🌍 I build brands & experiences that move the world forward

Most frontier tech founders believe they’re communicating their technology clearly.

But being deep in the science makes it hard to understand what your audience actually hears. 

The result is a underwhelming website overloaded with information but failing to make a clear, memorable impression.

Here’s what I see happen:

→ Your tech is groundbreaking, but your site buries the value in complex tech jargon
→ Your message focuses on features, not the outcomes that actually matter to your audience
→ Your website experience feels underwhelming compared to competitors who do it better

People can’t back what they can’t understand - and without clarity and a standout experience, investors, partners and customers move on without ever enquiring.

I build websites for tech startups that make the right people pay attention:

✓  Clear, confident messaging that explains your value in seconds
✓  Credibility built into every interaction, so you look mature, fundable and ready to scale
✓  Website experiences that exude maturity, command attention and cut through the noise

Because your website isn’t just a brochure - it’s the most important sales conversation you’ll ever have. 

And if it doesn’t cut through, nothing else matters.

Matthew C. Gough

Totem

Makers of the world-famous Friend-Finding Compass. Totem is creating a safer, more immersive, and more beautiful world for everyone.

Co-Founder & CEO

Chattanooga Area Chamber of Commerce

Board Member

gener8tor

Go-to-Market Mentor

The Company Lab (CO.LAB)

Agile Brand Lab

Brand Strategist

ENGINEERED SILICONE PRODUCTS LLC

Marketing Advisor

Shoetizer

Go-to-Market Advisor

RFYN

Head of Marketing

CentralSauce Media

Founder

321 Web Marketing

Digital Marketing Strategist

Selling a great product should be easy ⚡️ Bring your message into focus and it will be. | Go-to-Market + Brand Strategy

Turning beautiful products into cultural phenomena.

Currently serving as CEO at Totem, one of the world's fastest-growing consumer tech startups. Our team is on a mission to reshape the way people connect and navigate the real world during life's most beautiful moments.

Music and entertainment runs in my veins. I come from a long line of professional musicians and have years of experience as a professional vocalist. Over the years, I've attended hundreds upon hundreds of live shows and festivals. In 2018, a selection of my music journalism was archived by the US Library of Congress in their American Music archives.


"Art is how we decorate space, but music is how we decorate time."

Carter Fowler

taplio

The Battle

Matthew C. Gough

Carter Fowler

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