By day, I help revenue teams actually use the software they buy (crazy concept, right?). By night, I attempt to sleep while my three kids plot against me. Somewhere in between, I try to answer emails before they become historical artifacts.

🎤 Things I Believe
✅  Buying software ≠ using software.
✅ Most training is corporate theater. The audience is asleep.
✅ Doing it alone is a fool’s errand. (Yes, even you, lone wolf)
✅ Grit > Genius. Execution > Ideas. Humor > PowerPoint decks.
✅ If your enablement plan needs a 50-page playbook, it’s already dead.
✅ Most meetings should be emails, and most emails should be left unsent.

🎯 What I Actually Do:
- Run a, bootstrapped business without corporate buzzwords or selling my soul.
- Build Supered⚡- app that helps revenue teams actually adopt their tools.
- Challenge the status quo on how companies train, onboard, and scale (translation: I call out nonsense).

🚀 Why Connect With Me?
If you like no-BS business talk, real stories from the trenches, and a good laugh at the absurdity of modern work, we’ll get along. 

If you’re here to sell me a lead-gen service that “guarantees 10X ROI,” I’d rather eat my keyboard.

🔥 Connect, argue, or lurk - I’ll be here either way.

Matt Bolian

SaaS is dead and I have never felt more alive.

Last month I cancelled every subscription. Built everything ourselves. CRM. Support queue. Documentation system. Project management. 
Slack replacement. All custom. All ours. 💪💪💪💪

Went from $4,200/month in tools to $11,400/month in API costs plus two engineers spending half their week maintaining the thing instead of building the thing.

My investors asked if that was..... more expensive.

I said you can't put a price on sovereignty.

They said they just did. It was $172,000 a year plus two senior salaries.
I told them they were thinking about it wrong.

My VP of Sales said the CRM stopped syncing three days ago. She found the support doc. It was outdated. She submitted a ticket to our 
internal support queue.

I am the internal support queue.

Response time is whenever I finish fixing the documentation system we built to replace the documentation tool we cancelled so I could fix the CRM we built to replace the CRM we cancelled.

She has a board presentation in two days.

She quit; she is clearly not an AI native employee.

My wife asked when I was coming to bed.

I said soon, and that I was debugging a prompt chain and that she should be proud of me.

That was four days ago.

Adapt or be left behind.

Agree?

Matt Bolian ⚡

Building the worlds easiest way to get sales reps to follow a process 🎯🎯| Turning sales into into Superheros 🦸‍♀️🦸‍♂️ | Helping HubSpot Solutions Partners Scale 🚀🚀

You asked for it HubSpot partners.

Loudly. Repeatedly. In support tickets, in Slack, in that very polite way people have of saying "this is blocking us" every single week....

Custom modules in the package builder. Transactional emails. Website pages. Marketing email templates.

Full lift-shift capability for custom modules. It's HERE.
(technically been live for 3 weeks and just now getting to this)....

We didn't build the best portal replication tool in HubSpot because we had a roadmap nobody questioned. We built it because partners told us exactly where it hurt and we refused to stop until it didn't.

That's still the deal.

SoooooooOOOOooooO- what's next on your list 😉 ??

Never forget toilet paper. Essential to any good Process

Supered⚡  offsite starting off strong!!!

What else is must have for an offsite??????

No alternative text description for this image

I spent 3 years watching the same pattern destroy pipeline.

Leader builds process. Puts it in a doc. Trains the team. Moves on.
6 weeks later: "Why aren't reps following the process?"

B/C the process lives in a doc nobody opens. 
B/C ownership is split across 4 people, which means nobody owns it. B/C "remember to do X" is not a system. It's a prayer.

So I stopped asking reps to remember and started designing systems that make forgetting impossible.

11 plays. 3 phases. The FULL Process Execution Playbook.

Phase 1: Design the system before you blame the rep. Define non-negotiables. Assign real ownership. Kill "remember to" culture entirely.

Phase 2: Operationalize execution inside the CRM. Make expectations visible at the point of work. Turn violations into coaching signals. Audit before you automate. Design for momentum, not data entry.

Phase 3: Build a culture where execution is normal. Daily inspection. Momentum metrics. Reduced cognitive load. Systems over willpower.

The bottom line sitting underneath all 11 plays:

If your managers are chasing reps, the system failed. Not the rep.

Full playbook below. No gate. No email capture. Just the thing I wish someone gave me when I was rebuilding my revenue team from scratch.

WHAT IF sales process adoption wasn't impossible, it was inevitable???!?!?!??!

WHAT IF reps knew 1) what to do RIGHT NOW 2) what to do NEXT without leaving their flow of work

WHAT IF told you could run a wicked tight sales process WITHOUT CREATING or MAINTAINING documentation

A customer recently said:
"whoever said there are no shortcuts to success hasd obviously not used this product [Supered]"

we on a mission to make it really dang easy for reps to spend time selling. 

