By day, I help revenue teams actually use the software they buy (crazy concept, right?). By night, I attempt to sleep while my three kids plot against me. Somewhere in between, I try to answer emails before they become historical artifacts.

🎤 Things I Believe
✅  Buying software ≠ using software.
✅ Most training is corporate theater. The audience is asleep.
✅ Doing it alone is a fool’s errand. (Yes, even you, lone wolf)
✅ Grit > Genius. Execution > Ideas. Humor > PowerPoint decks.
✅ If your enablement plan needs a 50-page playbook, it’s already dead.
✅ Most meetings should be emails, and most emails should be left unsent.

🎯 What I Actually Do:
- Run a, bootstrapped business without corporate buzzwords or selling my soul.
- Build Supered⚡- app that helps revenue teams actually adopt their tools.
- Challenge the status quo on how companies train, onboard, and scale (translation: I call out nonsense).

🚀 Why Connect With Me?
If you like no-BS business talk, real stories from the trenches, and a good laugh at the absurdity of modern work, we’ll get along. 

If you’re here to sell me a lead-gen service that “guarantees 10X ROI,” I’d rather eat my keyboard.

🔥 Connect, argue, or lurk - I’ll be here either way.

Matt Bolian

“CRM is dead.”
No. Your attention span is DEAD (bet)
Let me translate what you’re actually looking at.

HubSpot:
From ~$29 in 2014 to ~$371 today.
That is a 1,178% lifetime return.

Salesforce:
From ~$79 in 2015 to ~$260 today.
That is a 6,400% lifetime return.

Six.
Thousand.
Percent.

You don’t get those returns in “dying categories.” You get those returns in infrastructure layers.

And recite this with me: CRM is not software. CRM is the system of record for revenue.

It’s where:
-deals live
-pipeline lives
-forecasts live
-reps live
-managers live
-customer truth lives

Now let's talk numbers (and bring some sanity to the PEOPLE)
HubSpot just posted +20.87% YoY revenue growth.

THEY BEAT EARNINGS and THEY BEAT REVENUE PROJECTIONS
(Say it with me "HubSpot beat earnings, HubSpot beat earnings, HubSpot beat earnings.")

And the stock is down. Why??!???!?!??!?

Because Wall Street is DUMB drunk on one thing right now: AI cosplay.

If you don’t say “agent” every six seconds, the market assumes you’re a horse carriage company. 

MEANWHILE (in the real world) HubSpot is quietly doing the most important thing in SaaS: BECOMING the operating system for how businesses actually sell.

AI does not replace CRM. AI needs CRM.

The CRM is data gravity. Data gravity is what wins (AI is actually the easy part - you would know that if you ever ran a sales team before..)

You can’t build an AI GTM engine without a canonical system of record.

And guess what that system is.
It’s NOT your agent. It’s NOT your prompt. It’s for HELLo sure not your N8N/Zapier flow.

It’s Salesforce. It’s HubSpot. or Dynamics (I just threw up in my mouth, saying something good about Dynamics).

Always has been.

This market cycle is not “CRM vs AI.”

It is CRM becoming the control plane for AI.

The winners will be the platforms that:
OWN the data
OWN the workflows
OWN the permissions
OWN the revenue truth

AI will plug into them. NOT replace them.

So yeah - HubSpot beating revenue while the market shrugs is hilarious.

This is NOT a warning sign about "the end of CRMs"
That’s the market being blind AF

CRM ain’t going away, mofos. It’s just about to get smarter.

smart people buy Salesforce AND HubSpot stocks. Are you smart or do you like losing money? 

Cheers,
-MB

Matt Bolian ⚡

Building the worlds easiest way to get sales reps to follow a process 🎯🎯| Turning sales into into Superheros 🦸‍♀️🦸‍♂️ | Helping HubSpot Solutions Partners Scale 🚀🚀

when you get bat-singal(ed) on Reddit, Inc.

(this is a real reddit post - I didn't pay people to do it)

also - SOME BIG updates coming that make will both your minds!?!?!

Before we drop the GIANT updates… I need to pause for a second.

