By day, I help revenue teams actually use the software they buy (crazy concept, right?). By night, I attempt to sleep while my three kids plot against me. Somewhere in between, I try to answer emails before they become historical artifacts.

🎤 Things I Believe
✅  Buying software ≠ using software.
✅ Most training is corporate theater. The audience is asleep.
✅ Doing it alone is a fool’s errand. (Yes, even you, lone wolf)
✅ Grit > Genius. Execution > Ideas. Humor > PowerPoint decks.
✅ If your enablement plan needs a 50-page playbook, it’s already dead.
✅ Most meetings should be emails, and most emails should be left unsent.

🎯 What I Actually Do:
- Run a, bootstrapped business without corporate buzzwords or selling my soul.
- Build Supered⚡- app that helps revenue teams actually adopt their tools.
- Challenge the status quo on how companies train, onboard, and scale (translation: I call out nonsense).

🚀 Why Connect With Me?
If you like no-BS business talk, real stories from the trenches, and a good laugh at the absurdity of modern work, we’ll get along. 

If you’re here to sell me a lead-gen service that “guarantees 10X ROI,” I’d rather eat my keyboard.

🔥 Connect, argue, or lurk - I’ll be here either way.

Matt Bolian

“CRM is dead.”
No. Your attention span is DEAD (bet)
Let me translate what you’re actually looking at.

HubSpot:
From ~$29 in 2014 to ~$371 today.
That is a 1,178% lifetime return.

Salesforce:
From ~$79 in 2015 to ~$260 today.
That is a 6,400% lifetime return.

Six.
Thousand.
Percent.

You don’t get those returns in “dying categories.” You get those returns in infrastructure layers.

And recite this with me: CRM is not software. CRM is the system of record for revenue.

It’s where:
-deals live
-pipeline lives
-forecasts live
-reps live
-managers live
-customer truth lives

Now let's talk numbers (and bring some sanity to the PEOPLE)
HubSpot just posted +20.87% YoY revenue growth.

THEY BEAT EARNINGS and THEY BEAT REVENUE PROJECTIONS
(Say it with me "HubSpot beat earnings, HubSpot beat earnings, HubSpot beat earnings.")

And the stock is down. Why??!???!?!??!?

Because Wall Street is DUMB drunk on one thing right now: AI cosplay.

If you don’t say “agent” every six seconds, the market assumes you’re a horse carriage company. 

MEANWHILE (in the real world) HubSpot is quietly doing the most important thing in SaaS: BECOMING the operating system for how businesses actually sell.

AI does not replace CRM. AI needs CRM.

The CRM is data gravity. Data gravity is what wins (AI is actually the easy part - you would know that if you ever ran a sales team before..)

You can’t build an AI GTM engine without a canonical system of record.

And guess what that system is.
It’s NOT your agent. It’s NOT your prompt. It’s for HELLo sure not your N8N/Zapier flow.

It’s Salesforce. It’s HubSpot. or Dynamics (I just threw up in my mouth, saying something good about Dynamics).

Always has been.

This market cycle is not “CRM vs AI.”

It is CRM becoming the control plane for AI.

The winners will be the platforms that:
OWN the data
OWN the workflows
OWN the permissions
OWN the revenue truth

AI will plug into them. NOT replace them.

So yeah - HubSpot beating revenue while the market shrugs is hilarious.

This is NOT a warning sign about "the end of CRMs"
That’s the market being blind AF

CRM ain’t going away, mofos. It’s just about to get smarter.

smart people buy Salesforce AND HubSpot stocks. Are you smart or do you like losing money? 

Cheers,
-MB

Matt Bolian ⚡

Building the worlds easiest way to get sales reps to follow a process 🎯🎯| Turning sales into into Superheros 🦸‍♀️🦸‍♂️ | Helping HubSpot Solutions Partners Scale 🚀🚀

when you get bat-singal(ed) on Reddit, Inc.

(this is a real reddit post - I didn't pay people to do it)

also - SOME BIG updates coming that make will both your minds!?!?!

Before we drop the GIANT updates… I need to pause for a second.

In 2025 Supered became THE #1 Sales Enablement app in the HubSpot ecosystem. Here's the story told in numbers:

Story by numbers: 
- 1 Admin of the Year
- 1 Spotify Album Release
- 6 Music Videos
- 8 Supered Songs 
- 16 Real Admin of Genius
- 17 Team members
- 52 Podcast Episodes
- 67 Product Updates
- 103 5 star reviews (now 123 BET)
- 228 demos booked at Inbound
- 250+ Customers
- 1264 Supered Shirts given away
- 4000+ Post from Supered Team
- 5000+ Hubspot Installs
- 6000+ LinkedIn followers
- $10,000 Giveaway
- 13,000+ Linkedin Post 
- 200,000+ Youtube views

Giant updates coming.

BUT today… I’m just grateful for every revops pro, sales manager / rep, and HubSpot partner who made this year real. ⚡

it's about to get WILD. 

stay Supered⚡
-matt

I help nonprofits and purpose-driven organizations reduce friction in how they grow.

As Founder & CEO of Lake One, I lead a team of Digital Outfitters helping nonprofits, B Corps, and purpose-led businesses build sustainable growth systems built on HubSpot. Our work sits at the intersection of strategy, technology, and stewardship, connecting marketing, sales, and support so organizations can serve people better, not just scale faster.

Since 2014, I’ve partnered with founders and operators across nonprofit, healthcare, manufacturing, and technology, guiding them through the real work of digital transformation: aligning people, process, and platforms around a clear point of view.

My career began behind a microphone, as a DJ and later a reporter, where I learned how clarity and storytelling create trust. That experience still shapes how I lead today: designing systems that support humans, reduce friction, and enable better decisions over time.

I’m also a childhood cancer survivor and advocate. That experience deeply shaped how I think about stewardship, resilience, and the long view, and why I care so much about building systems that support people when things get hard, not just when they’re growing.

Outside of Lake One, you’ll usually find me rewilding my Minnesota yard, exploring trails, or supporting conservation and community efforts, reminders that growth only matters when it’s grounded in purpose.

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