The process shouldn't FIGHT against reps. It should make the WICKED lethal. 

stay Supered⚡
-matt

Here is your future: "I just lost a deal last year to a rep who sent fewer emails, made fewer calls, and had a worse product."

That's what you'll be saying if you're leaning on AI to do the selling for you.

Because know what that rep had? Every SINGLE touchpoint felt like it came from a human who gave a damn.

That realization rewired how I think about AI in sales.

Now here's my rule: AI prepares me. It never replaces me.
I use AI for: 
- Call prep: full context on every conversation before I walk in
- Internal meetings deal intel on the fly, no tab-hunting 
- Follow-up drafts,  trained on my writing style, but I edit and send every one

I will never use AI for: 
- Mass emails that "feel personal" 
- Avatar videos pretending to be me 
- Voicemail drops from a robot with my voice 
- A digital version of me on a sales call

Your buyers know the difference. EVERY. SINGLE. TIME.

At Supered⚡, this is the philosophy we're building around. Make your team sharper. Don't make your customers feel like they're talking to a bot. 

The more unscalable your execution, the more it stands out.

Everyone's racing to remove themselves from selling

I'm racing to be more present in it. BET

Watchu think - good or bad bet?

Reminder to all da humans. 

Just becuase you can - doesn’t mean you should.

I'm coming out of the closet.

It is exactly what you think it is: It’s time to be honest with myself and my 1st-degree connections: 

I'm pro AI. BUUUUUUT

"Whenever you find yourself on the side of the majority, it is time to reform (or pause and reflect)." 

Right now, the majority is busy smearing "AI Jelly" on the same piece of stale toast. We have 100s of note-takers and "agents" that all look like they were separated at birth.

Translating my analogy: AI is being commoditized. And won't be the reason you win. BET

We’re racing towards a future where being human is the only competitive advantage left

We will end up in the same place. people will want MORE human interactions. Being HUMAN will be the competitive advantage. 

SoOoOoOOOOO while everyone else builds robots to talk to robots, we built the best human-in-the-loop platform known to MANKIND.

If you are tired of the AI hysteria, horse manure, and want to get good with what will REALLY matter in the future (human at the point of pain).

I'll give you a personal tour of the REAL future. I call it Supered⚡

Whoooooooo - that's a GIANT weight off my shoulders. No more hiding: I’m pro-AI, I’m pro-Human, and I’m 100% against the boring AI Agent "Industry Jelly"

If you’re tired of the closet and ready to embrace the beautiful, profitable, and inevitable reality of human-in-the-loop, come see what we’ve built.

Supered⚡ is out. I’m out. Let’s go get it.

Cheers,
MB

Revops fam - we are getting it wrong. 

We don't need better data. If we optimize for better data, we are going to do horrendous things like:

"automating field updates."
"Auto updating all buyer requirements."

Are those good things.. SOMETIMES....

But they aren't the best thing. 

What actually matters IS NOT the internal processes of your company. What matters it THE experiences you give buyers. That what we should optimize for - how do I have the MOST human buyer experience?

That is the new frontier fam (think of you Sprocketeers).

And buyers are going to increasingly want more human, NOT MORE AI AUTOMATED garbage. 

- Did we respond to the email
- Did we do value touches
- Did we send videos with recaps
- Send value touches ever 7 days
- Send a voicemail in Linkedin

There is REAL value in "removing" admin work. There is a net negative value is removing HUMAN FIRST work. 

How do you put "human in the loop" at the point of pain? Humans will continue to be the competitive advantage (not how much AI you adopt). AI will be and is becoming commoditized. The value chain will end with "how human can you make this feel." 

That's what we are building at Supered (starting at HubSpot). That's the heart. The best human-in-the-loop software. 

What's your plan for putting humans at the point of pain? If you don't have one, I predict you will lose. And lose hard.

stay Supered⚡
-matt

P.S. No AI was used or harmed to make this post (unlike every one post you just read)

P.P.S. Excited to work with FirstTouch to drive the advantage home (operationally social selling). We call it surroundbound Or THE ACT OF NOT BEING A BOT.

About to start the UX/UI hackathon for the offsite 

What is the things you want us to do??? We be listening!!

Rob Harris

HubSpot CMS websites built to convert visitors into customers | MD at Betta Webs | Web Design & HubSpot Content Hub Development

Is your website failing to convert visitors into customers?

I build conversion-optimised websites on HubSpot CMS that earn trust, improve performance, and drive measurable results.

—————————————————————

At Betta Webs, we help businesses grow through:

✅ Conversion-focused web design & development
✅ HubSpot CMS website migrations
✅ Website speed & performance optimisation
✅ Branding & design
✅ SEO retainers for ongoing growth
✅ Website support & maintenance

If your website feels outdated, slow, or isn’t building trust with prospects, we can help turn it into a powerful growth engine.

📩 Ready to improve your website’s performance and conversions?

👉 DM me here or visit bettawebs.com to get started.

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