In 2025 Supered became THE #1 Sales Enablement app in the HubSpot ecosystem. Here's the story told in numbers:

Story by numbers: 
- 1 Admin of the Year
- 1 Spotify Album Release
- 6 Music Videos
- 8 Supered Songs 
- 16 Real Admin of Genius
- 17 Team members
- 52 Podcast Episodes
- 67 Product Updates
- 103 5 star reviews (now 123 BET)
- 228 demos booked at Inbound
- 250+ Customers
- 1264 Supered Shirts given away
- 4000+ Post from Supered Team
- 5000+ Hubspot Installs
- 6000+ LinkedIn followers
- $10,000 Giveaway
- 13,000+ Linkedin Post 
- 200,000+ Youtube views

Giant updates coming.

BUT today… I’m just grateful for every revops pro, sales manager / rep, and HubSpot partner who made this year real. ⚡

it's about to get WILD. 

stay Supered⚡
-matt

Modern Driven Media

Responsible for advertising implementation, reporting, analytics, and growth strategy.

Creating and optimizing paid search and paid social campaigns.

Auditing and adjusting client advertising accounts.

Configuring tracking for client websites, social media profiles, and CRM data.

Building detailed reporting for all business goals, including but not limited to :

Revenue, marketing, sales, operations, service, support, and finance.

Growth Implementation Manager

Paid Media Specialist

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Member

Drinker's Edition

Drinker's Edition is a happy hour search engine and drink deal marketplace. Explore 400+ happy hours in New Orleans and redeem 2 for 1 drink deals around town you can only get from us!

Now with coverage in Baton Rouge, we are working on getting our revolutionary platform to the entire United States!

Co Founder, Business Development Strategist

Geaux to Group

Lead paid social strategist.

In charge of all paid social campaigns from concept to execution. 

Created video and still image ads.

Built landing pages and appointment funnels.

Drove traffic from Facebook, Instagram, and LinkedIn to acquire contacts. 

Used video view retargeting to distill intent and build audiences post-iOS14

Social Media Lead

Wayfare

In 5-years at Wayfare, I had a challenging and eye-opening experience. 

Working at a small business is always unique, and Wayfare was no different. 

After some time waiting tables and helping out with technology, I became a shift manager and marketing director for the restaurant. 

For the last 2 years of my employment at Wayfare, I was maintaining the website, posting to social media, and managing the reputation on Yelp and google reviews. 

I was also the point of contact for tech services like Uber eats, Opentable, and untappd. 

In addition, I designed and printed the menus, fixed the wifi when it wasn’t working, and made updates to the POS. 

And even in those later days I sometimes was behind the bar, making margaritas and old fashioneds for a small-but-enthusiastic crowd of regulars.

This position was a formative experience for me in regards to customer service, management, marketing, and the tech needs of small businesses.

Marketing Director

Exploring Tactics & Positioning from Top SAAS Brands @ TouchPoints | Building Trust and Brand Affinity on Paid Social with The Video Funnels Framework | Growth @ Modern Driven Media

Noah, currently Growth Implementation Manager at Modern Driven Media, is dedicated to helping small and medium-sized businesses across diverse industries reach their advertising and growth objectives. 

With expertise in crafting and refining paid search and paid social campaigns, Noah adeptly conducts client account assessments and adjustments, configures tracking and reporting mechanisms, and devises growth strategies harmonizing with business goals and metrics.

Noah holds a Bachelor's degree in Philosophy from Tulane University, which has honed critical, creative, and analytical thinking skills. 

These proficiencies seamlessly translate into Noah's roles in digital advertising, creative development, behavioral economics, marketing technology, and business analytics.

Boasting a collection of certifications from HubSpot Academy, including Inbound, SEO, and Marketing Software, Noah is profoundly committed to continuous learning and the dissemination of knowledge to peers and colleagues.

Noah warmly extends an invitation for connections and discussions with individuals interested in these domains or those seeking to expand their understanding. Feel free to connect and engage in insightful conversations with Noah.

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Matt Bolian

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The Battle

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