By day, I help revenue teams actually use the software they buy (crazy concept, right?). By night, I attempt to sleep while my three kids plot against me. Somewhere in between, I try to answer emails before they become historical artifacts.

🎤 Things I Believe
✅  Buying software ≠ using software.
✅ Most training is corporate theater. The audience is asleep.
✅ Doing it alone is a fool’s errand. (Yes, even you, lone wolf)
✅ Grit > Genius. Execution > Ideas. Humor > PowerPoint decks.
✅ If your enablement plan needs a 50-page playbook, it’s already dead.
✅ Most meetings should be emails, and most emails should be left unsent.

🎯 What I Actually Do:
- Run a, bootstrapped business without corporate buzzwords or selling my soul.
- Build Supered⚡- app that helps revenue teams actually adopt their tools.
- Challenge the status quo on how companies train, onboard, and scale (translation: I call out nonsense).

🚀 Why Connect With Me?
If you like no-BS business talk, real stories from the trenches, and a good laugh at the absurdity of modern work, we’ll get along. 

If you’re here to sell me a lead-gen service that “guarantees 10X ROI,” I’d rather eat my keyboard.

🔥 Connect, argue, or lurk - I’ll be here either way.

Matt Bolian

SaaS is dead and I have never felt more alive.

Last month I cancelled every subscription. Built everything ourselves. CRM. Support queue. Documentation system. Project management. 
Slack replacement. All custom. All ours. 💪💪💪💪

Went from $4,200/month in tools to $11,400/month in API costs plus two engineers spending half their week maintaining the thing instead of building the thing.

My investors asked if that was..... more expensive.

I said you can't put a price on sovereignty.

They said they just did. It was $172,000 a year plus two senior salaries.
I told them they were thinking about it wrong.

My VP of Sales said the CRM stopped syncing three days ago. She found the support doc. It was outdated. She submitted a ticket to our 
internal support queue.

I am the internal support queue.

Response time is whenever I finish fixing the documentation system we built to replace the documentation tool we cancelled so I could fix the CRM we built to replace the CRM we cancelled.

She has a board presentation in two days.

She quit; she is clearly not an AI native employee.

My wife asked when I was coming to bed.

I said soon, and that I was debugging a prompt chain and that she should be proud of me.

That was four days ago.

Adapt or be left behind.

Agree?

Matt Bolian ⚡

Building the worlds easiest way to get sales reps to follow a process 🎯🎯| Turning sales into into Superheros 🦸‍♀️🦸‍♂️ | Helping HubSpot Solutions Partners Scale 🚀🚀

You asked for it HubSpot partners.

Loudly. Repeatedly. In support tickets, in Slack, in that very polite way people have of saying "this is blocking us" every single week....

Custom modules in the package builder. Transactional emails. Website pages. Marketing email templates.

Full lift-shift capability for custom modules. It's HERE.
(technically been live for 3 weeks and just now getting to this)....

We didn't build the best portal replication tool in HubSpot because we had a roadmap nobody questioned. We built it because partners told us exactly where it hurt and we refused to stop until it didn't.

That's still the deal.

SoooooooOOOOooooO- what's next on your list 😉 ??

Never forget toilet paper. Essential to any good Process

Supered⚡  offsite starting off strong!!!

What else is must have for an offsite??????

No alternative text description for this image

I spent 3 years watching the same pattern destroy pipeline.

Leader builds process. Puts it in a doc. Trains the team. Moves on.
6 weeks later: "Why aren't reps following the process?"

B/C the process lives in a doc nobody opens. 
B/C ownership is split across 4 people, which means nobody owns it. B/C "remember to do X" is not a system. It's a prayer.

So I stopped asking reps to remember and started designing systems that make forgetting impossible.

11 plays. 3 phases. The FULL Process Execution Playbook.

Phase 1: Design the system before you blame the rep. Define non-negotiables. Assign real ownership. Kill "remember to" culture entirely.

