
-Senior leadership of cross-global, multi-functional teams and programs
-NPI management, product management, knowledge management & User Assistance
-Mentorship, empowerment of women in the work place, founder of "GirlTech" STEM program
-Environmental advocacy and tech for good: Finalist: Microsoft AI for Good, Google SDG startup, SET Awards, MWC award (1st place) for circular returns which reduce CO2 and wastage
-Volunteering: community outreach and Tech4Peace
-Certifiied Moderator for conflict resolution, OD consultant and great listener ;-)
-Design thinking advocate, out-of-the box creativity
-Partner, investor and ecosystem relations and advocacy

taplio

The Battle

Matthew C. Gough

Roni Mayer

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