Phase 2: Operationalize execution inside the CRM. Make expectations visible at the point of work. Turn violations into coaching signals. Audit before you automate. Design for momentum, not data entry.

Phase 3: Build a culture where execution is normal. Daily inspection. Momentum metrics. Reduced cognitive load. Systems over willpower.

The bottom line sitting underneath all 11 plays:

If your managers are chasing reps, the system failed. Not the rep.

Full playbook below. No gate. No email capture. Just the thing I wish someone gave me when I was rebuilding my revenue team from scratch.

WHAT IF sales process adoption wasn't impossible, it was inevitable???!?!?!??!

WHAT IF reps knew 1) what to do RIGHT NOW 2) what to do NEXT without leaving their flow of work

WHAT IF told you could run a wicked tight sales process WITHOUT CREATING or MAINTAINING documentation

A customer recently said:
"whoever said there are no shortcuts to success hasd obviously not used this product [Supered]"

we on a mission to make it really dang easy for reps to spend time selling. 

The process shouldn't FIGHT against reps. It should make the WICKED lethal. 

stay Supered⚡
-matt

Here is your future: "I just lost a deal last year to a rep who sent fewer emails, made fewer calls, and had a worse product."

That's what you'll be saying if you're leaning on AI to do the selling for you.

Because know what that rep had? Every SINGLE touchpoint felt like it came from a human who gave a damn.

That realization rewired how I think about AI in sales.

Now here's my rule: AI prepares me. It never replaces me.
I use AI for: 
- Call prep: full context on every conversation before I walk in
- Internal meetings deal intel on the fly, no tab-hunting 
- Follow-up drafts,  trained on my writing style, but I edit and send every one

I will never use AI for: 
- Mass emails that "feel personal" 
- Avatar videos pretending to be me 
- Voicemail drops from a robot with my voice 
- A digital version of me on a sales call

Your buyers know the difference. EVERY. SINGLE. TIME.

At Supered⚡, this is the philosophy we're building around. Make your team sharper. Don't make your customers feel like they're talking to a bot. 

The more unscalable your execution, the more it stands out.

Everyone's racing to remove themselves from selling

I'm racing to be more present in it. BET

Watchu think - good or bad bet?

Reminder to all da humans. 

Just becuase you can - doesn’t mean you should.

I'm coming out of the closet.

It is exactly what you think it is: It’s time to be honest with myself and my 1st-degree connections: 

I'm pro AI. BUUUUUUT

"Whenever you find yourself on the side of the majority, it is time to reform (or pause and reflect)." 

Right now, the majority is busy smearing "AI Jelly" on the same piece of stale toast. We have 100s of note-takers and "agents" that all look like they were separated at birth.

Translating my analogy: AI is being commoditized. And won't be the reason you win. BET

We’re racing towards a future where being human is the only competitive advantage left

We will end up in the same place. people will want MORE human interactions. Being HUMAN will be the competitive advantage. 

SoOoOoOOOOO while everyone else builds robots to talk to robots, we built the best human-in-the-loop platform known to MANKIND.

If you are tired of the AI hysteria, horse manure, and want to get good with what will REALLY matter in the future (human at the point of pain).

I'll give you a personal tour of the REAL future. I call it Supered⚡

Whoooooooo - that's a GIANT weight off my shoulders. No more hiding: I’m pro-AI, I’m pro-Human, and I’m 100% against the boring AI Agent "Industry Jelly"

If you’re tired of the closet and ready to embrace the beautiful, profitable, and inevitable reality of human-in-the-loop, come see what we’ve built.

Supered⚡ is out. I’m out. Let’s go get it.

Cheers,
MB

Revops fam - we are getting it wrong. 

We don't need better data. If we optimize for better data, we are going to do horrendous things like:

"automating field updates."
"Auto updating all buyer requirements."

Are those good things.. SOMETIMES....

But they aren't the best thing. 

What actually matters IS NOT the internal processes of your company. What matters it THE experiences you give buyers. That what we should optimize for - how do I have the MOST human buyer experience?

That is the new frontier fam (think of you Sprocketeers).

And buyers are going to increasingly want more human, NOT MORE AI AUTOMATED garbage. 

- Did we respond to the email
- Did we do value touches
- Did we send videos with recaps
- Send value touches ever 7 days
- Send a voicemail in Linkedin

There is REAL value in "removing" admin work. There is a net negative value is removing HUMAN FIRST work. 

How do you put "human in the loop" at the point of pain? Humans will continue to be the competitive advantage (not how much AI you adopt). AI will be and is becoming commoditized. The value chain will end with "how human can you make this feel." 

That's what we are building at Supered (starting at HubSpot). That's the heart. The best human-in-the-loop software. 

What's your plan for putting humans at the point of pain? If you don't have one, I predict you will lose. And lose hard.

stay Supered⚡
-matt

P.S. No AI was used or harmed to make this post (unlike every one post you just read)

P.P.S. Excited to work with FirstTouch to drive the advantage home (operationally social selling). We call it surroundbound Or THE ACT OF NOT BEING A BOT.

About to start the UX/UI hackathon for the offsite 

What is the things you want us to do??? We be listening!!

Peter Caputa

CEO at Databox

I help the leaders of professional services firms leverage data to get the respect, power and money they deserve -- in that order. (Sorry Lil' Kim, you had it backwards.) 

I have been building systems that help professional services firms get to the next level for nearly 20 years now. As the founder and 9-year leader of the HubSpot Solutions partner program, I helped thousands of marketing agencies increase recurring revenue and margins by teaching them how to sell and deliver a measurable and compounding ROI -- helping many go from their dining room table to multi-million dollar exits. 

As CEO of Databox, my team & I have established a system (software, training, support) that actively helps 1200+ professional services firms use data to acquire, retain and expand their client engagements.

I believe in giving value first. 

So, if you're a leader at a professional services firm, you can start by 

1️⃣ Leveraging us to get the RESPECT you deserve by taking 5 minutes to contribute a quote for some of our upcoming research articles (https://databox.com/become-a-contributor) or inquire with my team about our other free co-marketing programs, 
2️⃣ Leveraging us to get the POWER you deserve by taking our free course on how to leverage benchmark data in your marketing, sales and client services processes, or
3️⃣ Leveraging us to get the MONEY you deserve by taking our free course on how to leverage data to predictably improve your (and your clients') performance. 

Both free courses are here --> https://academy.databox.com/

Of course, if you're ready to explore how we can help you the most, start a trial of our analytics software. More than 1200 professional services firms use us to efficiently monitor, manage, report, benchmark and forecast performance for their clients -->  https://databox.com/analytics-software/agencies

I also write and network a lot on Linkedin. While my inbox is usually overflowing, don't be afraid to ask me for help.

At Databox, I am currently 100% focused on helping marketing agencies automate their reporting. But, thousands of companies have figured out how to use our software on their own. They use it to set numeric marketing and sales goals, auto-track progress by pulling performance data from 100s of other software systems and visualizing it on any device.  The mobile app is slick and we even have a free version that allows you to track performance from up to 3 different apps. www.databox.com

Stay tuned...

"We can't just announce that we launched something and then expect everyone to know."
 
During an internal meeting at Databox about our content marketing strategy, our Head of Marketing, Ali Orlando Wert, said this matter-of-factly.
 
It got me thinking: we often announce new things and then move on to the next. We put so much work into launches that it feels natural to “launch” each one. But when we don’t keep talking about the most important things, we do ourselves a disservice.
 
I see this on LinkedIn all the time. Someone posts, “I’m excited to announce…” and then never mentions it again.
 
If you have massive traction or a big following, one post can create buzz. When Elena Verna from Lovable announces something, hundreds respond. When Adam Robinson from RB2B publishes, people jump into his funnel.
 
But for most of us, once is never enough.
 
In two weeks, I’ve written about our new MCP server 10+ times (https://databox.com/mcp). I’ll write about it 10 more. I’ve written about our free course, Predictable Scale (https://lnkd.in/eScK5VX9), 100+ times since last year.
 
LinkedIn is the perfect vehicle for this — especially for B2B.
 
Sometimes I feel like a broken record. But it works.
 
This week, I’ve had 8 conversations with prospects, partners, and customers about using our MCP Server. Several are now building their own prompts and workflows. A prospective partner messaged me: “I think your MCP server is one of the must-have products of 2026 so far.”
 
Hundreds have taken our free course. Yesterday, I interviewed a SaaS CEO about how it helped them clarify strategy and connect it to financial goals.
 
None of this would have happened without repetition.
 
I don’t think of it as being a broken record. It’s more like a diary — I’m sharing what we’re thinking about, what we’re doing, and what we’re learning.
 
My approach is simple:
 
• write about what we’re thinking about  
• write about doing it  
• write about it when it launches  
• write about how people use it  
• write about what we learned and what’s next
 
Repetition isn’t about visibility. It’s about breaking through noise. People need to hear something multiple times before they are willing to change what they’re doing. You can’t do that with a single launch post.

An agency owner confessed to me this week, “Most of our clients, I end up working with the marketing manager. The CEO joins the kickoff call, says hi… then disappears.”
 
He told me he didn’t know how to keep CEOs engaged. “Maybe we just need to increase our business acumen,” he sheepily suggested. 
 
So I asked him a few questions about his clients—not about campaigns or channels, but about how their companies actually run. That’s when it clicked.
 
When he runs into problems with clients, it’s not because the work isn’t good. It’s because no one upstream has done the hard leadership work.
 
In the companies where CEOs disengage, no one has done the following work:  
– deciding who the business is actually serving (and who it’s not) by defining a clear ideal client profile (ICP)  
– setting clear objectives for how they’ll better serve their ICP compared to competitors  
– modeling how key initiatives and investments are expected to impact the business’s financial results  
– assigning clear ownership for outcomes across the entire business (not just marketing)  
– creating a regular cadence to review progress, adjust, and hold teams accountable
 
I’ve seen this exact challenge play out so many times. It’s why I spent nine months writing a course that teaches companies how to do this work—not better marketing, but clearer strategy, stronger plans, modeled investments, real ownership, and accountability.
 
When those decisions are missing, marketing ends up reacting. Priorities shift mid-quarter, everything feels urgent, and execution gets judged in isolation. Since there are no real decisions being discussed, the CEO steps out.
 
That’s when agencies get delegated to marketing managers—not because the CEO doesn’t care, but because the work no longer requires their judgment. 

The trick to re-engaging the CEO is to guide them through these difficult decisions. That's when the marketing work will matter to them: because it's the execution of their well-defined vision.

In my informal survey of a few 100 normal people, I have found that no one is using AI to help them analyze their company's performance. At least not effectively.

I'm not surprised. 

LLMs aren't built do do data analysis. You really don't want some opaque system guessing how your sales, marketing and especially your financials are faring. Analysis requires math. And LLMs are not usually math-ing. 

And getting data into one spot is a beast for most orgs, not to mention getting it stored correctly, formatted correctly and retrievable. 

Of course, these are problems we've solved a while ago at Databox.

So, pairing up our capabilities with an LLM was a no-brainer. It's something we started working on in earnest at the beginning of last year. 

So, when one of our product managers pinged me last night to tell me that we just launched our in-app AI interface, I got pretty giddy.

I stopped cooking dinner (the chicken turned out fine) and recorded a quick video. (See below.) 

This is an internal beta (so it's not available yet to others), but here's what our AI Chatbot, Genie, will do...

1️⃣ Understand performance quickly – Summarize how your key metrics are trending over time and versus previous periods.

2️⃣ Explore and analyze your data – Break metrics down by dimensions and run ad‑hoc analyses to find what’s driving results (or not driving results).

3️⃣ Work with metrics – Find already-built metrics, define new custom ones, and calculate things like rates and ratios.

4️⃣ Build and refine dashboards – Design dashboards: pick the right metrics, choose the right visualizations, and organize KPIs together. 

5️⃣ Help you use Databox better – Explain features, guide setup and connections, and share best‑practice workflows for reporting.

6️⃣ With more to come as we launch new skills.

... all via a chat interface.

If you're spending more than a few seconds to analyze something about your company's performance, you're wasting time. 

A customer of ours reached out to me and asked, "Can Databox MCP return my traffic sources to me?" 

I hadn't tried it yet, so I wasn't sure. 

I went to Claude and asked, "Can you use the Databox MCP to look at our Databox.com GA4 account and give me a table of our traffic channel sources for the last 30 days?" 

In 10 seconds, I had the data delivered to me. See the screen grab below. 

If you're still asking your teammates, "How is this performing?" or poking through tools and dashbaords to analyze what's going on, you gotta stop what you're doing, because Databox's MCP is about to ruin the dashboard digging and diagnosing that you're used to.

Just ask Databox...

"It led to better sleep, less stress. There are fewer fights between me and [my business partner] Ashish. Even my girlfriend is happier [with me]." - Sahil Aapan 

Sahil and Ashish Aapan run MuzzleFlash Digital, a YouTube agency for B2B SaaS companies.

Sahil described his mornings before taking the Predictable Scale course: "Every day I would come into my office and spend two hours figuring out what I need to do next. Shall I delegate this task? Hire someone? Do more marketing? Set a goal? And when there was some sort of fire burning in the agency,  I'd [have to] put aside whatever I decided was important. After a week, I wouldn't even remember what the goal was." 

Ashish had a name for it. He called Sahil a "fidget spinner."

Chapter 2 in the course fixed their mornings by forcing one decision they'd been avoiding: who are we actually for?

They'd been telling themselves they'd help any business make YouTube their top acquisition channel. They thought that optionality was the right strategy, so they didn’t have to turn anyone down.  But, realized that every type of client you keep the door open for costs you focus, message clarity, and the ability to build the right systems.

They made a 90 day commitment to their ICP: "Even if it's too narrow — that's 3 months. If it doesn't work out, we'll adjust."

To market to this ICP, they did a YouTube channel audit for Databox, a B2B SaaS company that matches their ICP profile. (Watch it here, it's really impressive: https://lnkd.in/e27PRRhV) That single post generated 20 inbound calls.

From there, they used ICE-T — a prioritization framework included in the course — to cut their marketing initiative list to one thing. As Sahil put it: "With the help of ICE, we sort of deleted all the noise. We don't need to do outbound. We don't need to create daily LinkedIn posts." 

The course also teaches how inputs, outputs, and outcomes connect — and how results lag behind the work. So he did the math: "[If] I want to achieve $2,500,000 ARR, my audit series can get me there with 4 audits a month."

They applied this directly to how they explain the impact of their services too: views in month one, first-touch clicks in month two, last-touch signals by month three. As Sahil put it: "When we explain this to our clients, they are like — okay, we are now aligned, and we are ready to pay you for at least 3 or 6 months." That narrative shift helped them move their new contracts to 12+ months.

The course also taught them how to connect their strategy with an actual plan that cascades down to every team member. Their team now understands why their work matters and how it ties directly to growth (company + personal). Even their contractors want to work full time. Because they finally had clarity on how their work connected to something bigger.

If you run an agency and your mornings look anything like Sahil's used to, the Predictable Scale course may be worth your time: https://lnkd.in/eScK5VX9

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